Required viewing: A Good American, a documentary on Bill Binney and the NSA by @FriedrichMoser. IMHO, this is the real Snowden movie. And I say that with full respect for Snowden. Please watch it. (Disclosure: I have spent quality time with both Bill and Fritz, and believe in both.) Bonus dude: @KirkWiebe, also ex-NSA and a colleague of Bill’s. (In case you think this is all lefty propaganda, read Kirk’s tweets.)
Deep background on the dude. From exactly 20 years and a few days ago. Revealing what you already knew, only vividly now. Pull-quote: “And, most important, every square inch belonged to Trump, who had aspired to and achieved the ultimate luxury, an existence unmolested by the rumbling of a soul. ‘Trump’—a fellow with universal recognition but with a suspicion that an interior life was an intolerable inconvenience, a creature everywhere and nowhere, uniquely capable of inhabiting it all at once, all alone.” Now “it all” is the USA.
Dave Winer’s Binge-Worthy TV Shows. Definitive. And I say that entirely because I trust Dave. He’s my designated watcher. (I also like that Twin Peaks isn’t in there. I binge-watched the original, both seasons, end to end, and hated where it went, meaning where it didn’t go, such as to an ending. A quarter century later I watched most of the first episode and part of the second, punching out of both when it got too gratuitously bloody and strange in what I thought were non-David-Lynchian ways, meaning I can guess the ending now: Cooper kills his doppelganger (a better character than Cooper, btw) and rescues Laura Palmer from hell. Tell me if I’m wrong in a year or few.
Theresa May wants to regulate the Internet. (Time) Which would be like regulating gravity. (Clue: you can think you’re regulating the Internet by mistaking containers on it for the real thing, and then regulating the containers in and the people in them. It does help that the containers aren’t the Net. So there’s still hope.)
Errata Security: Your printers and files are designed to narc on you. Here’s the fuck: “most new printers print nearly invisible yellow dots that track down exactly when and where documents, any document, is printed.” Also, if you want to see the personal metadata embedded invisibly in your own images (yes, all of them), or in those you find on the Web or elsewhere, go to MetaPicz. Among the gems in my own metadata is this item: “Owner: Tangent Mind llc.” Search: Tangent Mind llc. Can’t figure it. Yet. Help welcome.
I should start by admitting I shot this picture with my phone, on the subway last night. I should also admit that I was no less absorbed in my personal rectangle than everyone else on the subway (and I do mean everyone) was with theirs.
I don’t know what the other passengers were doing on their rectangles, though it’s not hard to guess. In my case it was spinning through emails, texting, tweeting, checking various other apps (weather, navigation, calendar) and listening to podcasts.
Two years from now, most of the phones used by people in this shot will be traded in, discarded or re-purposed as iPods, Sonos remotes or whatever. But will we remain just as tethered to Apple, Google, telcos and app providers as we are today? That’s the biggest question. Dependent or independent? Subject to sovereigns or self-sovereign on our own? Probably some combination of the both, but the need is for greater independence and agency for each of us.
For sure most phones will do less old-fashioned telephony and more audio, video, VR, AR, and other cool shit. Just as surely they’ll also give us whole new ways to shape and be shaped. Perhaps by then mass media will finish getting replaced by mess media.
But I have to wonder what comes after phone use spreads beyond ubiquity (when most of us have multiple rectangles). Because everything gets obsoleted. That doesn’t mean it goes away. It just means something else comes along that’s better for the main purpose, while the obsoleted media still hang around in a subordinated or specialized state. Radio did that to print, TV did it to radio, and the Net is doing it to damn near every other medium we can name, connected across its Giant Zero at approximately no cost.
So, while all our asses still sit on Earth in physical space, our digital selves float weightlessly in a non-space with no gravity or distance. This is new shit.
McLuhan says the effects of every new medium can be understood through four questions he calls a tetrad, illustrated this way:
Put a new medium in the middle and then sort effects into the four corners by answering a question for each:
What does the medium enhance?
What does the medium make obsolete?
What does the medium retrieve that had been obsolesced earlier?
