Journalism

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That’s my take-away from Fawn Germer in It’s the Cynicism That’ll Kill You. The encompassing lines:

  So many of my former colleagues who are forced to transition and re-invent actually expected to report for newspapers until the final days of their careers. Change of this magnitude was so unexpected that most are shell-shocked and clueless about what to do next.
  Unfortunately, most have a handicap that will hold them back at every turn. It is the skepticism that made them good journalists and the cynicism that festered in the newsroom.

Her rap is “manifesting success” and “motivational leadership”. Hard-asses (including yours truly) can wince at that kind of stuff. But in fact there are more paths than ever these days. True, fewer for old farts (including yours truly) but more than none. Motivational leadership can help, since motivation is required.

This is a liminal time. In-between. The old isn’t gone (and much of it may never be) and the new isn’t more than partly here. Meanwhile the disruption of the former by the latter continues unevenly but inevitably. Opportunity in the midst abounds. As do tragedies.

I’d say more but they’re about to close the door of the airplane. Meanwhile, kudos to McCarran Airport here in Las Vegas for the free wi-fi. Well done.

mtwilsonfire1

Just arrived at my house in Santa Barbara after a long drive down from Monterey. Most of the way I listened to live coverage of the Station Fire on KNX/1070, both through the car radio (KNX has a huge signal that covers the whole southwest at night) and online over my iPhone, which was plugged into the AUX input of the radio in my rented Ford Focus (not a bad car, by the way).

Here’s KNX’s latest story, with a map.

Here is a set of mashed-up fire maps I just created, courtesy of MODIS and the U.S. Forest Service and Google Earth.

On the Live Web

Lots of grist for (and from) the news mills there.

Among other directions, the fire is moving eastward across Mt. Wilson, which looms over Los Angeles from just north of Pasadena. Mt. Wilson is one among many points along the nearest ridge of the San Gabriel Mountains, most of which lie within the Angeles National Forest. Perhaps more significantly, it is the home to nearly all the transmitters of FM and TV stations serving the Los Angeles metro. Also Mt. Wilson Observatory.

Reports say that firefighters (two of which have died so far) are doing their best to protect the Mt. Wilson facilities, but I wonder how long they’ll stay before driving back down. The only road out to the north is the long and winding Angeles Crest Highway — which is closed and may already be burned — and Mt. Wilson Road itself, which goes west through areas colored in the map above. The LATimes says the firefighters will stay there “no matter what”.

I’ve been to Mt. Wilson a number of times, and have often shot it from the air as well. These now comprise “before” pictures of the mountain.

Here is a Bing “birds eye” view of one section of the top of Mt. Wilson. This shot shows the observatory.

This Google Map shows the parking area where I assume firefighting equipment can keep away from advancing fire.

For what little it’s worth, the five zillion channels I get on my Dish Network TV system have nothing I can find on the fire. The locals here in Santa Barbara are running network shows. CNN and HLN are covering two dead guys. CNN has Larry King interviewing Ted Kennedy, and HLN has junk news coverage of Michael Jackson’s creepy autopsy results. As a news environment, TV is a slo-mo suicide victim.

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Allan Gregory (a 3rd year law student and my summer intern at the ) and I have spent a lot of time this summer looking at the history of copyright and royalties, mostly in respect to music. What I’ve noticed in the course of this work is how much commercial interests of one kind or another (and in some cases we’re talking about a single party with a legitimate beef who had been screwed over one too many times — Victor Herbert, for example) push law and enforcement across new lines that quickly harden. The free space on the far sides of those lines ratchets downward with each advance of creators armed by the law as rights-holders. At a certain point, it disappears.

To see how extreme this can get, visit here, or Bemuso.com, which does an amazing job making sense of the music business in the U.K., which restricts music usage far more than anything like it in the U.S. For example,

Steve Finnigan, Chief Constable in Lancashire, England seems to have gotten himself in trouble with the Performing Right Society (PRS). Apparently there’s been music playing in police stations where people can hear it, and someone at the PRS noticed that no one has paid any licensing fees for it. The PRS is responsible for collecting performance royalties on behalf of composers and publishers in the UK.

