Journalism

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One of the best things about living in (or just following) Santa Barbara is reading Nick Welsh’s Angry Poodle Barbeque column each week in the Independent — one of the best free newsweeklies anywhere. This week’s column, El Corazón del Perro, is a classic. One sample:

For those of us without the heart to pursue our own dream, or even the imagination to have one, Jackson provides cold reassurance. If someone so rich, so famous, and so hugely adored could wind up so agonizingly wretched, maybe the moral of the story is that one’s bliss was never meant to be followed.

This, however, isn’t just another knock on the late Jacko. It’s a column about afterdeath effects in Santa Barbara County, which was home to Jackson through his Neverland years:

This past Tuesday, a coterie of key county executives from law enforcement, public works, fire protection, public health, planning, emergency response, and communications spent the better part of the day shuttling from one emergency meeting to the next, trying to figure out what was real and what to do about it. No less than five employees of the Sheriff’s Department spent their day fielding calls from media outlets around the world. Associated Press dispatched a reporter to stake out the County Administration Building all day. By 7 p.m., Tuesday, no actual communication had taken place between county government and the Jackson camp. Instead, Sheriff’s officials relied upon contacts they have with the L.A. County Sheriff’s Department for whatever vague rumors and rumblings they could get. Somehow through this opaque and osmotic chain of communication, county officials are hoping to persuade the Jackson clan to call it off, if in fact it was they who started something in the first place.

Some in the Sheriff’s Department expressed confidence that the whole thing has been an exceptionally expensive and elaborate fire drill. Personally, I like the idea that the whole thing is a big fake-out, an angry practical joke on the county that prosecuted Jackson. When Paul McCartney’s former wife, Linda McCartney, died several years ago, I remember how rumors were strategically planted that she died in Santa Barbara County. In fact, she did not. The County Coroner complained he spent so much time fielding media calls that he couldn’t get any work done. Cadavers, he said, were piling up in his coolers like firewood. Ultimately, we would discover the whole thing was an elaborate dodge so that the McCartney clan could grieve unmolested by the paparazzi. But not before Santa Barbarans — ever willing to embrace the rich and famous, even if they never lived here — held a solemn and tearful candlelight vigil at the County Courthouse’s Sunken Gardens.

Some of the worries in the piece are stale now (a Neverland funeral appears unlikely), but it’s still a good read.

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I’ve been a Wall Street Journal subscriber since the 1970s. I still am. The paper shows up at my doorstep every day.

I’ve also been a subscriber to the Journal online. It costs extra. I’ve gladly paid it, even though I think the paper makes a mistake by locking its archives behind a paywall. (Sell the news, give away the olds, I say.)

I’d still be glad to pay it, if the Journal made it easy. But they don’t. No paper does, far as I know. In fact very few media make it easy at all to give them money for their online goods.

As it happens, my Journal online subscription just ran out. To fix matters, the paper’s site prompted me not to renew, but to update my credit card. So I went through the very complicated experience of updating that data, with the form losing most of the data each time I had to fill in a blank missed on the last try. (Why separate house number from street name?) In the midst it wouldn’t take my known password, and I had to have them do the email thing, through which I got to create a new password after clicking on a link in an email sent to me by the WSJ “system.” Even after doing that, and getting the new credit card info in there, and everything seemed to be fine (no more mistakes noticed on the form)… I can’t get in.

Did the payment go through? I have no idea. The credit card, from Chase, also has an impossible website. I don’t even want to go there.

In any case, I can no longer get in. At the top of the login page, it says “Welcome, Doc Searls.” Below that it tells me to log out if I am not myself. And below that it says

Your Current Subscription(s)
None

I can still access my Personal Information, which includes rude questions about my income, the number of people in my organization and how many stock transactions my household made in the past 12 months. Earth to Journal: Readers hate filling out shit like that. Why put readers over a grill like that? Does it really help sales? Please.

Okay, between the last paragraph and this one I somehow got far enough into the site to actually read some stuff. Specifically, this Peggy Noonan piece, and this PJ O’Rourke piece. In the midst of hunting those down, search results that failed said this:

No Information Available

Your subscription does not include access to this service.

If you have any questions please call Customer Service at 800-369-2834 (or 609-514-0870) or contact us by e-mail at  onlinejournal at wsj.com. Representatives are available Monday-Friday from 7 a.m. to 10 p.m. & Saturday from 8 a.m. to 3 p.m. (ET). Subscribers outside the United States, click here.

Good gawd.

Why put readers through #$%^& ordeals like these? Not to mention a website that’s already cluttered beyond endurance.

Because it’s always been done this way, they say. “Always” meaning “since 1995.”

Actually, it’s gotten worse in recent years, all the better to drag eyeballs across advertising, and to maximize the time readers spend on the site.

Hell, I’ve been on the WSJ site for the last hour, hating every second of it.

We can do better than this. I say we, because I have no faith at all that the Journal, or any of the papers, will ever fix problems that have been obvious for the duration. The readers are going to have to tell them what to do. And I mean all of them at once. We need one basic way to interact with media and their systems for accepting payments. Not as many different ways as there are media, all of them bad.

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So I’m walking across the Harvard campus, going from one Berkman office to another, listening to KCLU from Santa Barbara on my iPhone. The guest on the show is Berkman’s own John Palfrey. I think, that’s coolwhat’s the show? The tuner doesn’t tell me, because (I assume) KCLU doesn’t provide that data along with the audio stream.