What does the medium reverse or flip into when pushed to extremes?
These are posed as questions because they should help us understand what’s going on. Not so we can come up with perfect or final answers. There can be many answers to each question, all arguable.
So let’s look at smartphones. I suggest they—
Obsolesce mass media (print, radio, TV, cinema, whatever)
Retrieve personal agency (the ability to act with effect in the world)
Reverse into isolation (also into lost privacy through exposure to surveillance and exploitation)
I don’t think we’re all the way into any of those yet, even as every damn one of us in a subway rewires our brains in real time using rectangles that extend our presence, involvement and effects in the world. Ironies abound.
Item: New York has just begun putting up notices that claim every subway station in the city now has wi-fi and cellular service. In my own experience, this checks out. But New York is still behind London, Paris and Boston in full deployment, because there is mobile phone and data service in the tunnels under those cities and not just in the stations.
Which to me says we’re still climbing toward peak phone.
My main point, however, is that there’s still a slope down the other side. Count on it. Something will put smartphones in that lower right box.
Thomas Kent, The A.P.’s standards editor, said the change mirrored the way the word was used in dictionaries, newspapers, tech publications and everyday life.
In our view, it’s become wholly generic, like ‘electricity or the ‘telephone,’ ” he said. “It was never trademarked. It’s not based on any proper noun. The best reason for capitalizing it in the past may have been that the word was new. But at one point, I’ve heard, ‘phonograph’ was capitalized.”
But we never called electricity “the Electricity.” And “the telephone” referred to a single thing of which there billions of individual examples.
What was it about “the Internet” that made us want to capitalize it in the first place? Is usage alone reason enough to stop respecting that?
Some of my tech friends say the “Internet” we’ve had for all these years is just one prototype: the first and best-known of many other possible ones.
All due respect, but: bah.
There is only one Internet just like there is only one Universe. There are other examples of neither.
Formalizing the lower-case “internet,” for whatever reason, dismisses what’s transcendent and singular about the Internet we have: a whole that is more, and other, than a sum of parts.
I know it looks like the Net is devolving into many separate systems, isolated and silo’d to some degree. We see that with messaging, for example. Hundreds of different ones, most of them incompatible, on purpose. We have specialized mobile systems that provide variously open vs. sphinctered access (such as T-Mobile’s “binge” allowance for some content sources but not others), zero-rated not-quite-internets (such as Facebook’s Free Basics) and countries such as China, where many domains and uses are locked out.
Would we enjoy a common network by any name today if the Internet had been lower-case from the start?
Would makers or operators of any of the parts that comprise the Internet’s whole feel any fealty to what at least ought to be the common properties of that whole? Or would they have made sure that their parts only got along, at most, with partners’ parts? Would the first considerations by those operators not have been billing and tariffs agreed to by national regulators?
Would the world experience absent distance and cost across a The Giant Zero in its midst were it not for the Internet’s founding design, which left out billing proprietary routing on purpose?
Would we have anything resembling the Internet of today if designing and building it had been left up to phone and cable companies? Or to governments (even respecting the roles government activities did play in creating the Net we do have)?
I think the answer to all of those would be no.
In The Compuserve of Things, Phil Windley begins, “On the Net today we face a choice between freedom and captivity, independence and dependence. How we build the Internet of Things has far-reaching consequences for the humans who will use—or be used by—it. Will we push forward, connecting things using forests of silos that are reminiscent the online services of the 1980’s, or will we learn the lessons of the Internet and build a true Internet of Things?”
Would he, or anybody, ask such questions, or aspire to such purposes, were it not for the respect many of us pay to the upper-cased-ness of “the Internet?”
How does demoting Internet from proper to common noun not risk (or perhaps even assure) its continued devolution to a collection of closed and isolated parts that lack properties (e.g. openness and commonality) possessed only by the whole?
I don’t know. But I think these kinds of questions are important to ask, now that the keepers of usage standards have demoted what the Net’s creators made — and ignore why they made it.
This event is now in the past and can be seen in its entirety here.
Stop now and go to TimeWellSpent.io, where @TristanHarris, the guy on the left above, has produced and gathered much wisdom about a subject most of us think little about and all of us cannot value more: our time.
