Journalism

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Kathy Moran has a great line — “Blogging about productivity began to feel like drinking about alcoholism” — that somehow comes to mind as I point to The Free Beer Economy, which I just put up at Linux Journal, in advance of SXSW, where I’ll moderate a panel titled Rebuilding the World with Free Everything. The panel will happen next Tuesday, right after the keynote conversation between Guy Kawasaki and Chris Anderson, whose book Free: The Future of a Radical Price is due out this summer, and who will join our panel as well.

The gist:

So we have an ecosystem of abundant code and scarce imagination about how to make money on top of it. If that imagination were not scarce, we wouldn’t need Nicholas Carr to explain utilities in clouds with The Big Switch, or Jeff Jarvis to explain how big companies get clues, in What Would Google Do?

More to the point for us blogging folk, I’ll add Dave’s How I made over $2 million with this blog.

His point: He made money because of it. As I have with mine. Neither one of us, more than coincidentally, has advertising on our blogs. Neither one of us burdens our blogs with a “business model”. Nor do we feel a need to hire some outfit to do SEO for us. Good blogs are self-optimizing. That can go for their leverage on income as well, even without cost to one’s integrity.

As with so much on the Net, it’s still early. Much future is left to unfurl. The millipede has many more shoes to drop. So there is much fun left to be had, and much money to be made, even in a crap economy.

But hey, I’m an optimist. What else can I say?

Look forward to seeing many of ya’ll in Austin. I fly down tomorrow, back on Wednesday.

[Later…] I tweeted a pointer to the post earlier, and did something I’ve never done before, which was ask people to digg the piece. It’s kind of an experiment. Curious to see how it goes.

I’ve only had one post dugg to a high level before. It was fun for the few hours it lasted, but I’m not sure it did anything substantive (other than drive traffic to Linux Journal, which was more than agreeable). What I mean is, I’m not sure it drove a conversation about its subject. Hence, the next experiment. Applied heuristics, you might say.

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Love this line, from Dave: I have no idea how these guys got the idea that they could save the news industry by becoming the tech industry.

Dave’s the only guy I know who reliably schools both the journalism and the tech industries, often at the same time. Well done.

I’m sitting at #ima09, at one of the last panels: “Future of Public Media News: A Vision and A Plan.” Leonard Witt is speaking right now, and has a killer proposal: turn PBS into a “news powerhouse.” His case is brief and right-on.

Newspapers aren’t the only news organizations that are faltering, he says. Local TV news is crapping out too. As with newspapers, advertising is drying up: going away or moving elsewhere. Nobody talks about it much, but your evening news has been brought to you for many years by car dealers, spending co-op money from Chevy, Toyota and the rest of them. Bottom line: the advertising model is failing too.

Meanwhile, public broadcasting is sitting on — or next to — lots of news gathering and sharing organizations, including local and regional public radio stations, and allied listeners and viewers out the wazoo. Lots of those folks are blogging and tweeting. There is a natural sybiosis between these affiliated individuals (whether or not we call them “members”) and stations. Leonard is talking about how even small staffs — one reporter per TV station, for example — can add up. And (this is critical) without the high overhead of newspapers and other commercial media.

Another thing. PBS — and public television in general — desperately needs to move beyond its good but dull and old-hat stuff. The Discovery Channels (there are six), the National Geographic Channel, the History Channel and lots of other cable channels are eating away at PBS’s viewing shares. PBS, once one of the four major TV networks, now just holds down a few notches on a “dial” that isn’t anymore, and has hundreds of other channels. And this doesn’t even count the Net, which will continue to widen in bandwidth. At some point anybody will be able to stream anything to anybody in reasonably high definintion. When that happens, all that will remain of TV “networks”, “stations” and “channels” will be their antique names. These will matter as “brands”, but their content will matter far more. People will watch what they find interesting, relevant, familiar and reliable. And, in the case of news, sometimes necessary.

So here’s an interesting and opportune coincidence: as commercial TV news continues to tank, PBS and its affiliates can leverage their standing strength in news — one substantiated by their colleagues over on the public radio dial.

