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Frank Paynter writes,

  Putting the ME in. That’s what this thing is about. So I have my personal secret plan… (not evil, like gapingvoid’s is), but the sustainability piece is missing…. monetizing…. business model… cash… shekels… ducats… does it have to be an advertising magnet? They’re not really talking about that here.
  More seriously they’re talking about the media role in the Iraq war. Amy Goodman, Phil Donahue, Norman Solomon (moderating), Lennox Yearwood (“Make Hiphop, not war”), Naomi Klein, Sonali Kolhatcar… a lot of this is preaching to the choir. The people here already get it. Many of us knew it in 2002. The administration manipulation of media from 2002 forward was a certainty. What we need is for the libertarians like Doc Searls and his ilk to get exposed to this information and find a certainty they’re willing to declaim.

Well, politically I’m a registered independent, though I do have some libertarian sympthies, to the degree that I like business and think we make too many laws and have too many regulations. But I’ve also called myself a “defective pacifist” and have come out squarely for Barack Obama. Also, I’m not aware of having an “ilk”, and I don’t like being accused of having one. But, whatever.

I don’t think I have any areas of disagreement with Frank here. What’s more, I haven’t been silent about it. Look up searls media iraq war and you’ll find plenty.

Among those items is some recent pointage to a talk Forrest Sawyer gave at UCSB last year. I think I reported on it at the time, but I can’t find it. Still, I do appreciate being prodded, because Forrest’s talk is one of the best indictments I’ve yet heard of mainstream media capitulation to the Bush administration’s railroading of the nation, and the world, into a war that was flat-out wrong and dumb to begin with. Forrest also does a great job of stressing the importance of other streams besides the main one. So go watch it. One quote…

  Over the past six years we have seen a failure of the tradiional media to live up to its obligations of oversight and challenging the government, greater than any we have seen in the nation’s history… Those who have not yet come to feel ashamed will feel ashamed of their performance and their letting down of the American people.

(I might be off by a word or two there. Transcibing from YouTube is no bargain.)

Also, for what it’s worth, at we also have some ideas for Frank’s “sustainability piece”. I can’t imagine anything more reforming of media than giving it an easy non-advertising-based business model driven by listeners, viewers and readers — in alliance with journalists and artists on the supply side — rather than ever-more-targeted advertising.

I also recommend hanging at while it’s still going on. Great conference. Wish I were there.

For some reason this blog has failed to post the comment that I just wrote in response to Simon Edhouse‘s latest comment in response to the Clues vs. Trains post. It’s within a good dialog that involves Simon’s post here, which makes some subtle but important points about the degree to which the client-server nature of commercial activity on the Web contributes to normative acceptance of the many silos there. I’m trying to convince Simon that we’re on his side in opposition to that. Anyway, here’s what I just tried to post:

  Simon,
  We need the invention that mothers the necessity. One “bite” I hope will hold is the relbutton on iPhones and other mobile devices, giving listeners a way to interact with, and pay for, otherwise free online radio streams and podcasts. I haven’t said too much publicly about this yet because we have a lot of details to work out. But on the “sell” side we already have the interest of (and participation by) Forces That Be in public broadcasting, just for starters.
  Q: “It’s going to need vendor buy-in to actually work?”
  Not at first. But we have a data type escrowed on the buyer’s side called MLOTT, for Money Left On The Table. That should help.
  Q: “You can’t shame them into action”
  Not the plan.
  Q: “or count on enlightening them”
  Not the plan either. Some of “them” are among “us” to begin with anyway.
  Q: Vendors are not going to volunteer to be ‘managed’
  Carrot before stick. It has to be attractive. That’s the plan.
  Q: “… the name of the meme itself, almost jinxes it, for non-adoption by traditional product/service suppliers in the value-chain.”
  It’s a big world. There are lots of vendors, some more traditional than others. We don’t need to boil the ocean here. We just need to get a few lagoons heated up first. That’s why starting with public media will help.

By the way, after I failed to post that on this blog, I tried posting a comment on Simon’s blog, which is on Blogger. There I was given three choices for identifying myself: Google/Blogger, OpenID and URL. Sxipper, which is normally helpful, got in the way of the first and wouldn’t let me get it to work. I forgot all of my OpenID IDs, and Blogger told me I had “illegal characters” in http://doc.searls.com.

