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I don’t envy anybody in the airline business. There is so much to do right, and the costs of doing things wrong can be incalculably high. Required capital investments are immense, and the regulatory framework is both complex and costly. Yet the people I’ve met in the business tend to be dedicated professionals who care about serving people, and not just about making a buck or putting in time. And the few bad experiences I’ve had are so anomalous that I’m inclined to disregard them. So, on the whole, I cut them all some slack.

By now I have close to a million miles with United, which is now the largest airline in the world, thanks to its merger with Continental. As it happens I’m sitting in a Continental lounge right now, though I’ll be flying in a couple hours to Salt Lake City on Delta. My original flights with United (from Boston through Chicago) were delayed by snow (yes, it’s snowing here, on the first day of Spring). The Continental club lounge is available so here I sit. For what it’s worth, the Continental lounge is nicer than United’s. In fact, pretty much everything about Continental is nicer, by a small margin. That’s a pat on Continental’s back, rather than a knock on United, which I’ve come to regard with some affection over many years of flying with them. One reason for all that flying is that they made lifetime membership in their club lounge available for a good price two decades ago, and that’s been a tie-breaker for us — in United’s favor — ever since. (Sadly, the offer was discontinued.)

The merger is moving slowly. Most of both airlines’ planes now say United on the side and keep the Continental globe symbol on the tail. (Minimal paint jobs for both, basically.) But the operations are still separate, which in some ways they have to be, since in many locations they occupy separate airport terminals. Their computer systems are also surely different and hard to merge. But, while there is some time left before the merger completes, I thought I’d put out a few public suggestions for both airlines as they gradually become one. Here goes:

  1. Keep Channel 9. That’s the United audio channel that carries cockpit air traffic audio. Like a lot of frequent fliers, aviation is a passion of mine, and listening in on that chatter is a familiar, comforting and engaging experience. Sharing it with passengers is up to the pilots, and I always go out of my way to thank the pilots who choose to share the channel with passengers. I’ve met many other passengers over the years who also love the service. In many cases these passengers are either current or former pilots themselves. Of course it’s not necessary to keep it on that same audio channel; but at least make it available.
  2. Make seat choices easier online. Say what kind of airplane the flight takes, and whether or not there are actually windows by the window seat (on some planes there are some window seats with blank walls). Consider providing links to SeatExpert or SeatGuru.
  3. Allow more conditional choices for upgrades. I like window seats on the shaded side of the plane, and usually choose those seats with great care. So, for example on a United 777, where all the premium coach seating with extra legroom is in seats over the wing. I’m willing to sit in the back with less legroom, just to have an unobstructed view out the window. But often I’ll get an automatic upgrade (as a frequent flyer) to a business class seat that is either an aisle seat or a window seat on the sunny side of the plane, where the view is never as good. In those cases I’ll usually prefer to stay in coach.
  4. Provide Internet connectivity by wi-fi. Put it on all but the small short-haul planes.
  5. Power outlets are nice too. Some airlines have them for all seats. United should be one of them.
  6. The DirectTV system on some Continental planes is nice. So is the completely different system on some other Continental planes (one I flew from Houston to Frankfurt had a zillion movies, but no easy way to navigate all the choices). Whatever you standardize on, make it relatively open to future improvements. And make the headset plugs standard 1/8″ ones, so passengers can use their own headsets.
  7. Get apps going on Android, iPhone and other handheld devices. Continental has some now. United doesn’t yet, though it does now have the paperless boarding pass.
  8. Get Jeff Smisek to cut a new merger progress announcement to run for passengers. The old one has been talking about “changes in the coming months” for about a year now.
  9. In the lounges, upgrade the food, or provide better food you charge for (like you do for drinks at the bar). Right now in the Continental President’s club, there are apples, three kinds of chips in bags, bottom-quality shrink-wrapped cheeses and tiny plastic-wrapped sesame crackers. The United clubs will have the same apples, plus maybe the same crackers and chips, and some nut/candy mixes in dispensers. This Continental club doesn’t have an espresso/cappuccino machine, while United club at the same airport does. (And it’s a much better model than the awful one they had for a decade or more.) Meanwhile at Star Alliance lounges, and in lounges of international airlines such as Scandinavian, there will be a spread of sandwich makings, pastries, fresh baked breads and other good stuff. United and Continental charge a lot for the lounges, yet don’t allow food to be brought in. So at least offer something more than the minimal, food-wise. Free wi-fi in the lounges is also cool. Both United and Continental offer it, but Continental makes it simple: it’s just there, a free open access point. United’s is a complicated sign-on to T-Mobile.
  10. Go back to Continental’s simple and straightforward rules for device use on planes. United’s old rules were ambiguous, all-text and hard to read. Continental had little grapics that showed the allowed devices. That’s what persists in the current (March) Hemispheres magazine is the United text. You almost need to be a lawyer to make sense of this line here: “Any voice, audio, video or other photography (motion or still), recording while on any United Airlines aircraft is strictly prohibited, except to the extent specifically permitted by United Airlines.” Only twice in my many flights on United have I been told not to shoot pictures out the window from altitude, and in the second case the head flight attendant apologized later and offered me a bottle of wine for my trouble. From what I understand, photography is specifically permitted, provided it is not of other people or equipment inside the plane. I’ve also been told “It’s at the pilot’s discretion.” Whatever the rules are, the old Continental ones were much better, and unambiguous.
  11. Email receipts for onboard charges. This especially goes for ones where promos are involved and one can’t tell otherwise if the promo discount went through. For example, Chase bank customers were supposed to get $2 off on the $6 charge for using a Chase bank card to pay for watching DirectTV on the flight I took two Thursdays ago from Boston to Houston. Did I get the discount? I still don’t know.
  12. On the personal video screens, provide flight maps with travel data such as time to destination and altitude. Love those, especially when they aren’t interrupted with duty-free promos on international flights.
  13. Avoid lock-ins with proprietary partners. Example: Zune on United: http://www.zune.net/united. Right now over half of the devices being used in this lounge are non-PCs (iPads, Androids, Macs, etc.). Why leave those people out? And, of course, Zune is a dead platform walking.

Anyway, that’s a quick brain dump in the midst of other stuff, encouraged by conversation with other passengers here. I’m looking forward to seeing how things go.


An 8.9-magnitude earthquake that struck Japan yesterday, and a tsunami is spreading, right now, across the Pacific ocean. Thus we have much news that is best consumed live and uncooked. Here’s mine, right now:

aljazeera

Not many of us carry radios in our pockets any more. Small portable TVs became passé decades ago. Smartphones, tablets and other portable Net-connected devices are now the closest things we have to universal receivers and transmitters of live news. They’re what we have in our pockets, purses and carry-bags.

The quake is coming to be called the 2011 Sendai Earthquake and Tsunami, and your best portable media to keep up with it are these:

  1. Al Jazeera English, for continuous live TV coverage (interrupted by war coverage from Libya)
  2. Twitter, for continuous brief reports and pointage to sources
  3. Wikipedia, for a continuously updated static page called 2011 Sendai Earthquake and Tsunami, with links to authoritative sources

I just looked at ABC, NBC, CBS, Fox, CNN, CBC and BBC online, and all have recorded reports. None have live coverage on the Net. They are, after all, TV networks; and all TV networks are prevented from broadcasting live on the Net, either by commercial arrangements with cable and satellite TV distributors, or by laws that exclude viewing from IP addresses outside of national boundaries.