Both of us will be co-investing some time tomorrow afternoon at the @BerkmanCenter, talking about Tristan’s work and visiting the question he raises above with guidance from S.J. Klein.
So, to help us get started, here’s a quick story, and a context in the dimension of time…
Many years ago a reporter told me a certain corporate marketing chief “abuses the principle of instrumentality.”
Totally knocked me out. I mean, nobody in marketing talked much about “influencers” then. Instead it was “contacts.” This reporter was one of those. And he was exposing something icky about the way influence works in journalism.
At different times in my life I have both spun as a marketer and been spun as a reporter. So hearing that word — instrumentality — put the influence business in perspective and knocked it down a notch on the moral scale. I had to admit there was a principle at work: you had to be a tool if you were using somebody as as one.
Look back through The Secret Diary of Steve Jobs, and you’ll see what I mean. Nobody was better than Ole’ Steve at using journalists. (Example: Walt Mossberg.) And nobody was better at exposing the difference between sausage and shit than Dan Lyons, who wrote that blog as Fake Steve. (Right: you didn’t want to see either being made. Beyond that the metaphor fails.)
Anyway, visiting the influence thing is a good idea right now because of this:
I call it a bubble and blame data. But that’s just to get the conversation started.
See (some of) you there.
(For a more positive spin, see this this bonus link and look for “We are all authors of each other.”)
Even though Fort Lee and Manhattan are only a mile apart, it has always been a toll call between the two over a landline. Even today. (Here, look it up.) That’s why, when I was growing up not far away, with the Manhattan skyline looming across the Hudson, we almost never called over there. It was “long distance,” and that cost money.
There were no area codes back then, so if you wanted to call long distance, you dialed 0 (“Oh”) for an operator. She (it was always a she) would then call the number you wanted and patch it through, often by plugging a cable between two holes in a “switchboard.”
Toll-free calls could be made only to a few dozen local exchanges listed in the front of your phone book. Calls to distant states were even more expensive, and tended to sound awful. Calls outside the country required an “overseas operator,” were barely audible, and cost more than a brake job.
That’s why, to communicate with our distant friends and relatives, we sent letters. From 1932 to 1958, regular (“first class”) letters required a 3¢ stamp. This booked passage for the letter to anywhere in the country, though speeds varied with distance, since letters traveled most of the way in canvas bags on trains that shuttled between sorting centers. So a letter from New Jersey to North Carolina took three or four days, while one to California took a week or more. If you wanted to make letters travel faster, you bought “air mail” stamps and put them on special envelopes trimmed with diagonal red and blue stripes. Those were twice the price of first class stamps.
The high cost of distance for telephony and mail made sense. Farther was harder. We knew this in our bodies, in our vehicles, and through our radios and TVs. There were limits to how far or fast we could run, or yell, or throw a ball. Driving any distance took a sum of time. Even if you drove fast, farther took longer. Signals from radio stations faded as you drove out of town, or out of state. Even the biggest stations — the ones on “clear” channels, like WSM from Nashville, KFI from Los Angeles and WBZ from Boston — would travel hundreds of miles by bouncing off the sky at night. But the quality of those signals declined over distance, and all were gone when the sun came up. Good TV required antennas on roofs. The biggest and highest antennas worked best, but it was rare to get good signals from more than a few dozen miles away.
All our senses of distance are rooted in our experience of space and time in the physical world. So, even though telephony, shipping and broadcasting were modern graces most of our ancestors could hardly imagine, old rules still applied. We knew in our bones that costs ought to vary with the labors and resources required. Calls requiring operators should cost more than ones that didn’t. Heavier packages should cost more to ship. Bigger signals should require bigger transmitters that suck more watts off the grid.
A world without distance
Everything I just talked about — telephony, mail, radio and TV — are in the midst of being undermined by the Internet, subsumed by it, or both. If we want to talk about how, we’ll have nothing but arguments and explanations. So let’s go instead to the main effect: distance goes away.
On the Net you can have a live voice conversation with anybody anywhere, at no cost or close enough. There is no “long distance.”