I’ll tell ya, if all we ever do with VRM is eliminate that kind of gauntlet, I’ll be happy. Oh, by the way, I don’t think any current identity system by itself will cut it — worthy as each may be. When an individual shows up at a site, or otherwise interacts with an entity or a service in the networked world (and not just on the Web), we need to know if a relationship is already in place, and then skip consciousness-required-identification (hell, let’s call that CRI) of ourselves. And no vendor alone is going to give that to us. We need to make the user the point of integration and origination. We have to make the individual the driver, and not just the center of vendor-side “attention” or whatever. Code has to be present on our side that says to the other side that a relationship already exists, or could exist (on our terms and not just theirs), and then let computation take care of the rest.

This is mostly true:

This one is my fave.

There is no business I wish more that I had thought of than Despair.com. Just freaking brilliant. And humbling.

I may be alone in thinking that Microsoft’s offers for Yahoo were all mistakes. All were too much to pay for a company that would be hollow on Day Two. But don’t get the idea that I care all that much. I don’t.

On the Gillmor Gang (where I am also a participant at the moment) Dan Farber just called online advertising “the most efficient way to make money in the world right now”. That might be true. But advertising itself is a bubble in the long run, because it’s guesswork even at its best, and making it better and better only improves a system that has been flawed fundamentally from the start, because it proceeds only from the sell side, and still involves enormous waste (of server cycles, of bandwidth, of pixels, rods, cones and patience).

Advertising is a big churning system by which sellers hunt down buyers, rather than the reverse. It pollutes the media environment and theatens to corrupt the producers it pays.

I could go on. Or I could just point to Bill Hicks’ wisdom on the matter. Bill goes way over the top in that routine, but he’s talking to your soul, not to your wallet. It’s important to pull them apart once in awhile.

Yes, I know some advertising is good. A lot of it, in fact. But I’m not talking about that advertising. I’m talking about the 99+ percent of it that’s wasted.

I’m sure few at Google, Microsoft, Yahoo or Facebook (or TechCrunch, or pretty much anywhere that makes money from advertising) agrees with much if anything of I just said. And I’d rather not argue it, because I don’t have evidence to prove my points. There still is no system by which demand takes the lead in driving (and not just finding) supply. But I believe that’ll happen eventually. And when it does, advertising will fall. Advertising is not a tree that grows to the sky, no matter how fast the Google redwood is gaining altitude.

But… I might be wrong. I dunno. It happens.

Mike Arrington just said on the Gang that he is “outraged” by something I said. I forget what it was. Some of the above, I guess.

Anyway, I don’t know what will happen to Yahoo or Microsoft. I am sure Google will still grow like crazy as long as advertising money flows from other media to the Web. But that’s not the whole story. What Google’s doing with Web services, with Android, with the Summer of Code, with Earth, Maps, Talk, Gmail, Docs… are mostly Net-friendly, cross-platform (including Linux) innovative and positive. They’re far from perfect, but not as far as Microsoft and Yahoo. That’s an advantage, if you’re into vendor sports. Which I’m not. (Well, a little, but not much.)

Who’s buying whom, who’s committing suicide by saying yes or no to acquisition offers, or the rest of the Stuff that’s front and center right now, kinda bores me. I care far more about the independence and empowerment of individual users, and of independent developers working to make a world where free markets are not “your choice of walled garden”. We don’t have that world yet. One walled gardener succeeding or failing to buy another doesn’t move us any closer.

What gets us closer will come from the edge. It’ll move under the feet of clashing giants.

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So I decided to cave in and say yes to patients waiting in the accumulating pile of friend requests at my Facebook account. Haven’t been to Facebook in awhile, so I was also curious to see if “friending” has improved since the last time I slogged my way through the process.

First, l lost count of how many seconds passed during login. As usual, I clicked “remember me”, but I have no faith that it will next time. It never has before.

Second, I now have 190 friend requests. I know a few dozen of these folks. I would like to say yes to them as a group. While this would be handy and useful, and must be something that users have wanted for a long time, it’s still not there — though it’s nice to see that the silly intermediate checkbox thing (about how you know this person) is gone. Still, it takes another 10 18 25 seconds or so between clicking “confirm” and actual confirmation. With nothing happening in the browser’s status bar. So you have no idea if clicking even worked.

