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I was in the midst of late edits on The Intention Economy this afternoon, wondering if I should refer to Steve Jobs in the past tense. I didn’t want to, but I knew he’d be gone by the time the book comes out next April, if he wasn’t gone already. So I decided to make the changes, and stopped cold before the first one. I just couldn’t go there.

Then the bad news came a few minutes ago, through an AP notification on my iPhone. Tonight we all have to go there.

Thirteen years, one month and one day ago, I wrote an email to Dave Winer, in response to a DaveNet post on Steve’s decision to kill off Apple’s clones. (Dave had also posted notes from an interview with Steve himself.) Dave published the email. Here’s the part that matters:

So Steve Jobs just shot the cloners in the head, indirectly doing the same to the growing percentage of Mac users who prefered cloned Mac systems to Apple’s own. So his message to everybody was no different than it was at Day One: all I want from the rest of you is your money and your appreciation for my Art.

It was a nasty move, but bless his ass: Steve’s art has always been first class, and priced accordingly. There was nothing ordinary about it. The Mac “ecosystem” Steve talks about is one that rises from that Art, not from market demand or other more obvious forces. And that art has no more to do with developers, customers and users than Van Gogh’s has to do with Sotheby’s, Christie’s and art collectors.

See, Steve is an elitist and an innovator, and damn good at both. His greatest achievements are novel works of beauty and style. The Apple I and II were Works of Woz; but Lisa, Macintosh, NeXT and Pixar were all Works of Jobs. Regardless of their market impact (which in the cases of Lisa and NeXT were disappointing), all four were remarkable artistic achievements. They were also inventions intended to mother necessity — and reasonably so. That’s how all radical innovations work. (Less forward marketers, including Bill Gates, wait for necessity to mother invention, and the best of those invent and implement beautifully, even though that beauty is rarely appreciated.)

To Steve, clones are the drag of the ordinary on the innovative. All that crap about cloners not sharing the cost of R&D is just rationalization. Steve puts enormous value on the engines of innovation. Killing off the cloners just eliminates a drag on his own R&D, as well as a way to reposition Apple as something closer to what he would have made the company if he had been in charge through the intervening years.

The simple fact is that Apple always was Steve’s company, even when he wasn’t there. The force that allowed Apple to survive more than a decade of bad leadership, cluelessness and constant mistakes was the legacy of Steve’s original Art. That legacy was not just an OS that was 10 years ahead of the rest of the world, but a Cause that induced a righteousness of purpose centered around a will to innovate — to perpetuate the original artistic achievements. And in Steve’s absence Apple did some righeous innovation too. Eventually, though, the flywheels lost mass and the engine wore out.

In the end, by when too many of the innovative spirts first animated by Steve had moved on to WebTV and Microsoft, all that remained was that righteousness, and Apple looked and worked like what it was: a church wracked by petty politics and a pointless yet deeply felt spirituality.

Now Steve is back, and gradually renovating his old company. He’ll do it his way, and it will once again express his Art.

These things I can guarantee about whatever Apple makes from this point forward:

  1. It will be original.
  2. It will be innovative.
  3. It will be exclusive.
  4. It will be expensive.
  5. It’s aesthetics will be impeccable.
  6. The influence of developers, even influential developers like you, will be minimal. The influence of customers and users will be held in even higher contempt.
  7. The influence of fellow business artisans such as Larry Ellison (and even Larry’s nemesis, Bill Gates) will be significant, though secondary at best to Steve’s own muse.

Turns out Steve’s muse was the best in the history of business. No one-hit wonders. We’re talking about world-changing stuff. Again and again and again.

Watch this clip from Robert X. Cringeley’s “Triumph of the Nerds” public TV special, filmed back when Steve was still running NeXT. This one too. Then look at what Steve did after coming back. Not just the iPod, iPhone, iPad, Pixar and the laptops we see with glowing apples all over the place. Look at the Apple Stores. I’ve been told that Apple Stores are top-grossing retail shops in every mall they occupy. Even if that’s not true, it’s believable.

I’ve also been told that Apple Stores were Steve’s idea. I don’t know if that’s true either, but it makes sense, because they succeeded where nearly every other attempt at the same thing failed. To get there, Steve and Apple had to look past the smoking corpses of Gateway, Circuit City, Computerland, Radio Shack and all the other computer stores that had failed, and do something very different and much better. And they did.

I was wrong about one thing in my list above. I don’t think Steve regarded customers and users with contempt, except in the sense that he believed he knew better than they did. As an elitist, he also knew that calling the smartest and most employable Apple users “geniuses” was great bait for employment serving customers at Apple Stores.

