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On February 25, 2008, the FCC held a hearing on network management practices in the Ames Courtroom at Harvard Law Schoolhosted by the Berkman Center. In that hearing David P. Reed, one of the Internet’s founding scientists, used a plain envelope to explain how the Internet worked, and why it is wrong for anybody other than intended recipients to look inside the contents of the virtual envelopes in which communications are sent over the Internet. It was a pivotal moment in the debate, because the metaphor illustrated clearly how the Internet was designed to respect privacy.

Respect, that is. Not protect.

In the early days of postal communications, the flaps of envelopes were sealed with blobs of wax, usually imprinted by the sender with a symbol. These expressed the intent of the sender — that the contents of the letter were for the eyes of the recipient only. Yes, a letter could be opened without breaking the seal, but not without violating the wishes of the sender.

The other day I wrote, “clothing, for example, is a privacy technology. So are walls, doors, windows and shades.” In the physical world we respect the intentions behind those technologies as well, even though it might be easy to pull open the shirts of strangers, or to open closed doors without knocking on them.

The virtual world is far less civilized. Proof of that is in the pudding of privacy rights violations by agencies of the U.S. government, which is clearly acting at variance with the Fourth Amendment of the Constitution, which says,

The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no Warrants shall issue, but upon probable cause, supported by Oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized.

I see three ways to approach these violations.

One is to rely on geeks and whistleblowers to pull the pants down on violators. In Welcome to the end of secrecy says the very openness that invites privacy violations is our best protection against the secrecy concealing those violations.

Another is through the exercise of law. In The Only Way to Restore Trust in the NSA, security guru Bruce Schneier writes, “The public has no faith left in the intelligence community or what the president says about it. A strong, independent special prosecutor needs to clean up the mess.” And that’s on top of moves already being made by legislators, for example in South Africa. Given the scale of the offenses now coming to light, we’ll see a lot more of that, even if no special prosecutors get appointed. The law of the jungle will give way to a jungle of new laws. Count on it.

The third is through business — specifically, business modeled on postal services. For many generations, postal services have respected the closed envelope as a matter of course. Yes, we knew there were times and places when mail could be inspected for legitimate reasons. And there were also many things it was not legal to do, or to send, through postal systems. But, on the whole, we could trust them to keep our private communications private. And we paid for the service.

The Googles of the world — companies making their money on advertising — aren’t likely to take the lead here, because they have too much invested in surveillance (of the legal sort) already. But others will step forward. The market for privacy is clear and obvious, and will only become more so as the revelations of abuse continue to pour out.

Perhaps the businesses best positioned to offer secure communications are the postal services themselves. They’ve already been disrupted plenty. Maybe now is the time for them to do some positive disruption themselves.

 

 

In , opens with this sentence: “On any person who desires such queer prizes, New York will bestow the gift of loneliness and the gift of privacy.” Sixty-four years have passed since White wrote that, and it still makes perfect sense to me, hunched behind a desk in a back room of a Manhattan apartment.

That’s because privacy is mostly a settled issue in the physical world, and a grace of civilized life. Clothing, for example, is a privacy technology. So are walls, doors, windows and shades.

Private spaces in public settings are well understood in every healthy and mature culture. This is why no store on Main Street would plant a tracking beacon in the pants of a visiting customer, to report back on that customer’s activities — just so the store or some third party can “deliver” a better “experience” through advertising. Yet this kind of thing is beyond normative on the Web: it is a huge business.

Worse, the institution we look toward for protection from this kind of unwelcome surveillance — our government — spies on us too, and relies on private companies for help with activities that would be a crime if the  still meant what it says. ( more than two years ago.)

I see two reasons why privacy is now under extreme threat in the digital world — and the physical one too, as surveillance cameras bloom like flowers in public spaces, and as marketers and spooks together look toward the “Internet of Things” for ways to harvest an infinitude of personal data.

Reason #1

The was back-burnered when  (aka ) got baked into e-commerce in the late ’90s. In a single slide  summarizes what happened after that. It looks like this:

The History of E-commerce
1995: Invention of the cookie.
The end.

For a measure of how far we have drifted away from the early promise of networked life, re-read ‘s “Death From Above,” published in January 1995, and his “Declaration of the Independence of Cyberspace,” published one year later. The first argued against asymmetrical provisioning of the Net and the second expressed faith in the triumph of nerds over wannabe overlords.

Three years later  was no less utopian. While it is best known for its 95 Theses (which include “” and ““) its most encompassing clue came before of all those. Chris Locke wrote it, and here’s what it says, boldface, color and all:

if you only have time for one clue this year, this is the one to get…
we are not seats or eyeballs or end users or consumers. we are human beings and our reach exceeds your grasp. deal with it.

Note the first and second person voices, and the possessive case. Our reach was everybody’s. Your grasp was companies’.

Fourteen years later, companies have won. Our reach has not exceeded their grasp. In fact, their grasp is stronger than ever.

Another irony: the overlords are nerds too. And  they lord over what Bruce Schneier calls a feudal system:

Some of us have pledged our allegiance to Google: We have Gmail accounts, we use Google Calendar and Google Docs, and we have Android phones. Others have pledged allegiance to Apple: We have Macintosh laptops, iPhones, and iPads; and we let iCloud automatically synchronize and back up everything. Still others of us let Microsoft do it all. Or we buy our music and e-books from Amazon, which keeps records of what we own and allows downloading to a Kindle, computer, or phone. Some of us have pretty much abandoned e-mail altogether … for Facebook.

These vendors are becoming our feudal lords, and we are becoming their vassals. We might refuse to pledge allegiance to all of them – or to a particular one we don’t like. Or we can spread our allegiance around. But either way, it’s becoming increasingly difficult to not pledge allegiance to at least one of them.

Reason #2

We have loosed three things into the digital world that we (by which I mean everybody) do not yet fully comprehend, much less deal with (through policy, tech or whatever). Those are:

  1. Ubiquitous computing power. In the old days only the big guys had it. Now we all do.
  2. Ubiquitous Internet access. This puts us all at zero virtual distance from each other, at costs that also veer toward zero as well.
  3. Unlimited ability to observe, copy and store data, which is the blood and flesh of the entire networked world.

In tech, what can be done will be done, sooner or later, especially if it’s possible to do it in secret — and if it helps make money, fight a war or both. This is why we have bad acting on a massive scale: from click farms gaming the digital advertising business, to the NSA doing what we now know it does.

Last month I gave a keynote at an  event in New York. One of my topics was personal privacy, and how it might actually be good for the advertising business to respect it. Another speaker was , a “gentleman hacker” and CEO of WhiteOps, “an internet security company focused on the eradication of ad fraud.” He told of countless computers and browsers infected with bots committing click-fraud on a massive scale, mostly for Russian hackers shunting $billions from the flow of money down the online advertising river. The audience responded with polite applause. Privacy? Fraud? Why care? The money’s rolling in. Make hay while the power asymmetry shines.

Just today an executive with a giant company whose name we all know told me about visiting “click farms” in India, which he calls “just one example of fraud on a massive scale that nobody in the industry wants to talk about.” (Credit where due: the IAB wouldn’t have had us speaking there if its leaders didn’t care about the issues. But a .org by itself does not an industry make.)

