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PAPERSFunction follows form.

Since the form of a WordPress blog (which this is) favors writing long pieces over short ones, that’s mostly what I’ve written here, since I started in August 2007. Essays, you might say.

Since the form of a 1999.io blog is writing pieces of any length, and posting them easily from a WYSIWYG editor, I’ve been blogging there instead of here. At least lately. My last post here was on June 29. Since then I’ve put up 31 posts at 1999.io:

  1. Idle words that aren’t
  2. Bots vs. Humanity
  3. Leading thoughts
  4. The Best Way to Blog
  5. Looking for something
  6. Promotion as friction
  7. Open Source lives, to say the least
  8. A Cajun network pioneer
  9. Remembering what they probably never taught you in school
  10. An Unnecessary Fight: Wired & Condé Nast vs. Customers
  11. The only code I learned was Morse
  12. Internet for the 100%
  13. On the continuing death of over-the-air TV
  14. The risk of being dead wrong
  15. Shootings
  16. What have I done?
  17. Speaking of dubious
  18. Yum.
  19. I loved it
  20. A fire sale on CBS’ legacy
  21. Knicks & Nets
  22. Kinda like mass hypnosis
  23. Stereo—it’s all in your head now
  24. Approaching the end of radio’s antenna age
  25. Some helpful additional AirBnB questions
  26. AM radio musings in Quebec
  27. What will Verizon do with Flickr?
  28. Maybe Canada is the control and the U.S. is the experiment
  29. Listeners to public radio stations: loose the pre-roll on your live stream
  30. Waiting for Verizon to screw Yahoo users and customers
  31. Yahoo users and customers have plenty to cry about

Posting on 1999.io is easier than tweeting. It’s even easier than it was on my original blog, where I posted from 1999 to 2007. Take a look at that one. Note that the posts are any length I liked.

Both systems were created by Dave Winer. Hats off to Uncle Dave for bringing back blogging like it used to be, should have been all along, and shall be again.

For some reason, many or most of the images in this blog don’t load in some browsers. Same goes for the ProjectVRM blog as well. This is new, and I don’t know exactly why it’s happening.

So far, I gather it happens only when the URL is https and not http.

Okay, here’s an experiment. I’ll add an image here in the WordPress (4.4.2) composing window, and center it in the process, all in Visual mode. Here goes:

cheddar3

Now I’ll hit “Publish,” and see what we get.

When the URL starts with https, it fails to show in—

  • Firefox ((46.0.1)
  • Chrome (50.0.2661.102)
  • Brave (0.9.6)

But it does show in—

  • Opera (12.16)
  • Safari (9.1).

Now I’ll go back and edit the HTML for the image in Text mode, taking out class=”aligncenter size-full wp-image-10370 from between the img and src attributes, and bracket the whole image with the <center> and </center> tags. Here goes:

cheddar3

Hmm… The <center> tags don’t work, and I see why when I look at the HTML in Text mode: WordPress removes them. That’s new. Thus another old-school HTML tag gets sidelined. 🙁

Okay, I’ll try again to center it, this by time by taking out class=”aligncenter size-full wp-image-10370 in Text mode, and clicking on the centering icon in Visual mode. When I check back in Text mode, I see WordPress has put class=”aligncenter” between img and src. I suppose that attribute is understood by WordPress’ (or the theme’s) CSS while the old <center> tags are not. Am I wrong about that?

Now I’ll hit the update button, rendering this—

cheddar3

—and check back with the browsers.

Okay, it works with all of them now, whether the URL starts with https or http.

So the apparent culprit, at least by this experiment, is centering with anything other than class=”aligncenter”, which seems to require inserting a centered image Visual mode, editing out size-full wp-image-whatever (note: whatever is a number that’s different for every image I put in a post) in Text mode, and then going back and centering it in Visual mode, which puts class=”aligncenter” in place of what I edited out in text mode. Fun.

Here’s another interesting (and annoying) thing. When I’m editing in the composing window, the url is https. But when I “view post” after publishing or updating, I get the http version of the blog, where I can’t see what doesn’t load in the https version. But when anybody comes to the blog by way of an external link, such as a search engine or Twitter, they see the https version, where the graphics won’t load if I haven’t fixed them manually in the manner described above.

So https is clearly breaking old things, but I’m not sure if it’s https doing it, something in the way WordPress works, or something in the theme I’m using. (In WordPress it’s hard — at least for me — to know where WordPress ends and the theme begins.)