PBS’ news work can expand beyond the News Hour, Frontline and Bill Moyers. PBS stations can also go into the news business and appeal to the same people who currently spend a buck or more per day on newspapers — and can spend on other news sources.

We’ve seen what’s happened already with public radio. Stations like WNYC, KPCC, WBUR, KQED and WUNC all jacked up their ratings and income by moving from eclectic to “information” programming, built around morning and evening news programs from NPR. Public radio had advantages — a “dial” of finite width, for example (with one wide end  — 88-92Mhz) carved out just for noncommercial use, plus the homogenization and downscaling of commercial competition. So, while PBS was having its lunch eaten by commercial competition, NPR was eating the lunches of its commercial competitors. (The stations listed above are at or near the top in their local markets’ ratings.)

Can PBS and its affiliates get news teeth? I think they have to. Fortunately, commercial TV news has a very soft underbelly.

Now Susanna Capelbuto from Georgia Public Broadcasting is talking about GPB Radio’s Georgia Gazette. The show does video too (on the Net). How big a stretch is it for the network, or its stations, to do that on TV too — especially since ditital TV stations can now transmit up to four program streams (each called a “station”) at the same time. Yes, the costs of production can be high, but so are the benefits.

I’m sure there will be plenty of resistance, but it’s a damn fine idea. Leonard, during the Q&A, addressing the public TV broadcasters: “You have the gravitas, you have the reputation, you have the name. You have everything you need except the will to do it.” Perhaps not quite verbatim, but close enough. That was right after telling them that the idea is too good, and too opportune, to pass up. If public television does pass it up, commercial broadcasters will get the clues. CNN is already on the case.

[later…] Nice follow-up no the whole event, including endorsement of the above, from Robert Paterson.

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Quote du jour

To my amazement, the hashtag had been established by the governor’s staff — who were tweeting major points of Granholm’s speech as she made them.Dave Poulson in Poynter E-Media Tidbits. Via @JoeTrippi

Modern Marketing:

  A few years ago I saw Doc Searls make a presentation in which he noted, ‘In networked environments, the demand side supplies itself’. It’s a statement that sums up nicely what is happening in today’s TV industry – all beyond the legislators’ gaze.

I heard recently that a station in a big market was taking over one in a smaller market just for the purpose of taking the smaller one down. Why? My guess is, once over-the-air goes digital, transmitters are just pro formalities. Nobody will be watching “TV” anyway. “Stations” will just be branded sources still wedged inside the old cable TV “must-carry” regulatorium. So if an ABC station goes off the air in City B, and there’s still an NBC station in City A nearby, cable must carry the NBC station from City A. Something like that. In any case, the motives are also economic. Running transmitters pushing a million watts of signal (the maximum allowed on UHF) toward the horizon isn’t cheap.

Pretty soon the “TV” you buy will be an Internet file and stream tuner and recorder, with “must-carry” set-top-box features, so it can still get cable, satellite and over-the-air TV “channels.” In the world that makes, old-fashioned TV will look as antique as the telegraph.

Just noticed Blogrunner, which looks like a mash of Technorati and Google News. The brief About:

  Blogrunner is a news aggregator from The New York Times that monitors articles and blog posts and tracks news stories as they develop across the Web.

Below that is a link to its blog. Here’s the FAQ.

Smaller print

I love the Onion Mobile ad here. Great headline: “The Onion Just Got Smaller and More Difficult to Read.” Perfect.

Keith Hopper started a good thread with A Brief History of Hyperlocal News, written to focus attention on the category, separate from the hype around it. Good observations, questions, answers and more questions, both in the post and the comments. And lots of helpful links throughout.

John Updike was a writer of astonishing gifts, discipline and scope. The sum of his work — novels, essays, poetry, criticism — is enormous. Besides his sixty-one books (including 23 novels), for more han half a century he was a reliably frequent byline in The New Yorker. Sourcing the magazine, USA today says Updike contributed “862 pieces, including 154 poems, 170 short stories and 327 book reviews.” His latest book, The Widows of Eastwick, came out last October in hardcover and still graces tables by the front doors of bookstores. I’ve picked it up and read parts of it several times, declining to buy it because I’d rather read its prequel, The Witches of Eastwick, first. I’ll guess I’ve read at least half of his novels, but neither of those two.