There is no shortage of quotes by and about Steve Jobs tonight. But the best quote is the one he uttered so long ago I can’t find a source for it (maybe one of ya’ll can): The journey is the reward.

His first hit, the Apple II, was “The computer for the rest of us.” So now is his legacy.

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I’ve been digging around for stuff I blogged (or wrote somewhere on the Web) way back when. After finding two items I thought might be lost, I decided to point to them here, which (if search engines still work the Old Way) might make them somewhat easier to find again later.

One is Rebuilding the software industry, one word at a time, in Kuro5hin. (And cool to see that Kuro5hin is still trucking along.) The other is Cluetrain requires conversation. Both are from early 2001, more than ten years ago. A sample from the former:

I went through my own head-scratching epiphany right after the Web got hot and I found my profession had changed from writer to “content provider.” What was that about? Were my words going to be shrink-wrapped, strapped on a skid and sold in bulk at Costco?

No, “content” was just a handy way to label anything you could “package” and “deliver” through the “vehicle” of this wonderful new “medium.” Marketers were salivating at the chance to “target,” “capture” and “penetrate” ever-more-narrow “audiences” with ever-more-narrow “messages.” Never mind that there was zero demand at the receiving end for any of it. (If you doubt the math, ask what you’d be willing to pay to see an ad on the Web. Or anywhere.)

Soon I began to wonder what had happened to markets, which for thousands of years were social places where people got together to buy and sell stuff, and to make civilization. By the end of the Industrial Age, every category you could name was a “market.” So was every region and every demographic wedge where there was money to be spent. Worse, these were all too often conceived as “arenas” and “battlefields,” even though no growing category could be fully described in the zero-sum terms of sports and war metaphors.

And from the latter:

Cluetrain talks far less about what markets need that about what they are. The first thesis says Markets are conversations. Not markets need to be conversations. Or people need the right message. In fact, we make the point that there is no market for messages. If you want to see how little people want messages, look at the MUTE button on your TV’s remote control. Sum up all marketing sentiment on the receiving end and you’ll find negative demand for it.

There’s nothing conversational about a message. I submit that if a message turns into a conversation, it isn’t a message at all. It’s a topic.

Not many people noticed (including me, until Jakob Nielsen pointed it out) that The Cluetrain Manifesto was written in first and second person plural voices, and was addressed not by marketers to markets, but by markets to marketers. It said —

if you only have time for one clue this year, this is the one to get…

Chris Locke wrote that in early 1999. Marketing still doesn’t get it. Maybe it can’t.

And, because marketing (and the rest of business) didn’t get it, I started ProjectVRM, and am now finishing a book about customer liberation and why free customers will prove more valuable than captive ones.

This stuff seems to be taking awhile. But hey, it’s fun.

My parents, Eleanor and Allen Searls, were married 65 years ago today. Allen and Eleanor Searls wedding The wedding was in Grace United Methodist Church, in Minneapolis.* Mom’s family, all descendents of Swedish immigrants to homesteads in Minnesota and North Dakota, were the primary attendees, as I recall being told. Pop’s family was from New Jersey, and that’s where the couple settled down and raised their family. Additions were myself, a bit less than a year later, and my sister Jan, another 20 months after that.

We were lucky kids. Our parents were good, sane, loving, smart, hard-working and convivial people. Our home was a safe and happy one. We had lots of family gatherings, and lots of friends in our town and around the little summer place Pop and uncle Archie Apgar built on the edge of the Pine Barrens in South Jersey. For us that place was paradise.

Mom and Pop are gone now, but the family is still intact. We celebrated my birthday at Pop’s little sister Grace’s place in Maine two weekends ago. She’s 99 now, and doing great. (Here’s a photo set from that trip. All the shots of me in that set were ones Grace shot. As you can see, I enjoyed the company.)

So here’s a toast to Mom and Pop. We love ya both, and always will.


*Today that’s Northeast United Methodist Church, and it’s not clear to me if the church where Mom and Pop got married is the one still at 2510 Cleveland Street N.E., or the one the website says is for sale at 2511 Taylor St. N.E. I suspect not, though, since the picture of that church, called Trinity United Methodist Church, doesn’t have steps like the ones we see in this picture of Mom and Pop leaving the church after the wedding.

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I didn’t know George DesdunesGeorge Desdunes, though now I wish I’d had the privilege. He was a friend of acquaintances who sent out emails in March to lists of people who might want to know he had died and to provide details about his funeral. Those emails were among many others I barely noticed at the time. This afternoon I ran across those emails again while looking for something else, and I became curious. The emails said nothing about who he was and why he died, so I looked him up.