Dave Winer has written about how https breaks old sites, and here we can see it happening on a new one as well. WordPress, or at least the version provided for https://blogs.harvard.edu bloggers, may be buggy, or behind the times with the way it marks up images. But that’s a guess.

I sure hope there is some way to gang-edit all my posts going back to 2007. If not, I’ll just have to hope readers will know to take the s out of https and re-load the page. Which, of course, nearly all of them won’t.

It doesn’t help that all the browser makers now obscure the protocol, so you can’t see whether a site is http or https, unless you copy and paste it. They only show what comes after the // in the URL. This is a very unhelpful dumbing-down “feature.”

Brave is different. The location bar isn’t there unless you mouse over it. Then you see the whole URL, including the protocol to the left of the //. But if you don’t do that, you just see a little padlock (meaning https, I gather), then (with this post) “blogs.harvard.edu | Doc Searls Weblog • Help: why don’t images load in https?” I can see why they do that, but it’s confusing.

By the way, I probably give the impression of being a highly technical guy. I’m not. The only code I know is Morse. The only HTML I know is vintage. I’m lost with <span> and <div> and wp-image-whatever, don’t hack CSS or PHP, and don’t understand why <em> is now preferable to <i> if you want to italicize something. (Fill me in if you like.)

So, technical folks, please tell us wtf is going on here (or give us your best guess), and point to simple and global ways of fixing it.

Thanks.

[Later…]

Some answer links, mostly from the comments below:

That last one, which is cited in two comments, says this:

Chris Cree who experienced the same problem discovered that the WP_SITEURL and WP_HOME constants in the wp-config.php file were configured to structure URLs with http instead of https. Cree suggests users check their settings to see which URL type is configured. If both the WordPress address and Site URLs don’t show https, it’s likely causing issues with responsive images in WordPress 4.4.

Two things here:

  1. I can’t see where in Settings the URL type is mentioned, much less configurable. But Settings has a load of categories and choices within categories, so I may be missing it.
  2. I wonder what will happen to old posts I edited to make images responsive. (Some background on that. “Responsive design,” an idea that seems to have started here in 2010, has since led to many permutations of complications in code that’s mostly hidden from people like me, who just want to write something on a blog or a Web page. We all seem to have forgotted that it was us for whom Tim Berners-Lee designed HTML in the first place.) My “responsive” hack went like this: a) I would place the image in Visual mode; b) go into Text mode; and c) carve out the stuff between img and src and add new attributes for width and height. Those would usually be something like width=”50%” and height=”image”. This was an orthodox thing to do in HTML 4.01, but not in HTML 5. Browsers seem tolerant of this approach, so far, at least for pages viewed with the the http protocol. I’ve checked old posts that have images marked up that way, and it’s not a problem. Yet. (Newer browser versions may not be so tolerant.) Nearly all images, however, fail to load in Firefox, Chrome and Brave when viewed through https.

So the main question remaining are:

  1. Is this something I can correct globally with a hack in my own blogs?
  2. If so, is the hack within the theme, the CSS, the PHP, or what?
  3. If not, is it something the übergeeks at Harvard blogs can fix?
  4. If it’s not something they can fix, is my only choice to go back and change every image from the blogs’ beginnings (or just live with the breakage)?
  5. If that’s required, what’s to keep some new change in HTML 5, or WordPress, or the next “best practice” from breaking everything that came before all over again?

Thanks again for all your help, folks. Much appreciated. (And please keep it coming. I’m sure I’m not alone with this problem.)

2016-05-02berkman

This event is now in the past and can be seen in its entirety here.

Stop now and go to TimeWellSpent.io, where @TristanHarris, the guy on the left above, has produced and gathered much wisdom about a subject most of us think little about and all of us cannot value more: our time.

Both of us will be co-investing some time tomorrow afternoon at the @BerkmanCenter, talking about Tristan’s work and visiting the question he raises above with guidance from S.J. Klein.

(Shortlink for the event: http://j.mp/8thix. And a caution: it’s a small room.)

So, to help us get started, here’s a quick story, and a context in the dimension of time…


Many years ago a reporter told me a certain corporate marketing chief “abuses the principle of instrumentality.”

Totally knocked me out. I mean, nobody in marketing talked much about “influencers” then. Instead it was “contacts.” This reporter was one of those. And he was exposing something icky about the way influence works in journalism.

At different times in my life I have both spun as a marketer and been spun as a reporter. So hearing that word — instrumentality — put the influence business in perspective and knocked it down a notch on the moral scale. I had to admit there was a principle at work: you had to be a tool if you were using somebody as as one.