In addition to the music that allegedly plays in 34 separate police stations, they’re also being accused of allowing employees to listen to it in gyms and at office parties. They’ve even gone so far as to use unlicensed music for entertaining the public when they get put on hold while calling in.

Since Lancashire Constabulary’s head of legal services, Niamh Noone, instructed officers not to discuss what was being played with PRS representatives, the agency decided to take them to court in order to collect back royalties they believe are owed and arrange for proper licensing so that future royalties may be collected in a more timely manner.

And you thought the RIAA was prickly.

Meanwhile on the publishing front, the Associated Press has been moving is a similarly restrictive direction for some time. The organization’s latest efforts are being covered like a blanket by Zachary M. Seward at the Nieman Journalism Lab. His latest post, Who, really, is The Associated Press accusing of copyright infringement? looks in depth at what the AP has been saying and doing, both in public and in secret. The word “bellicose” stands out in its first paragraph.

It’s an outstanding series. If you care about journalism, free speech, Free Culture, fair use and other values that transcend the AP’s parochial interests, it’s required reading.

While you do, remember that the AP is primarily an association of newspapers, formed early in the Industrial Age, and very much a creature of it. They are also, like many other associations representing originators of work about which usage rights are ambiguous, in essence a big legal department: quick to litigate and slow to comprehend the larger and changing contexts in which it now finds itself. Litigators are soldiers, not peacemakers. They don’t much care for olive branches (such as the one I extended last month).

Still, they’re not entirely unfriendly. Writes Zachary,

The AP would like to encourage use of its content — even full content — under terms that might not be so different from the APIs released by The New York Times and NPR. (Then again, it might be very different. The AP thus far hasn’t said what restrictions it will attach to its APIs.) I asked Kasi for an example, and he said that a mobile developer who wanted to include the AP’s articles or videos in an iPhone application could do so, probably without paying for access. Addressing the hypothetical developer, he said, “If this becomes a runaway success, I want to be part of this kind of business arrangement with you. In the meantime, if you want to experiment, go at it.”

In other words, “soon as there’s money in it, we want a piece of it”. In fact my proposal is for exactly that. Except it won’t be on their terms. It will be on ours, as fellow participants in what Zachary calls “the web’s circulatory system”.

In that system, Fee Culture is arteriosclerotic.

According to the latest Inciweb report, the LaBrea fire is now at close to 70,000 acres, and 10% contained. And according to the latest from Ray Ford in the Independent, the fire is “almost impossible” to contain.

Here’s the latest from MODIS, wrapped onto Google Earth, showing the fire’s advance in the direction of Santa Maria;

labrea21

Note Tepusquet Peak, which stands out in the view east from Santa Maria. Here’s what the Independent said about the area in 2007:

The canyon of Tepusquet Peak is a very high risk area, Iskow said. Running down from the peak you can see very thick brush heavily covering the canyon, and it’s obvious a fire in that area could quickly lead to trouble. About 200 homes sit in the canyon or at the bottom. The area hasn’t had a fire in about 80 years, which means the brush is ripe fuel for fire.

Says Inciweb,

Structure protection crews worked in the Tepusquet and Pine Canyon areas, and along Foothill Road in Cuyama Valley. Firefighters continue to battle the blaze with all means at their disposal including the best tools, technology and equipment available. Fire behavior conditions are challenging due to a combination of extremely dense, old vegetation, bone dry fuels, and erratic winds. Tonight, firefighters will conduct burnout operations to strengthen the fireline from Rattlesnake Canyon southeast to Horse Canyon. They will hold and mop up fireline along Sierra Madre Road and the northern portion of the Treplett fuel break. They will continue fireline construction and burnout above Cuyama Valley. Structure protection will continue tonight in the Tepusquet and Pine Canyon areas, and along Foothill Road in Cuyama Valley. An evacuation order is in effect for all of Tepusquet Canyon, from Santa Maria Mesa Road to Highway 166, all of Colson and Ruiz Canyons…

If the fire reaches Tepusquet Peak itself, here are some of the facilities at risk:

During the Tea Fire in Santa Barbara, most of the stations on Gibraltar Peak were knocked off the air when their antennas were burned up. The Jesusita Fire burned the back side of the same peak, but I don’t think any stations went off that time.