Television has become almost entirely an entertainment system, rather than a news one. Yes, news matters to TV networks, but it’s gravy. Mostly they’re entertainment businesses that also do news. This is even true (though to a lesser degree) for CNN.

At NBC.com, you won’t find that anything newsworthy has happened. The website is a bunch of promos for TV shows. Same with CBS.com, Fox.com and ABC.com. Each has news departments, of course, which you’ll find, for example, at Foxnews.com (which is currently broken, at least for me). Like CNN and BBC, these have have many written and recorded reports, but no live coverage (that you can get outside the U.K, anyway, in the case of BBC). Thus TV on the Net is no different than print media such as the New York Times. None. Hey, the Times has video reports too.

NPR has the same problem. You don’t get live radio from them. Still, you do get live radio from nearly all its member stations. Not true for TV. Lots of TV stations have iPhone, iPad and Android apps, but none feature live network video feeds, again because the networks don’t want anything going “over the top” (of the cable system) through Net-connected devices. This is a dumb stance, in the long run, which gets much shorter with each major breaking news story.

Here’s the take-away: emergencies such as wars and earthquakes demonstrate a simple and permanent fact of media life: that the Net is the new TV and the new radio, because it has subsumed both. It would be best for both TV and radio to normalize to the Net and quit protecting their old distribution systems.

Another angle: the Live Web has finally branched off the Static Web (as I wrote about in Linux Journal, back in 2005), and is fast becoming our primary means for viewing and listening to news. To borrow a geologic metaphor, the vast tectonic plates of TV and radio are being subsumed along their leading edges by the Live Web. Thus today’s wars and earthquakes are tectonic events for media old and new. The mountain ranges and civilizations that will build up along the new margins will be on the Live Web’s plate, not the old TV, radio and print plates.

A plug… Those  worried about how to pay for the change should support the VRM community’s development of EmanciPay. We believe the best consumers of media will become the best customers of media only by means that the consumers themselves control. For free media that’s worth more than nothing (as earthquake and war coverage certainly are), the pricing gun needs to be in the hands of the customer, not just the vendor (all of which have their own different ways of being paid, or no means at all). We need a single standard way that users can say “I like that and want to pay for it, and here’s how I’m going to do that.” Which is what EmanciPay proposes. The demand side needs its own ways and means, and those cannot (and should not) be provided only by the supply side, or it will continue to be fractured into a billion silos. (That number is a rough estimate of commercial sites on the Web.) More about all this in another post soon. (It’s at the front of my mind right now, because some of us will be meeting to talk about it here in Austin at SXSW.)

Meanwhile, back to your irregularly unscheduled programs.

[Later…]  I’ll add notes here…

  • Joey Trotz reports that http://cnn.com/live has four live streams. And, as others say below, so does the BBC. All can be viewed on a browser with Flash, and a disabled popup window blocker. Therefore some laptops and Android devices should also be covered, to a degree; but it’s all bit of a kluge. To me the standard is a live stream using at least a relatively open standard like .mp3 for audio and whatever-it-is that Al Jazeera is using for video (on the iPhone and iPad, at least, it can’t be Flash, so what is it?). The key: ease of viewing (fewest clicks) or listening. This means an app, usually, as of today. Note that nearly all smartphones in use today will be old hat two years from now.
  • I just downloaded and added the CNN app to my iPhone. It has “live” in its tabs, but the picture isn’t moving for me. Not sure what that means.
  • Thanks to Danilo, in the comments below, for suggesting that I make clear some distinctions that at least a couple commenters have missed. I do that in this comment here, and I’ll say it here as well. This post is not a slam on the good work that broadcasters do. Nor am I declaring the death of TV and radio as we know it. I am using AND logic here, not OR. When I say the Net is subsuming radio and TV, and that broadcasters need to normalize to the Net, I am saying that the Net is becoming the base medium. Broadcasters need to be streaming online as well as over the air and over cable. Back when he renewed his contract with SiriusXM, Howard Stern said as much about satellite radio. The new base medium for Howard’s SiriusXM channels, as well as all the other channels in the satellite radio lineup, is the Internet. Satellite distribution will become the backup live stream service, rather than the main distribution system. This is why Howard has been out stumping on TV talk shows for the SiriusXM smartphone app. Yes, it is true that the satellite system will cover many areas that the cell and wi-fi distribution system will not. But the reverse will also be true. SiriusXM on the Net is a global service, rather than one restricted to North America. The service is also not capacity-limited in the number of files and streams that can be offered, which is the case with satellite alone. Another point I’m making is that TV networks especially are restricted in their ability to stream by the deals they have with cable companies, and (in the case of, say, the BBC) by blocked use over IP addresses outside national boundaries. These are severely limiting as more and more viewing moves to hand-held devices. And those limitations need to be faced. Al Jazeera shows what can be done when the limits aren’t there.

Here’s a great idea for local TV news departments: start streaming, 24/7/365, on the Net. You don’t need to have first-rate stuff, and it doesn’t all have to be live. Loop fifteen minutes of news, weather and sports to start. Bring in local placeblog and social media volunteers. Whatever it takes: you figure it out.  Just make it constant, because that’s what TV was in the first place, and that’s what it will remain after the Internet finishes absorbing it, which will happen eventually. Now’s the time to get ahead of the curve.

Here’s why I thought of this idea:

. Far as I know it’s the only serious TV that’s live, streaming 24/7/365 on the Net. I watch it on the iPad wherever we have it… in the car, on a cabinet in the bedroom, or — in this case — on the kitchen counter, next to the stove, where I was watching it while making breakfast yesterday morning. That’s when I shot the photo.

At our place we don’t have a TV any more. Nor do a growing number of other people. Young people especially are migrating their video viewing to the Net. Meanwhile, all the national “content” producers and distributors are tied up by obligations and regulations. Try to watch NBC, CBS, ABC, TNT, BBC or any other three- or four-letter network source on a mobile device. The best you can get are short clips on apps designed not to compete with their cable channels. Most are so hamstrung by the need to stay inside paid cable distribution systems (or their own national borders) that they can’t sit at the table where Al Jazeera alone is playing the game.

That table is a whole new marketplace — one free of all the old obligations to networks and government agencies. No worries about blackouts, must-carries and crazy copyright mazes, as long as it’s all the station’s own stuff, or easily permitted from available sources (which are many).

Savor the irony here. Al Jazeera English is the only real, old-fashioned TV channel you can get on a pad or a smartphone here in the U.S. It’s also the best window on the most important stuff happening in the world today. And it’s not on cable, which is an increasingly sclerotic and soon-to-be marginalized entertainment wasteland. A smart local TV station can widen the opportunities that Al Jazeeera is breaking open here.

Speaking as one viewer, I would love it if , , , , or had a live round-the-clock stream of news, sports, weather and other matters of local interest. We happen to live at a moment in history — and it won’t last long — when ordinary folks like me still look to TV stations for that kind of stuff, and want to see it on a glowing rectangle. Now is the time to satisfy that interest, on rectangles other than those hooked up to antennas or set-top boxes.

And if the TV stations don’t wake up, newspapers and radio stations have the same opportunity. Hey, already puts Dennis and Calahan on . Why not put them on the Net? And if NESN doesn’t like that (because they’re onwed by Comcast), WBZ can put  on a stream. The could play here.  So could and . ‘BUR already has an iPhone app. Adding video would be way cool too.

The key is to make the stations’ video streams a go-to source for info, even if the content isn’t always live. What matters is that it leverages expectations we still have of TV, while we still have them.

