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Emanuele Orazio Fenzi, better known as Francesco Franceschi (1843-1924), was an Italian horticulturist responsible for vastly increasing the botanical variety of Santa Barbara (introducing more than 900 species). He was also for awhile the primary landowner on the Riviera, a loaf-shaped hill overlooking the city’s downtown. Most of that hill is now covered with houses, but a large part that isn’t is what remains of the Franceschi estate: 18 acres called Franceschi Park, featuring a crumbling mansion and the bust above, carved into the top of a boulder on the property.

The city doesn’t have much to say about Franceschi, with a website devoted to the park that goes one paragraph deep. This makes sense, because the state of neglect in the park is extreme. I won’t go into details, because they’re well presented all these stories:

Wikipedia, at the top link above, goes deep too. So does this 2002 Pacific Horticulture story, which suggests with this photo—


—that the bust above isn’t a bad likeness.

But that boulder and Franceschi’s head are going to be shards on the road soon if the city, or somebody, doesn’t save it. Simply put, the ground under it is giving way. Take a look. Here’s the bust, on its boulder, a few feet above the ground that has fallen down to Mission Ridge Road below:


And here you can see the failing slope, and the rubble that has fallen from within it onto the road:


I shot that a couple days ago, in a break between this winter’s record breaking rainstorms. And here’s a closer look at the slo-mo landslide happening immediately below the sculpture:

fail3Saving Franceschi’s bust is surely an easier job than saving his house. What I’m hoping here is that publishing this blog post will stir up some interest.

doc036cThe NYTimes says the Mandarins of language are demoting the Internet to a common noun. It is to be just “internet” from now on. Reasons:

Thomas Kent, The A.P.’s standards editor, said the change mirrored the way the word was used in dictionaries, newspapers, tech publications and everyday life.

In our view, it’s become wholly generic, like ‘electricity or the ‘telephone,’ ” he said. “It was never trademarked. It’s not based on any proper noun. The best reason for capitalizing it in the past may have been that the word was new. But at one point, I’ve heard, ‘phonograph’ was capitalized.”

But we never called electricity “the Electricity.” And “the telephone” referred to a single thing of which there billions of individual examples.

What was it about “the Internet” that made us want to capitalize it in the first place? Is usage alone reason enough to stop respecting that?

Some of my tech friends say the “Internet” we’ve had for all these years is just one prototype: the first and best-known of many other possible ones.

All due respect, but: bah.

There is only one Internet just like there is only one Universe. There are other examples of neither.

Formalizing the lower-case “internet,” for whatever reason, dismisses what’s transcendent and singular about the Internet we have: a whole that is more, and other, than a sum of parts.

I know it looks like the Net is devolving into many separate systems, isolated and silo’d to some degree. We see that with messaging, for example. Hundreds of different ones, most of them incompatible, on purpose. We have specialized mobile systems that provide variously open vs. sphinctered access (such as T-Mobile’s “binge” allowance for some content sources but not others), zero-rated not-quite-internets (such as Facebook’s Free Basics) and countries such as China, where many domains and uses are locked out.

Some questions…

Would we enjoy a common network by any name today if the Internet had been lower-case from the start?

Would makers or operators of any of the parts that comprise the Internet’s whole feel any fealty to what at least ought to be the common properties of that whole? Or would they have made sure that their parts only got along, at most, with partners’ parts? Would the first considerations by those operators not have been billing and tariffs agreed to by national regulators?

Hell, would the four of us have written The Cluetrain Manifesto? Would David Weinberger and I have written World of Ends or New Clues if the Internet had lacked upper-case qualities?

Would the world experience absent distance and cost across a The Giant Zero in its midst were it not for the Internet’s founding design, which left out billing proprietary routing on purpose?

Would we have anything resembling the Internet of today if designing and building it had been left up to phone and cable companies? Or to governments (even respecting the roles government activities did play in creating the Net we do have)?

I think the answer to all of those would be no.

In The Compuserve of Things, Phil Windley begins, “On the Net today we face a choice between freedom and captivity, independence and dependence. How we build the Internet of Things has far-reaching consequences for the humans who will use—or be used by—it. Will we push forward, connecting things using forests of silos that are reminiscent the online services of the 1980’s, or will we learn the lessons of the Internet and build a true Internet of Things?”

Would he, or anybody, ask such questions, or aspire to such purposes, were it not for the respect many of us pay to the upper-cased-ness of “the Internet?”

How does demoting Internet from proper to common noun not risk (or perhaps even assure) its continued devolution to a collection of closed and isolated parts that lack properties (e.g. openness and commonality) possessed only by the whole?