Look back through The Secret Diary of Steve Jobs, and you’ll see what I mean. Nobody was better than Ole’ Steve at using journalists. (Example: Walt Mossberg.) And nobody was better at exposing the difference between sausage and shit than Dan Lyons, who wrote that blog as Fake Steve. (Right: you didn’t want to see either being made. Beyond that the metaphor fails.)

Anyway, visiting the influence thing is a good idea right now because of this:

googletrends-influencer

And this:

googletrends-influencer-marketing

I call it a bubble and blame data. But that’s just to get the conversation started.

See (some of) you there.

(For a more positive spin, see this this bonus link and look for “We are all authors of each other.”)

 

 

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no-ads-trackingHere is a list of pieces I’ve written on what has come to be known as the “adblock wars.” That term applies most to #22 (written August of ’15) those that follow. But the whole series works as a coherent whole that might make a good book if a publisher is interested.

  1. Why online advertising sucks, and is a bubble (31 October 2008)
  2. After the advertising bubble bursts (23 March 2009)
  3. The Data Bubble (31 July 2010)
  4. The Data Bubble II (30 October 2010)
  5. A sense of bewronging (2 April 2011)
  6. For personal data, use value beats sale value (13 February 2012)
  7. Stop making cows. Quit being calves. (21 February 2012)
  8. An olive branch to advertising (12 September 2012, on the ProjectVRM blog)
  9. What could/should advertising look like in 2020, and what do we need to do now for this future? (Wharton’s Future of Advertising project, 13 November 2012)
  10. Bringing manners to marketing (12 January 2013 in Customer Commons)
  11. Thoughts on Privacy (31 August 2013)
  12. What the ad biz needs is to evict direct marketing (6 October 2013)
  13. We are not fish and advertising is not food (23 January 2014 in Customer Commons)
  14. Earth to Mozilla: Come back home (12 April 2014)
  15. Why to avoid advertising as a business model (25 June 2014, re-running Open Letter to Meg Whitman, which ran on 15 October 2000 in my old blog)
  16. Time for digital emancipation (27 July 2014)
  17. Privacy is personal (2 July 2014 in Linux Journal)
  18. On marketing’s terminal addiction to data fracking and bad guesswork (10 January 2015)
  19. Thoughts on tracking based advertising (18 February 2015)
  20. Because freedom matters (26 March 2015)
  21. On taking personalized ads personally (27 March 2015)
  22. Captivity rules (29 March 2015)
  23. Separating advertising’s wheat and chaff (12 August 2015)
  24. Apple’s content blocking is chemo for the cancer of adtech (26 August 2015)
  25. Will content blocking push Apple into advertising’s wheat business? (29 August 2015)
  26. If marketing listened to markets, they’d hear what ad blocking is telling them (8 September 2015)
  27. Debugging adtext assumptions (18 September 2015)
  28. How adtech, not ad blocking, breaks the social contract (23 September 2015)
  29. A way to peace in the adblock war (21 September 2015, on the ProjectVRM blog)
  30. Beyond ad blocking — the biggest boycott in human history (28 Septemper 2015)
  31. Dealing with Boundary Issues (1 October 2015 in Linux Journal)
  32. Helping publishers and advertisers move past the ad blockade (11 October on the ProjectVRM blog)
  33. How #adblocking matures from #NoAds to #SafeAds (22 October 2015)
  34. How Will the Big Data Craze Play Out (1 November 2015 in Linux Journal)
  35. Ad Blockers and the Next Chapter of the Internet (5 November in Harvard Business Review)
  36. At last, Cluetrain’s time has come (5 December 2015)
  37. The End of Internet Advertising as We’ve Known It (11 December 2015 in MIT Technology Review)
  38. More thoughts on privacy (13 December 2015)
  39. Why ad blocking is good (17 December 2015 talk at the U. of Michigan)
  40. What we can do with ad blocking’s leverage (1 January 2016 in Linux Journal)
  41. Rethinking John Wanamaker (18 January 2016)

There are others, but those will do for now.

ice-floes-off-greenland(Cross posted from this at Facebook)

In Snow on the Water I wrote about the ‘low threshold of death” for what media folks call “content” — which always seemed to me like another word for packing material. But its common parlance now.

For example, a couple days ago I heard a guy on WEEI, my fave sports station in Boston, yell “Coming up! Twenty-five straight minutes of content!”

Still, it’s all gone like snow on the water, melting at the speed of short term memory decay. Unless it’s in a podcast. And then, even if it’s saved, it’ll still get flushed or 404’d in the fullness of time.