Turns out George was a nineteen-year old sophomore at Cornell when he died during a fraternity hazing event. The university has since rescinded recognition of the fraternity, and George’s mother has sued the fraternity for $25 million, naming twenty fraternity members in the lawsuit. According to that last story, in The Cornell Daily Sun,

Desdunes participated in a mock kidnapping before his death, court documents state. He and another SAE brother were taken to the townhouse apartments on North Campus by several pledge members, and they had their hands and feet tied with zip ties and duct tape. The two were quizzed about “fraternity information and lore,” and when they answered incorrectly they did exercises or were given drinks, such as flavored syrup or vodka, the documents state.

After his death, authorities discovered Desdunes’ blood alcohol level was 0.35, according to court documents related to the criminal charges. However, Andres’ lawsuit states that her son’s blood alcohol level was 0.409. By comparison, the legal limit to drive in New York State is 0.08.

By all accounts (here’s one) George was the kind of kid anybody would like to have as a son, a friend, a mentor: smart, caring, friendly, a good student and athlete… the list goes on. (My second-degree acquaintance with him comes through the camp he attended for a number of years before serving as a counsellor in the last summer of his life.)

One reason I went to a college without fraternities was that I had already endured enough hazing at the boarding school I attended as a teenager. While I know fraternities can be a lot of fun, and that they yield lifelong friendships and support networks, I also believe they formalize social exclusion and (in some cases) cruelty rationalized by tradition.

All I said in the last sentence is arguable, of course; but that’s not what I’m after here.

What I’m after is remembering something more than the story of a young man who died for no good reason (plus a number of bad ones). What I want us to remember is the moral philosophy of Kurt Vonnegut, the author and soldier who survived the bombing of Dresden as a prisoner of War during WWII (and whose forced labor required pulling burned bodies from the smoking rubble). Vonnegut summarized that philosophy in just two words: “be kind.”*

Being kind is not at the core of most academic curricula at the college level, much less of fraternity hazing ceremonies. But among our many contradictory human natures, no moral imperative is more essential to our well being, and to the persistence of all that is good in the world.

Kindness is a grace without which George would not have become the good guy he was. That he died for lack of it is less important than what he had of it, and what the rest of us still need to enjoy, and to practice.

* Kurt Vonnegut’s full dictum (from God Bless You Mister Rosewater, his funniest book) is “There’s only one rule that I know of, babies—God damn it, you’ve got to be kind.” Elsewhere, however, he boils it down to those last two words.

 

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“When I’m Sixty-Four” is 44 years old. I was 20 when it came out, in the summer of 1967,  one among thirteen perfect tracks on The Beatles‘ Sgt. Pepper’s Lonely Hearts Club Band album. For all the years since, I’ve thought the song began, “When I get older, losing my head…” But yesterday, on the eve of actually turning sixty-four, I watched this video animation of the song (by theClemmer) and found that Paul McCartney actually sang, “… losing my hair.”

Well, that’s true. I’m not bald yet, but the bare spot in the back and the thin zone in the front are advancing toward each other, while my face continues falling down below.

In July 2006, my old friend Tom Guild put Doc Searls explains driftwood of the land up on YouTube. It’s an improvisational comedy riff that Tom shot with his huge new shoulder-fire video camera at our friend Steve Tulsky’s house on a Marin County hillside in June, 1988. The shot on the left is a still from that video.

It was a reunion of sorts. Tom, Steve and I had all worked in radio together in North Carolina. I was forty in ’88, and looked about half that age. When my ten-year-old kid saw it, he said “Papa, you don’t look like that.” I replied, “No, I do look like that. I don’t look like this,” pointing to my face.

Today it would be nice if I still looked like I did five years ago. The shot in the banner at the top of my old (1999-2007) blog was taken in the summer of 1999 (here’s the original), when I was fifty-two and looked half that age. The one on the right was taken last summer (the shades on my forehead masking a scalp that now reflects light), when I was a few days short of sixty-three. By then I was finally looking my age.

A couple months back I gave a talk at the Personal Democracy Forum where I was warmly introduced as one of those elders we should all listen to. That was nice, but here’s the strange part: when it comes to what I do in the world, I’m still young. Most of the people I hang and work with are half my age or less, yet I rarely notice or think about that, because it’s irrelevant. My job is changing the world, and that’s a calling that tends to involve smart, young, energetic people. The difference for a few of us is that we’ve been young a lot longer.