To find out, I just sat down on a bench, popped open the laptop and started looking around. KCLU’s site says what’s on now is OnPoint. That’s because the time on the scuedule block says 9:00am. It’s currently 10:45am, Pacific. The next show block on the schedule is Fresh Air at 11:00am. John isn’t listed as an OnPoint guest, so… what is the show he’s on?

I wait until the interview with John ends, and then I learn that the show is Here & Now, which KCLU says comes on at 2pm. Here & Now has the JP segment listed. Says this:

More Countries Use Internet Censorship
Listen
We’ve heard about countries like China, Iran and North Korea censoring websites. But our guest, John Palfrey of Harvard’s Berman Center for Internet and Society says the practice is becoming more widespread—more than three dozen countries do extensive censoring, even France, Australia and the U.S. engage in some type of censorship.

Now it’s 11:00am Pacific, and KCLU brings on Science Friday. Also at variance from the schedule.

I’m not sure how to fix the problem of not including show data in a stream (or, if included, getting it displayed on software tuners), though I am sure it’s fixable. More importantly, I am convinced of the  need of listeners to know what they’re hearing, to bookmark it, and to find out more about it later. At the very least they should be able to find the answer to the “What was that?” question — without spending fifteen minutes surfing around a browser on a laptop.

Being able to know what you’re hearing would also inform decisions about, say, how much money you’d like to throw at the station or a program, if you’d like to do that. That’s what EmanciPay (which I wrote about yesterday) would help do.

Anyway, that’s why we’re working on Listen Log, as a variety of Media Logging. Input welcome.

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Yesterday I reported hearing that the New York Times was thinking about putting its editorial behind a paywall again. Today James Warren gives substance to the rumors:

Here’s a story the newspaper industry’s upper echelon apparently kept from its anxious newsrooms: A discreet Thursday meeting in Chicago about their future.

“Models to Monetize Content” is the subject of a gathering at a hotel which is actually located in drab and sterile suburban Rosemont, Illinois; slabs of concrete, exhibition halls and mostly chain restaurants, whose prime reason for being is O’Hare International Airport. It’s perfect for quickie, in-and-out conclaves.

There’s no mention on its website but the Newspaper Association of America, the industry trade group, has assembled top executives of the New York Times, Gannett, E. W. Scripps, Advance Publications, McClatchy, Hearst Newspapers, MediaNews Group, the Associated Press, Philadelphia Media Holdings, Lee Enterprises and Freedom Communication Inc., among more than two dozen in all. A longtime industry chum, consultant Barbara Cohen, “will facilitate the meeting.”

I can see the headline already:  Newspaper Bigs Form Trust To Set Content Prices.

Just kidding.

We do need to be serious here. The Situation is dire. Humpty Dumpty is reaching terminal velocity.

But don’t bother wishing the king’s horses and men luck with the fix. They can’t do it. No newspaper trade group, no collection of top newspaper executives, will come up with a creative solution to problems that have already earned Top Rank status in the innovators dilemma casebook. The best these execs can do is make Humpty’s fall a drop into cyberspace. They have to make Humpty Net-native. They can’t do that just with better-and-better websites, or with “monetization” schemes such as “micropayments” or other scarcity plays with a net-ish gloss.

As disruptive technologies go, it’s hard to beat the Interent. The Net didn’t just push  Humpty off the wall. It blew up that wall and the whole world on which both sat. In that wall’s place is a wide-open space where abundance is not only the prevailing condition, but a severly reproductive one that’s especially suited to interesting “content.” As Kevin Kelly aptly puts it, The internet is a copy machine. One measure of content’s worth is how much it gets copied and quoted. How the hell do you monetize that?

In a New Yorker piece this week, Bill Keller, the Times‘ Executive Editor, said, “There’s a crying demand for what we do and, sadly, a diminishing supply of it. How we get the demand to pay for the supply is the existential question of newspapers in general and the Times in particular.” He’s right in all but one respect: that first person plural we. Unless he’s referring to a population of sufficient generality to include readers. Or, more importantly, hackers. Geeks bearing gifts.

As it happens, we (the geeks) have one. It’s called EmanciPay. It hands the pricing gun over to the customers (readers in this case) and then makes it easy for them to pay as much as they like, however they like, on their terms. Or at least to start with that full set of options. Whatever readers decide to pay, the sum of it won’t be $0, which is what readers are paying now. (Online, at least, in nearly all cases.)

Evidence:::

Peter Kafka reports this from the D7 conference today (over a Wall Street Journal AllThingsDigital blog):

Time for some polls! No surprise: People like to read newspapers online. Also no surprise: But people don’t pay for it. Somewhat of a surprise: People say that they are willing to pay for some kind of news.

My boldface.

I conduct similar audience polls often, though my subject is usually public radio. “How many people here listen to public radio?” Nearly all hands go up. “How many of you pay for it?” About 10% stay up. “How many would pay for it if it were real easy?” More hands go up. “How many would pay if stations would stopped begging for money with fund drives?”  Many more hands go up, enthusiastically.

So the market is there. The question is how to tap it.

At ProjectVRM we propose tapping it from the customers’ side: for newspapers, from the readers side. We also propose doing it one way for all readers and all newspapers, rather than X different ways for X different papers, each designed by each paper for their own readers. In that direction lies a field of silos, all with their own scarcities, their own frictions, their own lock-ins. We need one way to do this for the same reason we need one way to do email.