Yet I’m not discouraged. In fact, I’m optimistic.

These last few months I’ve been visiting dozens of developers and policy folk from Europe to Australia, all grappling productively with privacy issues, working on the side of individuals, and doing their best to develop enlightened policy, products and services.

I can report that respect for privacy — the right to be left alone and to conceal what one wishes about one’s self and one’s data — is far more evolved elsewhere than it is in the U.S. So is recognition that individuals can do far more with their own data than can any big company (or organization) that has snarfed that data up. In some cases this respect takes the form of policy (e.g. the EU Data Protection Directive). In other cases it takes the form of advocacy, or of new businesses. In others it’s a combination of all of those and more.

Some examples:

 is a policy and code development movement led by Ann Cavoukian, the Information & Privacy Commissioner of Ontario. Many developers, enterprises and governments are now following her guidelines. (Which in turn leverage the work of Helen Nissenbaum.)

, the Fondation Internet Nouvelle Génération, is a think tank of leading French developers, scientists, academics and business folk, convened to guide digital transformation across many disciplines, anchored in respect for the individual and his or her full empowerment (including protection of privacy), and for collective action based on that respect.

 is a Fing project in which six large French companies — Orange, La Poste, Cap-Digital, Monoprix, Alcatel-Lucent and Societe Generale — are releasing to 300 customers personal data gathered about those customers, and inviting developers to help those customers do cool things on their own with that data.

The  in the UK is doing a similar thing, with twenty UK companies and thousands of customers.

Both Midata and Etalab in France are also working the government side, sharing with citizens data collected about them by government agencies. For more on the latter read Interview with Henri Verdier: Director of Etalab, Services of the French Prime Minister. Also see Open Data Institute and PublicData.eu.

In Australia,    and  are working on re-building markets from the customer side, starting with personal control and required respect for one’s privacy as a base principle.

In the U.S. and Europe, companies and open source development groups have been working on personal data “stores,” “lockers,” “vaults” and “clouds,” where individuals can harbor and use their own data in their own private ways. There is already an  and a language for “” and “pclouds” for everything you can name in the Internet of Things. I posted something recently at HBR about one implication for this. (Alas, it’s behind an annoying registration wall.)

On the legal front, Customer Commons is working with the  at the Berkman Center on terms and privacy requirements that individuals can assert in dealing with other entities in the world. This work dovetails with , the  and others.

I am also encouraged to see that the most popular browser add-ons and extensions are ones that block tracking, ads or both. AdblockPlus, Firefox’s Privowny and  are all in this game, and they are having real effects. In May 2012,  a 9.26% ad blocking rate in North America and Europe. Above that were Austria (22.5%), Hungary, Germany, Finland, Poland, Gibraltar, Estonia and France. The U.S. was just below that at 8.72%. The top blocking browser was Firefox (17.81%) and the bottom one was Explorer (3.86%). So it was no surprise to see Microsoft jump on the Do Not Track bandwagon with its latest browser version. In sum what we see here is the marketplace talking back to marketing, through developers whose first loyalties are to people.

(The above and many other companies are listed among developers here.)

More context: it’s still early. The Internet most of us know today is just eighteen years old. The PC is thirty-something. Pendulums swing. Tides come and go. Bubbles burst.

I can’t prove it, but I do believe we have passed Peak Surveillance. When Edward Snowden’s NSA revelations hit the fan in May, lots of people said the controversy would blow over. It hasn’t, and it won’t. Our frogs are not fully boiled, and we’re jumping out of the pot. New personal powers will be decentralized. And in cases where those powers are centralized, it will be in ways that are better aligned with individual and social power than the feudal systems of today. End-to-end principles are still there, and still apply.

Another reason for my optimism is metaphor, the main subject in the thread below. In , George Lakoff and Mark Johnson open with this assertion: The mind is inherently embodied. We think metaphorically, and our metaphorical frames arise from our bodily experience. Ideas, for example, may not be things in the physical sense, but we still talk of “forming,” “getting,” “catching” and “throwing out” ideas. Metaphorically, privacy is a possession. We speak of it in possessive terms, and as something valuable and important to protect — because this has been our experience with it for as long as we’ve had civilization.

Possession is “nine-tenths of the law” because it is nine-tenths of the three-year-old. She says “It’s mine!” because she has hands with thumbs that give her the power to grab. Possession begins with what we can hold.

There is also in our embodied nature a uniquely human capacity called indwelling. Through indwelling our senses extend outward through our clothes, our tools, our vehicles, enlarging the boundaries of what we do and experience in the physical world. When drivers speak of “my wheels” and pilots of “my wings,” it is because their senses dwell in those things as extensions of their bodies.

This relates to privacy through exclusion: my privacy is what only I have.

The clothes we wear are exclusively ours. We may wear them to express ourselves, but their first purpose is to protect and conceal what is only ours. This sense of exclusivity also expands outward, even though our data.

 “the Internet is a copy machine.” And it is. We send an email in a less literal sense than we copy it. Yet the most essential human experience is ambulation: movement. This is why we conceive life, and talk about it, in terms of travel, rather than in terms of biology. Birth is arrival, we say. Death is departure. Careers are paths. This is why, when we move data around, we expect its ownership to remain a private matter even if we’re not really moving any of it in the postal sense of a sending a letter.

The problem here is not that our bodily senses fail to respect the easily-copied nature of data on networks, but that we haven’t yet created social, technical and policy protocols for the digital world to match the ones we’ve long understood in the physical world. We still need to do that. As embodied beings, the physical world is not just our first home. It is the set of reference frames we will never shake off, because we can’t. And because we’ve had them for ten thousand years or more.

The evolutionary adaptation that needs to happen is within the digital world and how we govern it, not the physical one.

Our experience as healthy and mature human beings in the physical world is one of full agency over personal privacy. In building out our digital world — something we are still just beginning to do — we need to respect that agency. The biggest entities in the digital world don’t yet do that. But that doesn’t mean they can’t. Especially after we start leaving their castles in droves.

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Now that Al Jazeera English‘s stream has been killed in the U.S., the only two streaming global news organizations available on computers and mobile devices are France24 and RT. They look like this:

In other words, like TV. Talking heads and reports from the field.

Also like PR.

I certainly get that from RT, the initials of Russia Today. Sez Wikipedia,

RT, previously known as Russia Today, is an international multilingual Russian-based television network. It is registered as an autonomous non-profit organization[2][3] funded by the federal budget of Russia through the Federal Agency on Press and Mass Communications of the Russian Federation.[4][5]

France24, sez Wikipedia,

… is an international newsand current affairs television channel based in Paris. Its stated mission is to “cover international current events from a French perspective and to convey French values throughout the world.”[1] It started broadcasting on 6 December 2006 under the presidency of Jacques Chirac and prime ministerial term of Dominique de Villepin.

Neither are as interesting to watch as Al Jazeera English was when we could still see it here in the U.S. Nor are they as large and substantive as Al Jazeera.