Here’s KCOY on the fire in Tepesquet Canyon.

The station also has live streaming video from Tepesquet Peak. Windows Media only, however.

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I love this:

despair_socialmedia

… and I hope the good (or evil, depending on your perspective) folks at Despair.com don’t mind my promoting their best t-shirt yet. (If it helps, I just ordered one.)

You’ll notice that blogging isn’t in the diagram (though Despair does feature it in four other purchasable forms). I bring that up because I think there is a difference between the social media in the Venn diagram and blogging, and that difference is akin to that between weather and geology.  The former have an evanescent quality. I’m still haunted by hearing that users get a maximum number Twitter postings (tweets) before the old ones scroll off. If true, it means Twitter is a whiteboard, made to be erased after awhile. The fact that few know what the deal is, exactly, also makes my point. Not many people expect anybody, including themselves, to revisit old tweets. The four names in the diagram above are also private corporate walled gardens. Blogging itself is not. True, you can blog in a corporate walled garden, but blogging is an independent category. You can move your blog from one platform to another, archives intact. Not easy, but it can be done. More importantly, your blog is yours. That’s why I dig Dave’s Scoble, your blog still loves you post. And why in the comments I said,

FriendFeeds and Facebooks and Microsofts will come and and go. They can be bought and sold, because they’re not human. Robert is human. Companies can’t be charming and lovable. They can, sometimes, for awhile. Ben & Jerrys did. Zappos did. But they got sold. You know, like slaves.

The only publication on Earth that’s all Robert’s is his blog. That’s where his soul is, because he can’t sell it.

It was while pondering the difference between social media and blogging that I posted this tweet today:

Thanks, @dnm54 But I still feel like my posts lately have the impact of snow on water. Too wordy? Not tweety enough? Not sure.

That got some reassuring responses, several playing with the snow-and-water metaphor. That’s one I’ve used often ever since first hearing “Big Ted”, by the Incredble String Band (from their Changing Horses album), played by the great Larry Josephson on his morning show on WBAI, back in the earliest 70s. “Big Ted” was a dead horse, about which the band sang, “He’s gone like snow on the water. Good bye-eeee.”

For a long time I harbored a fantasy about writing a history of radio, titled “Snow on the Water,” because that was its self-erasing quality. It was like unrecorded conversation that way. You get meaning from it, but you don’t remember everything verbatim, for such is the nature of short-term memory. Eight seconds later you might remember what somebody said, but not exactly. Tomorrow you might remember nothing more than having talked to the person.

Now I’m thinking “snow on the water” applies to social media as well. They’re conversational in the literal sense. They’re weather within which tweets fly and fall like flakes, and disappear into the collective unconscious.

On the other hand, blogging is geology. A blog’s posts may be current and timely, and constitute one person’s contribution to conversation around a subject or two, but each post is built to last. It has a “permalink”. Over time posts accumulate like soil deposits. You can dig down through layers of time and find them. What do tweets have? Temp-o-links?

From the beginning I’ve thought of blogging as journalism in the literal sense: Blogs are journals. Yet much of traditional journalism seems to have, on the whole, not much respect for its archives on the Web. Editorial “content” scrolls behind paywalls, doesn’t keep durable URLs, or disappears completely.

Which brings me to this comment by Tom Matrullo, left under this post about advertising. It’s way too deep to leave buried there:

There is no question that advertising requires us to be in the here and now, and not in the there and then, because it seeks to influence our desires and actions. Active repression of time, history, the past is basic to most commerce and commercial speech.

