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doc036cThe NYTimes says the Mandarins of language are demoting the Internet to a common noun. It is to be just “internet” from now on. Reasons:

Thomas Kent, The A.P.’s standards editor, said the change mirrored the way the word was used in dictionaries, newspapers, tech publications and everyday life.

In our view, it’s become wholly generic, like ‘electricity or the ‘telephone,’ ” he said. “It was never trademarked. It’s not based on any proper noun. The best reason for capitalizing it in the past may have been that the word was new. But at one point, I’ve heard, ‘phonograph’ was capitalized.”

But we never called electricity “the Electricity.” And “the telephone” referred to a single thing of which there billions of individual examples.

What was it about “the Internet” that made us want to capitalize it in the first place? Is usage alone reason enough to stop respecting that?

Some of my tech friends say the “Internet” we’ve had for all these years is just one prototype: the first and best-known of many other possible ones.

All due respect, but: bah.

There is only one Internet just like there is only one Universe. There are other examples of neither.

Formalizing the lower-case “internet,” for whatever reason, dismisses what’s transcendent and singular about the Internet we have: a whole that is more, and other, than a sum of parts.

I know it looks like the Net is devolving into many separate systems, isolated and silo’d to some degree. We see that with messaging, for example. Hundreds of different ones, most of them incompatible, on purpose. We have specialized mobile systems that provide variously open vs. sphinctered access (such as T-Mobile’s “binge” allowance for some content sources but not others), zero-rated not-quite-internets (such as Facebook’s Free Basics) and countries such as China, where many domains and uses are locked out.

Some questions…

Would we enjoy a common network by any name today if the Internet had been lower-case from the start?

Would makers or operators of any of the parts that comprise the Internet’s whole feel any fealty to what at least ought to be the common properties of that whole? Or would they have made sure that their parts only got along, at most, with partners’ parts? Would the first considerations by those operators not have been billing and tariffs agreed to by national regulators?

Hell, would the four of us have written The Cluetrain Manifesto? Would David Weinberger and I have written World of Ends or New Clues if the Internet had lacked upper-case qualities?

Would the world experience absent distance and cost across a The Giant Zero in its midst were it not for the Internet’s founding design, which left out billing proprietary routing on purpose?

Would we have anything resembling the Internet of today if designing and building it had been left up to phone and cable companies? Or to governments (even respecting the roles government activities did play in creating the Net we do have)?

I think the answer to all of those would be no.

In The Compuserve of Things, Phil Windley begins, “On the Net today we face a choice between freedom and captivity, independence and dependence. How we build the Internet of Things has far-reaching consequences for the humans who will use—or be used by—it. Will we push forward, connecting things using forests of silos that are reminiscent the online services of the 1980’s, or will we learn the lessons of the Internet and build a true Internet of Things?”

Would he, or anybody, ask such questions, or aspire to such purposes, were it not for the respect many of us pay to the upper-cased-ness of “the Internet?”

How does demoting Internet from proper to common noun not risk (or perhaps even assure) its continued devolution to a collection of closed and isolated parts that lack properties (e.g. openness and commonality) possessed only by the whole?

I don’t know. But I think these kinds of questions are important to ask, now that the keepers of usage standards have demoted what the Net’s creators made — and ignore why they made it.

If you care at all about this, please dig‘s Locking the Web open: a Call for a Distributed Web, Brewster Kahle’s post by the same title, covering more ground, and the Decentralized Web Summit, taking place on June 8-9. (I’ll be there in spirit. Alas, I have other commitments on the East Coast.)

The Giant Zero

The world of distance

Fort Lee is the New Jersey town where my father grew up. It’s at the west end of the George Washington Bridge, which he also helped build. At the other end is Manhattan.

Even though Fort Lee and Manhattan are only a mile apart, it has always been a toll call between the two over a landline. Even today. (Here, look it up.) That’s why, when I was growing up not far away, with the Manhattan skyline looming across the Hudson, we almost never called over there. It was “long distance,” and that cost money.

There were no area codes back then, so if you wanted to call long distance, you dialed 0 (“Oh”) for an operator. She (it was always a she) would then call the number you wanted and patch it through, often by plugging a cable between two holes in a “switchboard.”

Distance in the old telephone system was something you heard and paid for.

Toll-free calls could be made only to a few dozen local exchanges listed in the front of your phone book. Calls to distant states were even more expensive, and tended to sound awful. Calls outside the country required an “overseas operator,” were barely audible, and cost more than a brake job.