Remember back when AOL, Prodigy, Lotus Notes, MCIMail and the rest all had their own ways of making you correspond? That’s what we’ll get if we leave content monetization up to the papers alone. They’ll all have their own ways of locking you in, just like retailers all have their own “loyalty” programs, each with their own cards, their own barcodes for you, their own reward systems, their own special ways of inconveniencing you for their own exclusive benefit.

EmanciPay will be simple and straightforward. It will make it easy for you to pay what you want (which may be what the papers what you to pay … or more … or less), and to do it on your terms and not just theirs. This doesn’t mean that the papers can’t have terms of their own. Maybe they have a suggested price, or a minimum they’re willing to accept. Whatever they come up with, however, will be informed by interaction out in the open marketplace, rather than their own private ones, where they make all the rules.

Think of EmanciPay as a way to unburden sellers of the need to keep trying to control markets that are beyond their control anyway. Think of it as a way that “free market”  can mean more than “your choice of captor.” Think of it as a way that “customer relationships” can be worthy of the label because both sides are carrying their ends of the relationship burden — rather than the sellers’ side carrying the whole thing (as CRM systems do today).

EmanciPay is an open source project. When it rolls out, it will be free and open to anybody.

Want to help? Let me know. (firstname at lastname dot com) I’m serious.

The only problem is that development work on EmanciPay is just getting started. (I haven’t wanted to publicize it, because I wanted it to be ready to go — or at least to vet — first.)  But that’s also an opportunity.

What matters for the papers is that there’s at least one answer to their challenge out there. And it’s free for the making.

Cross-posted here.

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I don’t go to TV for Journalism any more, even though I’m sure there’s plenty left: needles scattered thorugh a haystack of channels and program schedules that have become so hard to navigate on satellite and cable systems that it’s just not worth the bother. So, while I wait calmly for TV to die (and it will, except for sports), I go to other sources, most of which are on the Web, but some of which are still in print.

The New York Times, for example. This last week we took a bus down to New York, where we visited museums, went kayaking in the Hudson and did fun family stuff. Each morning we were greeted by the Times, which still astonishes me with the quality and abundance of its Good Stuff. We saved a bunch of it to haul back and read on the bus along the way. I still have the stack here. They are, let’s see…

The Times’ treatments of serious subjects — say, for example, President Obama’s nomination of Sonia Sotomayor for the Supreme Court — are both essential and unequaled in their thoroughness. For any subject I care about, I’d rather mine the depths of the Times’ coverage (that last link leads to dozens of  pieces) than take on faith the opinionating — or even the in-depth coverage — of all but a handful of other papers; especially those with sharp axes to grind. (Even though I often enjoy those. The Wall Street Journal‘s especially. Here’s WSJ take this morning on Sotomayor.)

The Web and the World are well-met by an easily-navigated website and a fine newspaper. I can think of many ways the Times could do a better job; but right now few if any others (the Washington Post, primarily) are in the same league.

Which is why I’m annoyed by the likes of Bloggingheads, and the Times’ video section in general.

For example there’s this: “Hanna Rosin, left, of Double X and Ann Althouse of the University of Wisconsin Law School debate the sincerity of President Obama’s anti-torture pledge.” I like both these talking writers, but not in a she-said/she-said setup that sinks down into the lame argument culture that Deborah Tannen argued against (unsucessfully) long ago.

There’s some great stuff in there. This piece about Venezuela’s Motorizados, for example. And I suppose this David Pogue take-down of the Verizon Hub is fine; but I’d rather scan Pogue’s review (even though it does drag my eyes across two pages, so I get “exposed” to all those ads I turn to white space with AdBlockerPlus).

But why imitate bad TV?

Television, almost from the beginning, suffered from the need to turn programming into advertising bait: packing material to fill time time slots between spot breaks. What the New York Times is doing with Bloggingheads is imitating one of the most annoying conventions of a dying institution. The Times can do better than that. So can the blogging heads that don’t talk nearly as well as they blog. (At least not in this format.)

In Dave Winer and Jay Rosen‘s latest Rebooting the News, Jay points out that debugging, which works so well for software and hardware, has not been part of the culture of BigTime Journalism. (The proximal example involving the Times and Maureen Dowd is summarized well by Scott Rosenberg.)

A larger issue for me is a structural one visited by David Carr in his review of Newsweek’s wholesale changes. Sez Carr,

The makeover represents a rethinking of what it means to be a newsweekly, but no redesign can gild the cold fact that it remains a news magazine that comes out weekly at a time when current events are produced and digested on a cycle that is measured with an egg timer, not a calendar…

More notably, the new Newsweek will no longer attempt to re-report and annotate the week’s events — an expensive, unsustainable approach to making a weekly news magazine. The magazine will not scramble the jets and deploy huge resources to cover a breaking story unless, as Mr. Meacham put it, the magazine is “truly adding to the conversation.” Instead, the reimagined magazine will include reported narratives that rely on intellectual scoops rather than informational ones and pair them with essayistic argument.

The wonky, government-centric DNA of the magazine is dominant in the new execution, which may have been the idea. The first redesigned issue includes an interview of President Obama by Mr. Meacham; a feature on the retired life of the last president; a look back at the last treasury chief; a profile of the speaker of the House; and a column by George F. Will, who will always be George F. Will no matter what typeface you render him in.