On the Net you can exchange email with anybody anywhere, instantly. No postage required.
On the Net anybody can broadcast to the whole world. You don’t need to be a “station” to do it. There is no “range” or “coverage.” You don’t need antennas, beyond the unseen circuits in wireless devices.
I’ve been wondering for a long time about how we ought to conceive the non-thing over which this all happens, and so far I have found no improvements on what I got from Craig Burton in an interview published in the August 2000 issue of Linux Journal:
Doc: How do you conceive the Net? What’s its conceptual architecture?
Craig: I see the Net as a world we might see as a bubble. A sphere. It’s growing larger and larger, and yet inside, every point in that sphere is visible to every other one. That’s the architecture of a sphere. Nothing stands between any two points. That’s its virtue: it’s empty in the middle. The distance between any two points is functionally zero, and not just because they can see each other, but because nothing interferes with operation between any two points. There’s a word I like for what’s going on here: terraform. It’s the verb for creating a world. That’s what we’re making here: a new world.
A world with no distance. A Giant Zero.
Of course there are many forms of actual distance at the technical and economic levels: latencies, bandwidth limits, service fees, censors. But our experience is above those levels, where we interact with other people and things. And the main experience there is of absent distance.
We never had that experience before the Internet showed up in its current form, about twenty years ago. By now we have come to depend on absent distance, in countless ways that are becoming more numerous by the minute. The Giant Zero is a genie that is not going back in the old bottle, and also won’t stop granting wishes.
Not all wishes the Giant Zero grants are good ones. Some are very bad. What matters is that we need to make the most of the good ones and the least of the bad. And we can’t do either until we understand this new world, and start making the best of it on its own terms.
The main problem is that we don’t have those terms yet. Worse, our rhetorical toolbox is almost entirely native to the physical world and misleading in the virtual one. Let me explain.
Distance is embedded in everything we talk about, and how we do the talking. For instance, take prepositions: locators in time and space. There are only a few dozen of them in the English language. (Check ‘em out.) Try to get along without over, under, around, through, beside, along, within, on, off, between, inside, outside, up, down, without, toward, into or near. We can’t. Yet here on the Giant Zero, everything is either present or not, here or not-here.
Sure, we are often aware of where sites are in the physical world, or where they appear to be. But where they are, physically, mostly doesn’t matter. In the twenty years I’ve worked for Linux Journal, its Web server has been in Seattle, Amsterdam, somewhere in Costa Rica and various places in Texas. My own home server started at my house in the Bay Area, and then moved to various Rackspace racks in San Antonio, Vienna (Virginia) and Dallas.
While it is possible for governments, or providers of various services, to look at the IP address you appear to be using and either let you in or keep you out, doing so violates the spirit of the Net’s base protocols, which made a point in the first place of not caring to exclude anybody or anything. Whether or not that was what its creators had in mind, the effect was to subordinate the parochial interests (and businesses) of all the networks that agreed to participate in the Internet and pass data between end points.
The result was, and remains, a World of Ends that cannot be fully understood in terms of anything else, even though we can’t help doing that anyway. Like the universe, the Internet has no other examples.
This is a problem, because all our speech is metaphorical by design, meaning we are always speaking and thinking in terms of something else. According to cognitive linguistics, every “something else” is a frame. And all frames are unconscious nearly all the time, meaning we are utterly unaware of using them.
For example, time is not money, but it is like money, so we speak about time in terms of money. That’s why we “save,” “waste,” “spend,” “lose,” “throw away” and “invest” time. Another example is life. When we say birth is “arrival,” death is “departure,” careers are “paths” and choices are “crossroads,” we are thinking and speaking about life in terms of travel. In fact it is nearly impossible to avoid raiding the vocabularies of money and travel when talking about time and life. And doing it all unconsciously.
These unconscious frames are formed by our experience as creatures in the physical world. You know why we say happy is “up” and sad is “down”? Or why we compare knowledge with “light” and ignorance with “dark”? It’s because we are daytime animals that walk upright. If bats could talk, they would say good is dark and bad is light.