That’s why, to communicate with our distant friends and relatives, we sent letters. From 1932 to 1958, regular (“first class”) letters required a 3¢ stamp. This booked passage for the letter to anywhere in the country, though speeds varied with distance, since letters traveled most of the way in canvas bags on trains that shuttled between sorting centers. So a letter from New Jersey to North Carolina took three or four days, while one to California took a week or more. If you wanted to make letters travel faster, you bought “air mail” stamps and put them on special envelopes trimmed with diagonal red and blue stripes. Those were twice the price of first class stamps.

An air mail envelope from 1958, when the postage had gone up to 7¢. This one was mailed from a post office, where the sender paid an extra penny for the second green imprint on the left there.

The high cost of distance for telephony and mail made sense. Farther was harder. We knew this in our bodies, in our vehicles, and through our radios and TVs. There were limits to how far or fast we could run, or yell, or throw a ball. Driving any distance took a sum of time. Even if you drove fast, farther took longer. Signals from radio stations faded as you drove out of town, or out of state. Even the biggest stations — the ones on “clear” channels, like WSM from Nashville, KFI from Los Angeles and WBZ from Boston — would travel hundreds of miles by bouncing off the sky at night. But the quality of those signals declined over distance, and all were gone when the sun came up. Good TV required antennas on roofs. The biggest and highest antennas worked best, but it was rare to get good signals from more than a few dozen miles away.

In TV’s antenna age, you needed one of these if rabbit ears wouldn’t do. The long rods were for channels 2–6 (no longer in use), the medium ones were for channels 7–13, and the short ones were for channels 14–83 (of which only 14–50 are still operative). The pigeons were for interference, and often worked quite well.

All our senses of distance are rooted in our experience of space and time in the physical world. So, even though telephony, shipping and broadcasting were modern graces most of our ancestors could hardly imagine, old rules still applied. We knew in our bones that costs ought to vary with the labors and resources required. Calls requiring operators should cost more than ones that didn’t. Heavier packages should cost more to ship. Bigger signals should require bigger transmitters that suck more watts off the grid.

A world without distance

Everything I just talked about — telephony, mail, radio and TV — are in the midst of being undermined by the Internet, subsumed by it, or both. If we want to talk about how, we’ll have nothing but arguments and explanations. So let’s go instead to the main effect: distance goes away.

On the Net you can have a live voice conversation with anybody anywhere, at no cost or close enough. There is no “long distance.”

On the Net you can exchange email with anybody anywhere, instantly. No postage required.

On the Net anybody can broadcast to the whole world. You don’t need to be a “station” to do it. There is no “range” or “coverage.” You don’t need antennas, beyond the unseen circuits in wireless devices.

I’ve been wondering for a long time about how we ought to conceive the non-thing over which this all happens, and so far I have found no improvements on what I got from Craig Burton in an interview published in the August 2000 issue of Linux Journal:

Doc: How do you conceive the Net? What’s its conceptual architecture?

Craig: I see the Net as a world we might see as a bubble. A sphere. It’s growing larger and larger, and yet inside, every point in that sphere is visible to every other one. That’s the architecture of a sphere. Nothing stands between any two points. That’s its virtue: it’s empty in the middle. The distance between any two points is functionally zero, and not just because they can see each other, but because nothing interferes with operation between any two points. There’s a word I like for what’s going on here: terraform. It’s the verb for creating a world. That’s what we’re making here: a new world.

A world with no distance. A Giant Zero.

Of course there are many forms of actual distance at the technical and economic levels: latencies, bandwidth limits, service fees, censors. But our experience is above those levels, where we interact with other people and things. And the main experience there is of absent distance.

We never had that experience before the Internet showed up in its current form, about twenty years ago. By now we have come to depend on absent distance, in countless ways that are becoming more numerous by the minute. The Giant Zero is a genie that is not going back in the old bottle, and also won’t stop granting wishes.

Not all wishes the Giant Zero grants are good ones. Some are very bad. What matters is that we need to make the most of the good ones and the least of the bad. And we can’t do either until we understand this new world, and start making the best of it on its own terms.

The main problem is that we don’t have those terms yet. Worse, our rhetorical toolbox is almost entirely native to the physical world and misleading in the virtual one. Let me explain.

Talking distance

Distance is embedded in everything we talk about, and how we do the talking. For instance, take prepositions: locators in time and space. There are only a few dozen of them in the English language. (Check ‘em out.) Try to get along without over, under, around, through, beside, along, within, on, off, between, inside, outside, up, down, without, toward, into or near. We can’t. Yet here on the Giant Zero, everything is either present or not, here or not-here.

Sure, we are often aware of where sites are in the physical world, or where they appear to be. But where they are, physically, mostly doesn’t matter. In the twenty years I’ve worked for Linux Journal, its Web server has been in Seattle, Amsterdam, somewhere in Costa Rica and various places in Texas. My own home server started at my house in the Bay Area, and then moved to various Rackspace racks in San Antonio, Vienna (Virginia) and Dallas.