And hey, TV stations, think of this: you don’t have to interrupt programming for ads. Run them in the margins. Localize them. Partner with Foursquare, Groupon, Google or the local paper. Whatever. Have fun experimenting.

Yesterday , the king of local TV consultants (and a good friend) put up a post titled The Tactical Use of Beachheads. Here are his central points and recommendations:

There is, I believe, a way to drive the car and fix it at the same time, but it requires managers to step outside their comfort zone and behave more like leaders. The mission is to establish beachheads ahead of everybody else, so that when the vision materializes, they’ll be prepared to monetize it. This is a risk, of course. There’s no spreadsheet, no revenue projections to manage, no best practices, no charts and graphs, because it’s not about seeing who can outsmart, outthink or outspend the next guy; it’s all about anticipating new value and going for it. The risk, however, can be mitigated if the beachheads are based on broad trends.

This can be very tough for certain groups, because we’re so used to being able to hedge bets with facts and processes. Here, we’re leapfrogging processes to intercept a moving target. It’s Wayne Gretzky’s brilliant tactic of “skating to where the puck is going to be,” instead of following its current position.

In our war for future relevance, here are five beachheads we need to establish in order to drive our car and fix it at the same time. Four of them relate to content that, we hope, will be somehow monetized. The fifth deals specifically with enabling commerce via a form of advertising.

  1. Real Time Beach — It is absolutely essential that media companies understand that news and information is moving to real time, and that real time streams are what will really matter tomorrow. It’s already happening today, but until somebody makes big money with it, we’ll continue to emphasize that which we CAN make money with, the front-end design of our websites. These streams take place throughout the back end of the Web, and they will make their way to the front end, and soon. There are early signs of advertising in the stream, and we should be experimenting with this, too. This is an unmistakable trend, and if we don’t move and move fast, it’s one I’m afraid we’ll lose.
  2. Curation Beach — Examples like Topix above show that curation beach is really already here, although I’d call those types of applications “aggregators.” They’re dumb in that they’re simply mechanical aggregators of that which is — for the most part — being published by others. Curation is more the concept of helping customers make sense out of all the real time streams that are in place. We’re all using the streams of social media, for example, to “broadcast,” but the real value is to pay attention and curate. This is a beachhead ready for the taking.
  3. Events Beach — One of the key local niches still left for the taking is the organizing of all events into an application that helps people find and participate. The ultimate user application here will be portable, for it must meet the needs of people already on-the-go. I refer to this beachhead as “event-driven news,” and it is largely created and maintained by the community itself. Since many events dovetail with retail seasons, this is easily low-hanging beachhead fruit.
  4. Personal Branding Beach — If everybody is a media company then media is everybody. This is a fundamental reality within which we’re doing business today, and it presents a unique opportunity for us and our employees. The aggregation of personal brands is a winning formula for online media, and we should be exploiting it before somebody else does. Our people are our strongest asset for competing in the everybody’s-a-media-company world, and we have the advantage of a bully pulpit from which to advance their personal brands. This is more important than most people think, because the dynamic local news brands of tomorrow will be associated with the individual brands of the community. The time to begin establishing this beachhead is now.
  5. Proximity Advertising Beach — The mobile beachhead is both obvious but obscured, because we’re all waiting for somebody to show us how to do it. This could be a real problem, for we know what happened when we allowed the ad industry itself to commodify banner advertising. Outsiders set the value for our products. The same thing is likely to happen here, unless we stake out territory for ourselves downstream first. There are predictions that mobile CPMs will hold at between $15-$25, and that’s enough to make any mobile content creator smile, but I would argue that the real money hasn’t even been discovered yet, because these CPMs are merely targeted display. Remember that the Mobile Web is the same Web as the one that’s wired, and it behaves the same way. The new value for mobile is proximity, and that’s where we need to be focusing. Let’s do what we can to make money with mobile content, but let’s also establish a beachhead in the proximity marketing arena, too, because that’s where this particular puck is headed.

If we approach these beachheads entirely with the question “where’s the money,” we’re likely to miss the boat. This strategy is to get us ahead of that and let the revenue grow into it. None of these will break the bank, and they’ll position us to move quickly regardless of which direction things move or how fast.

Live local streaming on the Net is a huge beachhead. I see it on that kitchen iPad, which only gives me Al Jazeera when I want to know what’s going on in the world. The next best thing, in terms of moving images, is looking out the window while listening to the radio. Local TV can storm the beach here, and build a nice new business on the shore. And navigating the copyright mess is likely to be lot easier locally over the Net than it is nationally over the air or cable. (Thank you, regulators and their captors.)

And hey, maybe this can give Al Jazeera some real competition. Or at least some company on TV’s new dial.

[Later…] Harl‘s comment below made me dig a little, so I’m adding some of my learnings here.

First, if you’re getting TV over the Net, you’re in a zone that phone and cable companies call “over the top,” or OTT.  ITV Dictionary defines it this way:

Over-the-top – (OTT, Over-the-top Video, Over-the-Internet Video) – Over-the-top is a general term for service that you utilize over a network that is not offered by that network operator. It’s often referred to as “over-the-top” because these services ride on top of the service you already get and don’t require any business or technology affiliations with your network operator. Sprint is an “over-the-top long distance service as they primarily offer long distance over other phone company’s phone lines. Often there are similarities to the service your network operator offers and the over-the-top provider offers.

Over-the-top services could play a significant role in the proliferation of Internet television and Internet-connected TVs.

This term has been used to (perhaps incorrectly) describe IPTV video also. See Internet (Broadband) TV.

But all the attention within the broadcast industry so far has been on something else with a similar name: over-the-top TV (not just video) which is what you get, say, with Netflix, Hulu, plus Apple’s and Google TV set top boxes. Here’s ITV Dictionary’s definition:

Over-the-top-TV – (OTT) – Over-The-Top Home Entertainment Media – Electronic device manufacturers are providing DVD players, video game consoles and TVs with built-in wireless connectivity. These devices piggy back on an existing wireless network, pull content from the Internet and deliver it to the TV set. Typically these devices need no additional wires, hardware or advanced knowledge on how to operate. Content suited for TV can be delivered via the Internet. These OTT applications include Facebook and YouTube. Also see Internet-connected TVs.

No wonder TVNewsCheck reports Over-The-Top TV at Bottom of Station Plans. Stations are still thinking inside the box, even after the box has morphed into a flat screen. That is, they still think TV is about couch potato farming. The iPhone and the iPad changed that. Android-based devices will change it a lot more. Count on it.

Since Al Jazeera English is distributed over the top by , I checked to see what else LiveStation has. They say they have apps for CNBC, BBC World News and two other Al Jazeera channels, but on iTunes (at least here in the U.S.) only the three Al Jazeera channels are listed as LiveStation offerings. LiveStation does have its own app for computers (Linux, Mac and Windows), though; and it has a number of channels (not including CNBC) at . I just tried NASA TV there on my iPhone, and it looks good.

Still, apps are the new dial, at least for now, so iPhone and Android apps remain the better beachhead for local stations looking for a new top, after their towers and cable TV get drowned by the Net.

Al Jazeera story

Cable companies: Add Al Jazeera English *now* Jeff Jarvis commands, correctly, on his blog — and also in , under the headine . For me now was a few minutes ago, when I read both items on the family iPad, which has been our main news portal since the quit coming and I suspended my efforts to reach them by Web or phone. (The Globe also wants a bunch of ID crap when I go there on the iPad, so they’re silent that way too.) So I went to the App store, looked up , saw something called Al Jazeera English Live was available for free, got it, and began watching live protest coverage from Cairo.