I picked Widows up again last night while paying a visit to Kepler’s Bookstore with JP Rangaswami (a book lover of the first water) and Martin Geddes. As usual with books in stores, I opened to several sections at random, just to sample the writing. And, as always with Updike, I could hardly stop, no matter where I turned. His descriptive precision, the forward motion of his dialogue, the troubled yet charming depth of his characters — blew my mind, and made me grateful that he was with us so long. And yet I’m also pissed that he’s gone at just seventy-six years old, and in apparent full vitality before a lung cancer diagnosis in November.

He died in a hospice, not far from where we live in Massacusetts. Both these facts bothered me. A hospice is so anticlimactic, so plotless. (Did he write in those last two months? Did he record his thoughts in full knowledge that he was due to expire soon? He must have. I cannot believe otherwise. He wrote too well and long about death.) And I had always wanted to meet him.

How odd that lung cancer is what got him. The assumption, naturally, is that he was a lifelong smoker, like so many in his generation, especially writers. The picture in his Wikipedia entry, from 1955, when he was twenty-three years old, shows a skinny kid with a thoughtful expression, sitting on a bench, a burned-down cigarette between the fingers of his left hand. In Self Consciousness, a memoir published in 1989, he recalls with amazement that he had been a smoker as a young man, and how he barely remembered what that was like.

And yet he could describe anything, regardless of whether not he had experienced it first-hand. In The Coup and Brazil, he inhabited the minds of casually murderous protagonists utterly unlike himself — or most readers — with a veracity bright as daylight.

Most of Updike’s characters had strong libidos, or so it seems in retrospect. Of all his sexual passages, one line stands out: “Masturbation! Thou saving grace note upon the baffled chord of self.” From A Month of Sundays. (I got that quote here. I remembered it as “… thou grace note on the tortured chord of self.” Not sure which is right.)

The depth of his understanding probed constantly and sometimes creepily toward the absolute. Look at the opening of The Widows of Eastwick. The first paragraph ends with “Wicked methods make weak products. Satan counterfeits creation, yes, but with inferior goods.” And then continues, “Alexandra, the oldest in age, the broadest in body, and the nearest in character to normal, generous-spirited humanity, was the first to become a widow. Her instinct, as with so many a wife suddenly liberated into solitude, was to travel — as if the world at large, by way of flimsy boarding cards and tedious airport delays and the faint but undeniable risk of flight in a time of rising fuel costs, airline bankruptcy, suicidal terrorists, and accumulating metal fatigue, could be compelled to yield the fruitful aggravation of having a mate.”

Strunk and White advise us to put the emphatic words at the ends of sentences, and to make “every word tell.”

Goods. Mate.

Omit needless words, they also advise. “Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.”

Ah, but Shakespeare was no hack, and Rembrandt was no cartoonist. If the machine does complex work, you build a complex machine. Updike, trained originally as an artist, did that. His books, his stories, his paragraphs, were all machines of precision and force. And yet they were not machines. They were, and remain, living things.

I only have two literary heroes, both Johns. Updike is one. McPhee is another. Both are, or were, about the same age. And fixtures at The New Yorker. I hope to read the rest of both before I rest myself. I’ve read eighteen of McPhee’s twenty-nine books, including all the most recent ten.

As with Updike, I read McPhee partly for the joy of running great writing through my mind, and partly because I always feel improved and enlarged by it.

It’s a small thing, but I still hold a small hope of one day meeting McPhee. Meeting Updike will have to wait, hopefully for as long as possible.

Here’s a collection of brief posts about Updike by other writers, at The New Yorker. Great stuff.

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Quotes du jour

“If you just want to write and not re-write, blog.” That was uttered by Anne Thompson, deputy editor of Variety, moderating a panel of screenwriters at the . Another: “What’s the point of living but to love one another?” That’s from Andrew Stanton, who wrote Wall-E. Both quotes from a report by George, who was there. By dark coincidence, Anne has been laid off. Will she continue to blog at Variety? What will happen to her blog archives there? Just wondering.

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