While it is possible for governments, or providers of various services, to look at the IP address you appear to be using and either let you in or keep you out, doing so violates the spirit of the Net’s base protocols, which made a point in the first place of not caring to exclude anybody or anything. Whether or not that was what its creators had in mind, the effect was to subordinate the parochial interests (and businesses) of all the networks that agreed to participate in the Internet and pass data between end points.

The result was, and remains, a World of Ends that cannot be fully understood in terms of anything else, even though we can’t help doing that anyway. Like the universe, the Internet has no other examples.

This is a problem, because all our speech is metaphorical by design, meaning we are always speaking and thinking in terms of something else. According to cognitive linguistics, every “something else” is a frame. And all frames are unconscious nearly all the time, meaning we are utterly unaware of using them.

For example, time is not money, but it is like money, so we speak about time in terms of money. That’s why we “save,” “waste,” “spend,” “lose,” “throw away” and “invest” time. Another example is life. When we say birth is “arrival,” death is “departure,” careers are “paths” and choices are “crossroads,” we are thinking and speaking about life in terms of travel. In fact it is nearly impossible to avoid raiding the vocabularies of money and travel when talking about time and life. And doing it all unconsciously.

These unconscious frames are formed by our experience as creatures in the physical world. You know why we say happy is “up” and sad is “down”? Or why we compare knowledge with “light” and ignorance with “dark”? It’s because we are daytime animals that walk upright. If bats could talk, they would say good is dark and bad is light.

Metaphorical frames are not only unconscious, but complicated and often mixed. In Metaphors We Live By, George Lakoff and Mark Johnson point out that ideas are framed in all the following ways: fashion (“old hat,” “in style,” “in vogue”), money (“wealth,” “two cents worth, “treasure trove”), resources (“mined a vein,” “pool,” “ran out of”), products (“produced,” “turning out,” “generated”), plants (“came to fruition,” “in flower,” “budding”), and people (“gave birth to,” “brainchild,” “died off”).

Yet none of those frames is as essential to ideas as what Michael Reddy calls the conduit metaphor. When we say we need to “get an idea across,” or “that sentence carries little meaning,” we are saying that ideas are objects, expressions are containers, and communications is sending.

So let’s look at the metaphorical frames we use, so far, to make sense of the Internet.

When we call the Internet a “medium” through which “content” can “delivered” via “packets” we “uploaded,” “downloaded” between “producers” and “consumers” through “pipes,” we are using a transport frame.

When we talk about “sites” with “domains” and “locations” that we “architect,” “design,” “build” and “construct” for “visitors” and “traffic” in “world” or a “space: with an “environment,” we are using a real estate frame.

When we talk about “pages” and other “documents” that we “write,” “author,” “edit,” “put up,” “post” and “syndicate,” we are using a publishing frame.

When we talk about “performing” for an “audience” that has an “experience: in a “venue,” we are using a theater frame.

And when we talk about “writing a script for delivering a better experience on a site,” we are using all four frames at the same time.

Yet none can make full sense of the Giant Zero. All of them mislead us into thinking the Giant Zero is other than what it is: a place without distance, and lots of challenges and opportunities that arise from its lack of distance.

Terraforming The Giant Zero

William Gibson famously said “the future is already here, it’s just not evenly distributed.” Since The Giant Zero has only been around for a couple decades so far, we still have a lot of terraforming to do. Most of it, I’d say.

So here is a punch list of terraforming jobs, some of which (I suspect) can’t be done in the physical world we know almost too well.

Cooperation. Getting to know and understand other people over distances was has always been hard. But on The Giant Zero we don’t have distance as an excuse for doing nothing, or for not getting to know and work together with others. How can we use The Giant Zero’s instant proximity to overcome (and take advantage) of our differences, and stop hating The Other, whoever they may be?

Privacy. The Giant Zero doesn’t come with privacy. Nor does the physical world. But distance alone gives some measure of privacy in the physical world. We also invented clothing and shelter as privacy technologies thousands of years ago, and we have well developed manners for respecting personal boundaries. On The Giant Zero we barely have any of that, which shouldn’t be surprising, because we haven’t had much time to develop them yet. In the absence of clothing, shelter and boundaries, it’s ridiculously easy for anyone or anything to spy our browsings and emailings. (See Privacy is an Inside Job for more on that, and what we can do about it.)