But I don’t have illusions about the facts of life. It’s in one’s sixties that the croak rate starts to angle north on the Y axis as age ticks east on the X. Still, I’m in no less hurry to make things happen than I ever was. I’m just more patient. That’s because one of the things I’ve learned is that now is always earlier than it seems. None of the future has happened yet, and it’s always bigger than the past.

While arguments over network neutrality have steadily misdirected attention toward Washington, phone and cable companies have quietly lobbied one state after another to throttle back or forbid cities, towns and small commercial and non-commercial entities from building out broadband facilities. This Community Broadband Preemption Map, from Community Broadband Networks, tells you how successful they’ve been so far: Broadband Preemption Map Now they’re the verge of succeeding in North Carolina too.

This issue isn’t just close to home for me. I lived in North Carolina for nearly two decades, and I have more blood relatives there than in any other state. (Not to mention countless friends.) Not one of them tells me how great their broadband is. More than a few complain about it. And I can guarantee that the complaints won’t stop once the Governor signs the misleadingly-named “Level Playing Field/Local Gov’t Competition act” (H129), which the cable industry has already been lobbied through the assembly.

The “free market” the phone and cable companies claim to operate in, and which they mostly occupy as a duopoly, is in fact a regulatory zoo where the biggest animals run the place. Neither half of the phone/cable duopoly has ever experienced anything close to a truly free market; but they sure know how to thrive in the highly regulated one they have — at the federal, state and local levels. Here’s Ars on the matter:

Let’s be even clearer about what is at stake in this fight. Muni networks are providing locally based broadband infrastructures that leave cable and telco ISPs in the dust. Nearby Chattanooga, Tennessee’scity owned EPB Fiber Optics service now advertises 1,000Mbps. Wilson, North Carolina is home to the Greenlight Community Network, which offers pay TV, phone service, and as much as 100Mbps Internet to subscribers (the more typical package goes at 20Mbps). Several other North Carolina cities have followed suit, launching their own networks. In comparison, Time Warner’s Road Runner plan advertises “blazing speeds” of 15Mbps max to Wilson area consumers. When asked why the cable company didn’t offer more competitive throughput rates, its spokesperson told a technology newsletter back in 2009 that TWC didn’t think anyone around there wanted faster service. When it comes to price per megabyte, GigaOm recently crunched some numbers and found out that North Carolina cities hold an amazing 7 of 10 spots on the “most expensive broadband in the US” list.

And here’s what Wally Bowen and Tim Karr say in the News & Observer:

North Carolina has a long tradition of self-help and self-reliance, from founding the nation’s first public university to building Research Triangle Park. Befitting the state’s rural heritage, North Carolinians routinely take self-help measures to foster economic growth and provide essential local services such as drinking water and electric power. Statesville built the state’s first municipal power system in 1889, and over the years 50 North Carolina cities and towns followed suit. In 1936, the state’s first rural electric cooperative was launched in Tarboro to serve Edgecombe and Martin counties. Today, 26 nonprofit electric networks serve more than 2.5 million North Carolinians in 93 counties. Strangely, this self-help tradition is under attack. The General Assembly just passed a bill to restrict municipalities from building and operating broadband Internet systems to attract industry and create local jobs. Although pushed by the cable and telephone lobby, similar bills were defeated in previous legislative sessions. But the influx of freshmen legislators and new leadership in both houses created an opening for the dubiously titled “Level Playing Field” bill (HB 129).

No one disputes the importance of broadband access for economic growth and job creation. That’s why five cities – Wilson, Salisbury, Morganton, Davidson and Mooresville – invoked their self-help traditions to build and operate broadband systems after years of neglect from for-profit providers, which focus their investments in more affluent and densely populated areas. Not coincidentally, all five cities own and operate their own power systems or have ties to nonprofit electric cooperatives. (While the bill does not outlaw these five municipal networks, it restricts their expansion and requires them to make annual tax payments to the state as if they were for-profit companies.) How does a state that values independence, self-reliance and economic prosperity allow absentee-owned corporations to pass a law essentially granting two industries – cable and telephone – the power to dictate North Carolina’s broadband future? This question will be moot if Gov. Beverly Perdue exercises her veto power and sends this bill where it belongs: to the dustbin of history.

We don’t need more laws restricting anything around Internet infrastructure build-outs in the U.S. That’s the simple argument here.

We need the phone and cable companies to improve what they can, and we need to encourage and thank them for their good work. (As I sometimes do with Verizon FiOS, over which I am connected here in Massachusetts.)