Metaphorical frames are not only unconscious, but complicated and often mixed. In Metaphors We Live By, George Lakoff and Mark Johnson point out that ideas are framed in all the following ways: fashion (“old hat,” “in style,” “in vogue”), money (“wealth,” “two cents worth, “treasure trove”), resources (“mined a vein,” “pool,” “ran out of”), products (“produced,” “turning out,” “generated”), plants (“came to fruition,” “in flower,” “budding”), and people (“gave birth to,” “brainchild,” “died off”).
Yet none of those frames is as essential to ideas as what Michael Reddy calls the conduit metaphor. When we say we need to “get an idea across,” or “that sentence carries little meaning,” we are saying that ideas are objects, expressions are containers, and communications is sending.
So let’s look at the metaphorical frames we use, so far, to make sense of the Internet.
When we call the Internet a “medium” through which “content” can “delivered” via “packets” we “uploaded,” “downloaded” between “producers” and “consumers” through “pipes,” we are using a transport frame.
When we talk about “sites” with “domains” and “locations” that we “architect,” “design,” “build” and “construct” for “visitors” and “traffic” in “world” or a “space: with an “environment,” we are using a real estate frame.
When we talk about “pages” and other “documents” that we “write,” “author,” “edit,” “put up,” “post” and “syndicate,” we are using a publishing frame.
When we talk about “performing” for an “audience” that has an “experience: in a “venue,” we are using a theater frame.
And when we talk about “writing a script for delivering a better experience on a site,” we are using all four frames at the same time.
Yet none can make full sense of the Giant Zero. All of them mislead us into thinking the Giant Zero is other than what it is: a place without distance, and lots of challenges and opportunities that arise from its lack of distance.
Terraforming The Giant Zero
William Gibson famously said “the future is already here, it’s just not evenly distributed.” Since The Giant Zero has only been around for a couple decades so far, we still have a lot of terraforming to do. Most of it, I’d say.
So here is a punch list of terraforming jobs, some of which (I suspect) can’t be done in the physical world we know almost too well.
Cooperation. Getting to know and understand other people over distances was has always been hard. But on The Giant Zero we don’t have distance as an excuse for doing nothing, or for not getting to know and work together with others. How can we use The Giant Zero’s instant proximity to overcome (and take advantage) of our differences, and stop hating The Other, whoever they may be?
Privacy. The Giant Zero doesn’t come with privacy. Nor does the physical world. But distance alone gives some measure of privacy in the physical world. We also invented clothing and shelter as privacy technologies thousands of years ago, and we have well developed manners for respecting personal boundaries. On The Giant Zero we barely have any of that, which shouldn’t be surprising, because we haven’t had much time to develop them yet. In the absence of clothing, shelter and boundaries, it’s ridiculously easy for anyone or anything to spy our browsings and emailings. (See Privacy is an Inside Job for more on that, and what we can do about it.)
Personal agency. The original meaning of agency (derived from the Latin word agere, meaning “to do”), is the power to act with full effect in the world. We lost a lot of that when Industry won the Industrial Revolution. We still lose a little bit every time we click “accept” to one-sided terms the other party can change and we can’t. We also lose power every time we acquiesce to marketers who call us “assets” they “target,” “capture,” “acquire,” “manage,” “control” and “lock in” as if we were slaves or cattle. In The Giant Zero, however, we can come to the market as equals, in full control of our data and able to bring far more intelligence to the market’s table than companies can ever get through data gathered by surveillance and fed into guesswork mills that: a) stupidly assume that we are always buying something and b) still guess wrong at rates that round to 100% of the time. All we need to do is prove that free customers are more valuable than captive ones — to the whole economy. Which we can if we build our own tools for both independence and engagement. (Which we are.)
Politics and governance. Elections in democratic countries have always been about sports: the horse race, the boxing ring, the knockout punch. The Internet changes all that in many ways we already know and more we don’t. But what about governance? What about direct connections between citizens and the systems that serve them? The Giant Zero exists in all local, state, national and global government contexts, waiting to be discovered and used. And how should we start thinking about laws addressing an entirely new world we’ve hardly built and are years away from understanding fully (if we ever will)? In a new world being terraformed constantly, we risk protecting yesterday from last Thursday with laws and regulations that will last for generations — especially when we might find a technical solution next Tuesday to last Thursday‘s problems.