We don’t have cable here. We dumped it after network news turned to shit, and we found it was easier to watch movies on Netflix. We still like to watch sports, but cable for sports alone is too expensive, because it’s always bundled with junk we don’t want and not available à la carte. (You know, like stuff is on the Web.) When we want TV news, we go online or get local TV through an gizmo plugged into an old Mac laptop. Works well, but it’s still TV.

And so is Al Jazeera on an iPad/iPhone, Samsung Wave or a Nokia phone. (See http://english.aljazeera.net/mobile/for details. No Android or Blackberry yet, appaerently.) The difference is that real news s happening in Egypt, and if you want live news coverage in video form, Al Jazeera is your best choice. As Jeff puts it, “Vital, world-changing news is occurring in the Middle East and no one — not the xenophobic or celebrity-obsessed or cut-to-the-bone American media — can bring the perspective, insight, and on-the-scene reporting Al Jazeera English can.”

And it’s very good. , “If you’re watching Al Jazeera, you’re seeing uninterrupted live video of the demonstrations, along with reporting from people actually on the scene, and not “analysis” from people in a studio. The cops were threatening to knock down the door of one of its reporters minutes ago. Fox has moved on to anchor babies. CNN reports that the ruling party building is on fire, but Al Jazeera is showing the fire live.”

In fact six Al Jazeera journalists are now being detained (I just learned). That kind of thing happens when your news organization is actually involved in a mess like this. CNN used to be that kind of organization, but has been in decline for years, along with other U.S. network news organizations. As Jeff says, “What the Gulf War was to CNN, the people’s revolutions of the Middle East are to Al Jazeera English. But in the U.S., in a sad vestige of the era of Freedom Fries, hardly anyone can watch the channel on cable TV.”

And that’s a Good Thing, because cable is a mostly shit in a pipe, sphinctered through a “set top box” that’s actually a computer crippled in ways that maximize control by the cable company and minimize choice for the user. Fifteen years ago, the promise of TV was “five hundred channels”. We have that now, but we also have billions of sources — not just “channels” — over the Net. Cream rises to the top, and right now that cream is Al Jazeera and the top is a hand-held device.

The message cable should be getting is not just “carry Al Jazeera,” but “normalize to the Internet.” Open the pipes. Give us à la carte choices. Let us get and pay for what we want, not just what gets force-fed in bundles. Let your market — your viewers — decide what’s worth watching, and how they want to watch it. And quit calling Internet video “over the top”. The Internet is the new bottom, and old-fashioned channel-based TV is a limping legacy.

A few days ago, President Obama spoke about the country’s “Sputnik moment”. Well, that’s what Al Jazeera in Egypt is for cable TV. It’s a wake-up call from the future. In that future we’ll realize that TV is nothing more than a glowing rectangle with a boat-anchor business model. Time to cut that anchor and move on.

Here’s another message from the future, from one former cable TV viewer: I’d gladly pay for Al Jazeera. Even when I can also get it for free. All we need is the mechanism, and I’m glad to help with that.

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The question on Quora goes, What lessons can be learned from the first browser war between Microsoft and Netscape?

I covered that war when it broke out, more than fifteen years ago. No magazine was interested in my writing then. Blogging was several years off in the future. All we had were websites, and that was good enough. The following is what I put up on mine — in as much of the original HTML as can survive WordPress’ HTML-rewriting mill. I’ll continue below the piece…


MICROSOFT+NETSCAPE

WHY THE PRESS NEEDS TO SNAP OUT OF ITS WAR-COVERAGE TRANCE

By Doc Searls
December 11, 1995

Outline

Wars?

Am I wrong here, or has the Web turned into a Star Wars movie?

I learn from the papers that the desktop world has fallen under the iron grip of the most wealthy and powerful warlord in the galaxy. With a boundless greed for money and control, Bill Gates of Microsoft now seeks to extend his evil empire across all of cyberspace.

The galaxy’s only hope is a small but popular rebel force called Netscape. Led by a young pilot (Marc Andreesen as Luke Skywalker), a noble elder (Jim Clark as Obi-wan Kanobe) and a cocky veteran (Jim Barksdale as Han Solo), Netscape’s mission is joined by the crafty and resourceful Java People from Sun.

Heavy with portent, the headlines tromp across the pages (cue the Death Star music — dum dum dum, dum da dum, dum da dummm)…

  • “MICROSOFT TAKES WAR TO THE NET: Software giant plots defensive course based on openness”
  • “MICROSOFT UNVEILS INTERNET STRATEGY: Stage set for battle with Netscape.”
  • “MICROSOFT, SUN FACE OFF IN INTERNET RING”
  • “MICROSOFT STORMS THE WEB”

The mind’s eye conjures a vision of The Emperor, deep in the half-built Death Star of Microsoft’s new Internet Strategy, looking across space at the Rebel fleet, his face twisted with contempt. “Your puny forces cannot win against this fully operational battle station!” he growls.

But the rebels are confident. “In a fight between a bear and an alligator, what determines the victor is the terrain,” Marc Andreessen says. “What Microsoft just did was move into our terrain.”

And Microsoft knows its strengths. December 7th, The Wall Street Journal writes, Bill Gates “issued a thinly veiled warning to Netscape and other upstarts that included a reference to the Pearl Harbor attack on the same date in 1941.”

Exciting stuff. But is there really a war going on? Should there be?

are the facts?

After reading all these alarming headlines, I decided to fire up my own copy of Netscape Navigator and search out a transcript of Bill’s December 7th speech.

I started at Microsoft’s own site, but got an “access forbidden” message. Then I went up to the internet level of the site’s directory, but found the Netscape view was impaired. (“Best viewed with Microsoft Explorer,” it said.) I finally found a Netscape-friendly copy at Dave Winer’s site. It appears to be the original, verbatim:*

MR. GATES: Well, good morning. I was realizing this morning that December 7th is kind of a famous day. (Laughter.) Fifty-four years ago or something. And I was trying to think if there were any parallels to what was going on here. And I really couldn’t come up with any. The only connection I could think of at all was that probably the most intelligent comment that was made on that day wasn’t made on Wall Street, or even by any type of that analyst; it was actually Admiral Yamomoto, who observed that he feared they had awakened a sleeping giant. (Laughter.)

I see. The “veiled threat” was Bill’s opening laugh line. Even if this was “a veiled threat,” it was made in good humor. The rest of the talk hardly seemed hostile. Instead, Bill showed a substantial understanding of how both competition and cooperation work to build markets, and of the roles played by users, developers, leaders and followers in creating the Internet. In his final sentence, Bill says, “We believe that integration and continuity are going to be valuable to end users and developers…”

Of course, I wish he’d pay a little more attention to Macintosh users and developers, but I don’t blame him for avoiding them. I blame Apple, which dissed and sued Microsoft for years, to no positive effect. Apple played a zero-sum game and — sure enough — ended up with zero. Brilliant strategy.

Think how much farther along we would be today if this relationship was still Apple plus Microsoft, rather than Apple vs. Microsoft.

The truth is that the Web will be better served by Microsoft plus Netscape than by Microsoft vs. Netscape. Plus is what most of us want, and it’s probably what we’ll get, regardless of how the press plays the story.

give a big AND to the Web

So what is the best way to characterize Microsoft, if not as the Heaviest of Heavies?

I think Release 1.0‘s Jerry Michalski gets closest to it when he says: “Microsoft thinks more broadly than any other company about what it’s doing. Its plans include global telecommunications, information creation, applications — even community building.” That tells us a lot more than “Microsoft goes to war.”

