intention economy
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Why selling personal data is a bad idea
This post is for the benefit of anyone wondering about, researching, or going into business on the proposition that selling one’s own personal data is a good idea. Here are some of my learnings from having studied this proposition myself for the last twenty years or more. The business does exist. See eleven companies in… Continue reading
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The New News Business
Eigth in the News Commons series. Back when I was on the board of my regional Red Cross chapter (this one), I learned four lessons about fund raising: People are glad to pay value for value. People are most willing to pay when they perceive and appreciate the value they get from a product or… Continue reading
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The most important standard in development today
It’s P7012: Standard for Machine Readable Personal Privacy Terms, which “identifies/addresses the manner in which personal privacy terms are proffered and how they can be read and agreed to by machines.” P7012 is being developed by a working group of the IEEE. Founded in 1963, the IEEE is the largest association of technical professionals in the world… Continue reading
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The Empire Strikes On
Twelve years ago, I posted The Data Bubble. It began, The tide turned today. Mark it: 31 July 2010. That’s when The Wall Street Journal published The Web’s Gold Mine: Your Secrets, subtitled A Journal investigation finds that one of the fastest-growing businesses on the Internet is the business of spying on consumers. First in a series. It has ten… Continue reading
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Building a Relationship Economy
In faith that nothing lasts forever, and that an institution that’s been around since 1636 is more likely to keep something published online for longer than one that was born in 1994 and isn’t quite dead yet (and with full appreciation to the latter for its continued existence), I’ve decided to re-publish some of my… Continue reading
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Where the Intention Economy Beats the Attention Economy
There’s an economic theory here: Free customers are more valuable than captive ones—to themselves, to the companies they deal with, and to the marketplace. If that’s true, the intention economy will prove it. If not, we’ll stay stuck in the attention economy, where the belief that captive customers are more valuable than free ones prevails. Let… Continue reading