Economics. What does The Giant Zero in our midst mean for money, accounting and everything in Econ 101, 102 and beyond? Today we already have Bitcoin and its distributed ledger, the block chain. Both are only a few years old, and already huge bets are being made on their successes and failures. International monetary systems, credit payment and settlement mechanisms are also challenged by digital systems of many kinds that are zero-based in several different meanings of the expression. How do we create economies that are both native to The Giant Zero and respectful of the physical world it cohabits?
The physical world. We live in an epoch that geologists are starting to call the Anthropocene, because it differs from all that preceded it in one significant way: it is altered countless ways by human activity. At the very least, it is beyond dispute that our species is, from the perspective of the planet itself, a pestilence. We raid it of irreplaceable substances deposited by life forms (e.g. banded iron) and asteroid impacts (gold, silver, uranium and other heavy metals) billions of years ago, and of the irreplaceable combustible remains of plants and animals cooked in the ground for dozens to hundreds of millions of years. We fill the planet’s air and seas with durable and harmful wastes. We wipe out species beyond counting, with impunity. We have littered space with hundreds of thousands of pieces of orbiting crap flying at speeds ten times faster than bullets. The Giant Zero can’t reverse the damage we’ve caused, or reduce our ravenous appetites for more of everything our species selfishly calls a “resource.” But it puts us in the best possible position to understand and deal with the problems we’re causing.
I could go on, but I’d rather put another question to those of you who have made it to the end of this post: Should The Giant Zero be a book? I’m convinced of the need for it and have a pile of material already. Studying all this has also been my focus for a decade as a fellow with the Center for Information Technology and Society at UCSB. But I still have a long way to go.
If pressing on is a good idea, I could use some help thinking it through and pulling materials together. If you’re interested, let me know. No long distance charges apply.
This piece is copied over from this one in Medium, and is my first experiment in publishing first there and second here. Both are expanded and updated from a piece published at publius.cc on May 16, 2008. The drawing of the Internet is by Hugh McLeod. Other images are from Wikimedia Commons.
You don’t have an IQ. Nobody does, because intelligence isn’t a quotient. It is the most personal of all human characteristics, and is as different in all of us as our faces and voices.
For the nothing it’s worth, my known IQ scores have an eighty point range. (Got most of ’em from my Mom, who taught in the same school system.) All they measured, if anything, was how tired or awake I was, and how much I enjoyed or hated being tested at some point in time. And none of them mattered, except to those attempting to classify me — and all of them failed.
Remember, that’s what IQ tests are for: classifying people.
You are not a score. Listen to Whitman. I’ll translate him here into bulleted form:
Encompass worlds but never try to encompass me.
I was never measured, and never will be measured.
I know this orbit of mine cannot be swept by a carpenter’s compass.
I know that I am august. I do not trouble my spirit to vindicate itself or be understood. I see that the elementary laws never apologize.
Long enough have you dreamed contemptible dreams. Now I wash the gum from your eyes. You must habit yourself to the dazzle of the light and of every moment of your life.
Long have you timidly waited, holding a plank by the shore. Now I will you to be a bold swimmer, To jump off in the midst of the sea, and rise again, and nod to me and shout, and laughingly dash your hair.
I am the teacher of athletes. He that by me spreads a wider breast than my own proves the width of my own. He most honors my style who learns under it to destroy the teacher.
The spotted hawk swoops by and accuses me. He complains of my gab and my loitering. I too am not a bit tamed. I too am untranslatable. I sound my barbaric yawp over the roofs of the world.
IQ is a measure: a carpenter’s compass. Its orbit does not sweep what is august in your true self, which needs no vindication. Nor does it respect the elementary laws of your sovereign soul. It is just a plank you hold by the shore. Drop it, dive, swim and shout. Then honor Whitman’s style and respect the spotted hawk. Be your untamed, untranslatable self, and sound your barbaric yawp to MIT’s admissions system. If they don’t respect it, they don’t deserve you.