So I think about content death a lot.

Back around the turn of the millennium, John Perry Barlow said “I didn’t start hearing the word ‘content’ until the container business felt threatened.” Same here. But the container business now looks more like plumbing than freight forwarding. Everything flows. But to where?

My Facebook timeline, standing in the vertical, looks like a core sample of glacier ice, drilled back to 1947, the year I showed up. Memory, while it lasts, is of old stuff which in the physical world would rot, dry, disintegrate, vanish or lithify from the bottom up.

But here we are on the Web, which was designed as a way to share documents, not to save them. It presumed a directory structure, inherited from Unix (e.g. domain.something/folder/folder/file.html). Amazingly, it’s still there. Whatever longevity “content” enjoys on the Web is largely owed to that structure, I believe.

But in practice most of what we pile onto the top of the Web is packed into silos such as Facebook. What happens to everything we put there if Facebook goes away? Bear in mind that Facebook isn’t even yet a decade old. It may be huge, but it’s no more permanent than a sand dune. Nothing on the Web is.

Everything on the Web, silo’d or not, flows outward from its sources like icebergs from glaciers, melting at rates of their own.

The one exception to that rule is the Internet Archive, which catches as much as it can of all that flow. Huge thanks to Brewster Kahle and friends for giving us that.

Anyway, just wanted to share some thoughts on digital mortality this morning.

As you were. Or weren’t. Or will be. Or not.

Bonus link: Locking the Web open.

I’ve also been liveblogging here. Particulars:

Be sure to use the Expand All button.

HT to Dave.

Perhaps you’ve noticed that I’ve been quiet here for a bit. One reason is that I’ve been traveling almost constantly, and not always in the best position to blog (or even tweet). Another is that I’ve been liveblogging instead. So here, latest first, is a list of liveblog postings since my last post here:

Most are lists of links: tabs I’m closing. Many contain bloggy additional notes. Some are more extensive, such as my liveblog notes on @janelgw‘s talk in New York on May 6.

I’ll get back to more regular blogging here, while still liveblogging, after I get back in the States from Australia, where I am now. I fly tomorrow (Saturday in Oz, Friday in the Americas).

 

I didn’t know Dave Goldberg, but I can’t count all the friends and relatives who were close to him. By all their accounts, he was a brilliant and wonderful guy, much loved and respected by everybody who knew and worked with him.

Along with the rest of the world, I await word on what happened. So far that word hasn’t come. But it hasn’t stopped speculation. For example, this post by Penelope Trunk, which imagines a worst-possible scenario — or a set of them — on the basis of no evidence other than knowing nothing. And why do we know nothing? Put yourself in Dave’s wife’s shoes for a minute.

You’re a woman on vacation with your husband, to a place where nobody knows you. Then your husband, healthy and just 47 years old, dies suddenly for no apparent reason. What do you do, besides freak out? First you deal with the local authorities, which is rarely fun in the best of circumstances, and beyond awful in the worst. Then you give your family and friends the worst news they have ever heard. And you still don’t know why he died. What do you tell the world? In a word: nothing, until you know for sure. And even then it won’t be easy, because you want to retain a few shreds of privacy around the worst thing that ever happened to you — while doubled over with the pain of knowing that you and your kids now have holes in their hearts that will never go away.

Yes, I am taking some liberties with what I don’t know there, but all those liberties are in the direction of mercy toward the bereaved. While no good is done by speculating publicly about what happened, there is at least a small measure of good in cutting the bereaved all the slack we can. For more on that, some Shakespeare:

The quality of mercy is not strained.
It droppeth as the gentle rain from heaven
Upon the place beneath. It is twice blessed:
It blesseth him that gives and him that takes.
(from The Merchant of Venice)

[Later…] @AdamLashinsky in @Fortune reports that Dave died while exercising. More from the New York Times. Calls to mind Douglas Adams, also beloved by many. He died at just 50, also after exercising. [Still later, same day…] More again from the Times. Leaning what happened makes it all even sadder.

 

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After one of myaxiom reluctant visits to Facebook yesterday, I posted this there:

If I were actually the person Facebook advertised to, I would be an impotent, elderly, diabetic, hairy (or hairless) philandering cancer patient, heart attack risk, snoring victim, wannabe business person, gambling and cruise boat addict, and possible IBM Cloud customer in need of business and credit cards I already have.