But I’d go further, because this is a large and important topic. Broadcast itself as a medium tends to put the past at a distance, even when it is about the past, because it makes it into spectacle. Something we watch from our NOW, the big now of advertising and current media.

And yet further: no media are more dis-attuned to the past than news media. It is all about the next story. That one last week that was entirely wrong? Ancient history. To be current, in news-speak, is to develop a sort of targeted Alzheimer’s in a certain direction.

Maybe this is one reason why the news media — on the whole, seems to me — have embraced social media of the temporary sort while continuing to put down blogging. Yes, they’ll set up blogs for their writers, but there’s often a second-class quality to those blogs, and the blogs willl get erased after the writer leaves — or even while the writer is still there. Dan Gillmor’s blog at the San Jose Mercury-News disappeared a number of times. Now it’s gone permanently. Dan’s columns are there, if you’re willing to pay $2.95 apiece for them.

It still blows my mind that, on the Web, newspapers give away the news but charge for the olds. Why not charge for the news and give away the olds? That would be in alignment with what they do with the physical paper. People will pay a buck for today’s paper, and nothing for one three days old. In the physical world, old papers are for wrapping fish and house-breaking puppies. If papers gave every old story a true permalink, search engines would find them, could sell advertising on them, and progressively elevate the whole paper’s authority.

I think they don’t do it for two reasons. One is that they’ve always charged for access to “the morgue.” Another is that embalming old papers has always been expensive. For many decades they bound them up like books for storage in libraries. I still have three of these, each for a whole week of New York Times papers from the ’50s and ’60s. The library at the University of North Carolina in Chapel Hill sent them out for recycling in 1975. The whole huge pile was rescued by buddies of mine who ran the recycling operation. The newspaper and the library at the time were modernizing by putting everything on microfilm. At the “Will Newspapers Survive” forum at MIT a couple years ago, I asked the panel (which included Dan Gillmor) about why papers charge for the olds and give away the news. Ellen Foley of the Wisconsin State Joural replied,

Speaking for the nation’s regional papers, one of our biggest problems is that today’s issues are all on microfilm tomorrow, not online. It would cost more than a million dollars to digitize our archives. It’s hard for me to make this argument to our publisher, who is trying to make money and make ends meet.

It’s not in the transcript, but I recall her adding something about how storing archives on disk drives was also expensive. That didn’t sit well with the audience, which knew better.

Anyway, my point is that, on the whole news organizations don’t care much about the past. They care about the present. I think social media tend to do the same thing. I’m not saying this is a bad thing. Nor am I trying to elevate blogging into the Pulitzer sphere. (But hey, why not?)  I’m just trying to get my head around What’s Going On.

Here’s my thinking for now. What I write on blogs isn’t just for the short term. I also have the long term in mind. I’m making geology, not weather. Both have their places. The more durable stuff goes here.

Bonus link.

[Later…] Joe Andrieu has a thoughtful response.

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In the mid-1990s, when I couldn’t find anybody to publish my essays (I didn’t want to cover what I still call “vendor sports”, which eliminated most of the tech magazine market ), I followed Dave Winer‘s footsteps and published my own on the Web. One was The Web and the New Reality, written in raw HTML with formatting borrowed from Netscape’s white papers of the time, complete with all-caps H2 headlines and first letters enlarged with +3 font sizes. Funny how mannered that looks now. Like the skull-and-wings on 18th century headstones.

I stumbled over The Web and the New Reality when I went trudging through the nether pages of Google search results, hoping to find more about the disagreements between Jefferson and Franklin over patents and copyrights. I still haven’t found exactly what I was looking for (though Chapter 2 of James Boyle’s The Public Domain gets me off to an excellent start), but did pause to note in my now-ancient essay a list of prophesies that hold up pretty well, especially since the scope of some embraces futures that still aren’t here but also haven’t been disproven in the years that have already passed. It is certainly utopian, and in that mood outlines some of the ideas we expanded in The Cluetrain Manifesto four (and now fourteen) years later. Here is how it begins:

Reality 2.0

The import of the Internet is so obvious and extreme that it actually defies valuation: witness the stock market, which values Netscape so far above that company’s real assets and earnings that its P/E ratio verges on the infinite.