I don’t know. But I think these kinds of questions are important to ask, now that the keepers of usage standards have demoted what the Net’s creators made — and ignore why they made it.

If you care at all about this, please dig‘s Locking the Web open: a Call for a Distributed Web, Brewster Kahle’s post by the same title, covering more ground, and the Decentralized Web Summit, taking place on June 8-9. (I’ll be there in spirit. Alas, I have other commitments on the East Coast.)

reader-publisher-advertiser-safeadsTake a look at any ad, for anything, online.

Do you know whether or not it’s meant for you personally — meaning that you’ve been tracked somehow, and that tracking has been used to aim the ad at you? Chances are you don’t, and that’s a problem.

Sometimes the tracking is obvious, especially with retargeted ads. (Those are the shoes or hats or fishing poles that follow you to sites B, C and D after you looked at something like them at site A.) But most of the time it’s not.

Being followed around the Web is not among the things most of us want when we visit a website. Nor is it what we expect from most advertising.

Yet much of today’s advertising online comes with privacy-invading tracking files that slows page loads, drives up data use on our mobile devices and sometimes carries a bonus payload of malware.

So we block ads — in droves so large that ad blocking now comprises the largest boycott of anything in human history.

Reduced to a hashtag, what we say with our ad blockers is #NoAds. But even AdBlock Plus (the top ad blocker and the most popular* add-on overall), whitelists what its community calls “acceptable ads” by default.

So there is some market acceptance, if not demand, for some advertising. Specifically, Adblock Plus’s Acceptable Ads Manifesto whitelists ads that:

  1. are not annoying.
  2. do not disrupt or distort the page content we’re trying to read.
  3. are transparent with us about being an ad.
  4. are effective without shouting at us.
  5. are appropriate to the site that we are on.

Those are all fine, but none of them yet draws a line between what you, or anybody, knows is safe, and what isn’t.

In Separating advertising’s wheat and chaff, I draw that line between ads aimed at populations and ads aimed at you (because you’re being tracked). Here’s one way of illustrating the difference:


As Don Marti puts it in Targeted Advertising Considered Harmful, #SafeAds carry a signal that personally targeted ads do not. For one thing, they don’t carry the burden of requiring that every ad perform in some way, preferably with an action by you. He explains,

Richard E. Kihlstrom and Michael H. Riordan explained the signaling logic behind advertising in a 1984 paper.

When a firm signals by advertising, it demonstrates to consumers that its production costs and the demand for its product are such that advertising costs can be recovered. In order for advertising to be an effective signal, high-quality firms must be able to recover advertising costs while low-quality firms cannot.

Kevin Simler writes, in Ads Don’t Work that Way,

Knowing (or sensing) how much money a company has thrown down for an ad campaign helps consumers distinguish between big, stable companies and smaller, struggling ones, or between products with a lot of internal support (from their parent companies) and products without such support. And this, in turn, gives the consumer confidence that the product is likely to be around for a while and to be well-supported. This is critical for complex products like software, electronics, and cars, which require ongoing support and maintenance, as well as for anything that requires a big ecosystem (e.g. Xbox).

In my wheat & chaff post, I said,

Let’s fix the problem ourselves, by working with the browser and ad and tracking blockers to create simple means for labeling the wheat and restricting our advertising diet to it.

So this is my concrete suggestion: label every ad not aimed by tracking with the hashtag “#SafeAd.”

It shouldn’t be hard. The adtech industry has AdChoices, a complicated program that supposedly puts you “in control of your Internet experience with interest-based advertising—ads that are intended for you, based on what you do online.”

Credit where due: at least it shows that advertisers are willing to label their ads. A #SafeAd hashtag (and/or some simple code that speaks to ad and tracking blockers) would do the same thing, with less overhead, with a nice clear signal that users can appreciate.

#SafeAds is the only trail I know beyond the pure-prophylaxis #NoAds signal that ad blocking sends to publishers and advertisers today. So let’s blaze it.

* That’s for Firefox. I can’t find an equivalent list for other browsers. Help with that is welcome.


One of the things that fascinates me about Prague are the skewers atop the spires of its many iconic buildings, each of which pierces a shiny ball. It’s a great look.

I am sure there’s a reason for those things, other than the look itself.

I am also sure there is a word for the ball. The skewer too.

I know it’s not spire, because that labels any conical or tapered point on the roof of a building. Prague is said to be the city of a hundred, or a thousand, spires. Most of those have these balls too, and I’ve become obsessed, while I’m here, with finding out what the hell they’re called.

I’m sure more than a few people out there on the lazyweb know. So tell me.

Thank you.