Makes me wonder if there is a cure for silos that isn’t yet another silo.

There has to be. Eventually. Somehow.

[Later…] I just “friended” a few people. They took, 30, 15, 8, 14, 33, 5, 34, 15, 5 and 5 seconds. I won’t bother to average those, because they don’t include the last two I tried. Both took more than a minute before I gave up because nothing happened. Awful.

To get (and stay) in shape, I’ve been spending more time off-grid. Less blogging and twittering, more time communing with nature. Some of that time I’m not indulging my curiousities. Or at least I’m resisting them. No electronics, for example. It was on one of those walks that I became curious about the story of infrastructure, past and present. What were these metal plates doing in the ground? Why were they there? Why were there so many of them? What were their different purposes? Which ones were remnants of services or companies no longer in existence? Which ones had found new uses? Why do so many carry the signatures of companies and utilities long dead?

I started on the Minuteman Bikeway, which passes close to our home not far from Harvard, where I’m headquartered these days. With a minimal slope, it’s perfect for active but low-stress strolling or biking. And it connects a lot of interesting historic sites. At one end is the Alewife “T” stop on the Red Line subway. At the other is something in Belmont I haven’t reached yet, because I usually go only as far as Lexington. Most of the stretch runs through Arlington, which combines the former villages of West Cambridge and Menotony. This is roughly the path along which the British soldiers retreated from Lexington on April 19, 1775, losing men (mostly boys, actually) and killing colonials of many ages. Thus started the Revolutionary War.

The Middlesex Central Railroad was born in 1846 and died in 1982. Part of it was better known as the Lexington and West Cambridge Railroad. It began as a vein of commerce, carrying goods from mills and ponds along its path. The Earth was colder in the early days of the railroad, and the winters were longer. Ice cut from Spy Pond was shipped all over the world from docks in Boston. This past winter the pond was thick enough to support skating for about three days.

But I’ve become more interested in the infrastructure story. So, over the last couple weeks, as Spring breaks out along the trail, I’ve been shooting pictures, mostly of stuff on the ground, before it gets haired over with vegetation, in faith that patterns will start making sense to me. I’ve also shot a lot around Cambridge, Boston and other places, but haven’t put those up yet. Right now I’m adding descriptions to the photos in this set here.

This is part of a long-term project, methinks. We’ll see how it goes. If you’re interested in following the same threads, tell me in the comments below.

In Web World of 24/7 Stress, Writers Blog Till They Drop, headlines the New York Times. “They work long hours, often to exhaustion. Many are paid by the piece — not garments, but blog posts. This is the digital-era sweatshop”, it begins. It’s about blogging for bucks. Marc Orchant and Russell Shaw, both of whom died recently, and Om Malik, who recently survived a heart attack, serve as instructive examples of “toiling under great physical and emotional stress created by the around-the-clock Internet economy that demands a constant stream of news and comment”.

Mike Arrington “says he has gained 30 pounds in the last three years, developed a severe sleeping disorder and turned his home into an office for him and four employees. ‘At some point, I’ll have a nervous breakdown and be admitted to the hospital, or something else will happen…This is not sustainable’.”

The piece goes on:

One of the most competitive categories is blogs about technology developments and news. They are in a vicious 24-hour competition to break company news, reveal new products and expose corporate gaffes.

To the victor go the ego points, and, potentially, the advertising. Bloggers for such sites are often paid for each post, though some are paid based on how many people read their material. They build that audience through scoops or volume or both.

Since this system does not feature the ‘chinese wall’ between editorial and advertising that has long been a fixture of principled mainstream journalism — or rather because writing, publishing and advertising are much more intimately mashed up in this new system than it was in the old one — I suggest a distinction here: one between blogging and flogging.

I brought that up on The Gang on Friday and got as nowhere as I did when I put up the post at the last link. So far it has no comments at all.

Still, I think distinctions matter. There is a difference in kind between writing to produce understanding and writing to produce money, even when they overlap. There are matters of purpose to consider, and how one drives (or even corrupts) the other.