Whatever we’re driving toward, it is very different from anchoring certainties that have grounded us for generations, if not for the duration of our species. It seems we are on the cusp of a new and radically different reality. Let’s call it Reality 2.0.

The label has a millenial quality, and a technical one as well. If Reality 2.0 is Reality 2.000, this month we’re in Reality 1.995.12.

With only a few revisions left before Reality 2.0 arrives, we’re in a good position to start seeing what awaits. Here are just a few of the things this writer is starting to see…

  1. As more customers come into direct contact with suppliers, markets for suppliers will change from target populations to conversations.
  2. Travel, ticket, advertising and PR agencies will all find new ways to add value, or they will be subtracted from market relationships that no longer require them.
  3. Within companies, marketing communications will change from peripheral activities to core competencies.New media will flourish on the Web, and old media will learn to live with the Web and take advantage of it.
  4. Retail space will complement cyber space. Customer and technical service will change dramatically, as 800 numbers yield to URLs and hard copy documents yield to soft copy versions of the same thing… but in browsable, searchable forms.
  5. Shipping services of all kinds will bloom. So will fulfillment services. So will ticket and entertainment sales services.
  6. The web’s search engines will become the new yellow pages for the whole world. Your fingers will still do the walking, but they won’t get stained with ink. Same goes for the white pages. Also the blue ones.
  7. The scope of the first person plural will enlarge to include the whole world. “We” may mean everybody on the globe, or any coherent group that inhabits it, regardless of location. Each of us will swing from group to group like monkeys through trees.
  8. National borders will change from barricades and toll booths into speed bumps and welcome mats.
  9. The game will be over for what teacher John Taylor Gatto labels “the narcotic we call television.” Also for the industrial relic of compulsory education. Both will be as dead as the mainframe business. In other words: still trucking, but not as the anchoring norms they used to be.
  10. Big Business will become as anachronistic as Big Government, because institutional mass will lose leverage without losing inertia.Domination will fail where partnering succeeds, simply because partners with positive sums will combine to outproduce winners and losers with zero sums.
  11. Right will make might.
  12. And might will be mighty different.

The last two sections, titled How It All Adds Up and The Plus Paradigm, are the ones that see a future in which the economics of abundance plainly outperform those of scarcity.

If Paul Saffo is right when he says we overestimate in the short term and underestimate in the long, my out-there prophesies might still be safe. But in our current short run I remain impressed at how little some of our institutions — especially those of journalism — grok how abundance works.

Last week I sat on two panels at the huge 92nd Annual Convention of the Association for Education inJournalism and Mass Communication in Boston. While much of what was talked about there was clueful in the extreme, there was no shortage of top-down stuff like “corporate strategies and consumer responses” — and very little push-back against the apparent decision by many newspapers and magazines to turn like a flock of fish toward the “strategy” of locking their “content” behind paywalls. Again. They clearly aren’t following Chris Anderson’s advice or example.

On the whole Google used to ignore the paywalled stuff, because it couldn’t be indexed, but now the pubs are leaving teasers out there (or maybe Google now has ways of searching archives anyway), and the result for the reader is clunking into registration and subscription doors that are all different and all annoying — especially when one is already a subscriber to the publication in question and can’t remember the login/password required (as is the case for me with The New Yorker, among other pubs).

So the “plus paradigm” ain’t here yet. But that doesn’t stop me from trying to make it happen anyway. There are worse goals than taking care of Jefferson’s unfinished business.