So, what’s “the conversation” Meacham is talking about? Whatever it is, it shouldn’t exclude the helpful voices that come from outside Newsweek’s customary sphere. Much of Dave and Jay’s conversation in their Rebooting podcast is about the subject of listening. They come at it from the angle of empathy, but that’s what real listening requires. If you’re really listening, you’re not ignoring, and you’re not preparing a dismissal or an excuse to pivot off the other party’s points to more of your own. To listen is to accept the speaker as a source.

Journalism without sources is not worthy of the name. Journals today have more sources than ever. And the abundance of sources requires better jouralism than ever. Much of this journalism will have to be original rather than derivative. He-said/She-said fighting-heads is derivative. Worse, it suggests a structure that is inherently narrow and even misleading. It assumes the issues can be reduced to pairs of competing views, each from a single source.

We are still only at the beginning of journalism’s great Reboot. It’s hard for big old papers like the Times to be the boot and not the butt that the boot kicks. There is so much to protect, and that stuff is so much easier to see than the sum of stuff that’s still left to pioneer.

Yet the frontier is much, much bigger.

This weekend I heard second-hand that the Times is on its way to rebooting the late Times Select, by another name. In other words, it’s thinking about putting its content behind a paywall again. And, in so doing, leading the way for the rest of its industry to do the same.

I hope this isn’t true, though I suspect it is, for the simple reason that it’s easier to protect the known than to pioneer the unknown.

Toward the end of Dave & Jay’s podcast (at 32:45), Jay reports that he dropped off  Howard Kurtz’s Relaiable Sources, as had Dave. Neither found it to their liking. Which makes sense to me, because Kurtz’s show is television. And television is a highly mannered game. Those manners are fast becoming anachronisms. Jay’s critique of elitist journalism — what he calls the “Church of the Savvy” — is as much about manners as it is about other skills required for mastering The Game.

That game is, as Jay puts it, insideous, because it’s manipulative by nature. Manipulation and reporting are not the same. You might find manipulation in conversation, but it’s not a healthy thing, even if getting manipulated works for you.

Jay says that the power of The Church of the Savvy is in decline. He gives good reasons, to which I’ll add one more: it’s adapted to television, and television as we know it is a near-absolute anachronism.

Last night I had a long talk with an old friend who is a very wise and quiet investor. A measure of his wisdom is that he’s navigated his way through the crash, and is being very smart about what’s coming along as well. While our conversation ranged widely, it centered on television. His take is that TV is a Dead Thing Walking. From the investment standpoint, you short the satellite guys first, and then the cable companies. There are many good business reasons, starting with the abandonment of the medium by advertisers (for all but, say, sports). But the primary problem is that the audience is walking away. They’re going to Hulu and YouTube and other workarounds of the Olde System. There will be many more of these than the few we already have.

It would be wise for survivors among other Olde Systems not to ape what’s failing about television. Among those failings are forms of journalism that never were. Also the convention of locking up content behind paywalls and indulging in other coercive subscription practices. Nothing wrong with subscriptions, of course. You just don’t want them to be self-defeating. Times Select was exactly that. So are all cable and satellite TV deals. (A la Carte hasn’t been tested, but will be, as a desperate measure, probably much too late in what’s left of the game.)

The bottom line isn’t that the Net is changing everything, even though that’s true. It’s the need to comply with the nature of the Net itself. That nature is both cheap and immediate. The cost of connecting is veering toward zero. So is the distance it puts each of us from the rest of us, and the digital resources we require. There will be costs involved. There will be businesses in providing resources. But they won’t be the old scarcity games. They will be abundance games. That is, games played on a field defined by abundance and to a large degree comprised of it as well.

What’s scarce are talent, originality, and the arts to which both are put. We need to find new and Net-native ways of determining value and paying for it. That’s what the VRM community is doing with EmancPay. If anybody from the Times (or any journal tempted to lock up their content rather than to reboot the market in more creative ways) is reading this, talk to me.

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jesusita_google_modis8

(Scroll to the bottom for my latest. Not the latest, just mine.)

The shot above looks west from the eastern flank of the Jesusita fire, above Montecito.  The overlays are MODIS (the dots and squares) and GEOMAC (the red line). I think the GEOMAC data is older, but I’m not sure. Both were downloaded at about 4:42am, Pacific time. The newest detections are red and the oldest are yellow. They are from instruments on satellites and may or may not indicate major fire activity. One during the Tea Fire suggested that the fire had spread far down into the Riviera district and toward town. When I checked the spot, it turned out to have been a fire in part of a small isolated oak tree. No fire had spread to or from there.

Still, the data do show changes in the fire’s approximate perimeter over time. Step through this photoset and you can see how the fire has gone over the past few days.

Sean Trek has a way of seeing MODIS with radiative power.

It looks to me now like the next challenge, after saving lives and homes, is keeping the fire from burning for many more days or weeks across the back country. The trick here is to let the fire take nature’s course while also keeping it away from civilization. It is a significant fact that California’s state tree (the Coast Redwood) and state flower (the California Poppy) are both adapted to fire. One might also make the case that the latter is adapted to earthquakes.