I mean, in respect to the Everything that surrounds us, and the culture in which we are pickled from start to finish, what we know rounds to nothing and is, with the provisional exception of the subjects and people we study and love, incomplete and therefore somewhere between questionable and wrong.
I’m into making the future better than the present by understanding everything I can. Most of what I can understand is located in the past, but I’ve only lived through a few dozen years of that, and none of the future. So I tend to be focused on enlarging the little I know, with full awe and respect for what I don’t, and never will.
Hey, we all do our best.
A shrink I know says nearly everything mentally productive about us owes to OCD: obsessive compulsive disorder. Same goes for nearly all our problems. Name one of either, and there’s a good chance OCD is at work there.
Just passing that along. Not sure it’s a learning, but as provisional wisdom it doesn’t fully suck.
I think we are at the point where we have to ask ourselves the very uncomfortable question: What do we call the business of selling everything else about you, that makes you who you are, apart from your physical body? And why, if this is our business, is it not regulated?
While I think regulations too often protect yesterday from last Thursday, I’m in sympathy with Aral on this one. While I’ve been working for years on simple means to signal, for example, whether or not we wish to be tracked when we leave a website, I’m not sure those signals will be respected unless backed by the force of law.
But my mind is open about it.
So there are two questions on the floor here.
What do we call the unwanted harvesting of personal data (our digital body parts) online?
What policies, if any, would we recommend to back the expressed wishes of people not to be followed when they are online?
The more brands that use influencers for marketing campaigns on social platforms like YouTube, Twitter and Instagram, the less impact each influencer has. At the same time, many influencers, who once jumped at the opportunity to endorse brands, are being much more selective for fear of appearing to sell out.
The technology and services industry today is awash with individuals whose only professional activity is flitting from vendor conference to vendor conference, with the sole purpose of writing completely non-objective puff pieces praising their vendor hosts in exchange for money (or in the hope said vendors will pony up some dough in gratitude).
Okay, let’s admit some basic facts: when you look at many influencers, there’s really not much to them.
So “influencer,” it appears, is a euphemism for sell-out. We’re talking about shills here.
What should a brand do with truly valuable customers? I see three choices:
Pay the customer to shill for them. That seems to be the default in today’s marketing world.
Reward the customer in some way, as airlines do with frequent flyer programs.
Recruit the customer to get more involved with the company itself, helping to improve its products and services. In other words, use the customer as an influencer on the company, rather than on some target audience. Generate real value at the source.
I submit that #3 has far more value than #1, and can add enormous value to #2.
Think of three companies for which you are a committed customer. Then think about what value you can give to those companies as a veteran user and good source of intelligence and insight.
I’m way past a million miles with United, and have been a “1K” (100k miles/year) passenger for years. Naturally, United is nice to me, as it tries to be with all frequent fliers. I have no complaints, and can think of much to praise. I’ve also done my best to be good to United as well (though not by shilling them). One small way is by tagging with “United,” “United Airlines” and “UAL” all the 10,000+ scenic photos I’ve taken out the windows of their airplanes.
But I would be glad to do more. For free. Like other frequent (and expert) fliers, I have plenty of ideas it would be good for United (or any airline) to hear, whether or not they implement them. But, aside from United’s feedback surveys, there is no easy or standard way to do that.
According to my personal account pages at MyGarmin.com, I own six Garmin GPS units and a map for one of them. In fact I’ve owned more than I see on both lists. (Some have been lost or stolen.) I’ve also loved every Garmin product I’ve ever used. My current fave is the little eTrex 20 GPS. That unit and earlier Legend and Vista models have yielded lots of useful data for me, including what’s visualized here on the company’s free BaseCamp map app:
Same goes for data remembered, somehow, by Garmin’s older RoadTrip app:
Note the differences. I’d love to combine and reconcile them somehow, but have no idea how to do that. I’d also like to see the next-generation eTrex bring back some of the virtues I enjoyed in the Legend and Vista (such as the rubbery back and the non-flimsy way the earlier models held a MicroSD card).