Sixty-eight likes and dozens of comments followed. Most were from people I know, most of whom were well-known bloggers a decade ago, when blogging was still hot shit. Some were funny (“You’re not?”). Some offered advice (“You should like more interesting stuff”). Some explained how to get along with it (“I’ve always figured the purpose of Internet ads was to remind me what I just bought from Amazon”). One stung: “So much for The Intention Economy.”

So I replied with this:

Great to see ya’ll here. Glad you took the bait. Now for something less fun.

I was told last week by an advertising dude about a company that has increased its revenues by 49% using surveillance-based personalized advertising.The ratio of respondents was 1 in a 1000. The number of times that 1 was exposed to the same personalized ad before clicking on it was 70.

He had read, appreciated and agreed with The Intention Economy, and he told me I would hate to hear that advertising success story. He was correct. I did.

I also hate that nearly all the readers all of us ever had on our own blogs are now here. Howdy.

Relatively speaking, writing on my own blog, which averages zero comments from dozens of readers (there used to be many thousands), seems a waste. Wanna write short? Do it in Facebook or Twitter. Wanna write long? Do it in Medium. Wanna write on your own DIY publication? Knock yourself out.

And, because the bloggers among us have already done that, we’re here.

So let’s face it: the leverage of DIY is going down. Want readers, listeners or viewers? Hey, it’s a free market. Choose your captor.

I’ve been working all my adult life toward making people independent, and proving that personal independence is good for business as well as for hacking and other sources of pleasure and productivity. But I wonder whether or not most people, including all of us here, would rather operate in captivity. Hey, it’s where everybody else is. Why not?

Here’s why. It’s the good ship Axiom: http://pixar.wikia.com/Axiom . Think about it.

Earth is the Net. It’s still ours: http://cluetrain.com/newclues. See you back home.

That’s where we are now.

 

 

I just ran across a post (below) on my old blog from Tuesday, July 12, 2005: a few months less than ten years ago. It was at the tail end of what Tantek Çelik calls the Independent Web. He gives the time frame for that as roughly 2001-2005, peaking in 2003 or so. “We took it as an assumption that if you were creating, you were putting yourself on the Web, on your own site… We all assumed that it was sort of our inevitable destiny that the Web was open, the Net was open, everyone had their own identity — to the point where everyone knew each other not by our names but by our URLs, our domain names, because everyone owned their domain and had control over it.”

What happened, he adds, was silos. Twitter popularized simplicity. Then Facebook built a big new ecosystem “that has nothing to do with the open Web.” They also made lots of stuff, such as identity, highly convenient. Log in anywhere with Facebook Connect (and don’t look at what’s happening behind the curtain).

And now most of our experiences on the Web are inside and between giant silos that add up to a system Bruce Schneier calls feudal. It’s got some nice stuff in it, but it’s not ours. It’s theirs.

So, while we wait for emancipation, it’s interesting to look back on what life was like on the Web when it was still ours.

Note that what I wrote on the old blog was outlines. Every new post was a top level item, and subordinate ones came under it. Today Dave Winer gives us a similar tool with Liveblog.

Anyway, here ya go:::

+

I’ve always wanted MORE back. This looks really promising.

Virtualities

I’m at this meeting, through Phil Windley‘s laptop’s audio.

Anals of Customer Service, Part 235, 673,458,31 

John Paczkowski: The Cluetrain don’t stop in Round Rock no more. It starts with this fine fodder:

Begin by turning off all the LEDs on your keyboard. 

My keyboard doesn’t have any LEDs.

You must turn off the LEDs on your keyboard.

My keyboard doesn’t have any LEDs.

I can’t help you if you don’t turn off the LEDs.

— Excerpt from a Dell customer service call

Essentials

Mitch responds to the “connections” item below with,

I’m a little surprised that Doc’s take on the information is that people have “jumped to conclusions based on what one guy said,” since that is the very essence of blogging: A single correspondent reported something that would have otherwise been ignored. A lot of people are very interested in how Technorati might make money and, more to the point, help them make money.

It’s one thing to point to something one person said, and another to jump to conclusions based on it. To me the latter is not “the essence of blogging.” In fact, it’s what too many big-J journalists do, and what too many of those journalists also accuse bloggers of doing.

I like Mitch’s other points about Technorati’s business model(s). I think when this is over we’ll see a lot more transparency from everybody whose business lives in the blogosphere.