Yet @AlJazeera‘s apparent disinterest in talking about anything that might not promote its new Al Jazeera America (@AJAM) cable channel suggests the same kind of PR-based DNA. Far as I know (and feel free to correct me), @AlJazeera remains unwilling to talk out loud about why it chose to kill its live @AJEnglish stream in the U.S. — or to cover that move as the real news it was, and still is.

Whatever else it may be (and it’s a lot), Al Jazeera is also vanity project by the monarchy of Qatar. Ideally that would make it an example of what James Fallows calls a way for “this Gilded Age’s major beneficiaries (to) re-invest in the infrastructure of our public intelligence.”

Jim is talking there about Jeff Bezos buying the Washington Post. In that same piece, he says, “Foreign reportage, serious investigative or government-accountability coverage — functions like these have always been, in economic terms, parasites that need to ride along on some profitable host body.” In the U.S. the profitable host body in cable news has been its presentation as entertainment, political axe-grinding, or both. One would hope Al Jazeera America takes the high road here, but the fact remains that going cable-only was a low-road move. Especially since the Al Jazeera abandoned the high road it was on — live presentation on computers and mobile devices — along with the infrastructure of public intelligence the company was helping to build there.

On Saturday’s Gillmor Gang, Robert Scoble said he thought Al Jazeera was playing a “long ball” game here. They certainly have the money. But they’re starting way behind. First, they fired — and pissed off — the loyal audience of early adopters they had on the Net. Second, they made the mistake of giving the Al Jazeera name to a wholly new operation in the U.S., where (sad to say) “Al (anything-Arabic)” is certain to be associated by many cable viewers with Al Qaeda, the only outright enemy of the U.S. with a name everybody knows. If they had called it “AJ” (in the manner of Russia Today’s RT) it might have had a better chance. Third, they either got dropped or not picked up by the largest cable companies, while those that do carry it (e.g. DirectTV and Dish Network) have exiled it to more expensive tiers than those CNN and Fox News enjoy. Those operators also run Al Jazeera America’s video in low-def SD instead of hi-def HD. So the new network could hardly be starting farther behind, or in a business with less chance of long-term success.

On that last topic, I have to wonder what the calculus of the “deal” to kill the live AJE stream was. That was not only an awful lot to pay for very little in return; but it isn’t even clear who it was paid to. Time Warner? AT&T? Neither carries @AJAM at all. And the others hardly seem to give a damn about the channel anyway. [Later: see my comment here.] I can imagine this dialog between Al Jazeera and the U.S. cable companies:

AJ: We killed our firstborn so it would not offend you. Will you carry our channel now?

SOME CABLE COMPANIES: No.

OTHER CABLE COMPANIES: Um, okay, maybe on one of our high-priced tiers, in lo-def.

AJ: Okay.

On top of all that, @AJAM and @AJEnglish are apparently different services, serving different audiences: cable viewers and computer/mobile device viewers. I suppose @AlJazeera thought its streaming audience would jump at the opportunity to go retro and watch something else from the company on cable. @AlJazeera might be right about that, but that looks to me like something between wishful thinking and outright delusion.

The cable industry’s disdain for Al Jazeera is one more example of why cable is a dead medium walking. As a big coercive silo that many viewers barely tolerate or actively hate — and stick with only because the shows they want to see are trapped inside the thing — its worst enemy is itself. Consistent with that, cable features some of the world’s worst exemplars of bad customer service.

Meanwhile other traditional sources of high-quality TV news have so adapted to life inside cable’s silo that their live streams are almost impossible to get. Dig this, for example:

What you see there is the futility of trying to watch ABC’s live stream online. Talk about a f’d “experience.” Either the app says it can’t determine one’s location (my experience in New York, the Bay Area and Southern California — wish I got a screen shot), or that it’s only available in those areas and three others where the viewer happens not to be. Then, for  those who want the Compleat Futility Experience, there’s that third page there, a non-responsive Web page squeezed to un-readability on a mobile screen.

Here’s the thing: TV hates the Net. Simple as that. It has hated the Net for as long as it’s known that the Net was a threat to its coercive system. That’s why the MSOs (a trade term for cable+satelite) call video distribution on the Net “over the top” or OTT. And also why it’s no surprise to find only one cable program source (Viacom) among Comscore’s top ten online video companies. The rest are Net-native, starting with Google. (See Tristan Louis Is Google Killing Cable? for more on where this goes.)

Most of what people watch on the Net isn’t news. Or, if it is news, it doesn’t look like what we see in those top images above. Nor should it — any more than cars in 1900 should have looked like railroad coaches.

Video on the Net is wild, crazy and exploding out of anybody’s control, including Google’s. Mostly it is coming from everybody. Not just from the usual suspects.

And it isn’t TV.

Let’s face it: TV is channels. (Never mind that what are now called “channels” and “networks” are neither, in the original senses of those words.) In the U.S. those channels are nothing more than a collection of branded program sources delivered by some of the least caring companies on Earth to an audience forced to watch through crappy gear with a horrible user interface. In the growing ocean of video from everywhere on the Net, TV has the buoyancy of a bowling ball.

It’s just a matter of time before it sinks.

It’s also a matter of cost. Cable is expensive, and not getting cheaper.

The biggest thing keeping it afloat is live sports. In the U.S., that’s ESPN. They’re the life jacket on cable’s bowling ball.

At some point ESPN goes direct OTT and the rest of TV will either die along with cable or moult out of cable’s dead husk. If Al Jazeera America is one of the casualties, we’ll be prepared, because we’re already getting practice at living without it. And it won’t be news at all.

[Later (29 August)…]

In response to a corrective comment by Fritz Mills below I’ve done a bit of research to see how cable and satellite companies are carrying Al Jazeera America. Finding out isn’t too easy, because most of these companies (at least on the cable side) only tell you what’s available at a given address. So I just checked with as many companies as I had the patience and time to visit, and got this:

  • AT&T U-Verse: Dropped, and sued by Al Jazeera for breach of contract
  • Cablevision: Dropped when Al Jazeera bought Current TV
  • Charter: Not there
  • Comcast: 254, in the top tier “Digital Preferred 160+” package, in low-def, and moved there (thanks, Dennis McDonald for that link) from the basic tier that @AJEnglish had been on
  • DirectTV: 215, in low-def, as part of  a higher tier
  • Dish Network: 358, in low-def, as part of the “America’s Top 200” tier
  • Cox: Not there
  • RCN: 326. on its “signature” (second highest) tier, in low-def
  • Time Warner Cable: Dropped back in January, when Al Jazeera bought Current TV
  • Verizon FiOS: On PrimeHD, Extreme HD and Ultmiate HD — a total of six different channels, two apiece on each tier (one SD, one HD)

Meaning you can get it in HD on basic cable only on Verizon FiOS.

There are two fiber-based companies on the list: RCN and Verizon. Fiber is interesting because there is virtually unlimited bandwidth. Bandwidth is more scarce with cable and satellite, which is one reason they carry some channels only in higher tiers (to reduce demand) and in low-def SD instead of HD. They also compress the HD far more than fiber carriers need to, which is why HD channels on fiber tend to look better (provided they aren’t too compressed back upstream).

That’s why Verizon FiOS wins on that list above. RCN could also make AJAM HD, because they have the bandwidth. But instead they make it SD, and put a green $ in lieu of a √ in the checkbox, to make clear that it’s “available at a premium“. Which means it might as well not be there.