We also need to recognize that the Internet is a utility and not just the third act (after phone and TV) in the “triple play” that phone and cable companies sell. The Net is more like roads, water, electricity and gas than like TV or telephony (both of which it subsumes). It’s not just about “content” delivered from Hollywood to “consumers,” or about a better way to do metered calls on the old Ma Bell model. It’s about everything you can possibly do with a connection to the rest of the world. The fatter that connection, the more you can do, and the more business can do.

Cities and regions blessed with fat pipes to the Internet are ports on the ocean of bits that now comprise the networked world. If citizens can’t get phone and cable companies to build out those ports, it’s perfectly legitimate for those citizens to do it themselves. That’s what municipal broadband build out is about, pure and simple. Would it be better to privatize those utilities eventually? Maybe. But in the meantime let’s not hamstring the only outlet for enterprise these citizens have found.

Here’s a simple fact for Governor Perdue to ponder: In the U.S. today, the leading innovators in Internet build-out are cities, not phone and cable companies. Look at Chatanooga and Lafayette — two red state cities that are doing an outstanding job of building infrastructure that attracts and supports new businesses of all kinds. Both are doing what no phone or cable companies seems able or willing to do. And both are succeeding in spite of massive opposition by those same incumbent duopolists.

The Internet is a rising tide that lifts all economic boats. At this stage in U.S. history, this fact seems to be fully motivating to enterprises mostly at the local level, and mostly in small cities. (Hi, Brett.) Their customers here are citizens who have direct and personal relationships with their cities and with actual or potential providers there, including the cities themselves. They want and need a level of Internet capacity that phone and cable companies (for whatever reason) are not yet giving them. These small cities provide good examples of The Market at work.

It isn’t government that’s competing with cable and phone companies here. Its people. Citizens.

No, these new build-outs are not perfect. None are, or can be. Often they’re messy. But nothing about them requires intervention by the state. Especially so early in whatever game this will end up being.

I urge friends, relatives and readers in North Carolina to Call Governor Perdue at (800) 662-7952, and to send her emails at  governor.office at nc.gov. Tell her to veto this bill, and to keep North Carolina from turning pink or red on the map above. Tell her to keep the market for broadband as free as it’s been from the beginning.

Bonus link.

[Later, as the last hour approaches…]

Larry Lesig has published an open letter to Governor Perdue, Here is most of it:

Dear Governor Perdue:

On your desk is a bill passed by the overwhelmingly Republican North Carolina legislature to ban local communities from building or supporting community broadband networks. (H.129). By midnight tonight, you must decide whether to veto that bill, and force the legislature to take a second look.

North Carolina is an overwhelmingly rural state. Relative to the communities it competes with around the globe, it has among the slowest and most expensive Internet service. No economy will thrive in the 21st century without fast, cheap broadband, linking citizens, and enabling businesses to compete. And thus many communities throughout your state have contracted with private businesses to build their own community broadband networks.

These networks have been extraordinarily effective. The prices they offer North Carolinians is a fraction of the comparable cost of commercial network providers. The speed they offer is also much much faster.

This single picture, prepared by the Institute for Local Self Reliance, says it all: The yellow and green dots represent the download (x-axis) and upload (y-axis) speeds provided by two community networks in North Carolina. Their size represents their price. As you can see, community networks provide faster, cheaper service than their commercial competitors. And they provide much faster service overall.

2011-05-20-broadbandgraph.png

 

Local competition in broadband service benefits the citizens who have demanded it. For that reason, community after community in North Carolina have passed resolutions asking you to give them the chance to provide the Internet service that the national quasi-monopolies have not. It is why businesses from across the nation have opposed the bill, and business leaders from your state, including Red Hat VP Michael Tiemann, have called upon you to veto the bill.

Commercial broadband providers are not happy with this new competition, however. After spending millions in lobbying and campaign contributions in North Carolina, they convinced your legislature to override the will of local North Carolina communities, and ban these faster, cheaper broadband networks. Rather than compete with better service, and better prices, they secured a government-granted protection against competition. And now, unless you veto H. 129, that protection against competition will become law.

Opponents of community broadband argue that it is “unfair” for broadband companies to have to compete against community-supported networks. But the same might be said of companies that would like to provide private roads. Or private fire protection. Or private police protection. Or private street lights. These companies too would face real competition from communities that choose to provide these services themselves. But no one would say that we should close down public fire departments just to be “fair” to potential private first-responders.

The reason is obvious to economists and scholars of telecommunications policy. As, for example, Professor Brett Frischmann argues, the Internet is essential infrastructure for the 21st century. And communities that rely solely upon private companies to provide public infrastructure will always have second-rate, or inferior, service.