Jeremy Wright busts Technorati for its performance:

Technorati¹s index is slow. If it¹s taking Technorati 5-20 hours to bring a post in (if it does at all), that is 4-19 hours slower than Bloglines. It¹s inaccurate. It¹s lucky if it shows 10% of the results that PubSub, Bloglines and Blogpulse show. It¹s also a SLOW site. Response times of 1 minute aren¹t uncommon, and even then results sometimes simply aren¹t shown.

I stuck up for Technorati for quite a while (and they¹re featured prominently in the book, which I now regretŠ hopefully I won¹t by the time the book comes out). But, Technorati has had 2 years to fix it¹s problems. Doc wants us to cut them some more slack, but I¹ve just about run out of slack. There are other services that are faster, more detailed, more comprehensive and actually listen to bloggers¹ concerns instead of making excuses.

Andy Lark adds,

Good on Jeremy. Frankly, Technorati is a joke in terms of indexing speed and accuracy. I can tag posts and not see them, well, ever. The fact you get listed at all is a miracle. He is right. As a user, they have let the blogosphere down. Doc Searls has a longer post on this. Doc, it’s great you are all chums but for us mere minions it just ain’t working and what doesn’t work, doesn’t get used. Simple as that.

For what it’s worth, I have a pile of Technorati and PubSub subscriptions. And for a long time, PubSub kicked ass. (And I often let Technorati’s techies know about it.) Lately Technorati seems to be doing better. But hey, your mileage may vary. For what it’s worth, I found both Jeremy’s and Andy’s posts in a Technorati search.

That said, Technorati’s failings have done a lot to cost some users faith in the service. There are still outages and breakdowns. There are on any service that’s scaling at the same rate. How often have you seen Flickr down for a “massage”?

What matters is that they keep working on it and improving it. Looks to me like they’re doing that.

Okay, more stuff…

Stowe Boyd weighs in:

I suspect that one of the issues here is the lack of cluefulness of Technorati, however, who have seemed to surprise everyone with their intention to make money — and lots of it — from its activities and services. Here’ is a great opportunity for Dave Sifry and company to leverage what they know about blog dynamics to head off a potential big stink. Remember the “Founding Fathers” flap from the Always On/Technorati Open Media 100 announcement?…

Technorati will inevitably — to the degree that it is successful — influence the behavior of those who would like to benefit from the power thet comes from a high Technorati ranking, just like the lengths that people will go to in order to get a high Google ranking. As a result, Technorati will need to have very scrupulous business practices in its dealings with those to whom it sells its services.

This is likely to flare up into a big imbloglio, with many perspectives swirling around, and a lot of hand waving and finger pointing. But I think it is a tempest in a teapot. The implicit social connections that blog linking imply are public: they are there for anyone to see, and the individuals involved actively create those links with that in mind. This is not some sort of surreptitious surveillance, like video cameras on street lights, or someone tapping our phone calls. And more importantly, as Doc suggests, the world is a better place if big corporations begin to take advantage of this information to figure out what people think is important, whose thoughts and observations matter, and how to better understand what is going on in the world. What is the alternative? We — the Blogosphere — are going to a lot of trouble to read and link to one others’ writing out here; do we want the rest of the world to ignore it? We are trying hard to make sense of the world; it’s stupid to think we would be better off if the world doesn’t pay attention, and adapt to the feedback system we have become. The value of that feedback is enormous, and people should be free to make money from turning it into bite-sized chunks for companies that want to do better: build better products, provide better service, and innovate more quickly.

The Blogosphere is not some private club for those most actively engaged it in: its a global asset, a new means of understanding the world, and perhaps the best hope we have for making a better world.

Rex Hammock has a brief post.

Jason Dowdell writes,

I personally know Tom Foremski and would not have based my piece on his story if I didn’t know him as an actual journalist. Tom would not put up data if it weren’t true, no matter how exciting it might be. Regardless, Technorati has issues it needs to deal with or it’s going to face continued scrutiny on it’s performance issues and lack of completeness. David Sifry and team have made a ton of progress in recent months regarding the user interface and features and have squashed a ton of bugs on the way… but if the performance doesn’t get fixed then it’s going to be a major issue.

He says a lot more. Worth reading.

Steve Gillmor goes up a level:

Certainly the tone has shifted in the blogosphere. Finding and maintaining friendships will be sorely tested in the coming weeks and months. Great care must be taken to avoid misunderstandings, and sometimes, understanding all too well. It’s a time for leadership, not brinkmanship.

It’s always nice when we can fly under the radar, avoidng the messy details of who gets the money and how. I’ve been doing this with attention, building coalitions, evangelizing the obvious, wheeling and dealing. Recently I’ve stopped all that, partly because others have picked up the banner and mostly because I’m sick and tired of it. I’ve tried to explain why I’m no evangelist, only to come off sounding like I’m evangelizing the idea.