I’ve had a number of conversations, over the years, with Garmin call centers, and their agents have always been highly knowledgeable and helpful. But I’d love to have a better way to relate to Garmin than the means the company alone provides.
I actually have only one Apogee product: the Mic microphone. It’s handy, and vastly improves sound over the built-in mics in my laptop and mobile devices. I carry it with me everywhere. In fact, I like the Mic so much that I would be glad to buy some of the company’s other products. But I haven’t, because the legs of my Mic have all fallen off. (Each were held on by a tiny phillips-head screw that easily unscrews and disappears. Two of the legs are now held on by substitute screws and the third by a twist-tie.) I just opened a support ticket on Apogee’s support page, asking for replacement screws, and attempted unsuccessfully to wake up the Live Chat thing. We’ll see how it goes with the support ticket.
I have two points here.
One I’ve already made: good customers have far more value to add than their patronage alone.
The other is new to business: we need a standard and common way for any customer to contribute useful intelligence to any company they care about. This would unlock immeasurable value through improved products and services.
We can’t get there by working the company side alone. Even if every company in the world improves its customer service to the max, every company’s systems and improvements would still be as different as they are today.
We can only innovate here on the customer side.
It helps that there is nothing new about this. The entire Internet is an example of exactly the kind of innovation we’re talking about here. It gives every customer scale, and provides a common way for everybody to engage everybody else. Same goes for basic tools we use on the Net. For example, browsers and email. Browsers especially provide standard and common ways for individuals to engage Web sites and services.
Whatever else happens, the rights clearing question gets very personal. Do you want to be recorded by others and broadcast to the world or not? What are the social and device protocols for that? (Some are designed into the glasses above. Hope they help.)
We should start zero-basing some answers today, while the inevitable is in sight but isn’t here yet.
It should help to remember that all copyright laws were created in times when digital life was unimaginable (e.g. Stature of Anne, ASCAP), barely known (Act of 1976), or highly feared (WIPO, CTEA, DMCA).
How would we write new laws for the new video age that has barely started? Or why start with laws at all? (Remember that nearly all regulation protects yesterday from last Thursday — and are often written by know-nothings.)
We’ve only been living the networked life since graphical browsers and ISPs arrived in the mid-90’s. Meanwhile we’ve had thousands of years to develop civilization in the physical world.
Relatively speaking, digital networked life is Eden, which also didn’t come with privacy. That’s why we made clothing and shelter, and eventually put both on hooves and wheels.
How will we create the digital equivalents of the privacy technologies we call clothing, shelter, buttons, zippers, doors, windows, shades, blinds and curtains? Are the first answers technical or policy ones? Or both? (I favor the technical, fwiw. Code is Law and all that.)
Protecting the need for artists to make money is part of the picture. But it’s not the only part. And laws are only one way to protect artists, or anybody.
Manners come first, and we don’t have those yet. Meaning we also lack civilization, which is built on, and with, manners of many kinds. Think about much manners are lacking in the digital world. So far.
None of the big companies that dominate our digital lives have fully thought out how to protect anybody’s privacy. Those that come closest are ones we pay directly, and are therefore accountable to us (to a degree). Apple and Microsoft, for example, are doing more and more to isolate personal data to spaces the individual controls and the company can’t see — and to keep personal data away from the advertising business that sustains Google and Facebook, which both seem to regard personal privacy as a bug in civilization, rather than a feature of it. Note that we also pay those two companies nothing for their services. (We are mere consumers, whose lives are sold to the company’s actual customers, which are advertisers.)
Bottom line: the legal slate is covered in chalk, but the technical one is close to clean. What do we want to write there?
Start here: privacy is personal. We need to be able to signal our intentions about privacy — both as people doing the shooting, and the people being shot. A red light on a phone indicating recording status (as we have on video cameras) is one good step for video producers. On the other side of the camera, we need to signal what’s okay and what’s not. Clothing does that to some degree. So do doors, and shades and shutters on windows. We need the equivalent in our shared networked space. The faster and better we do that, the better we’ll be able to make good TV.