On the matter of Al Jazeera coming clean about the deal to kill the @AJEnglish stream in order to be carried by MSOs in the U.S., the closest thing I’ve found to an inside detail is an Email from Marwan Bishara to AJ executives, dated 10 July 2015, posted by Glenn Greenwald of The Guardian, and featured in his 14 July story, Inside look at the internal strife over Al Jazeera America, subtitled “As the new US network is finally set to launch, serious concerns arise about its brand and intent: especially from within the organization.” One excerpt from the email:

Have we signed a deal where AJAM program/content must be substantially different from AJE? Really!!!! What does substantially mean? Who have we made the agreement with and why? I asked several executives and not a single person can give me a categorical answer about the issue, which by itself is mind-boggling!!! (I have issues with AJE’s formats, and at times perspectives, but we have so much to hold onto).

Does the fear of contractual obligations with carriers etc. mean it’s necessary for some to do whatever they want with Aljazeera, including banning AJE altogether from America and web livestream, just when they themselves try to make the case for a 21st century type television news!!!! . . . .

We still don’t know exactly what the deal was, even the effects are obvious.

I still haven’t seen @AJAM. And, like so many other dismissed viewers in the U.S., I miss @AJEnglish. So, a suggestion to @AlJazeera: make one or both available on a subscription basis. A lot of us might pay for that. Per-stream subscriptions where TV is going anyway, once cable falls apart. Get ahead of that curve.

If you have an Al Jazeera app on your U.S. mobile device you can no longer watch or listen to live streams. Click on the yellow LIVE button and then on “PLAY” next to “Watch Live” or “Listen Live” and here is what happens:

Go to the Al Jazeera website, click on “watch now” and you get to a page that says this:

The Al Jazeera English live stream is no longer available in the U.S.

Starting tomorrow, August 20th, you’ll be able to watch more of the in-depth reporting and great content you love on the new Al Jazeera America television channel.

Click here to see if your local television provider will be carrying Al Jazeera America. If not, let your voice be heard and please request it today.

Here’s how you can keep in touch with us and get all the latest updates about Al Jazeera America’s launch:

  • Visit the website
  • Subscribe to our email list
  • Follow @AJAM on Twitter
  • “Like” our page on Facebook

For the latest news and in-depth coverage from Al Jazeera English:

  • Read our live blogs
  • Download our mobile apps
  • Follow @AJELive on Twitter
  • Follow @AJEnglish on Twitter

Nice choices, but no substitute for live streams.

And no explanation of why. I assume it’s “due to copyright and distribution restrictions,” which are mentioned here. But a value-subtract of this magnitude deserves a full explanation. As a news organization Al Jazeera should report on exactly why it killed its streams.

Personally, I assume that the big cable companies insist that the streams be killed as a precondition for carrying the new Al Jazeera America cable channel. But, as I said back on 9 August, I don’t know.

Want to see a good model of a news organization covering news about itself? Look at what NPR is doing with news that its CEO is leaving. They (notably @davidfolkenflik) expose the whole thing, cover it as a news event, and open it up for discussion in comments.

Credit where due: Al Jazeera America’s Facebook page has comments and replies. People like me (a veteran watcher of Al Jazeera English on mobile devices who rarely watches cable) are not happy. Examples:

Ruth Arhelger No, I won’t be watching any AJ programs anymore no matter how much I wish I could because I have no way to access it. I refuse to pay more for television than I do for electricity and killing live stream is the worst idea anyone at your network has ever had. I hope at some point in the future you decide not to alienate people who can’t afford cable tv.

John Waddington where is the live stream ? what idiot turned off the live stream ?

Adey Imru Makonnen Shame that AJ English will disappear – goodbye objectivity

Jimbaux’s Journal No, because I don’t have cable and am unwilling to pay for it, partly because I just don’t like spending much time in front of the television, but I have your live feed that you posted in another comment bookmarked and will see posts that you make here on this page. Thanks for giving us options.

Al Jazeera America Jimbaux’s Journal – We encourage you to continue following us and stay tuned for updates:http://america.aljazeera.com/

Thomas Chupein No, I won’t and I am really sad. I don’t have a TV and I refuse to waste money on cable when there is almost nothing that I would watch. It was so hard to lose all the live streaming these past two days – I don’t blame AJAM but I am really sad – I can’t stomach even five minutes of U.S. news programs, and I was really looking forward to this.<

Al Jazeera America Thomas Chupein– We understand your concerns but we encourage you to join us online for Al Jazeera America news coverage to access articles and video content:www.aljazeera.com/america. Also, please continue to follow us for updates!

There are also lots of positive replies from people who like their cable news on TV and won’t miss the AJE live feed on computing devices. Those are the people Al Jazeera is after, obviously. Not cord-cutters like me and a few million others.

But it’s a retro move. And, I suspect, a costly one.

[Later…] Riyaad Minty ‏@Riy tweets,

and to those, our most loyal #AlJazeera viewers in the US, who have lost the live streams. We hear you. We’re working on it.

Thanks, Riyaad. Please make the new streams live and not just a collection of clips and pre-recorded programs. The latter is what the competition does, and you should do better than that.

Here’s more from Janko Roettgers on Gigaom.

Cool

Personal data and independence

  • The Independent Purchase Decision Support Test, by Adrian Gropper, M.D. Pull quote: ” What I need is an Agent that’s independent of my ‘provider’ institution EHR and communicates with that EHR using the Stage 2 guidelines without any interference from the EHR vendor or the ‘provider’. It’s my choice who gets the Direct messages, it’s my choice if I want to ask my doctor about the alternatives and it’s my doctor’s choice to open up or ignore the Direct messages I send.” (EHR is Electronic Health Record.)
  • Your data is your interface. By Jarno Mikael Koponen in Pando Daily. Pull quote: “Before solving the ‘Big Data’ we should figure out the ‘small’ personal part. Algorithms alone can’t make me whole. Different services need my continuous contribution to understand who I really am and what I want. And I believe that apps and services that openly share their data to provide me a better user experience are not far off.”
  • Jarno is also the father of Futureful (@futureful) which Zak Stone of Co.Exist (in Fast Company) in says “hopes to bring serendipitous browsing back to the web experience by providing a design-heavy platform for content discovery.” Just downloaded it.

