Ideas
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After Facebook fails
Making the rounds is The Facebook Fallacy, a killer essay by Michael Wolff in MIT Technology Review. The gist: At the heart of the Internet business is one of the great business fallacies of our time: that the Web, with all its targeting abilities, can be a more efficient, and hence more profitable, advertising medium… Continue reading
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An AR treat
Enticed by Maarten Lens-Fitzgerald (aka @DutchCowboy) in this tweet, I fired up Layar (an AR — Augmented Reality — browser from the company by that name, which he co-founded), and aimed it at the cover of my new book. What followed is chronicled in this Flickr set. Start here, then follow the links at the… Continue reading
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Off to a good start
Today is the official release date for The Intention Economy: When Customers Take Charge, my new book from Harvard Business Review Press. It’s been available from Amazon for the last couple of weeks, and is already doing well. There are two reviews there so far (both 5 stars), and yesterday Oliver Marks gave the book… Continue reading
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Edging toward the fully licensed world
I own a lot of books and music CDs — enough to fill many shelves. Here’s just one: They are relatively uncomplicated possessions. There are no limits (other than mine) on who can read my books, or what else I can do with them, shy of abusing fairly obvious copyright laws. (For example, I can’t… Continue reading
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For personal data, use value beats sale value
Should you manage your personal data just so you can sell it to marketers? (And just because somebody’s already buying it anyway, why not?) Those are the barely-challenged assumptions in Start-Ups Seek to Help Users Put a Price on Their Personal Data, by Joshua Brustein in The New York Times. He writes, People have been willing to give… Continue reading
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Discovering Raditaz
Read here about Raditaz, which I hadn’t heard about before. It’s a competitor to Pandora. Some differences: unlmited skips, no ads, geo-location. I started out by setting up three “stations,” based on three artists: Lowell George, Seldom Scene and Mike Auldridge. I’m on the Mike Auldridge station now, and guess what comes up? Dig: Not… Continue reading
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What I’d like to say on the subway
When I was young, New York subways were dirty, noisy and with little risk of improvement. But, even if the maps weren’t readable (as with this 1972 example), there were lots of them. Now the subways are much nicer, on the whole, and being improved. But there is now a paucity of maps. In fact,… Continue reading
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No 2 SOPA
Today I’m in solidarity with Web publishers everywhere joining the fight against new laws that are bad for business — and everything else — on the Internet. I made my case in If you hate big government, fight SOPA. A vigorous dialog followed in the comments under that. Here’s the opening paragraph: Nobody who opposes… Continue reading
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Remembering Judith
I got to know Judith Burton when she was still Judith Clarke and Senior VP Corporate Marketing for Novell, in 1987. Novell had just bought a company called CXI, which had been a client of Hodskins Simone & Searls, the Palo Alto advertising agency in which I was a partner. By that time HS&S had… Continue reading
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What could be more social than a real marketplace?
When we say “social” these days, we mostly mean the sites and services of Facebook, Twitter, LinkedIn, Foursquare and other commercial entities. Not talking on the phone or in person. Not meeting at a café. Not blogging, or emailing or even texting. Those things are all retro and passé. Worse, they’re not what marketers get… Continue reading
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Tools for Independence
So I signed up for Google+. I added some friends from the roster already there (my Gmail contacts, I guess). Created a small circle to discuss VRM. Nothing happened there that I know of right now, but I haven’t checked yet. I’m about to (see below), but first I’ll go through my other impressions. First,… Continue reading
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The Long Tale
I wrote A World of Producers in December 2008. At the time I was talking about camcorders and increased bandwidth demand in both directions: And as camcorder quality goes up, more of us will be producing rather than consuming our video. More importantly, we will be co-producing that video with other people. We will be… Continue reading
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hNews vs. rNews?
It’s been almost two years since the Associated Press issued a press release that began this way: 07/23/2009 AP Press Release Associated Press to build news registry to protect content Registry will provide tools to monitor use of AP and member content online while also enabling new business opportunities NEW YORK – The Associated Press… Continue reading
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IIW: Investors Invitational Workshop
We’re doing something different at next week’s IIW: inviting investors. So here’s a pitch that should resonate with investors — especially in Silicon Valley, where IIW happens (appropriately, at the Computer History Museum in Mountain View)… Here’s a chance to check in on development work on a huge new disruptive market play: empowering customers as… Continue reading
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Let’s move tweeting off Twitter
Blogging, emailing and messaging aren’t owned by anybody. Tweeting is owned by Twitter. That’s a problem. In all fairness, this probably wasn’t the plan when Twitter’s founders started the service. But that’s where they (and we) are now. Twitter has become de facto infrastructure, and that’s bad, because Twitter is failing. Getting 20,500,000 Google Image… Continue reading
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World Wide Catacombs
What started as plain old Web search has now been marginalized as “organic”. That’s because the plain old Web — the one Tim Berners-Lee created as a way to hyperlink documents — has become commercialized to such an extent that the about the only “organic” result reliably rising to first-page status is Wikipedia. Let’s say… Continue reading
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Uniting airlines
I don’t envy anybody in the airline business. There is so much to do right, and the costs of doing things wrong can be incalculably high. Required capital investments are immense, and the regulatory framework is both complex and costly. Yet the people I’ve met in the business tend to be dedicated professionals who care… Continue reading