I don’t doubt that if any of the three most recent fires — Gap, Tea and Jesusita — had hit fifty years ago, much of Santa Barbara would have been cremated by this morning. Since we are among more than 30,000 current evacuees, that might  have included our house too. Firefighting and team coordination have vastly improved just since the 1990 Painted Cave Fire, when more than 600 homes were lost. Experience from that fire led to many of the improvements that saved homes this past week. (For a history of Santa Barbara’s wildfires, go to Santa Barbara Outdoors, and read the remarkable series that starts here. It covers the eight fires between 1955 and 1990.)

Life everywhere is a losing game with death. We just hope that the substantive things we do and build will outlive us. In much of California, the chance that our homes will outlive us is smaller than most other places. Some homes lost in the Tea Fire had replaced homes on the same property that had burned in 1964 Coyote Fire and again in the 1977 Sycamore Fire. Among disasters that might befall homes in California, only earthquakes are more certain to occur, and in more places. Hence the higher insurance costs.

But still the graces of living here are exceptionally high. Mild, sunny weather. Clean air. Beautiful mountains and beaches. Wonderful people. Excellent university. So we do.

And every day we should thank the heroic work required of the firefighters who keep the worst of nature at bay. Posted 5:38am, Pacfic.

Meanwhile, I’m glad to see the subtitle in Gretchen Miller’s report in the Independent, Fires Burn In Canyon Near Painted Cave: Favorable Weather Conditions Keep Fire Under Control. From around 10pm last night. 6:20am

The LA Times has a story on the fire, dated 10:28pm last night.

Last night on KCLU before going to sleep I heard that the Gane House at the Santa Barbara Botanical Garden was destroyed. This confirms it. 6:28am

A news conference is scheduled for 8am. Just heard that on KNX, which has done an excellent job covering the fire.

Okay, the press conference just ended. KCLU, KNX and KTYD (and, presumably, some or all of its four sister stations) all carried it. KCLU bailed before it was over. So did KNX, though they stuck it out a bit longer. Only KTYD stayed until the end. (Bravo for them.)

The news that matters is that the fire is “contained” along the northern border of Santa Barbara. Thus spake SB Fire Chief Andrew DeMizio (who always starts by spelling his name). He was glad to see “that black line” on the new Incident map. Contained does not mean put out. He had another word for that, but I forget what it was.

The language is interesting. A fire is an “indicent”. Police, fire, Red Cross and other personnel are “assets”. Lifting an evacuation order is “repopulation”. My kid just said, “I thought ‘repopulation’ was what you got after the first population has died”.

Inexcusable, if true: No questions about locations still apparently threatened. (Could be that somebody asked and I didn’t hear it.) Specifically, the only two communities up in the Santa Ynez Mountains, overlooking the city: Painted Cave and Flores Flat. I gathered from the Indy story mentioned above that Painted Cave was okay. But the only way I knew that Flores Flat survived was from a little human interest feature that KNX has been running over and over again: comments by a woman who gave advice about what to take and what to leave behind. She said she had resigned herself to losing her home in Flores Flat, but was surprised to find it had survived. Frankly, I’m amazed that Flores Flat is okay. I’ll bet the firefighters gave special attention to that one. Maybe one of the places where the DC-10 laid down some of its 12000+ gallons of fire retardant was between Flores Flat and the fire.

Flores Flat is far up Gibraltar Road, between Gibraltar Peak (where many of Santa Barbara’s FM stations radiate from, including KCLU and KTYD) and the site farther up the mountain face where hang gliders and paragliders launch toward the city when the winds are right.  From the looks of the map and overlays above, the fire movement was eastward away from Gibraltar, and up and over the crest of the ridge near Montecito Peak to the east and LaCumbre Peak to the west.

The Tea Fire surely created a fire break as well. It burned much of Gibraltar road, and up the face of Gibraltar Peak, where it roasted the antennas of KCLU and many of the other stations there. KTYD and its AM sister KTMS are located a few hundred feet above and behind there, so they survived.  To the west of there are some of the main power lines that supply the city. As I recall those lines are draped quite high, and I suppose survived the fire as it approached Gibraltar road this time. Other high power lines coming into the Goleta side of town were hurt in the Gap Fire last summer, knocking out power for much of the city at the time.

The weather is much better now. Cooler, and moist, with marine layer fog moving in off the Pacific Ocean to the south. Vari0us officials cautioned that this could change, and in fact it probably will. Typical late Spring and Summer weather is early morning fog, burning off as the day goes on. Whether hot “sundowner” winds return is still an open question, but various weather sources suggest that won’t happen. On the other hand, if the fire gets into Paradise Valley on the north side of the ridge, the story might be different. The climate there tends to be much hotter and dryer than on the Santa Barbara side of the mountains. 8:50am

We have friends in Worchester who were going to Santa Barbara to see Katy Perry’s last show, in her home town. That last link is from Noozhawk, which I’ve neglected to follow more closely. The reason is that Santa Barbara is being repopulated with a raft of new and improved media sources growing like a ring of redwood sprouts where a mighty tree has fallen. That tree is the Santa Barbara News-Press, a once fine newspaper that was (and remains) in a much better position to survive than papers in other cities that are owned by stressed public companies or private individuals with shallower pockets. The story of the News-Press’s meltdown is not yet the stuff of legend, only because it’s still going on. Kind of like a fallen tree with a few intact roots, staying alive, but barely. For more on that, just look up Wendy McCaw on Google. Or read Craig Smith. It’s his main beat. A sample:

A major fire in town didn’t stop the Santa Barbara News-Press from doing business as usual. In this case, “business as usual,” meant laying people off.