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I dunno why the New York Times appeared on my doorstep this morning, along with our usual Boston Globe (Sox lost, plus other news) — while our Wall Street Journal did not. (Was it a promo? There was no response envelope or anything. And none of the neighbors gets a paper at all, so it wasn’t a stray, I’m pretty sure.) Anyway, while I was paging through the Times over breakfast, I was thinking, “It’s good, but I’m not missing much here–” when I hit Hot Story to Has-Been: Tracking News via Cyberspace, by Patricia Cohen, on the front page of the Arts section. It’s about MediaCloud, a Berkman Center project, and features quotage from Ethan Zuckerman and Yochai Benkler

ez_yb

(pictured above at last year’s Berkman@10).

The home page of MediaCloud explains,

The Internet is fundamentally altering the way that news is produced and distributed, but there are few comprehensive approaches to understanding the nature of these changes. Media Cloud automatically builds an archive of news stories and blog posts from the web, applies language processing, and gives you ways to analyze and visualize the data.

This is a cool thing. It also raises the same question that is asked far too often in other contexts: Why doesn’t Google do that? Here’s the short answer: Because the money’s not there. For Google, the money is in advertising.

Plain enough, but let’s go deeper.

It’s an interesting fact that Google’s index covers the present, but not the past. When somebody updates their home page, Google doesn’t remember the old one, except in cache, which gets wiped out after a period of time. It doesn’t remember the one before that, or the one before that. If it did it might look, at least conceptually, like Apple’s Time Machine:

timemachine_hero_a

If Google were a time machine, you could not only see what happened in the past, but do research against it. You could search for what’s changed. Not on Google’s terms, as you can, say, with Google Trends, but on your own, with an infinite variety of queries.

I don’t know if Google archives everything. I suspect not. I think they archive search and traffic histories (or they wouldn’t be able to do stuff like this), and other metadata. (Mabye a Googler can fill us in here.)

I do know that Technorati keeps (or used to keep) an archive of all blogs (or everything with an RSS feed). This was made possible by the nature of blogging, which is part of the Live Web. It comes time-stamped, and with the assumption that past posts will accumulate in a self-archiving way. Every blog has a virtual directory path that goes domainname/year/month/day/post. Stuff on the Static Web of sites (a real estate term) were self-replacing and didn’t keep archives on the Web. Not by design, anyway.

I used to be on the Technorati advisory board and talked with the company quite a bit about what to do with those archives. I thought there should be money to be found through making them searchable in some way, but I never got anywhere with that.

If there isn’t an advertising play, or a traffic-attraction play (same thing in most cases), what’s the point? So goes the common thinking about site monetization. And Google is in the middle of that.

So this got me to thinking about research vs. advertising.

If research wants to look back through time (and usually it does), it needs data from the past. That means the past has to be kept as a source. This is what MediaCloud does. For research on news topics, it does one of the may things I had hoped Technorati would do.

Advertising cares only about the future. It wants you to buy something, or to know about something so you can act on it at some future time.

So, while research’s time scope tends to start in present and look back, advertising’s time scope tends to start in the present and look forward.

To be fair, I commend Google for all the stuff it does that is not advertising-related or -supported, and it’s plenty. And I commend Technorati for keeping archives, just in case some business model does finally show up.

But in the meantime I’m also wondering if advertising doesn’t have some influence on our sense of how much the past matters. And my preliminary response is, Yes, it does. It’s an accessory to forgetfulness. (Except, of course, to the degree it drives us to remember — through “branding” and other techniques — the name of a company or product.)

Just something to think about. And maybe research as well. If you can find the data.

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It helps to recognize that the is exactly what its name denotes: an association of presses. Specifically, newspapers. Fifteen hundred of them. Needless to say, newspapers are having a hard time. (Hell, I gave them some, myself, yesterday.) So we might cut them a little slack for getting kinda testy and paranoid.

Reading the AP’s paranoid jive brings to mind Jim Clark on stage at the first (only?) Netscape conference. Asked by an audience member why he said stuff about Microsoft that might have a “polarizing effect”, Jim rose out of his chair and yelled at the questioner, “THEY’RE TRYING TO KILL US. THAT HAS A POLARIZING EFFECT!” I sometimes think that’s the way the AP feels toward bloggers. Hey, when you’re being eaten alive, everything looks like a pirhana.