Media

  • The rebirth of OMNI — and its vibe. Subhead: Glenn Fleishman on the imminent reboot of the legendary science and science fiction magazine. In BoingBoing. Two bonus links on the OMNI topic:
  • Jeff Bezos buys the Washington Post. This is either wonderful for journalism or horrifying. By Sarah Lacy in Pando Daily. Pull quote: “John Doerr…described an entrepreneur with uncommon focus and discipline around what the customer wants. I guess the future of the Post will ride on who Bezos sees as ‘the customer’ and what’s in his best interest.”
  • Donald Graham’s Choice, by David Remmick in The New Yorker.
  • Here’s Why I Think Jeff Bezos Bought The Washington Post. By Henry Blodget in Business Insider. Pull-quote:
    • First, I’d guess that Jeff Bezos thinks that owning the Washington Post will be fun, interesting, and cool. And my guess is that, if that is all it ever turns out to be, Jeff Bezos will be fine with that. This is a man who invests in rockets and atomic clocks, after all. He doesn’t necessarily make these investments for the money. Or bragging rights. Or strategic synergies.
    • Second, I’d guess that Jeff Bezos thinks that there are some similarities between the digital news business and his business (ecommerce) that no one in the news business has really capitalized on yet.
  • The Natives Are Feckless: Part One Of Three. By Bob Garfield in MediaPost. Pull-quotage:
    • Well done, media institutions. You have whored yourselves to a hustler. Your good name, such that it remains, is diminished accordingly, along with your trustworthiness, integrity and any serious claim to be serving the public. Indeed, by bending over for commercially motivated third parties who masquerade as bona fide editorial contributors, you evince almost as little respect for the public as you do for yourself.
    • There’s your native advertising for you. There’s the revenue savior being embraced by Forbes, the Atlantic, The Washington Post, The Guardian, Business Insider and each week more and more of the publishing world.
    • According to the Pew Research Center for the People and the Press, sponsored content of various kinds was a $1.56 billion category in 2012 and growing fast.
  • Future of TV might not include TV. By Shalini Ramachandran and Martin Peers in The Wall Street Journal. It begins, “Predicting that transmission of TV will move to the Internet eventually, Cablevision Systems Corp Chief Executive James Dolan says ‘there could come a day’ when his company stops offering television service, making broadband its primary offering.” And wow:
    • In a 90-minute interview on Friday, the usually media-shy 58-year-old executive also talked about his marriage, his relationship with his father Chuck and his after-hours role as a singer and songwriter. He said his rock band, JD & the Straight Shot, toured with the Eagles last month.
    • Mr. Dolan said that on the rare occasions he watches TV, it is often with his young children, who prefer to watch online video service Netflix, using Cablevision broadband.
    • He added that the cable-TV industry is in a ‘bubble’ with its emphasis on packages of channels that people are required to pay for, predicting it will mature ‘badly’ as young people opt to watch online video rather than pay for traditional TV services.
  • Making TVs smart: why Google and Netflix want to reinvent the remote control. By Janko Roettgers in Gigaom.
  • Hulu, HBO, Pandora coming to Chromecast. By Steve Smith in MediaPost. Pull-quote: “A battle over content clearly is brewing between Google and Apple. Apple TV has recently expanded its offerings of content providers to include HBO Go, Sky TV, ESPN and others. The two companies are pursuing different delivery models as they try to edge their way onto the TV. Apple TV is a set-top box with apps, while Chromecast relies on apps that are present on mobile devices to which the dongle connects.”
  • Setting TV Free. By yours truly in Linux Journal.

Tech

Retail

Legal

Handbaskets to hell

In Bubkes, Stephen Lewis has lately been blogging with depth and insight on many topics — music, architecture, culture, infrastructure and events historic and current — in two cities with which he is intimately familiar: Istanbul and Sofia.

In Taksim Underpass: Ask Gertrude Stein, Dorothy Parker, Jane Jacobs, and Robert Moses, he writes,

By itself, the Turkish government’s plan to shunt traffic under and past Taksim Square might indeed lessen vehicular congestion, thus freeing this iconic location from dominance by motor vehicle traffic. In conjunction with the plan to replace all of Taksim Square and Gezi Park with a massive complex of shopping mall, mosque, and fantasy reconstruction of a 19th-century military barracks, however, the underpass will instead deliver more automobile traffic into the urban core, a further step toward transforming a vital, unplanned, dense, “legacy” urban agglomeration into just another suburb.

In Istanbul Conflicts From Afar: Issues and Aspersions, Headscarves and Rambo, he visits specious tales by the Turkish Prime Minister and his sympathizers, of protestors “harassing pious Muslim women and tearing off their headscarves” (among other offenses for which there is no confirming hard evidence), and compares them to equally wrong tales from the Vietnam War era. That was when “US antiwar activists were stigmatized — and crocodile tears poured forth — over reports that US soldiers returning from tours duty in Vietnam were being spit upon by opponents of the war.  Not a single person, however — neither spitter, spat upon, nor witness thereto — ever stepped forward to confirm any such attack.” In support of this he recalls an On the Media program confirming the purely propogandized nature of the claim. I just did some digging and found the program transcript. Here it is.

In Sofia, Bulgaria: From Protest to Protest to Protest, Steve visits “the Balkan blurring of what is said and what is, and what is and what could or should be” and how in Bulgaria “nothing is what is seems to be at first glance, and words, no matter how clear, often refer to alternate realities (click here for my long-ago online discourse on the wisdom and convenience of the oft-heard Bulgarian-language phrase po printsip, tr. ‘in principle‘).” His next post, Plovdiv, Bulgaria, 1997: Musicians Marching in Protest, recalls an earlier protest, again accompanied by an excellent photo.

In Istanbul: Water, Fountains, Taksim, and Infrastructural Tourism, Steve reports on joining a colleague in visiting “the layers of infrastructure — including Ottoman-era fountains — that have served Istanbul over centuries past and during its ten-fold growth in population during the twentieth.” I share with Steve a passion for what he and his colleague call “infrastructural tourism” — a practice which, he adds, “appears already to be underway, albeit searching for its own content and method, as per this report at Design Observer.” Wonderful link, that one. Go read that too.

In From the Archives: Fading Fragments of Legacy Infrastructure, he begins,

Two decades ago, I began to photograph the historic water fountains (çeșme) and water kiosks (sebil) of Istanbul.  I began, not with the grand and monumental, but with obscure and abandoned — those in backstreets, alleyways, and courtyards, functioning and non-functioning fragments of legacy urban infrastructure, overlooked by scholars,  their features surrendered to the elements, decay, and neglect. The forgotten origins and gradual disappearance of many of these structures seemed symbolic of larger urban processes of decline and abandonment — processes that are as central to the functioning and continuity of cities as are restoration and (re)development.

I’ve been doing something similar in New York and New Jersey, where I grew up. A few days ago, driving back to Manhattan from a meeting in Edgewater, New Jersey, I found myself following Google Maps’ navigation to the George Washington Bridge, turning onto Bruce Reynolds Boulevard before bearing right onto a ramp leading into the toll lanes. Paused at a light,  I saw on the right an old street sign marking the late Hoyt Avenue, and realized I was exactly where my parents lived when I was born: at 2063 Hoyt. Ninety-three years earlier, this was the view from that very same spot. (And here’s the larger photo set, with shots old and new. Credit for the old ones goes to my late father and to his little sister Grace, now 101 years old and doing fine.) I hope, when Steve next returns to New York (his home town), we can do some infrastructural touring together, cameras in hand.

Bonus link: Steve’s latest, Further to “Istanbul Conflicts From Afar:” Kudos, Mentions, and “Great Expectorations”, which cites this post as well.

The title of this post, Rebuilding the Future, is one I came up with back when I read Steve’s Taksim Underpass piece, and I wanted to post thoughts about the ironies that always surround the civic graces — especially infrastructure — that we choose to keep using (often for new purposes), or just to preserve, for generations to come. I didn’t go there, because I’ve already said enough and I’d rather that readers get into what Steve is writing and sharing. But I still kinda like the headline, so I’m letting it stand.