Personal agency. The original meaning of agency (derived from the Latin word agere, meaning “to do”), is the power to act with full effect in the world. We lost a lot of that when Industry won the Industrial Revolution. We still lose a little bit every time we click “accept” to one-sided terms the other party can change and we can’t. We also lose power every time we acquiesce to marketers who call us “assets” they “target,” “capture,” “acquire,” “manage,” “control” and “lock in” as if we were slaves or cattle. In The Giant Zero, however, we can come to the market as equals, in full control of our data and able to bring far more intelligence to the market’s table than companies can ever get through data gathered by surveillance and fed into guesswork mills that: a) stupidly assume that we are always buying something and b) still guess wrong at rates that round to 100% of the time. All we need to do is prove that free customers are more valuable than captive ones — to the whole economy. Which we can if we build our own tools for both independence and engagement. (Which we are.)

Politics and governance. Elections in democratic countries have always been about sports: the horse race, the boxing ring, the knockout punch. The Internet changes all that in many ways we already know and more we don’t. But what about governance? What about direct connections between citizens and the systems that serve them? The Giant Zero exists in all local, state, national and global government contexts, waiting to be discovered and used. And how should we start thinking about laws addressing an entirely new world we’ve hardly built and are years away from understanding fully (if we ever will)? In a new world being terraformed constantly, we risk protecting yesterday from last Thursday with laws and regulations that will last for generations — especially when we might find a technical solution next Tuesday to last Thursday‘s problems.

Economics. What does The Giant Zero in our midst mean for money, accounting and everything in Econ 101, 102 and beyond? Today we already have Bitcoin and its distributed ledger, the block chain. Both are only a few years old, and already huge bets are being made on their successes and failures. International monetary systems, credit payment and settlement mechanisms are also challenged by digital systems of many kinds that are zero-based in several different meanings of the expression. How do we create economies that are both native to The Giant Zero and respectful of the physical world it cohabits?

The physical world. We live in an epoch that geologists are starting to call the Anthropocene, because it differs from all that preceded it in one significant way: it is altered countless ways by human activity. At the very least, it is beyond dispute that our species is, from the perspective of the planet itself, a pestilence. We raid it of irreplaceable substances deposited by life forms (e.g. banded iron) and asteroid impacts (gold, silver, uranium and other heavy metals) billions of years ago, and of the irreplaceable combustible remains of plants and animals cooked in the ground for dozens to hundreds of millions of years. We fill the planet’s air and seas with durable and harmful wastes. We wipe out species beyond counting, with impunity. We have littered space with hundreds of thousands of pieces of orbiting crap flying at speeds ten times faster than bullets. The Giant Zero can’t reverse the damage we’ve caused, or reduce our ravenous appetites for more of everything our species selfishly calls a “resource.” But it puts us in the best possible position to understand and deal with the problems we’re causing.

The “Internet of Things” (aka IoT) is a huge topic, even though most of the things being talked about operate in closed and proprietary silos that may not even use the Internet. But what if they actually were all to become native to The Giant Zero? What if every thing — whether or not it has smarts inside — could be on the Net, at zero distance from every other thing, and capable of interacting in fully useful ways for their owners, rather than the way they’re being talked about now: as suction cups on corporate and government tentacles?

Inequality. What better than The Giant Zero’s absent distance to reduce the distance between rich and poor — and to do so in ways not limited to the familiar ones we argue about in the physical world?

The unconnected. How do we migrate the last 1.5 billion of us from Earth to The Giant Zero?

A question

I could go on, but I’d rather put another question to those of you who have made it to the end of this post: Should The Giant Zero be a book? I’m convinced of the need for it and have a pile of material already. Studying all this has also been my focus for a decade as a fellow with the Center for Information Technology and Society at UCSB. But I still have a long way to go.

If pressing on is a good idea, I could use some help thinking it through and pulling materials together. If you’re interested, let me know. No long distance charges apply.

This piece is copied over from this one in Medium, and is my first experiment in publishing first there and second here. Both are expanded and updated from a piece published at on May 16, 2008. The drawing of the Internet is by Hugh McLeod. Other images are from Wikimedia Commons.


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At the uptown end of the 59th Street/Columbus Circle subway platform there hangs from the ceiling a box with three disks on fat stalks, connected by thick black cables that run to something unseen in the downtown direction. Knowing a few things about radio and how it works, I saw that and thought, Hmm… That has to be a cell. I wonder whose? So I looked at my phone and saw my T-Mobile connection had five dots (that’s iPhone for bars), and said LTE as well. So I ran @Ookla‘s Speedtest app and got the results above.

Pretty good, no?

Sure, you’re not going to binge-watch anything there, or upload piles of pictures to some cloud, but you can at tug on your e-tether to everywhere for a few minutes. Nice to have.

So I’m wondering, @TMobile… Are those speeds the max one should expect from LTE when your local cell is almost as close as your hat?

And how long before you put these along the rest of the A/B/C/D Train routes? (The only other one I know is at 72nd, a B/C stop.) Or the rest of the subway system? In Boston too? BART? (Gotta hit all my cities.)