And Alan8373 says Conversation are Markets.

Eye on the ‘sphere

National Journal has launched Blogometer, “a daily report from The Hotline taking the temperature of the political blogosphere.”

The war on war

Britt Blaser…we Americans admire the terrorism problem too much as mass entertainment…

A small part of a big piece. Read the whole thing.

Department of Connections

It’s interesting to see the ripple effect of The selling of the Blogosphere—Technorati’s big push into monetizing its treasure trove of data collected about millions of blogs, by Tom Foremski at SiliconValleyWatcher. The item is still the top story on his site. There it’s titled “The Selling of the Blogosphere.” The subtext:

How Technorati hopes to market its treasure trove of data it collects on millions of blogs to corporations, exposing the relaxed intimacy of online conversations. It’s all part of a growing ecosystem of companies hoping to profit handsomely from the work of bloggers [Read].

Right now, according to Technorati, the item has been blogged about sixteen times. The top response (in reverse chronological order, from the search), posted twenty minutes ago by DeepLinking, says,

I gotta know how much Technorati is charging for the blog-clipping service SiliconValleyWatcher is talking about [via Jason Calacanis]. However, SVW’s shocked tone about the whole thing is silly and naive. If you’re not aware that the corporate world is freaked out about blogs and very much interested in understanding their impact, you need to hang out in the corporate world a little more.

Jason Calcanis is concerned about “repurposed content,” then adds,

I highly doubt that this service — if it even exists — would repurpose blog content. Technorati has been very good about taking only a snip of people¹s content. I don¹t see Dave taking liberties with people¹s content… Dave’s a good man.

A number of bloggers, including Mike SandersDave WinerJeremy Zawodnyand Disruptive Media Technologies, quoted this line from Tom Foremski’s piece:

What surprised me was how aggressively Mr Hirshberg was pitching Technorati’s expensive blog tracking services to this audience of agency and corporate communications professionals. Mr Whitmore barely mentioned his company, and I didn’t pitch anything, maybe I should have 🙂

Of those four, only Mike had something positive to say:

Of course legally and ethically there is nothing wrong with a company using public information to make millions. And I am pretty sure that Technorati advisors and Cluetrain authors Doc Searls and David Weinberger have thought about how this benefits the little guy, furthers the emergence of voice, and is additional proof that markets are conversations.

Jeremy Wright quoted the same section, and more, adding,

Not only is Technorati lagging behind in blog tracking, which is sad enough, but they¹re trying to sell their blog tracking services to corporations!

According to SiliconValley Watcher, they even made arses of themselves at a recent panel by “pitching” during the panel (a huge no-no)

Technorati tells me Jeremy posted that item 9 hours ago. Let’s see, it’s 10:45pm Pacific Time. Jeremy’s blog says he posted it at 4:45pm. Not sure what time zone he’s in. Still, I gotta say, what lag?

This piece was kinda snarky too.

Going down through the list here…

Naill Kennedy (who works for Technorati) was next.

Then comes Geek News Central, wondering out loud about how the service works.

Marc Canter writes,

$$$$$$Billions and billions$$$$$$ of dollars are spent every year on bullshit. On pure crap that is shoveled down our throats, trying to make us believe what they want us to buy.

But what happens when one, two, five ad agencies figure out how to REALLY track what people are thinking about?

What happens when some brand finds a way to put a warm and fuzzy spot in our hearts? Almost as if my magic.

All this is happening because someone named Peter Hirshberg decided to move back to SF. Peter is one of those Silicon Valley guys who’s watched our industry become one of the leading industry’s throughout the world today. All culture, commerce and emotions lead through our industry.

What is known as entertainment, marketing, influence and psychology is driven by technology today. Everything that we know – is ‘swatched’ in the veneer of technology. We wouldn’t be sitting here today, reading this post – if it wasn’t for technology. Almost nothing ‘happens’ without technology. That’s how big we are.

And at the forefront of technology is blogging and social software.

It’s about us, people, and once we get our hands on the wheel of our own destiny – look out world!

Our own realization of what our own power is – is what it’s all about.

Mitch Ratcliffe says,

Along with MarcDave and others, I’m increasingly confused by the messages coming out of Technorati. They are grasping in so many directions — as a consumer service and species of publisher with Technorati.com, as an enabling technology provider with tags and attention.xml, as a business intelligence service. Dave Sifry is a great entrepreneur, but it is impossible to do everything well.