This time, the unlucky employee was Jued Martinez. He was a digital image technician for the paper, the “go-to-guy for Photoshop issues,” as he put it, working in the camera (pre-press) department for many 15 years.

He announced his own layoff via Twitter around 1:40 Thursday afternoon by saying, “Wow! I’m available for Design work now. Just got laid off from the SBNP. Feel a little better now, not worrying about it.”

To witness how retro and self-destructive the News-Press is, go to their Jesusita Fire Coverage page. Click on a story. Say, this one. You get one sentence. Then you’re told to long in. Subscribers only. Hell, even when we were subscribers, we couldn’t get in there. I’m sure it all disappears or scrolls behind a paywall after a few days in any case. Gone like snow on the water.

Except as a source of fodder about itself, the News-Press plays a self-minimized role in the local news ecology. For getting news on the fire, that includes:

  1. Twitter search for Jesustiafire or Jesusita (@latimesfires uses this search)
  2. Google News search for Jesusita (most recent)
  3. The Independent
  4. Edhat
  5. Noozhawk
  6. City2
  7. KNX
  8. KTYD
  9. KCLU
  10. KCSB

With the radio stations, I mean their streams, not their sites.

I’ll add others later (including stream addresses). Gotta go. Here’s a photo pool in the meantime. 9:33am

And here’s one last photo, courtesy of the only commenter so far on this post:

jesusita_google_modis9

Thanks, nathan. 10:19am

They’re “repopulating” at last. The worst is over. 10:48am

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With all due respect to the good jobs that most of the legacy media are doing, their coverage could be much, much better if they paid respect to those listening and watching online, which includes their smart phones. What they need are plain hard facts, rather than the vague, boiled-down or sensationalized stuff that was News As Usual for the duration. Here are a few clues that should help:

  1. Make your audio easy to get. If you stream audio, do it in .mp3 and link to the actual IP address or URL of your stream. Don’t force users to open a “player” in a window. Many of us are listening online with other programs or on phones with sofware tuners. I’m listening to KNX right now using WunderRadio on the iPhone. I listen to KCLU on there too. (They’re not yet on the Public Radio Tuner, alas) Also feel free to use lower bandwidths. 24Kbps or 32Kbps deliver good-enough audio and make it to listeners who aren’t on wi-fi or 3G cell signals. The online equivalent of a 50,000-watt “flamethrower” (yes, they called them that) is a low-bandwidth .mp3 stream.
  2. Remember how many people are listening on hand-helds. Over 1.6 million copies of the Public Radio Tuner alone have been downloaded so far. Cell phones are the new radios. (They’ll be the new TVs soon. Count on it.) And they are much easier for listeners to “tune” than websites that hide means for listening. Which brings me to…
  3. Uncomplicate your damn websites. Without exception, legacy media have websites that are far too complicated and jam-packed with visual noise, including promotions of junk that is highly uninteresting to visitors looking for hard facts about their homes and neighborhoods. Look at Craigslist. Its “design” fails to qualify for the noun. Yet it succeeds because it’s it’s in simple HTML that loads instantly. It also confines itself to facts, and is easy to figure out. In other words, it is 100% helpful. Not 90% promotional.
  4. If you read emails on the air, or take phone calls, put your email addresses and phone numbers in places where they can be found on your websites, and say them on the air. KTYD last night kept reading emails from people, but I couldn’t find an email address.
  5. Remember you’re not alone. Your tweet stream is not the only one, or even the main one. Neither is your audio or video stream. The people who matter most — the ones listening, reading and viewing with the most interest — aren’t just paying attention to you. They’re jumping around looking for best sources. They’ll be watching Twitter search expecially closely. They don’t need you to boil down the story, or just to show one thing and say how awful it is. Let them do the boiling, and do your best to get them the ingredients they need.
  6. If you’re running Incident Command or otherwise in charge of Official Communications, set up your own live stream for your press conferences. That’s because police and fire chiefs, plus communications directors, tend to drone on in Officialese and that causes radio stations to drop the feed, summarize and move on. In the most recent of these (the one Saturday morning, May 9), KCLU and KNX both bailed, summarized and went to their usual programming. Only KTYD stayed for the whole thing (and kudos to them). In fact, I’d suggest setting up your own blog and Twitter accounts.
  7. For TV stations with helicopters on the scene, several key points:
  • Carry a map or a GPS and use it. KSBY’s reporter and pilot (and/or cameraman) seemed to have no idea where they were. (Wouldn’t they have a GPS that could tell them?) The streets are not hard to identify. Tell us what the hell streets they are. “This is Lauro Canyon Reservoir. The fire we’re seeing is north of it on Holly.” Not just “Look at this house that’s burning out of control in the foothills.”
  • Don’t just report on the flames. Tell us more about what else is happening. Where are they dropping water and retardant? Where are the power lines down? What escape routes are being used?
  • If you’re running a live feed, remember that everything you’re saying is going out there. I don’t know if we were hearing the pilot or the cameraman, or both. But most of what they talked about was getting interesting shots, not reporting good information for viewers for whom these guys were the only source of information about what’s actually happening on the ground where they live, or where their friends and neighbors live. Several times the guy talked about one large house that appeared to be getting an unusually high level of protection, saying “That must be the mayor’s house.” Well, we know where the mayor lives, and it’s not a fancy house in the hills. The firefighters were defending that house for a good reason: because it was defensible. When they are forced to make choices, they’ll always go for the high percentage shot.