Markets are more than battlefields. The OR logic of war and sports get us excited, but tells us little of real substance. For that we also need the AND logic of cooperation, choice, partnership and working together. What we all want most — love — is hardly an OR proposition. Imagine a lover saying “there’s only room in this relationship for one of us, baby.”

But the press is caught in an OR trance. Blind to the AND logic that gives markets their full color, the press reduces every hot story to the black vs. white metaphors of war and sports. Why cover the Web as the strange, unprecedented place it is, when you can play it as yet another story about two guys trying to beat the crap out of each other? Especially when the antagonists are little good guy and a big bad guy?

Look, the Internet didn’t take off because Netscape showed up; and it wasn’t slowed down because Microsoft didn’t. It took off because millions of people added their creative energies to something that welcomed them — which was mostly each other. Death-fight competition didn’t make the Web we know now, and it won’t make the Web that’s coming, either.

That’s because every site on the Web is AND logic at work. So is every vendor/developer relationship that ever produced a product or created a market. So is the near-infinite P/E ratio Netscape enjoys today.

, what IS Microsoft doing?

“Embrace and extend,” Bill Gates called it in his December 7 talk. That’s what he said Microsoft will do with products from Oracle, Spyglass, Compuserve and Sun. Is this an AND strategy? Or is it yet an other example of what Gary Reback, Judge Sporkin and other Microsoft enemies call a “lock and leverage” strategy, intended to drive out competition and let Microsoft charge tolls to every traveler on the Information Highway?

We’ll see.

It should be clear by now that the Web does not welcome OR strategies. Microsoft Network was an OR strategy, and it didn’t work. If history repeats itself (as it usually does with Microsoft), the company will learn from this experience (as Apple learned earlier from its eWorld failure) and move on to do the Right Thing.

Not that most of the press would notice. To them Microsoft is The Empire and Bill is its gold-armored emperor. But reporters are the ones putting clothes on this emperor. To the people who make Microsoft’s markets — the users and developers — “billg” is as naked as a newborn.

Take away the war-front headlines, the play-by-play reporting, the color commentary by industry analysts, the infatuation with personal wealth — and you see Bill as an extremely competitive guy who’s also trying to do right by users and developers. And hiding little in the process. Is he a bully? Sometimes. Is this bad? No, it’s typical of big companies since the dawn of business. It looks to me more like a personality trait than a business strategy. And what makes Microsoft win is far more strategic than personal.

George Gilder puts it this way in Forbes ASAP (“Angst & Awe on the Internet“):

Blinded by the robber-baron image assigned in U.S. history courses to the heroic builders of American capitalism, many critics see Bill Gates as a menacing monopolist. They mistake for greed the gargantuan tenacity of Microsoft as it struggles to assure the compatibility of its standard with tens of thousands of applications and peripherals over generations of dynamically changing technology.

to win users and influence developers

How does Bill express that tenacity? As Dave Winer puts it in “The Platform is a Chinese Household,” Bill “sends flowers.” Bill courts developers and delivers for customers, who return the favor by buying Microsoft products.

Markets are conversations, and there isn’t a more willing conversational participant than Bill. That’s why I’m not surprised when Dave says “the only big company that’s responsive to my needs is Microsoft.” And Dave, by the way, is a pillar of the Macintosh community. To my knowledge, he hasn’t developed a DOS-compatible product since the original ThinkTank.

Users and developers don’t need to hear vendors talk about how much their competition sucks. No good ever comes of it. Is it just coincidence that Microsoft almost never bad-mouths its competition? Though Bill is hardly innocent of the occasional raspberry, he’s a long way from matching the nasty remarks made about him and his company by leaders at Sun, Apple, Netscape and Novell, just to name an obvious few.

It especially saddens me to hear competition-bashing from Guy Kawasaki, whose positive energies Apple desperately needs right now. As a customer and user of both Apple and Microsoft products, I see Guy’s “how to drive your competition crazy” rap as OR logic at its antiproductive worst.

At the opposite end of the diplomacy scale, I like the way Gordon Eubanks of Symantec has consistently been fair and constructive in his public remarks about Bill and Microsoft (and has reaped ample rewards in the process).

What makes markets work is a combination of AND and OR processes that deserve thoughtful and observant journalism. They also call for vendors who can drop their fists, open their minds and look at opportunities from users’ and developers’ points of view. This is how Microsoft came to change its Internet strategy. And this is what makes Microsoft the most adaptive company in the business, regardless of size. No wonder the laws of Darwin have been kind to them.

new breed of life

Urge and urge and urge,
Always the procreant urge of the world.
Out of the dimness opposite equals advance…
Always substance and increase,
Always a knit of identity… always distinction…
Always a breed of life.
—Walt Whitman

Where the language of war fails, perhaps the language of Whitman can succeed.

By the great poet’s lights, the Web is a new breed of life. An original knit of identity. Its substance increases when opposite equals like Netscape and Microsoft advance out of the dimness and obey their procreant urges — not their will to kill.

The Web is a product of relationships, not of victors and victims. Not one dime Netscape makes is at Microsoft’s expense. And Netscape won’t bleed to death if Microsoft produces a worthy browser. The Web as we know it won’t be the same in six weeks, much less six months or six years. As a “breed of life,” it is original, crazy and already immense. It is not like anything. To describe it with cheap-shot war and sports metaphors is worse than wrong — it is bad journalism.

A week after this experience, I went back to Microsoft site and found its whole Internet Strategy directory much more Netscape-friendly and nicely organized. Every presentation is there, including all the slides. Though the slides are in PowerPoint 4.0 for Windows, my Mac is able to view them with the Mac version of the program. [Back to *]

George Gilder’s Forbes ASAP article archives are at his Telecosm site.

Dave Winer’s provocative “rants” come out every few days, and accumulate at his DaveNet site. Check out “The User’s Software Company,” which inspired this essay.


One might look back on this and say “Yeah, but Microsoft still killed Netscape.” I don’t think so. Netscape had many advantages, including one it tried too late to save the company — but not too late to save the browser and keep it competititve: open-sourcing the Mozilla code. Five years after I wrote the above, I wrote a piece in Linux Journal describing Netscape’s mistakes:

For a year or two, Netscape looked like it could do no wrong. It was a Miata being chased down a mountain road by a tractor trailer. As long as it moved fast and looked ahead, there was no problem with the truck behind. But at some point, Netscape got fixated on the rear-view mirror. That’s where they were looking when they drove off the cliff.

Why did they do that?

  1. They forgot where they came from: the hacker community that had for years been developing the Net as a free and open place—one hospitable to business, but not constrained by anybody’s business agenda. The browser was born free, like Apache, Sendmail and other developments that framed the Net’s infrastructure. The decision to charge for the browser—especially while still offering it for free—put Netscape in a terminal business from the start.
  2. They got caught up in transient market’s fashions, which were all about leveraging pre-Web business models into an environment that wouldn’t support them. Mostly, they changed the browser from a tool of Demand (browsing) to an instrument of Supply. They added channels during the “push” craze. They portalized their web site. They turned the location bar into a search term window for a separate domain directory, to be populated by the identities of companies that paid to be put there (a major insult to the user’s intentions). Worst of all, they bloated the browser from a compact, single-purpose tool to an immense contraption that eventually included authoring software, a newsgroup reader, a conferencing system and an e-mail client—all of which were done better by stand-alone applications.
  3. They became arrogant and presumptuous about their advantages. At one point, Marc Andreessen said an OS was “just a device driver”.
  4. Their engineering went to hell. By the time Netscape was sold (at top dollar) to AOL, the dirty secret was that its browser code was a big kluge and had been for a long time. Jamie Zawinski (one of the company’s first and best-known engineers) put it bluntly: “Netscape was shipping garbage, and shipping it late.” Not exactly competitive.
  5. They lost touch with their first and best market: those customers who had actually paid for that damn browser.