He adds,

The concern raised by SiliconValleyWatcher, that Technorati is monetizing bloggers’ creativity without sharing the wealth is misplaced, I think. Technorati has avoided pirating bloggers’ work by making it important to clickthrough to read full postings. It makes it easier to find the source data of the conversation. Were it to start taking full feeds of data and republishing them for corporate customers, it would be violating the rights of authors who have non-commercial share-and-share-alike Creative Commons licenses, but the folks at Technorati are too smart to make that mistake.

Unfortunately, they don’t seem to realize that the “algorithms” of participation and influence — the market metrics for the conversational market — can’t be delivered by an enabler of the conversation that simultaneously shapes the conversation with a proprietary tagging scheme.

Mitch, whose company is Persuadio, goes on,

Persuadio analysis consistently finds that Technorati tags are changing the flow of data, meaning that any attempt to measure Technorati’s influence has to be conducted by a third party in order to be fair and unbiased.

Technorati, at least according to my old friend Peter Hirshberg’s comments, is talking like it is building Persuadio’s services, but they are not.

The list goes on.

Okay, a few questions.

First, How many witnesses reported on what Peter said on that panel? Answer: One. Another panelist, by the way. How many bloggers jumped to conclusions based on what one guy said?

Next: Are marketers clueless or cluefull about blogging?

If the answer is “clueless,” then don’t we want them to get the clues? Especially if all the raw data is nothing more than what’s been published on the free and open Web, and what’s sold is data about data rather than “repurposed content”?

Next: Do we think they can get all the clues they need from search engines and feeds of blogs and searches about blogs and other stuff that’s already out there?

If the answer is no, then what is wrong with selling those clues to people willing to pay for them?

Some perspective.

Technorati was born as a cool hack David Sifry came up with while he and I were writing this piece for Linux Journal. Later, after Dave made Technorati a company, I became a member of its advisory board.

David and I are friends. Peter is a friend too. I’m one of the advisors who urged David to hire Peter, who’s a brilliant and funny guy.

I’ve watched David and his crew work 24/7/365 scaling a search service that finds everything on the live and syndicated Web — that’s hugely complementary to the engines that search the static Web. They’ve rebuilt their infrastructure more times than I can remember. The whole thing has creaked and fallen a number of times, and kept going, kept improving.

They haven’t always followed my advice (not by a long shot), but they’ve always listened to what bloggers are saying.

Such as now, when I’m on the phone with David and Peter, going over each of these posts, seeing what can be learned from the company’s first experience talking about one of the ways it hopes to serve customers and make their business work for everybody.

Will they make mistakes? Sure. Who won’t?

And really: Was a mistake even made here? How can we be sure?

Will they learn from the public conversation that their own service is exposing to them? From what I’m hearing (and saying) on the phone, I’d say the answer is yes.

Hey, we’re all in new territory here. The big challenge isn’t to bust each other for mistakes. Or to play the Gotcha Game, which is one of the oldest and shittiest traditions in mass market journalism. It’s to help.

From the beginning, that’s what Technorati has been trying to do.

Right now, the helping is going back the other way. Which is a good thing.

[A few minutes later…] I just checked, and this post is already showing up in a Technorati search for “Peter Hirshberg”.

Blog(himand)her

Chris Nolan on Blogher (the not-really all-woman blogging conference):

This gives me a wonderful chance to state the obvious about this conference: IT IS NOT FOR WOMEN ONLY. Not only are men welcome — a statement that it seems absurd to have to make – but some are planning to attend.

She adds,

This gives me the chance to make another observation: If you are a man who like code and software and things that plug in, and is perhaps having trouble finding a girl who likes Java (and knows it’s not just a coffee) and undersands your inner Geek, this might be the PERFECT place for you to spend a summer afternoon.

The ratio at most tech conferences is hugely biased toward men. That will assuredly not be the case here.

The bull’s eye of her entreaties is Kevin Drum (read Chris’s links for the whole story); but all men (and women) are invited.

Blogher is Saturday, July 30, in Santa Clara, CA: the heart of Silicon Valley. Follow that last link for more info and to register.

I’d love to be there, but I have other commitments. Still, I recommend it highly.

Back to the present.

Nice to see that many of the people I volleyed with there are still around. And that some things persist. (For example, Blogher.) But it’s also sad to see how much is gone. Especially Technorati, which drew a huge amount of discussion then. It still exists as a company, but it ain’t what it was. But it’s good that it mattered.

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