I really hope, if KSBY folks read this, that they don’t react by shutting off the live feed from their helicopter. Even though the talk was about going to the Elephant Bar and other irrelevancies, it was far more real and interesting than anything the reporter said. I’m guessing that the pilot was not an employee of the station. Even if that’s the case, it doesn’t matter. What matters is getting hard about real stuff out there. Not just a few sound and sight bites for news breaks.

On a big plus side, KSBY is set up already (at 7:13am) to carry the official news conference at 9am here. I remember listening to one of the key news conferences after the Tea Fire on KSBY while driving up to San Francisco from Santa Barbara, last November. KSBY is on Channel 6. The audio for Channel 6 is on 87.7 FM. After June 12, no TV stations will remain on lowband VHF, which include Channels 2 to 6. They will all be broadcasting digitally on other (mostly UHF) channels. Even if they’re still branded with their old channel numbers. All the more reason to recognize that we’re all just tributaries of vast digital rivers pouring the Live Web into the Static Web sea.

Nothing on Inciweb yet on the Jesusita wildland fire above Santa Barbara’s San Roque district, on the slope of the Santa Ynez mountains, very close to town. Meanwhile Twitter is all over it. Or, citizen reporters are all over Twitter. Either way, it’s the Live Web at work.

By the latest report, about 160 acres have burned. In this dry back country, however, fires can spread far and fast. So, we’re concerned.

Here’s a map of the area, with evacuation areas and other details.

Some photos from the LA Times.

The Independent, always strong in fire coverage, has a section devoted to the Jesusita fire.

Here’s Edhat’s running news.

Tweets to follow:@KTMS, @City2, @LATimesFires, @LATimesfires, @SBRedCross, @KTYDFM, @KSBY @edhat, @socalincidents, @NBCLosAngeles, @borisalves, @PlanetSantaBarb, @sbinde

A wall-o-TV-feeds.

Tags: #jesusita #jesusitafire #sbfire #sbfires

Thanks to Keith McArthur for clueing me in on Cluetrainplus10, in which folks comment on each of Cluetrain’s 95 theses, on roughly the 10th anniversary of the day Cluetrain went up on the Web. (It was around this time in 1999.)

The only thesis I clearly remember writing was the first, “Markets are conversations.” That one was unpacked in a book chapter, and Chris Locke has taken that assignment for this exercise. Most of the other theses are also taken, so I chose one of the later ones, copied and pasted here:

71. Your tired notions of “the market” make our eyes glaze over. We don’t recognize ourselves in your projections—perhaps because we know we’re already elsewhere. Doc Searls @dsearls

Ten years later, that disconect is still there. Back when we wrote Cluetrain, we dwelled on the distance between what David Weinberger called “Fort Business” and the human beings both inside and outside the company. Today there is much more conversation happening across those lines (in both literal and metaphorical senses of the word), and everybody seems to be getting “social” out the wazoo. But the same old Fort/Human split is there. Worse, it’s growing, as businesses get more silo’d than ever — even (and especially) on the Net.

For evidence, look no farther than two of the most annoying developments in the history of business: 1) loyalty cards; and 2) the outsourcing of customer service to customers themselves.

Never mind the inefficiencies and outright stupidities involved in loyalty programs (for example, giving you a coupon discounting the next purchase of the thing you just bought — now for too much). Just look at the conceits involved. Every one of these programs acts as if “belonging” to a vendor is a desirable state — that customers are actually okay with being “acquired”, “locked-in” and “owned” like slaves.

Meanwhile, “customer service” has been automated to a degree that is beyond moronic. If you ever reach a Tier One agent, you’ll engage in a conversation with a script in human form:

“Hello, my name is Scott. How are you today?”

“I’m fine. How are you?”

“Thank you for asking. I’m fine. How can I help you today?”

“My X is F’d.”

“I’m sorry you’re having that problem.”

Right. They always ask how you are, always thank you for asking how they are, and are always sorry you have a problem.

They even do that chant in chat sessions. Last week I had a four chat sessions in a row with four agents of Charter Communications, the cable company that provides internet service at my brother-in-law’s house. This took place on a laptop in the crawl space under his house. All the chats were 99% unhelpful and in some ways were comically absurd. The real message that ran through the whole exchange was, You figure it out.

Last week in the New York Times, Steve Lohr wrote Customer Service? Ask a Volunteer. It tells the story of how customers, working as voluntary symbiotes in large vendor ecosystems, take up much of the support burden. If any of the good work of the volunteers finds its way into product improvement, it will provide good examples of what Eric von Hippel calls Democratizing Innovation. But most companies remain Fort Clueless on the matter. Sez one commenter on a Slashdot thread,

There’s a Linksys cable modem I know of that has a recent firmware, and by recent I mean last year or so. Linksys wont release the firmware as they expect only the cable companies to do so. The cable companies only release it to people who bought their cable modems from them directly. So there are thousands of people putting up with bugs because they bought their modem retail and have no legitimate access to the updated firmware.

What if I pulled this firmware from a cable company owned modem and wrote these people a simple installer? Would the company sing my praises then?

The real issue here is that people frequent web boards for support because the paid phone support they get is beyond worthless. Level 1 people just read scripts and level 2 or 3 people cant release firmwares because of moronic policies. No wonder people are helping themselves. These companies should be ashamed of providing service on such a low level, not happy that someone has taken up the slack for them.