In other nations around the world, strong rules forcing networks to compete guarantee faster, cheaper Internet than the private market alone would. Yet our FCC has abdicated its responsibility to create the conditions under which true private broadband competition might flourish in the United States. Instead, the United States has become a broadband backwater, out-competed not only by nations such as Japan and Korea, but also Britain, Germany and even France. According to a study by the Harvard Berkman Center completed last year, we rank 19th among OECD countries in combined prices for next generation Internet, and 19th for average advertised speeds. Overall, we rank below every major democratic competitor — including Spain — and just above Italy.

In a world in which FCC commissioners retire from the commission and take jobs with the companies they regulate (as Commissioner Baker has announced that she will do, by joining Comcast as a lobbyist, and as former FCC Chairman Powell has done, becoming a cable industry lobbyist), it is perhaps not surprising that these networks are protected from real competition.

But whether surprising or not, the real heroes in this story are the local communities that have chosen not to wait for federal regulators to wake up, and who have decided to create competition of their own. No community bans private networks. No community is unfairly subsidizing public service. Instead, local North Carolina communities are simply contracting to build 21st-century technology, so that citizens throughout the state can have 21st-century broadband at a price they can afford.

As an academic who has studied this question for more than a decade, I join many in believing that H.129 is terrible public policy…

Be a different kind of Democrat, Governor Perdue. I know you’ve received thousands of comments from citizens of North Carolina asking you to veto H.129. I know that given the size of the Republican majority in the legislature, it would be hard for your veto to be sustained.

But if you took this position of principle, regardless of whether or not you will ultimately prevail, you would inspire hundreds of thousands to join with you in a fight that is critical to the economic future of not just North Carolina, but the nation. And you would have shown Republicans and Democrats alike that it is possible for a leader to stand up against endless corporate campaign cash.

There is no defeat in standing for what you believe in. So stand with the majority of North Carolina’s citizens, and affirm the right of communities to provide not just the infrastructure of yesterday — schools, roads, public lighting, public police forces, and fire departments — but also the infrastructure of tomorrow — by driving competition to provide the 21st century’s information superhighway.

With respect,

Lawrence Lessig

To contact the governor, you can email her. If you’re from North Carolina, this link will take you to a tool to call the governor’s office. You can follow this fight on Twitter at @communitynets
You can follow similar fights on Twitter by searching #rootstrikers.

Well put, as usual. Hope it works.

Ford River Rouge plant

Got my first good clear look at Detroit and Windsor from altitude on a recent trip back from somewhere. Here’s a series of shots. What impressed me most, amidst all that flat snow-dusted spread of city streets, a patch of grids on the flatland of Michigan and Ontario, flanking the Detroit River and its islands, was what looked like a dark smudge. Looking at it more closely, and matching it up with Reality, I discovered that this was Ford’s famous River Rouge Complex in the city of Dearborn.

Says Wikipedia,

The Rouge measures 1.5 miles (2.4 km) wide by 1 mile (1.6 km) long, including 93 buildings with nearly 16 million square feet (1.5 km²) of factory floor space. With its own docks in the dredged Rouge River, 100 miles (160 km) of interior railroad track, its own electricity plant, and ore processing, the titanic Rouge was able to turn raw materials into running vehicles within this single complex, a prime example of vertical-integration production. Over 100,000 workers were employed there in the 1930s.

As an inveterate infrastructure freak, I would love to see this thing sometime.

 

Gibraltar Reservoir

One hundred and fifty years ago yesterday, the scene above had no water in it, besides the Santa Ynez river, which barely flowed most of the year. Looking down on that scene was William Brewer, who led a survey sent out by Josiah D. Whitney, who had recently been named California’s state geologist, and whose surname was later given to the state’s highest mountain. Brewer wrote many letters from the survey, which are collected and parsed out, exactly 150 years after they were written, by Tom Hilton in Up and Down California. Tom has been using a few of my many photos to illustrate Brewer’s blog posts. Yesterday’s contained the picture above.

Tom’s own shots are here. He explains the project here and here. It’s a cool thing. Check it out.

The question on Quora goes, What lessons can be learned from the first browser war between Microsoft and Netscape?

I covered that war when it broke out, more than fifteen years ago. No magazine was interested in my writing then. Blogging was several years off in the future. All we had were websites, and that was good enough. The following is what I put up on mine — in as much of the original HTML as can survive WordPress’ HTML-rewriting mill. I’ll continue below the piece…


MICROSOFT+NETSCAPE

WHY THE PRESS NEEDS TO SNAP OUT OF ITS WAR-COVERAGE TRANCE

By Doc Searls
December 11, 1995

Outline

Wars?