So, back to the original question. What have we learned, now that IE is still around, and most of its competitors are either open source or based on open source code? Here’s a quick list:

  1. The browser was never a product in the sense that it’s something that can be charged and paid for as a scarce good. It wanted to be open source in the first place.
  2. The war metaphor is distracting and misleading, even when it’s appropriate.
  3. No browser is even close to perfect, and none will ever be.

Feel free to add more of your own, here or on Quora. (I’m very curious to see how Quora evolves.)

Tags: , , , , , , ,

So now KDFC is on 90.3 and 88.9, while KUSF is off the air. (Though it does have a Live365 stream.) Radio Valencia, a pirate radiating out of the Mission district on 87.9, has expressed sympathy with KUSF’s exiled volunteers, and has provided some airtime as well. The University of San Francisco, which sold the 90.3 license to the University of Southern California, currently has KUSF.org re-directing to this 9-day-old press release.

In my last post I suggested that KUSF’s volunteers apply for 87.7 as a licensed low power TV station. (As fate has it, the audio for Channel 6 TV is roughly on 87.7). I had forgotten about Radio Valencia when I wrote that. Perhaps the two groups can get together and go after 87.7, if that window is actually open.

The KUSF community (at SaveKUSF.org) remains committed to getting their frequency back. The likelihood of this rounds to zero, but I wish them luck. (They’re having some with SF supervisors.) I still think the future of radio is over the Net in any case. Going forward in that direction, a big question for KUSF’s community is how it can keep dealing with USF, which will provide the streaming, the studio, the record library and other essentials, such as the KUSF brand, which is the university’s intellectual property. I’ll be interested in hearing how that non-divorce works out.

Meanwhile there is the matter of expanding KDFC. On KQED’s Forum last week, Brenda Barnes, president of USC radio (which bought KUSF’s license is moving KDFC there) and managing director of the Classical Public Radio Network (which will operate KDFC locally), said many times that her organizations are looking to buy a signal, or signals, in the South Bay, where KDFC can’t be heard from either of its new facilities (the old KUSF on 90.3 and the old KNDL in Anguin on 89.9).

It could be that the USC people are also already thinking about 87.7 (the Channel 6 TV hack) in the South Bay. If that radiates from one of the mountains down there, it would do a good job. (The signal would be weak, but reach far, kind of like KFJC does now). That would be the best solution, I think; but it would also foreclose the 87.7 option for KUSF-in-exile, essentially screwing them over a second time. (So, there’s an assignment for both KUSF and Radio Valencia. Hurry up and see what can be done.)

The more likely option for KDFC is finding a college or university that would rather have money than continue operating a radio station, especially when a buyer comes calling. That’s the option USF took, and it’s a certain bet that Brenda Barnes and friends are already hard at work selling the same options to one or more of these FMs in the South Bay:

  • 89.1 KCEA Atherton, owned by Menlo-Atherton High School. Broadcasts with 100 watts  from a ridge  San Carlos. Small signal.
  • 89.3 KOHL Fremot, owned by Ohlone Community College. Covers the eastern part of the South Bay with 145 watts from the college campus in the foothills.
  • 89.7 KFJC Los Altos, owned by Foothill Junior College. Covers the South Bay well, from Black Mountain, with just 108 watts. This is the KUSF of the South Bay, and the station/community with the most to worry about.
  • 90.1 KZSU Stanford, owned by Stanford University. Covers Palo Alto and the central Peninsula with 500 watts from a hill on The Farm. KDFC’s 90.3 signal in San Franciso protects KZSU with a null in the direction of Stanford. The option here for the KDFC folks would be to buy KZSU and turn it into a KDFC repeater, or to take it dark and crank up the San Francisco signal. But then, there’s also…
  • 90.5 KSJS San Jose, owned by San Jose State University. This too has a commuity. And it covers the San Jose end of the South Bay well with 1500 watts on a high hill on the south side of town. 90.3 in The City also protects KSJS, so the same options for KDFC apply here as with KZSU.
  • 91.1 KCSM San Mateo, owned by the College of San Mateo. This is the Bay Area’s much-loved jazz station, and covers the Peninsula and Mid-South Bay pretty well, plus Oakland-Berkeley. Wattage-wise, it’s the most powerful of the options (11,000 watts), though the transmitter is not on a high site.
  • 91.5 KKUP Cupertino, owned by the Assurance Science Foundation. With 200 watts on Loma Prieta Mountain, KKUP reaches a large area, including all of Monterey Bay (Santa Cruz, Salinas, etc.) as well as the south part of the South Bay.

Another possibility for KDFC is buying a commercial station in the South Bay. There are many of those to choose from, if any is willing to sell. None will be cheap, but most would be better than the options above, with the conditional exceptions of KCSM and KFJC. For example, KCNL on 104.9, which Clear Channel unloaded last year for $5 million, would have been a good deal for the USC people. It serves the South Bay quite well with a 6,000 watt signal from the foothills near San Jose. KRTY from Los Gatos on 95.3 is another one with a similar-sized signal.

In any case, we know who is on the hunt and why. If they succeed, KDFC listeners should be happy. Listeners to the replaced station, or stations, will not be. Looking at the ratings, I am betting that there are more of the former than the latter. In the most recent rating period, KDFC was Number 7 overall (out of many dozens of signals), with a 3.9% share of Average Quater Hour listening, which is great for any station and huge for a classical one. It also had a cumulative audience of 632,000 people, none of which can get the station today on the signal they listened to during that ratings period.

[Later…] A february 10 post at RadioSurvivor.com.

This week the Bay Area loses two of its radio landmarks. On 102.1fm, , which has been broadcasting classical music since 1946, will be replaced by a simulcast of (“K-FOX”), a classic rock station in San Jose. And on 90.3 fm, KUSF, which has been one of the most active and community-involved free-form college radio stations in history, has gone silent. When the signal on 90.3 comes back on the air, it will carry the KDFC call letters and classical music programming. Meanwhile the old KUSF will continue in some form online. The new KDFC will also broadcast on 89.9, which is the former home of , a station licensed to .

This graphic, combined from three coverage maps at Radio-Locator.com, shows the before-and-after situation. One red line is KDFC’s old primary coverage area on 102.1. The other two are its new primary coverage areas on 90.3 and 89.9:

(More about signals below at *)

Since the 90.3 signal is tiny, and the 89.9 signal is far away, KDFC will be losing a great deal of coverage. Neither of the new signals serves the Peninsula, the South Bay or the East Bay beyond Berkely and Oakland. KUSF needs to start over online. On the FM band, it’s dead.

What happened was a three-way deal between , the and the . Entercom is the one of the largest owners of broadcast properties in the country, and an aggressive buyer of broadcast properties. So is USC, which has expanded its classical network from in Los Angeles to five stations spread from Morro Bay to Palm Springs. USF, like many universities, held a broadcast license that had monetary value on the open market while producing no income for the university itself.