Both these annoyances — loyalty cards and customer support outsourced to customers — are exacerbated by the Net. Loyalty cards are modeled to some degree on one of the worst flaws of the Web: that you have to sign in to something before you make a purchase. This is a bug, not a feature. And the Web makes it almost too easy for companies to direct customers away from the front door. They can say  “Just go to our Website. Everything you need is there.” Could be, but where? Even in 2009, finding good information on most company websites is a discouraging prospect. And the last thing you’ll find is a phone number that gets you to a human being, even if you’re prepared to pay for the help.

So the “elsewhere” we talked about in Cluetrain’s 71st thesis is out-of-luck-ville. Because we’re still stuck in a threshold state: between a world where sellers make all the rules, and a world where customers are self-equipped to overcome or obsolete those rules — by providing new ones that work the same for many vendors, and provide benefits for both sides.

This whole issue is front-burner for me right now. One reason is that I’m finally getting down (after three years) to unpacking The Intention Economy into a whole book, subtitled “What happens when customers get real power” (or something close to that). The other is that this past week has been one in which my wife and I spent perhaps half of our waking lives on the phone or the Web, navigating labyrinthine call center mazes, yelling at useless websites, and talking with tech support personnel who were 99% useless.

A Tier 2 Verizon person actually gave my wife detailed instructions on how to circumvent certain call center problems in the future, including an unpublished number that is sure to change — and stressing the importance of knowing how to work the company’s insane “system”. And that’s just one system. Every vendor of anything that requires service has its own system. Or many of them.

These problems cannot be solved by the companies themselves. Companies make silos. It’s as simple as that. Left to their own devices, that’s what they do. Over and over and over again.

The Internet Protocol solved the multiple network problem. We’re all on one Net now. Email protocols solved the multiple email system problem. We don’t have to ask which company silo somebody belongs to before we send email to them. But we still have multiple IM systems. The IETF approved Jabber’s XMPP protocol years ago, but Jabber has been only partially adopted. If you want to IM with somebody, you need to know if they’re on Skype or AIM or Yahoo or MSN. Far as I know, only Google uses XMPP as its IM protocol.

Meanwhile text more every day than they IM. This is because texting’s SMS protocol is universally used, both by all phone systems and by Twitter.

The fact that Apple, Microsoft, Skype and Yahoo all retain proprietary IM systems says that they still prefer to silo network uses and users, even after all these decades. They are, in the immortal words of Walt Whitman, “demented with the mania of owning things.”

Sobriety can only come from the customer side. As first parties in their own relationships and transactions, they are in the best position to sort out the growing silo-ization problems of second and third parties (vendors and their assistants).

Once customers become equipped with ways of managing their interactions with multiple vendors, we’ll see business growing around buyers rather than sellers. These are what we’re starting to call fourth party services: ones that Joe Andrieu calls user driven services. Here are his series of posts so far on the topic:

  1. The Great Reconfiguration
  2. Introducing User Driven Services
  3. User Driven Services: Impulse from the User
  4. User Driven Services: 2. Control

(He has eight more on the way. Stay tuned.)

Once these are in place, marketers will face a reciprocal force rather than a subordinated one. Three reasons: 1) because customer choices will far exceed the silo’d few provided by vendors acting like slave-owners; 2) customers will have help from a new and growing business category and 3) because customers are where the money comes from. Customers also know far more about how they want to spend their money than marketers do.

What follows will be a collapse of the guesswork economy that has comprised most of marketing and advertising for the duration. This is an economy that we were trying to blow up with Cluetrain ten years ago. It’s what I hope the next Cluetrain edition will help do, once it comes out this summer.

Meanwhile, work continues.

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Don Marti in Do Not Feed the Troll: “The latest trend in the IT Media is trolling as business model. In the old days, trolling was a hobby. How many users of newsgroup or other forum could you draw into a pointless argument? But when a participant in an argument is either (1) visiting a comment form and seeing an ad, or (2) linking in to a blog post and giving you some Google Juice, then trolling becomes a business.”

That post is close to two years old. Meanwhile, shameless plays for traffic and obsessions with “popularity” of a mostly numeric form are more common than ever, given that more means serve the same ends, faster than ever.

Is anything other than vanity improved by that? I mean, besides checking accounts marginally enlarged by Adsense residues that remain where Google Juice has flowed? I mean, anything that matters: that adds substance to the world in some way.

Could it be that Twitter has become the gin cart of our time – not in all cases, but in enough to constitute a kind of methadone for TV addicts? Just a thought.

My point, however, isn’t about TV or Twitter, or SEO, or obsessive posting for its own sake. It’s about being constructive. Because I think life is a constant series of choices. Either we put our shoulder to a wheel, or we just take a ride. Either we build something, or we just occupy a space.

There are more ways than ever to be constructive in the world. Also more ways to loaf. The trick is to know when the latter is not the former.

[Later…] An example. I just learned that Chrysler has sold what’s left of its ass to Fiat. Wikipedia doesn’t mention that yet in its entry on Chrysler. I could go into Wikipedia and (perhaps) be the first to update it with this new info. Or I could make an intstructive post on my own blog, about how there are other Wikipedians, far more qualified (and obsessive) than I, ready to make those edits, and to do a much better job of it. Or, I could do neither. So, I posted. Was it worthwhile? Or should I have gone back to writing the book, or doing other Things That Matter? Not sure, actually.

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