Am I wrong here, or has the Web turned into a Star Wars movie?

I learn from the papers that the desktop world has fallen under the iron grip of the most wealthy and powerful warlord in the galaxy. With a boundless greed for money and control, Bill Gates of Microsoft now seeks to extend his evil empire across all of cyberspace.

The galaxy’s only hope is a small but popular rebel force called Netscape. Led by a young pilot (Marc Andreesen as Luke Skywalker), a noble elder (Jim Clark as Obi-wan Kanobe) and a cocky veteran (Jim Barksdale as Han Solo), Netscape’s mission is joined by the crafty and resourceful Java People from Sun.

Heavy with portent, the headlines tromp across the pages (cue the Death Star music — dum dum dum, dum da dum, dum da dummm)…

  • “MICROSOFT TAKES WAR TO THE NET: Software giant plots defensive course based on openness”
  • “MICROSOFT UNVEILS INTERNET STRATEGY: Stage set for battle with Netscape.”
  • “MICROSOFT, SUN FACE OFF IN INTERNET RING”
  • “MICROSOFT STORMS THE WEB”

The mind’s eye conjures a vision of The Emperor, deep in the half-built Death Star of Microsoft’s new Internet Strategy, looking across space at the Rebel fleet, his face twisted with contempt. “Your puny forces cannot win against this fully operational battle station!” he growls.

But the rebels are confident. “In a fight between a bear and an alligator, what determines the victor is the terrain,” Marc Andreessen says. “What Microsoft just did was move into our terrain.”

And Microsoft knows its strengths. December 7th, The Wall Street Journal writes, Bill Gates “issued a thinly veiled warning to Netscape and other upstarts that included a reference to the Pearl Harbor attack on the same date in 1941.”

Exciting stuff. But is there really a war going on? Should there be?

are the facts?

After reading all these alarming headlines, I decided to fire up my own copy of Netscape Navigator and search out a transcript of Bill’s December 7th speech.

I started at Microsoft’s own site, but got an “access forbidden” message. Then I went up to the internet level of the site’s directory, but found the Netscape view was impaired. (“Best viewed with Microsoft Explorer,” it said.) I finally found a Netscape-friendly copy at Dave Winer’s site. It appears to be the original, verbatim:*

MR. GATES: Well, good morning. I was realizing this morning that December 7th is kind of a famous day. (Laughter.) Fifty-four years ago or something. And I was trying to think if there were any parallels to what was going on here. And I really couldn’t come up with any. The only connection I could think of at all was that probably the most intelligent comment that was made on that day wasn’t made on Wall Street, or even by any type of that analyst; it was actually Admiral Yamomoto, who observed that he feared they had awakened a sleeping giant. (Laughter.)

I see. The “veiled threat” was Bill’s opening laugh line. Even if this was “a veiled threat,” it was made in good humor. The rest of the talk hardly seemed hostile. Instead, Bill showed a substantial understanding of how both competition and cooperation work to build markets, and of the roles played by users, developers, leaders and followers in creating the Internet. In his final sentence, Bill says, “We believe that integration and continuity are going to be valuable to end users and developers…”

Of course, I wish he’d pay a little more attention to Macintosh users and developers, but I don’t blame him for avoiding them. I blame Apple, which dissed and sued Microsoft for years, to no positive effect. Apple played a zero-sum game and — sure enough — ended up with zero. Brilliant strategy.

Think how much farther along we would be today if this relationship was still Apple plus Microsoft, rather than Apple vs. Microsoft.

The truth is that the Web will be better served by Microsoft plus Netscape than by Microsoft vs. Netscape. Plus is what most of us want, and it’s probably what we’ll get, regardless of how the press plays the story.

give a big AND to the Web

So what is the best way to characterize Microsoft, if not as the Heaviest of Heavies?

I think Release 1.0‘s Jerry Michalski gets closest to it when he says: “Microsoft thinks more broadly than any other company about what it’s doing. Its plans include global telecommunications, information creation, applications — even community building.” That tells us a lot more than “Microsoft goes to war.”

Markets are more than battlefields. The OR logic of war and sports get us excited, but tells us little of real substance. For that we also need the AND logic of cooperation, choice, partnership and working together. What we all want most — love — is hardly an OR proposition. Imagine a lover saying “there’s only room in this relationship for one of us, baby.”

But the press is caught in an OR trance. Blind to the AND logic that gives markets their full color, the press reduces every hot story to the black vs. white metaphors of war and sports. Why cover the Web as the strange, unprecedented place it is, when you can play it as yet another story about two guys trying to beat the crap out of each other? Especially when the antagonists are little good guy and a big bad guy?