Several years ago, during a session at Harvard Law School led by a small group of Google executives, I asked one of those executives about his company’s strategy behind starting services in categories where there was no obvious direct business benefit. The answer that came back fascinated me. It was, “We look for second and third order effects.” (Earlier JP Rangaswami and I came up with another term for that: “because effects.” That is, you make money because of something rather than with it.) I hadn’t thought about it until now, but I believe Google’s ability to monitor online activities by individuals on a massive scale serves as a model for governments to do the same.

I bring this up not because I believe Google models government surveillance (even though, without intending to, it does), but because I believe surveillance by governments inevitably causes second and third order effects. The least of those is to chill personal expression. The greatest of those is terror.

The more I think about those effects, the more Hannah Arendt comes to mind. Arendt studied totalitarianism in depth, and its use of terror as a technique for state control of citizens.

I read and re-read Arendt’s The Origins of Totalitarianism when I was in college, in the late 1960s. That was a time of revolt in the U.S. (most notably against institutionalized racism and the Vietnam war), and both of Arendt’s totalitarian state examples — Hitler’s Germany and Stalin’s Soviet Union — operated in recent memory, and still served as models. While I don’t believe we are headed to a totalitarian end in the U.S., I do believe the current news suggests a vector of policy and action ratcheting gradually in that direction.

So I encourage revisiting what Arendt said about the paralyzing unease that state monitoring of personal communication induces in a population. And also what she says here:

The ideal subject of totalitarian rule is not the convinced Nazi or the dedicated communist, but people for whom the distinction between fact and fiction, true and false, no longer exists.

Check your feelings for a reaction to this question raised both by Snowden and blow-back against him: Do we really know what’s going on?

Without that question, we wouldn’t have an NSA. Or a CIA.

What we need is to take the third order effects of total surveillance into account. Because one of those effects is to put the population itself into a state of terror. And chilling effects are just the first step in that direction.

So, while the feds may be looking for the needles of bad actors and actions in the haystack of all people and their communications, knowing that all of us are subject to suspicion is bound to make us think more than twice, as for example I am right now, about using the terms “terror” and “terrorism” in something I publish online.

Here are some links I’m accumulating on the topic of PRISM and other forms of government surveillance here in the U.S.:

[Trieste, Italy, 12:02am Friday 21 May 2013 — As I say in the comments here, Airbnb has responded to this post, explaining that a bug in the system was involved. While that might patch Airbnb’s relationship with my wife and I, the bridge remains burned with other customers as long as Airbnb’s Verified ID system retains its current requirements. They still need the kind of help only good hackers and loyal customers can provide. — Doc]

My wife and I are veteran Airbnb customers who have been happy with the company from the start. We like the prices, the experiences, the whole thing. As happy customers, we have also been spreading the love far and wide, pitching many new customers on Airbnb as a better way to stay when traveling. We want to continue spreading that love, even though we — and many other loyal customers — are now on the far side of a bridge Airbnb burned when it launched its new identity Verified ID system, which they explain (at that link) this way:

Verified ID provides a connection between the online and offline spaces. Airbnb users can earn a “Verified ID” badge on their profile by providing their online identity (via existing Airbnb reviews, LinkedIn, or Facebook) and matching it to offline ID documentation, such as confirming personal information or scanning a photo ID. The name provided by both channels must match for verification to succeed.

Starting today, Airbnb will require a random 25% of users in the USA to go through the Verified ID process. Soon, we’ll expand this requirement to users around the world. We hope that hosts and guests worldwide will see the benefits of interacting with users who complete Verified ID. Our goal is for all Airbnb members to have Verified ID eventually.

Any Airbnb host can now require their prospective guests to obtain Verified IDs before booking. Trust runs in both directions, so any host who requests this condition must also get verified.

Some of the comments under the post were positive, but many went the other way. Here are a few…

Jon:

I am an Airbnb host. Naturally, safety is always a concern. Despite that, I find this move objectionable, dishonest, misguided, and outright offensive.

  1. As a host, it is up to me to choose who I allow in my home. I like that I can decide how many requirements to place on my guests. Should I choose to place strict requirements, I get more protection and probably fewer bookings. I like having the choice. Airbnb just took the choice away from me and I’m not happy about it.
  2. You are making it substantially harder for guests to book on Airbnb. These standards will reduce the number of bookings we receive as hosts. You reduce our bookings and remove our ability to choose. Hosts should have the ability to choose.
  3. You want people to send you their photo ID / passport? Are you out of your *&#%& mind? Banks lose customer data all the time and they have some of the most stringent standards possible. Despite that, you pretend that you all are immune. You claim that having people send some of their most personal information over the internet will make them safer. You don’t make them safer; you make them MUCH LESS SAFE. When you have your data breached and you get sued, you will deserve every bit of the penalty.
  4. Why did you require a random 25% of users? Why not all users? Because you know you’d get too much negative feedback all at once and you could control the situation better if you phase it in. Either you are lying or you are putting hosts at risk. Shameful either way.
  5. “enhanced trust” I hate your Orwellian crock of sh&# phrasing. You should help the prison system rebrand their “full body cavity search”
  6. As a traveler myself, I was one of the 25% selected for “enhanced trust”. I have over 50 positive reviews from guests and hosts alike. You know where I live! There is no more trust that could possibly be had. Use a little common sense. This is the kind of nonsense I’d expect from the DMV, not from a blossoming enterprise.
  7. When the hell did facebook become an authority on people’s identities? I suspect that you have much more interesting motives for forcing people to connect their profiles to facebook. Quit trying to mine data under the guise of trust.
  • Deborah:

    my Facebook account did not work for Airbnb so they asked me to make a personal video talking about such things as why i like my neighborhood. I’m sorry, but I find this creepy. think of the inevitable steps up: photos of tattoos or birthmarks? proof of baptism? defense of fashion choices? that fragrant blend of californian cumbayah and capitalism. yechh….

  • Also from Deborah:

    I was just trying to book a short stay and the rigmarole and emails this verification process generated was ridiculous, but what caused me to cancel the reservation was this weird audition video request. Nor will I ever have anything further to do with Airbnb; not because of the hassle, but because this new verification process is invasive and puts my identity at risk. I have never encountered any comparable vetting for any purpose and it’s depressing to realize people will unthinkingly accept this kind of exploitation of information. I guess the thinking is if you value your privacy and identity above “trust” you don’t measure up to the Airbnb “community”. And is it a “community”? Really??

  • kim:

    well this is irritating. i have neither a facebook nor linkedin account, nor do i want either. i’ve been a positively-reviewed airbnb member for 2 years. although this article says it will look at positive reviews as online verification, it does not seem to be the case.
    and as for the 24/7 customer service? at this moment there is NO chat available, phone number is reserved for emergencies, and they are not responding to e-mail. so my booking is in limbo. if you’re going to implement this new feature, at least have the customer service to support it!<

  • Mle Davis

    Agree with others that the new verification process is insane and insulting. I have used your service for two years. My “reality” has been verified by my hosts and my guests: people in four countries have left feedback about their experiences with me. We have talked on the phone. You have my social security number from when you sent me tax documents. You have my credit card on file. I”m happy to send you my drivers license, but don’t see why you would need it, when you already have the rest. There is just no way I”m linking up my facebook account so you can datamine my friends, keep an eye on my day to day activity, or examine my relationships. There are enough safety checks on me through the relationship we’ve already developed. Please reconsider this stupidity.