Two additional points.

One is about chilling out. Blogging doesn’t need to be a race. Really.

The other is about scoops. They’re overrated. Winning in too many cases is a badge of self-satisfaction one pins on oneself. I submit that’s true even if Memeorandum or Digg pins it on you first. In the larger scheme of things, even if the larger scheme is making money, it doesn’t matter as much as it might seem at the time.

What really matters is … Well, you decide.

After a delayed plane that got to Dulles around midnight, a car rental agency that took most of an hour to get me a car that worked, a long drive to D.C., and three tries at getting a hotel room with a door that would open (with an equal number os schleps up and down the elevator with all three of my bags), I’m finally in my room. Now jacked in to the hotel ethernet, I’m watching Flickr upload photos at a rate of one every few seconds. The measured bandwidth is 7.05Mbps down and 1.53Mbps up. The hotel, a Ramada Limited, is beat to crap and in a scary neighborhood. (The reception counter is behind bulletproof glass, and business is transacted through one of those bowls under the botttom edge.) But the Internet is free. And it works real well.

Which, once again, makes my case.

I’ve always liked cars. Never owned a great one, unless you count an ’85 Camry that ran forever with the fewest possible repairs. I did have a hand in my wife’s purchase of a ’92 Infiniti Q45a — a fabulous piece of work, sadly dulled by the maker in subsequent models. It was sadly repair-prone and finally croaked somewhere north of 200k miles, when the active suspension gave out. Still, for quite a few years it was an exceedingly pleasing car to drive.

These days my aging eyes and slower reflexes caution me against car fantasies that would be too pricey in any case. But I still harbor wishes for a car market not dominated by inefficient manufacturers of cookie-cutter vehicles, but rather populated by an infinite variety of designs that combine the best of invention, engineering, light manufacture and customer input on design — a value constellation rather than a value chain.

One such maker is Iconic Motors. The brightest star in its constellation is Claudio Ballard, an inventor whose obsession with automotive perfection is matched by his commitment to small, high-quality U.S. manufacturers. Together they’re producing the GTR:

Its a beautiful thing, and so hot it’s scary. It packs more than 800 horses in body that barely outweighs a Miata. It will rocket you past 200 miles per hour, and carve around curves on a suspension that’s as close to Formula One as you’ll find off a speedway.

They’re only producing a hundred of them in their first run. They are also interested in input as well as interest from fellow enthusiasts. This is the open source part of the story, and one of the big reasons I’m interested in it. (Besides having gotten to know Claudio over the past few months.) To get that ball rolling they’re hosting a reception at 7pm tomorrow night at the New York Auto Show. Wish I could be there, but I can’t.

They don’t have a link up yet, but will soon. I’ll add it here, soon as they do.

It’s a huge stretch to think about society, and about business, from the perspective of the independently empowered individual. In business, and even in government, we are so accustomed to thinking about people as dependents, and to seeing their abilities in terms of what we as institutions allow, that it’s difficult to switch our perspective around — and think about companies, and organizations, existing at our grace, and building their services on what we bring to the collective table.

Until I read this piece by Adriana Lukas this morning I hadn’t fully realized how the ubiquitous use of the word content, which I’ve griped about for years (and which Adriana quotes) frames our understanding of markets, and media, in ways that place presumed control in the hands of “providers” other than ourselves. Even UGC — “User Generated Content” — is not seen as ours, but as freight for media companies to forward for their own purposes. As John Perry Barlow put it a few years back, “I didn’t start hearing about ‘content’ until the container business felt threatened”.

Media is where the madness is maintained. And that madness will persist for as long as we continue to assume that business is shipping, and that our worth is measured as freight for The Media’s container cargo business.

But rather than gripe some more, Adriana offers a useful way of framing the full worth of individuals, the creative goods they produce, and what they bring to both social and business relationships: the concept of the person as the platform:

Content is media industry term. The number of people talking about content grows every day as they assume roles that before only media could perform. With more tools and ways of distributing, photos, videos, writings, cartoons etc. are being ‘liberated’ from the channel world. Alas, often sliding into the platform and silo world. As far as I am concerned there are only two platforms – the individual user and the web.

That gives us something interesting to work with as we continue exploring how this changes everything.

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