According to Radio Ink and other sources, here’s how the deal went down:

  1. USF sold the 90.3 frequency to USC for $3.8 million.
  2. USC also bought KNDL for $2.8 million.
  3. Entercom, which owns KDFC, bought KUFX from the Clear Channel Aloha Trust, and will simulcast KUFX (still as “K-FOX”) over KDFC’s old 102.1 facility. Entercom will also give KDFC’s call letters and record collection to “A new San Francisco-based nonprofit.”

The press releases:

While it’s nice that KDFC has stayed alive, its move to much weaker signals is a far bigger loss for Bay Area classical music listeners than losses suffered by listeners when New York’s WQXR and Boston’s WCRB made similar moves. WQXR stayed on the air with a smaller signal from the same antenna, and WCRB moved to a same-size transmitter a couple dozen miles from the center of town, but most listeners could still get the stations. KDFC’s new facilities only cover a fraction of the population reached by the old signal. Essentially the new station covers San Francisco, and that’s it. More about coverage below*.

KDFC’s listenership is not small. The raw numbers are actually outstanding. According to Radio-Info.com (which leverages Arbitron), KDFC had 632,000 listeners in the most recent ratings period (December 2010), a notch above news-talk leader KGO (624,100). KDFC’s 3.2 average quarter hour (AQH) share was tied for #8 in the market, one notch above “sports giant” KNBR, which scored a 2.8. (KGO was #1 overall for most of the last six decades, and KNBR is an AM powerhouse that covers at least half of California by day and the whole West at night.) In fact, KDFC had better overall numbers than any other Entercom station in the Bay Area.

The problem for Entercom was the format. It’s hard to sell advertising for classical music stations, which have less inventory to offer (sports, news and popular music stations carry many more minutes of advertising per hour), and serve an older audience as well.

Judging from the KDFC statement on its website The Classical Public Radio Network () will hold the license, even though it closed down a few years ago, sort of. It also says,

The new KDFC has already begun to look for new signals to offer reception in the South Bay and the entire Bay Area for our around-the-clock classical programming.

We are happy to let you know Dianne Nicolini, Hoyt Smith, Rik Malone, and Ray White will continue as your on-air hosts, and KDFC’s partnerships with the Bay Area arts and culture community will continue to grow and thrive.

KDFC is the last major commercial classical station in America to make the transition to public radio. This move ensures that classical radio is sustainable for our community into the future. Since 1947, Bay Area classical fans have shown their passionate support for KDFC. Now more than ever, we’re grateful for that support as we begin the new era of Classical KDFC. Comments can be made to  comments at myclassical.org, or by phoning 415-546-8710. If you’d like to send a check as a Founder for the Future of KDFC, please send a check to:

The Classical Public Radio Network, 201 Third Street, 12th floor, San Francisco, CA 94103.

It’s signed by Bill Leuth, Vice President, KDFC. Bill and the other names he mentions are Bay Area classical radio institutions as well.

As for KUSF, maybe going online will be a form of liberation. As signals go, 90.3 barely covered San Francisco. The Internet covers the world. And Internet radio is growing fast. Aribitron now includes online streams in its ratings, which it wouldn’t do that if those streams were not signifiant. In San Francisco, KNBR’s stream had more than 50,000 listeners in November. In Los Angeles, KROQ’s stream had 67,900 listeners in December. Many more people every day are listening to radio on phones and other portable devices. Even Howard Stern, when he renewed with Sirius in December, said the future of satellite listening isn’t over satellite — it’s over the Internet. (Which Jeff Jarvis and I both told him, back when he was still making up his mind. Latelr Howard kindly gave a hat tip to Jeff on the air.)

And hey, KDFC can benefit from the same thing.

Here’s more from The Bay Citizen and the San Francisco Chronicle. And a rescue mission report at SF Weekly… And here’s the audio from a KQED Forum program on the matter. It says that KUSF is slated to become “an online-only training station for students.] Here’s a San Francisco Chronicle story on a gathering at USF at which “almost 500 backers” of KUSF came to confront Stephen A. Privett, the University President. The part that matters:

Privett said he made the decision because the station, dominated by outside volunteers, “was of minimal benefit to my students.”

“This was not a crass business decision about dollars,” Privett said. “This was about ensuring our programs involve our students. … Our primary mission is to our students, it is not to the community at large.”

Privett said some of the $3.75 million would be used to fund the student-led online station, with the rest going to other unspecified educational projects.

Well, “student-led” suggests that the community might still be involved.

For frequent updates follow @KUSF. and at SaveKUSF on Facebook. Feelings are not weak on this matter. KUSF is much loved by its community.

On January 20, I put up a new post suggesting that the KUSF community go for 87.7fm. I think it’s available.

It also amazes me (it’s still January 20) that this post and the next one have not yet received a single comment. Meanwhile my earlier post about Flickr now has 86 comments, and even the highly arcane Geology by Plane has 6. Could it be that the total number of people who care just isn’t that large? Not saying this is a bad thing, just that it’s an isolated one. So far 3,384 people say they like SaveKUSF on Facebook. But liking and doing are way different. As I suggest here, the best bet for doing isn’t trying to make a university turn down $3.8 million for something they clearly wish to unload. It’s to start something new.

* Signal stuff, for the technical:

So I when I copy the headline “Thousands of Web Users Delete Profiles from Rapleaf” I get more than I asked for when I copied it. This I find out when I paste it, and get the the headline, plus “Read more: http://online.wsj.com/article/SB10001424052702304248704575574653801361746.html#ixzz1Ay7eL3K

The extra jive after “…html” is tracking stuff, I guess. I don’t know, and I don’t want to know. I also don’t want to deal with it. I want to copy what I see and nothing more. That’s the convention that’s been around since the dawn of text, and it works fine.

The Journal isn’t the only pub that does this, but it’s one I’m dealing with right now.

So, on behalf of users everywhere, I ask, Please: Stop it.

[2 February update… A new case has come up, of accidental deletion. More details here and here. The company has also updated its community guidelines. It’s still not clear why the company does not save deleted accounts. My provisional assuption is that the reason is legal rather than technical. But I’d love to hear somebody from Flickr (or somebody familiar with their systems) tell me that’s wrong. In any case, deleted accounts should be kept, somewhere, somehow, one would think.]

As of last October, hosted 5,000,000,000 images. I’m approaching 50,000 images on Flickr right now. Sooo… if I lop off a bunch of zeros that comes to… .001% of the total. Not much, but maybe enough to show on their radar.

Here is what I hope they see: some heavy Flickr users are getting worried. Those with the most cause for worry are at the ‘pro’ level, meaning we pay for the service. (In my case, I pay for two of the four at links above). One cause for worry is reports of sudden and unexplained account deletions. The other is the possibility that Flickr might fail for the same reason that, say, is now failing. That is, by declining use, disinterest or mismanagement by the parent corporation, or a decline in advertising revenues.

Of particular interest right now is a report by of Deepa Praveen’s Flickr Pro account deletion. She claims she lost 600 photos, 6,000 emails, 600 contacts, 20,000 favorites, 35,000 comments, 250,000 views and more. “Don’t I deserve a reason before they pressed the DEL key?” she writes.

Of course we only have her side on this thing, so far, so bear that in mind.

Meanwhile the closest thing I can find to an explanation in Flickr’s Help Forum is this thread, which leads me to think the most likely reason for the deletion is that Deepa voilated some term of service. But, I dunno. Maybe somebody from Flickr can explain in the comments below.

Still, even if blame for the deletion ends up falling at least partly on Deepa (which I hope it does not, and have no reason yet to think it should), one’s exposure on Flickr goes up with the sum of photos one puts there. And the greater risk is not of Flickr’s deletion of customers, but of the market’s deletion of Flickr. Because, after all, Flickr is a business and no business lasts forever. Least of all in the tech world.