Meanwhile, thanks for taking care of my Main Stop in midtown.

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A few months back I wrote a post with a headline in the form of a question: How will WMAL-AM survive losing its transmitter? Here was my best guess at the time:

To stay on the air, WMAL will need to find replacement acreage, somewhere that allows the signals … to cross as much of the Metro area as possible, meaning it will have to be northwest of town. For that Cumulus will need to either buy land out that way, or co-site with some other station already operating there.

The only two stations with transmitters out there are WTEM (“ESPN 980″) and WSPZ, both sports stations (on 980 and 570 respectively) and owned by Red Zebra Broadcasting (in which the main stakeholders are also those of the Washington Redskins)…

Of those, WSPZ’s site looks like it has more room. It’s in Germantown, about 22 miles from downtown Washington, more than twice the distance from downtown Washington as WMAL’s current site. I suspect the signal patterns could be “tightened” to concentrate energy toward Washington, though, and that might help. But ground conductivity — which matters hugely for AM signals — is poor in Maryland and Virginia, which is one reason AM stations there tend to suck in the ratings.

Now comes word that Cumulus plans to use the WSPZ/570 site. Here are the day and night signal applications to the FCC. The day power will be the same as at the current site: 10000 watts. But the night power will be only 2700 watts, rather than the current 5000 watts. As I expected, the signals both day and night are “tightened” to a headlight beam shining toward the District. The day signal is on the left and the night signal on the right. (Source:



WSPZ has similar day and night patterns, at 5000 and 1000 watts, using the same four towers.

Here is how sees WSPZ’s day and night patterns. Since the two stations are close in frequency (which greatly affects propagation: lower on the dial is better), expect WMAL’s coverage to be about the same as WSPZ’s.



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no-ads-trackingHere is a list of pieces I’ve written on what has come to be known as the “adblock wars.” That term applies most to #22 (written August of ’15) those that follow. But the whole series works as a coherent whole that might make a good book if a publisher is interested.

  1. Why online advertising sucks, and is a bubble (31 October 2008)
  2. After the advertising bubble bursts (23 March 2009)
  3. The Data Bubble (31 July 2010)
  4. The Data Bubble II (30 October 2010)
  5. A sense of bewronging (2 April 2011)
  6. For personal data, use value beats sale value (13 February 2012)
  7. Stop making cows. Quit being calves. (21 February 2012)
  8. An olive branch to advertising (12 September 2012, on the ProjectVRM blog)
  9. What could/should advertising look like in 2020, and what do we need to do now for this future? (Wharton’s Future of Advertising project, 13 November 2012)
  10. Bringing manners to marketing (12 January 2013 in Customer Commons)
  11. Thoughts on Privacy (31 August 2013)
  12. What the ad biz needs is to evict direct marketing (6 October 2013)
  13. We are not fish and advertising is not food (23 January 2014 in Customer Commons)
  14. Earth to Mozilla: Come back home (12 April 2014)
  15. Why to avoid advertising as a business model (25 June 2014, re-running Open Letter to Meg Whitman, which ran on 15 October 2000 in my old blog)
  16. Time for digital emancipation (27 July 2014)
  17. Privacy is personal (2 July 2014 in Linux Journal)
  18. On marketing’s terminal addiction to data fracking and bad guesswork (10 January 2015)
  19. Thoughts on tracking based advertising (18 February 2015)
  20. Because freedom matters (26 March 2015)
  21. On taking personalized ads personally (27 March 2015)
  22. Captivity rules (29 March 2015)
  23. Separating advertising’s wheat and chaff (12 August 2015)
  24. Apple’s content blocking is chemo for the cancer of adtech (26 August 2015)
  25. Will content blocking push Apple into advertising’s wheat business? (29 August 2015)
  26. If marketing listened to markets, they’d hear what ad blocking is telling them (8 September 2015)
  27. Debugging adtext assumptions (18 September 2015)
  28. How adtech, not ad blocking, breaks the social contract (23 September 2015)
  29. A way to peace in the adblock war (21 September 2015, on the ProjectVRM blog)
  30. Beyond ad blocking — the biggest boycott in human history (28 Septemper 2015)
  31. Dealing with Boundary Issues (1 October 2015 in Linux Journal)
  32. Helping publishers and advertisers move past the ad blockade (11 October on the ProjectVRM blog)
  33. How #adblocking matures from #NoAds to #SafeAds (22 October 2015)
  34. How Will the Big Data Craze Play Out (1 November 2015 in Linux Journal)
  35. Ad Blockers and the Next Chapter of the Internet (5 November in Harvard Business Review)
  36. At last, Cluetrain’s time has come (5 December 2015)
  37. The End of Internet Advertising as We’ve Known It (11 December 2015 in MIT Technology Review)
  38. More thoughts on privacy (13 December 2015)
  39. Why ad blocking is good (17 December 2015 talk at the U. of Michigan)
  40. What we can do with ad blocking’s leverage (1 January 2016 in Linux Journal)
  41. Rethinking John Wanamaker (18 January 2016)

There are others, but those will do for now.

ripping up a contractLet’s reset our thinking to what a user’s expectations are, when operating a browser and interacting with pages and sites.