  • E:

    Just had a reservation cancelled tonight because I did not complete the verification process. I inadvertently skipped the second step in the process which is give them access to my facebook account and contacts. I guess it doesn’t matter that I have been a member for almost three years and have rented through airbnb more than 15 times and have ALL positive reviews. I see this as an attempt to gather data for marketing purposes. Why else would they need access to facebook or linked in. Airbnb is going down hill. I have had more and more problems with them over the past 6 months. It was a great idea in the begining, but I think they are imploding!

  • Tony:

    I’m new to airbnb and I’m not crazy about the idea of scanning my driver’s license or passport and sending that to you. How do I know the faceless employees of whatever company which gets this information can be trusted with it?…
    … before you go to these extraordinary steps, why not fix the site so that friends can give me references. As I said, I’m new and (per your instructions) have asked friends through the site (both by email and facebook) to provide me with a reference. No one has done so yet and three have written back to say that they click the link and then don’t see any way to provide me with a reference. Two of these people are now concerned that this was just a way for someone to get their email addresses and add them to a spam list.

  • Lisa:

    I am so relieved to hear all these comments about the verification process. I am feeling DEEPLY resentful of this. I used Airbnb successfully this year, and am horrified to see what they’re asking. It is so invasive I can’t believe it. Like most people here, I’m sure, I’ve done vacation rentals, car rentals, bought tickets, booked everything and anything without this level of scrutiny. I finally capitulated to four levels of the scrutiny. This is ABSURD. If they want to offer this, then fine. But let the users decide how much they’re sharing and let hosts decide what they need.

Well, it was our bad luck to fall into that 25% when we booked an Airbnb place in Rome last weekend. My wife, an experienced and savvy traveler (with more than two million miles on one airline alone), always books our reservations, and expected the usual smooth and pleasant process when she was suddenly faced with this crazy new verification routine. Here’s how Airbnb explained her options after she declined to login with Facebook or Linkedin (neither of which she belongs to):

If you’re unable to verify your online ID using Facebook or LinkedIn, or if your account does not automatically satisfy the online ID requirements, you can create a video profile to serve as an alternative.

Your video will be visible on your profile as a live introduction of yourself to other Airbnb community members. To create your video profile, visit the “Photos and Video” section under Edit Profile. Consider using your first name, your current city, what you like about your neighborhood, and what you are looking for in a travel experience! Please do not include information about your government-issued ID, payment information, email address, last name, or any other personally identifiable information in your profile video.

After you’ve created a video profile, please email  trust at airbnb.com and we’ll help you complete the verification process.

I’ll pause to note here that my wife and and I have been around identity systems development for a very long time. In my case I’ve keynoted nearly ever Digital ID World, and have co-hosted all sixteen Internet Identity Workshops. Neither of us have ever seen an identity verification routine that required making a video to share with others.  We were, like… what?

So, after she declined to make the video and Airbnb cancelled our order, she sent an email to  trust at airbnb.com that included the following:

I’m perfectly happy to verify through a personal cloud provider ie: Personal.com, Virtrue, OwnYourInfo, Mydex, Gli.ph, or a trust network like Respect Network or Qiy. I suggest that you take a look at some of these services that work on the side of the customer, without exposing them to further surveillance and tracking of their personal data.

Airbnb replied,

Thank you for your email. Please accept our apologies if our verification process caused you any distress. As we are constantly working on improving our product and services, I’ll pass your feedback on accordingly. In the future, you can also submit your opinions or ideas on www.airbnb.com/feedback. Even when we are unable to accommodate all requests, we always value feedback from the community.

Airbnb is a platform for connecting individuals interested in having unique and personalized experiences. This is how Airbnb differs from the norm, as not everyone on Airbnb operates their business outside of Airbnb the way a normal bed and breakfast would. Please consider that you will be staying in the home or residence of another individual. At Airbnb we’re constantly striving to improve the level of trust between our users to instill confidence in the transactions between our users. Our verification process was designed to help improve that level of trust and allow users to fully enjoy their experience on Airbnb.

At Airbnb we’re constantly striving to improve the level of trust between our users to instill confidence in the transactions between our users. Our verification process was designed to help improve that level of trust and allow users to fully enjoy their experience on Airbnb.

Recent positive reviews do count towards verifying your Online identity but the reviews you received did not satisfy our system’s verification requirements. Unfortunately, if you don’t have a Facebook or LinkedIn account, the video profile is the only alternative available at this point. We offer several alternatives in hopes that one will work for you, but we understand that these situations do arise. That’s why we offer you the opportunity to verify your account by recording a 30 second video in which you can introduce yourself to the Airbnb community.

Please know that if you don’t want your video profile to be public, you can also record the clip using a digital camera or a smartphone and attach it to your response to this message. We’ll then verify your account without publishing the video.

This makes no sense to me. Are they saying Airbnb operates a social business, meaning one that places a premium on people exposing themselves to others, rather than on minimizing exposure? Are they saying that everybody in the Airbnb community is a potential “friend,” and thats’s why it makes sense to login with Facebook or Linkedin? And why the video? What’s to keep any community member from copying that video — or any personal information exposed through social media — and spreading it out on the open Web? Why would anybody trust Airbnb to keep that kind of thing from happening?

Given that Ghostery finds Airbnb using only six tracking systems (Facebook Connect, Google AdWords Conversion, Google Analytics, Google Tag Manager, MixPanel and New Relic) — a relatively small number for a commercial site — I doubt that Airbnb just wants to play the same advertising game that B2B companies like Google, Facebook, Twitter and other “social” sites play. Why should they, when they operate one of those very rare things in the “social” age: a real B2C business, for customers who actually pay for goods and services. That’s an enviable and valuable thing. And they’re screwing it up.

The “Verified ID” program fails because it alienates both the supply and the demand sides of the marketplace. It turns away good, loyal, paying customers, and denies hosts those customers’ bookings. Worse, it filters through only those customers who are comfortable exposing themselves through social media and in video performances. Do they really want to do that?

At some point it will dawn on Airbnb that this new system is worse than broken. When that dawn comes I suggest they do three things:

  1. Look into the list of companies and projects my wife mentioned above
  2. Join the Personal Identity Ecosystem Consortium (PDE.cc)
  3. Follow what’s happening with VRM and personal clouds — and get involved with those too

I also invite readers to weigh in with their own positive suggestions. No complaints or put-downs, please. We’re here to help.

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I first heard QR codes called “robot barf” yesterday, when JP said it. Got a good laugh out of it too, because: yeah, if a robot could barf, that’s what it would look like.

Digging back, it looks like the first source of the joke is Andy Roberts here, or Jon Mitchell here, both of whom posted on 27 October, 2011.