But last week the AP, probably without intending it, did something cool. You can read about it in “Associated Press to build news registry to protect content“, a press release that manages to half-conceal some constructive open source possibilities within a pile of prose that seems mostly to be about locking down content and tracking down violators of AP usage policies. Ars Technica unpacks some of the possibilities. Good piece.

Over in Linux Journal I just posted AP Launches Open Source Ascribenation Project, in which I look at how the AP’s “tracking and tagging” technology, which is open source, can help lay the foundations for a journalistic world where everybody gets credit for what they contribute to the greater sphere of news and comment — and can get paid for it too, easily — if readers feel like doing that.

The process of giving credit where due we call , and the system by which readers (or listeners, or viewers) choose to pay for it we call .

Regardless of what we call it, that’s where we’re going to end up. The system that began when the AP was formed in 1846 isn’t going to go away, but it will have to adapt. And adopt. It’s good to see it doing the latter. The former will be harder. But it has to be done.

I’d say more here, but I already said it over there.

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“Saving newspapers” is beginning to look like saving caterpillars. Or worse, like caterpillars saving themselves. That’s was the message I got from Rick Edmonds’ API Report to Exec Summit: Paid Content Is the Future for News Web Sites, in Poynter, back in early June. In The Nichepaper Manifesto Umair Haque points toward a possible future butterfly stage for newspapers. Sez Umair,  “Nichepapers aren’t a new product, service, or business model. They are a new institution.”

He gives examples: Talking Points Memo. Huffington Post. Perez Hilton. Business Insider. He’s careful to say that these may not be the first or the best but are “avenues that radical innovators are already exploring to reconceive news for the 21st century.”

These, however, are limited as news sites, and not the best models of future nichepapers. Yes, they’re interesting and in some cases valuable sources of information; but they all also have axes to grind. In this sense they’re more like the old model (papers always had axes too) than the new one(s).

To help think about where news is going, let’s talk about one cause of serious news: wildfires. In Southern California we have lots of wildfires. They flare up quickly, then threaten to wipe out dozens, hundreds or thousands of homes, and too often do exactly that. Look up San Diego Fire, Day Fire, Gap Fire, Tea Fire, Jesusita Fire. The results paint a mosaic, or perhaps even a pointillist, picture of news sourced, reported, and re-reported by many different people, organizations and means. These are each portraits of an emerging ecosystem within  which newspapers must adapt of die.

Umair says, “In the 21st century, it’s time, again for newspapers to learn how to profit with stakeholders — instead of extracting profits from them. The 21st century’s great challenge isn’t selling the same old “product” better: it’s learning to make radically better stuff in the first place.”

Exactly. And that “making” will be as radically different as crawling and flying.

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How Teenagers Consume Media: the report that shook the City carries approximately no news for anybody who watches the changing tastes and habits of teenagers. What makes it special is that it was authored by a fifteen-year old intern at Morgan Stanley in London, and then published by the company.

It says teens like big TVs, dislike intrusive advertising, find a fun side to viral marketing, blow off Twitter, ignore all but the free tabloid newspapers, watch anime on YouTube and so on.

All these are momentary arrangements of patterns on the surface of a growing ocean of bits. (For why it grows, see Kevin Kelly.) What’s most productive to contemplate, I think, is how we will learn to thrive in a vast and growing bit-commons whilst (to borrow a favorite preposition of this teen) trying to make money in the midst.

Which brings me to Chris Anderson‘s new book, Free: the Future of a Radical Price. Malcolm Gladwell dissed it in The New Yorker, while Seth Godin said Malcolm is Wrong and Virginia Postrel gives it a mixed review in The New York Times. But I’m holding off for the simple reason that I haven’t finished reading it. If I write something about it afterward, it will likely be along the lines of what I wrote in Linux Journal as a long response to Tom Friedman’s The World is Flat. (Here are Part I and Part II, totaling more than 10,000 words.)

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