In my browser, when I visit a page, I am requesting that page. I am not requesting stuff other than that page itself. This is what the hypertext protocol (http) provides.

(Protocols are ritualized manners, like handshakes, bows and smiles. They also scaffold the social contract.)

Likewise, when I visit a site (such as a seller) with a service on the Web, I am not requesting stuff other than what that site presents to me in text and graphics.

So, for example, when I go to, I expect the browser to display that page and its links, and nothing more. And when I go to, I expect the browser to display the index page of the site — and, if I have some kind of relationship with that site, recognition that I’m a returning visitor or customer.

In neither of those cases do I expect tracking files, other than those required to remember state, which was the original purpose of Lou Montouli’s magic cookie, way back in ’94. Now known as just “the cookie,” it is in ubiquitous use today. In  Lou’s detailed history of that creation he writes, “The goal was to create a session identifier and general ‘memory’ mechanism for websites that didn’t allow for cross site tracking.”

Now let’s look at how we read a newspaper or a magazine here in the physical world. This time I’ll use my sister as an example of a typical reader. She’s a retired Commander in the U.S. Navy, and organized in the way she interacts with what we generally call “content.”

When a newspaper arrives, she “field strips” it. If it’s the Sunday paper, she pulls out all the advertising inserts and either throws them away or sets them aside, depending on whether or not they contain coupons that might interest her. Then she strips out sections that don’t interest her. The Travel section might go on one Sunday, the Sports section on another.

Then, when she reads the paper, she ignores most of the ads. One exception might be the magazine section, which tends to contain full-page brand ads by companies like Apple and Toyota. Those she might notice and like at some level. It all depends

My point is that she consciously blocks some ads and allows some others, some of which she pays attention to, but most of which she does not.

This kind of interaction is what the user expects the hypertext protocol (http) and good manners on the part of websites and services will provide. Websites that spy on users outside of their own domains (or use third parties to do the same) break the social contract when they do that. It’s that simple.

Yes, cases can be made for innocent forms of tracking, such as anonymized data gathering for analytics that improve what websites do. But they should be opt-in for users, not opt-out. Alas, that kind of tracking is a baby in the blocking bathwater. (The EFF’s Privacy Badger blocks many of these by default, and provides sliders for degrees of opting in or out of them.)

How did we get from the online world Lou Montouli sought to improve in ’94 and the one we have today? Check the metaphors for what we had and what we’ve lost.

Back in the mid-’90s we called the browser our car on the “information superhighway.” Cars, like clothing and shelter, are privacy technologies. They give us ways of operating in the world that conceal our most private spaces — ones where others are not welcome, except by invititation.

But, thanks to Zuboff’s Laws, our browsers became infected with spyware. Here is what those laws say:

  1. Everything that can be automated will be automated.
  2. Everything that can be informated will be informated.
  3. Every digital application that can be used for surveillance and control will be used for surveillance and control.

Sure, some of adtech’s surveillance is meant to give us a “better advertising experience” or whatever. Buy that’s beside the main point: it breaks the social contract in both the letter and the spirit of hypertext protocol. It gives us what none of us asked for and what most of us don’t want.

A few years ago, we tried to send a message to publishers and advertisers with Do Not Track, but it was fought, mocked and ignored by those to whom it spoke.

Fortunately, browsers support add-ons and extensions, so we took actions that can’t be ignored, by installing ad and tracking blockers. In doing so we acted as free and independent agents, just as we do in the everyday world with our clothing, our shelter and our cars.

What we need next are ways for us to engage constructively with publishers, in alignment with well-understood social contracts long established in the everyday world, and embodied in the hypertext protocol.

Engagement will also give us scale. As I explain in A Way to Peace in the Adblock War,

Some on the advertising side want to engage, and not to fight. In Dear Adblocking community, we need to talk, Chris Pedigo of Digital Content Next recognizes the legitimacy of ad blocking in response to bad acting by his industry, and outlines some good stuff they can do.

But they also need to see that it’s no longer up to just them. It’s up to us: the individual targets of advertising.