Kevin Marks followed in the same vein with QR Codes, bad idea or terrible idea? on 28 January 2012. There Kevin wrote, among other things, “QR Codes ignore years of research and culture on how to communicate meaning in symbolic form designed to be captured by image processing tools behind a lens. We have this technology. It is called writing.”

Both John and Kevin pointed to RobotBarf.com, an innocuous-looking Japanese site without a QR code anywhere to be seen. Its title, translated by Google in Chrome, is “Floor coatings proficient poisoning.” The subtitle is “Sister and sister floor coating proficient.” The body copy begins, “By the way, eh had fallen at the door my sister When you go home? What does this murder? The’m was about to close the door involuntarily thought such as.Voice of sister sank to the floor face willl “welcome back” I heard, I went to the front door or what ‘s also Ninen.” Thus speaks the technology we call writing.

Citing Kevin, JP asked me if there was a difference between a QR code and a link. I said yes, because the author can make a QR code mean anything, and a QR code can also have any number of authors, or documents, or you-name-it, associated with it. I didn’t have the time make more of a case than that, but now I do, so here goes.

Think of a QR code as a window to anything, rather than as a form of writing.

For example, a QR code can be window on a product to the relationship between the owner and the company that made the product — and, for that matter, with anybody else involved. That’s where Phil Windley goes in his post titled Using Products to Build Customer Relationships. Some background: Phil’s company, Kynetx, makes QR code tags and stickers called “SquareTags,” which you can attach to the things you own, and which can be programmed, by you, to say or mean anything. I wrote about this a bit in The Internet of Me and My Things. Phil unpacks his case with this:

…by and large, ecommerce sites, from the smallest to the biggest, are just glorified online catalogs not significantly different from their more mundane mail-order catalog cousins. I’ve always thought the Internet ought to allow us to do better — to really change how merchants, companies and service organizations interact and relate to people.

Our vision for SquareTag is just that: helping people and companies have better (i.e. less dysfunctional) relationships. We believe that products are natural connecting points between companies and their customers. Because SquareTag makes those products smart and gives them an online presence, SquareTag provides a powerful tool for building vendor-customer relationships.

When I speak in my blog or on stage about the Internet of My Things, I’m highlighting the natural and powerful feelings people have about their stuff. As Doc Searls says in Chapter 21 of The Intention Economy, “possession is 9/10ths of the three-year old”. Our connections with our things are primitive and deep. We spend much of our time and resources acquiring, using, managing, and disposing of things.

Because of the strong feelings people have about them, products are a natural connecting point between manufacturers, retailers, service companies, and the customer. SquareTag is designed to deepen the connection between people and things by making the interactions richer.

With SquareTag, any thing becomes a programming platform. Products become more useful, more helpful with the addition of SquareTag. As an example, SquareTag gives almost anything an online social profile

Many companies confuse “having information” about their customers with having a relationship. That might constitute customer intelligence, but it’s not a relationship. Relationships are built on common interests and an exchange of value. Both parties need to see that value or it’s not a relationship. People are more likely to resent the fact that you know things about them outside of a relationship…

Using SquareTag companies can engage in a new kind of customer relationship management that does more than store contact information and interaction history. SquareTag provides a way to establish genuine relationships that provide continuous interaction throughout the customer life-cycle. This changes “relationship management” into “relating.”

Between the elipses above, Phil goes into specific use cases and scenarios. It’s deep and fun stuff. Go read it.

Meanwhile, think of how lame it has been for QR codes, so far, to be limited mostly to (actual) robot barf on the corners of ads and on the windows of shops, leading the scanner back to something promotional put up by the company at a website. This is worse than uninteresting: it wastes everybody’s time. But let’s say my next Canon camera, maybe the forthcoming 5D Mark IV, comes with a QR code unique to that camera. If I scan it on Day 1 of owning it, I’ll get, perhaps, a greeting and a link to the owner’s manual. Then, after I put it in my personal cloud, I can add my own annotations, such as links to the photos I’ve taken with the camera, or to my own notes for Canon’s repair people, should I have to send it in for a fix. (Which I’ve done many times over the years with my various cameras.) The repair people can then scan the code and see the notes. Canon too can add updates to the code. (Remember, I can program viewing permissions in my pCloud.) And, if I ever sell the camera or give it away, my notes and Canon’s can go with it, and Canon’s CRM system can be updated with relationship information about the new owner.

Finally, in case you need one more thing to convince you that QR codes are only ugly when misused — and are sure to become beautiful once they are used in creative new ways — there is this item in Wikipedia:

The use of QR codes is free of any license. The QR code is clearly defined and published as an ISO standard.

Denso Wave owns the patent rights on QR codes, but has chosen not to exercise them.

Thank you, Denso Wave.

Fashions come and go. Verities do not.

One verity respected by many old-fashioned writers and publishers is the simple fact that long-form pieces work better than short-form ones for the purpose of communicating in depth. If you want deep, and you’re writing prose, more of it will work better than less of it, given an equally strong work-over by a good copy-edit.

Such has also been my ample experience at this game. Long-form has always out-performed short, even during the long dark period during which the common non-wisdom in online publishing was that short beat long. Some examples from my own oeuvre:

Now comes Fast Company‘s FastCo Labs, with findings that support the obvious, delivered in a long-ish article by Chris Dannen titled This Is What Happens When Publishers Invest In Long Stories. Two pull-quote conclusions: “quality, not velocity, is the future of online news,”and “Long Form Is The Past And Future.”

There are also business advantages:

…In fact, we’re not the only organization betting on long form quality. Here’s the CEO of Vox Media Jim Bankoff talking at TechCrunch Disrupt on May 2, 2013 (emphasis mine):

We know somethings as a fact. Globally there is a $250 billion advertising market of which 70 percent is really built on brand building… the top of the funnel, to use the marketing jargon. If you look at the web, which is a $25 billion slice of that pie, 80 percent of it is direct response–it’s search… it’s bottom of the funnel stuff. So there’s a big market opportunity there that hasn’t been captured. Where is all the brand building going […] that we had seen previously in magazines and newspapers and even in broadcast going to go, as consumers turn their attention to digital media? We believe there’s a big opportunity there, but someone has to actually go after it–someone has to bring the quality back.

This recalls everything Don Marti has been saying about brand advertising vs. adtech over the last two years. Follow that link. Read back through his stuff. And, if you’re in the adtech game, leave your defenses at the door. If you want more, visit what I wrote here and here about advertising vs. direct marketing, exploring the same territory.

Bear this in mind too: most writers would rather have their work accompanied by brand advertising than by adtech that’s busy giving personalized messages to the reader — both for the reasons Don and I give at the links above, and because personalized adtech competes more aggressively for the reader’s attention.

We writers have a similar dislike for turning a long piece into many small chunks, so the reader’s eyeballs get dragged across fresh advertising on every page. That’s an infuriating publishing practice that not only makes a long piece hard to read, but also hard to scan for ideas or to search through for a word or a string.

These desires inconvenience publishers, and — under the subhead “The Downside of Long Quality Articles” — Chris visits those. All of the ones he lists are on the production side: server and CMS limitations, composuer UI and so on. Long-form itself has no downsides other than not being short.

Bottom line: Long-form does what only long-form can do. The time has come for publishers to respect that fact.

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