Right now that world looks to advertising for paying many big Web companies’ bills, and for driving those companies’ valuations on Wall Street and in pre-IPO private markets. Some numbers… The online advertising business right now totals about $63 billion, close to half of which goes to Google. In fact the whole advertising business, worldwide, only comes to $463 billiion. (Sources: and Google Investor Relations.) That’s a lot of scratch, but does that alone justify the kinds of valuations that and are getting these days? A case can be made, but that case is a lot weaker if Facebook and Google remain mostly in the advertising business. Which, so far, it looks like they will.

Wall Street is less enthusiastic about , but still a little upbeat, perhaps because advertising is still hot, and Yahoo still makes most of its money from “marketing services.” Flickr is part of Yahoo. I can’t find out how much Flickr brings in, but I’m curious to know what percentage comes from Pro account subscriptions, versus advertising placed on non-pro account pages.

There are cracks in the edifice of the online advertising. This comScore report, for example, and an earlier one, both show that ‘natural born clickers’ (that is, people who like to click on ads, versus the rest of us) account for a huge percentage of all the clicks on advertising, which pays based on “click-throughs”. Chas Edwards says, “these ‘natural born clickers’ are not the most desirable demographic for most advertisers: They skew toward Internet users with household incomes below $40,000 who spend more time than average at gambling sites and career advice sites.”

Among all the revenue diets a company might have, advertising equates best with candy. Its nutritive value is easily-burned carbohydrates. A nice energy boost, but not the protien-rich stuff comprised of products and services that provide direct benefits or persistent assets. (I can hear ad folk’s blood begin to boil here. “Advertising is nutritive! It delivers lots of positive public and private good!” Please, bear in mind that I made my bones for many years in the advertising business. I co-founded and served as creative director for one of Silicon Valley’s top agencies for many years. My name was on a building in Palo Alto when I did that. I know what the candy is, how it’s made, how easily most companies who use it can get along without it, and how it differs from stuff they can’t get along without.*)

Regardless of whether or not you think the online advertising business is a bubble (which I do right now, but I’m a voice in the wilderness), we should face the fact that we are seriously exposed when we place our businesses and online lives in the hands of companies that make most of their money from advertising, and that aren’t diversifying into other businesses that aren’t based on guesswork.

I just got off the phone (actually Skype) with folks working on a project that examines Facebook. Many questions were asked. Rather than repeat what you’ll hear me say when that show is produced, I’d rather point to one example that should prove at least some of my points: MySpace.

What’s to stop another company from doing to Facebook what Facebook did to MySpace? More to my point, what’s to stop some new owned-by-nobody technology or collection of protocols and free code from doing to Facebook what SMTP, POP3 and IMAP (the protocols of free and open email) did to MCI Mail, Compuserve mail, AOL mail, and the rest of the closed mail systems that competed with each other as commercial offerings? Not much, frankly.

So I think we need to do two things here.

First is to pay more for what’s now free stuff. This is the public radio model, but with much less friction (and therefore higher contribution percentages) on the customers’ side. In  (at the ) we’re working on that with . Here’s a way EmanciPay will help newspapers. And here’s our Knight News Challenge application for doing the same with all media sources. You can help by voting for it.

Second is to develop self-hosted versions of Flickr, or the equivalent. Self-hosting is the future we’ll have after commercial hosting services like Flickr start to fail. Fortunately, self-hosting is what the Web was meant to support in the first place, and the architecture is still there. We’ll have our own Flickrs and Zoomrs and Picassas, either on servers at home (ISP restrictions permitting) or in a server rack at the likes of RackSpace. But somebody needs to develop the software. has been working in this direction for years. Flickr Fan being one example. The end point of his work’s vector is Silo-free everything on the open web. We are going to get there.

Fortunately Flickr has a generous API Garden that does allow the copying off of most (or all) data that goes with your photographs. I’m interested in being able to copy all my photos and metadata off into my own self-hosted system. How much they would welcome that, I don’t know. But their API is certainly encouraging. And I do want them to stay in business. They’ve been a terrific help for me, and many other photographers, and we do appreciate what they’ve done and still do. And I think they can succeed. In fact, I’d be glad to help with that.

But mainly I want them, and every other silo out there, to realize that the pendulum has now swung full distance in the silo’d direction — and that it’s going to swing back in the direction of open and distributed everything. And there’s plenty of money to be made there too.

I think they might also consider going all-pro or mostly-pro. I say that because I’m willing to pay more than I do now, for a serious pro account — meaning one in which I have more of a relationship with the company. When the average price of first-rate cameras and lenses each run well into four figures, paying, say, $100+ per year for hosting of photos and other value-adds isn’t a bad deal. Hell, I used to pay that much, easy, per month, for film processing, back in the last millennium. And I did most of that at Costco.

So here’s hoping we can talk, that Deepa can recover what she’s lost (or at least see a path toward something better than the relationship she had with Flickr), and that the entrepreneurs and VCs out there will start seeing value in new open-Web start-ups, rather than the ad-funded and silo’d ones that are still fashionable today.

[Later (28 January)…] Thomas Hawk reports,

…after getting three previous non-answer emails from them over the past few weeks, this morning they seem to have finally given her an official answer on why her account was deleted.

From Flickr:

Hi there,

Like I said before, we saw behavior in your account that
went against our guidelines and required us to take action –
which was to delete your account. Our guidelines apply to
any and all content you post on Flickr – photos you upload,
comments you make, group discussions you participate in,
etc.

I am afraid I cannot give you any more specific information
than this.

Thank you for your understanding,
Cathryn”

The only problem is though, according to Deepa she said she hasn’t participated in any discussions or group threads in Flickr for over a year. And she felt that her content very much adhered to the Flickr Guidelines.

I assume that Cathryn had no answer, and that this was the best Flickr could do.

I would like to say this is unacceptable, except that it is acceptable. We accept it when we click “accept” to Flickr’s terms of service when we take out an account with them. And Flickr is no exception here. ALL websites and services like Flickr’s have similar terms.

And we can’t expect the sites to fix them. We have to do that, by proffering our own terms.

Which we’re working on. Stay tuned.

*I actually have hopes for advertising — not as the super-targeted, quant-driven, “personalized” stuff that’s all the rage these days; but as a new communications mechanism on the corporate side of real conversational marketing, in which the customer has full status as a sovereign individual, and takes initiative, expresses intentions, and engages through mechanisms he or she controls (and preferably also owns).

In a more perfect world, where my many passions and obligations would be jobbed out to team of scattered clones, one of me would be in Santa Barbara, at the Super Santa Barbara exhibition on Net Neutrality at 653 Paseo Nuevo where a reception will take place 6:30pm-9pm on Thursday (that’s today) January 6th.

In my stead will be friends, most notably Joe Andrieu — who will give a talk on Net Neutrality with a Q&A — and Warren Schultheis of City2.0, who organized the event and the exhibition, which will run Jan 7th – Jan 23rd. Tues-Sun 12pm -5pm.

In their page on Net Neutrality, there’s a link to this piece I wrote for Linux Journal in 2006. It holds up pretty well, actually.

Again, wish I could be there. But if you are, please come by. There are many arguments to be had on the topic — art to appreciate as well (such as the Julia Ford item above). But the fact that matters most for Santa Barbara is that the city is still under-served by its sources of Internet connectivity. That alone should give everybody plenty to talk about.

Bonus link.

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