The only way engagement will work is through tools that are ours, and we control: tools that give us scale — like a handshake gives us scale. What engages us with the Washington Post should also engage us with Verge and Huffpo. What engages us with Mercedes should also engage us with a Ford dealer or a shoe store.

If we leave fixing things up to publishers and the adtech industry, all of us will be given different prosthetic hands, each of which will interact in different ways that are not of our choosing and give us no scale. In fact that is what we already get with the DAA’s Ad Choices and Ghostery’s massive opt-out list. We see how well that worked.

The road to personal independence and engagement scale is a long one.

In The Cluetrain Manifesto, we said,

we are not seats or eyeballs or end users or consumers. we are human beings and our reach exceeds your grasp. deal with it.

Except in 1999, when we wrote that, we didn’t yet have the reach. We just knew we would, sooner or later, as a native entitlement of the Net.

In The Data Bubble, I said,

The tide turned today. Mark it: 31 July 2010.

That’s when The Wall Street Journal published The Web’s Gold Mine: Your Secrets, subtitled A Journal investigation finds that one of the fastest-growing businesses on the Internet is the business of spying on consumers. First in a series. It has ten links to other sections of today’s report.

In fact it the tide didn’t turn, because we didn’t yet have the tools to turn it. The Journal’s series, titled “What They Know,” is still at The last entry is in 2013. They should fire it up again.

Because now, in late 2015, we have the first of those tools, with ad and tracking blockers.

But we have to do better. And by “we” I mean us human beings — and the developers working on our side for the good of everybody.

Note: This is the sixth post in a series covering online advertising, starting on 12 August. Here are the first five:

  1. Separating advertising’s wheat and chaff
  2. Apple’s content blocking is chemo for the cancer of adtech
  3. Will content blocking push Apple into advertising’s wheat business?
  4. If marketing listened to markets, they’d hear what ad blocking is telling them
  5. Debugging adtext assumptions

Here is the current perimeter of the Valley Fire, according to the USGS’ GEOMAC viewer:

ValleyFire 2015-09-13 at 3.10.24 PM_a

As you see, no places are identified there. One in particular, however, is of extremely special interest to me: Harbin Hot Springs. That’s where I met my wife and made more friends than I can count. It is, or was,  one of the most lovely places on Earth, inhabited and lovingly maintained by wonderful people.

I just matched up a section of the map above with Google Maps’ Earth view, and see that Harbin and its neighborhood are in the perimeter:

Screen Shot 2015-09-13 at 3.12.19 PM

After seeing this picture here, which looks northwest from downtown Middletown…

COyGRRHVAAEwC4w… I suspected the worse.

And now comes news that Harbin is “pretty much destroyed.” Damn.

Other places in the perimeter — or so it appears to me (please don’t take this as gospel):

  • Outer edges of Middletown and Hidden Valley Lake communities
  • Parts of Whispering Pines, Cobb, Holbergs and Glenbrook
  • Areas adjacent to McCreary Lake and Detert Reservoir

Watch here for official information about the fire.


ice-floes-off-greenland(Cross posted from this at Facebook)

In Snow on the Water I wrote about the ‘low threshold of death” for what media folks call “content” — which always seemed to me like another word for packing material. But its common parlance now.

For example, a couple days ago I heard a guy on WEEI, my fave sports station in Boston, yell “Coming up! Twenty-five straight minutes of content!”

Still, it’s all gone like snow on the water, melting at the speed of short term memory decay. Unless it’s in a podcast. And then, even if it’s saved, it’ll still get flushed or 404’d in the fullness of time.

So I think about content death a lot.

Back around the turn of the millennium, John Perry Barlow said “I didn’t start hearing the word ‘content’ until the container business felt threatened.” Same here. But the container business now looks more like plumbing than freight forwarding. Everything flows. But to where?

My Facebook timeline, standing in the vertical, looks like a core sample of glacier ice, drilled back to 1947, the year I showed up. Memory, while it lasts, is of old stuff which in the physical world would rot, dry, disintegrate, vanish or lithify from the bottom up.

But here we are on the Web, which was designed as a way to share documents, not to save them. It presumed a directory structure, inherited from Unix (e.g. domain.something/folder/folder/file.html). Amazingly, it’s still there. Whatever longevity “content” enjoys on the Web is largely owed to that structure, I believe.

But in practice most of what we pile onto the top of the Web is packed into silos such as Facebook. What happens to everything we put there if Facebook goes away? Bear in mind that Facebook isn’t even yet a decade old. It may be huge, but it’s no more permanent than a sand dune. Nothing on the Web is.

Everything on the Web, silo’d or not, flows outward from its sources like icebergs from glaciers, melting at rates of their own.

The one exception to that rule is the Internet Archive, which catches as much as it can of all that flow. Huge thanks to Brewster Kahle and friends for giving us that.

Anyway, just wanted to share some thoughts on digital mortality this morning.

As you were. Or weren’t. Or will be. Or not.

Bonus link: Locking the Web open.

Check this out:


I took that screen shot at the excellent Oakleaf restaurant in Pittsboro, NC a few days ago. Note the zero bars (or dots) of telephone service, and the very respectable (tested!) data service. To confirm what the hollow dots said, I tried to make a call. Didn’t work.

This seems to be a new thing for T-Mobile in North Carolina, where I spent much of this summer — or at least in the parts of it where I visited.

The company’s mobile phone coverage is pretty lousy to begin with, on the whole: great on highways and in the larger towns; but spotty when you head into the suburbs and countryside. What changed is the sudden near-disappearance of voice phone coverage in some places where it had worked before, and the improvement at the same time of data coverage.

At my sister’s house, near a major interstate highway, I could use my phone on the porch or in the yard, but not indoors, where I’d see the most dreaded two words in mobile telephony: “no service.” Or at least that was the case in July and early August.

Then something strange happened. I started getting data service indoors at her house, and in other places where before there was nothing. But all I got was data, identified by that little “LTE.” Telephony was five empty dots. At my sister’s place I also couldn’t make or get a call out in the yard, on the street, or anywhere in the neighborhood. But the data service was now terrific.

So I’m wondering if this is just me, or if T-Mobile is lately favoring data over telephony in some places. Anybody know? (I note that T-Mobile’s coverage maps only seem to deal with data, not telephony. But maybe I’m missing something.)

By the way, I should add that I wouldn’t trade T-Mobile for any other carrier right now, because I travel a lot outside the country. In addition to fine coverage in New York, Boston, and all the places I tend to go in California, T-Mobile gives me free data roaming and texting everywhere I go, and 20¢/minute on the phone. Yes, the data rates tend to be 2G rather than 3G or 4G/LTE. But it tends to be good enough most of the time. It also makes me tolerant of a less-than-ideal coverage footprint here in the U.S.


Right now every FM and TV station in Santa Barbara and San Diego can be heard in both places. Between them lays more than 200 miles of ocean across a curved earth. I’m not there right now, but I see what’s happening remotely over my TV set top box. (Thank you, SlingBox.) But, more importantly, John Harder‘s tropo map tells me so:


Tropo is tropospheric refraction of radio waves across a distance. Atmosphere has refractive properties that don’t matter most of the time. But we can see changes, for example, with mirages ahead of us above a hot road, which causes the air above to refract light at a low angle, essentially reflecting the sky, other cars and landscapes on the horizon. Something like this also happens over land and water.

I see by the map above that tropo is happening in other parts of California, Nevada, Utah and Arizona. I also see that it’s starting to happen here in north central North Carolina, where I can already pick up stations in South Carolina:


On 88.1fm, for example, I’m getting WRJA from Sumter, South Carolina, atop WKNC in Raleigh. WRJA is about 160 miles away while WKNC is only 40 miles away. But WRJA is 100,000 watts atop a thousand-foot tower, while WKNC is 25,000 watts on a 260 foot tower. (It’s actually as little as 35% of full power in most directions from the transmitter at NC State. They have a construction permit to change that a bit.) So they’re making a hash of each other here.

Back when I lived in the woods north of Chapel Hill, long before the Internet showed up and made all of this stuff irrelevant for listeners (who can get the same stations on the Net, anywhere), I had a directional Finco FM-5 antenna and a Channel Master Crossfire 3610 antenna (both salvaged from abandoned structures) on a pole next to my 1-story house. I rotated them by hand. If I had the same rig here I could point at either WRJA or WKNC and “null out” the other. I did this on hot summer mornings for fun back then, and eventually logged nearly every FM station from Pennsylvania to Georgia. (It’s a summer thing, and coincidental with heat waves over large areas.)

Here is a whole-country map that shows tropo happening pretty much everywhere:


I would love to have had this kind of resource back in those days. Now that I do, it’s hardly worth the trouble, since nearly all my radio listening is over the Net.

Anyway, if you’re wondering why your local station is being obliterated by a signal coming from a state or two away, or why you’re suddenly getting far-away stations where none were before, tropo is the most likely reason.

The second most likely one is Sporadic E skip, which brings in stations from distances of 800-1200 miles or so away. In that case the E layer of the ionosphere turns into something like a hot road surface, reflecting distant signals, but only at a certain angle. I’ll cover those in a later post when the phenomenon is actually happening. It’s not right now.

Meanwhile, if any of this intrigues you at all, check out William Hepburn’s amazing Worldwide Tropo Forecast Maps. Great eye and brain candy, because it exposes a real-world view of the world that isn’t what you see with your eyes.

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