Look, the Internet didn’t take off because Netscape showed up; and it wasn’t slowed down because Microsoft didn’t. It took off because millions of people added their creative energies to something that welcomed them — which was mostly each other. Death-fight competition didn’t make the Web we know now, and it won’t make the Web that’s coming, either.

That’s because every site on the Web is AND logic at work. So is every vendor/developer relationship that ever produced a product or created a market. So is the near-infinite P/E ratio Netscape enjoys today.

, what IS Microsoft doing?

“Embrace and extend,” Bill Gates called it in his December 7 talk. That’s what he said Microsoft will do with products from Oracle, Spyglass, Compuserve and Sun. Is this an AND strategy? Or is it yet an other example of what Gary Reback, Judge Sporkin and other Microsoft enemies call a “lock and leverage” strategy, intended to drive out competition and let Microsoft charge tolls to every traveler on the Information Highway?

We’ll see.

It should be clear by now that the Web does not welcome OR strategies. Microsoft Network was an OR strategy, and it didn’t work. If history repeats itself (as it usually does with Microsoft), the company will learn from this experience (as Apple learned earlier from its eWorld failure) and move on to do the Right Thing.

Not that most of the press would notice. To them Microsoft is The Empire and Bill is its gold-armored emperor. But reporters are the ones putting clothes on this emperor. To the people who make Microsoft’s markets — the users and developers — “billg” is as naked as a newborn.

Take away the war-front headlines, the play-by-play reporting, the color commentary by industry analysts, the infatuation with personal wealth — and you see Bill as an extremely competitive guy who’s also trying to do right by users and developers. And hiding little in the process. Is he a bully? Sometimes. Is this bad? No, it’s typical of big companies since the dawn of business. It looks to me more like a personality trait than a business strategy. And what makes Microsoft win is far more strategic than personal.

George Gilder puts it this way in Forbes ASAP (“Angst & Awe on the Internet“):

Blinded by the robber-baron image assigned in U.S. history courses to the heroic builders of American capitalism, many critics see Bill Gates as a menacing monopolist. They mistake for greed the gargantuan tenacity of Microsoft as it struggles to assure the compatibility of its standard with tens of thousands of applications and peripherals over generations of dynamically changing technology.

to win users and influence developers

How does Bill express that tenacity? As Dave Winer puts it in “The Platform is a Chinese Household,” Bill “sends flowers.” Bill courts developers and delivers for customers, who return the favor by buying Microsoft products.

Markets are conversations, and there isn’t a more willing conversational participant than Bill. That’s why I’m not surprised when Dave says “the only big company that’s responsive to my needs is Microsoft.” And Dave, by the way, is a pillar of the Macintosh community. To my knowledge, he hasn’t developed a DOS-compatible product since the original ThinkTank.

Users and developers don’t need to hear vendors talk about how much their competition sucks. No good ever comes of it. Is it just coincidence that Microsoft almost never bad-mouths its competition? Though Bill is hardly innocent of the occasional raspberry, he’s a long way from matching the nasty remarks made about him and his company by leaders at Sun, Apple, Netscape and Novell, just to name an obvious few.

It especially saddens me to hear competition-bashing from Guy Kawasaki, whose positive energies Apple desperately needs right now. As a customer and user of both Apple and Microsoft products, I see Guy’s “how to drive your competition crazy” rap as OR logic at its antiproductive worst.

At the opposite end of the diplomacy scale, I like the way Gordon Eubanks of Symantec has consistently been fair and constructive in his public remarks about Bill and Microsoft (and has reaped ample rewards in the process).

What makes markets work is a combination of AND and OR processes that deserve thoughtful and observant journalism. They also call for vendors who can drop their fists, open their minds and look at opportunities from users’ and developers’ points of view. This is how Microsoft came to change its Internet strategy. And this is what makes Microsoft the most adaptive company in the business, regardless of size. No wonder the laws of Darwin have been kind to them.

new breed of life

Urge and urge and urge,
Always the procreant urge of the world.
Out of the dimness opposite equals advance…
Always substance and increase,
Always a knit of identity… always distinction…
Always a breed of life.
—Walt Whitman

Where the language of war fails, perhaps the language of Whitman can succeed.

By the great poet’s lights, the Web is a new breed of life. An original knit of identity. Its substance increases when opposite equals like Netscape and Microsoft advance out of the dimness and obey their procreant urges — not their will to kill.

The Web is a product of relationships, not of victors and victims. Not one dime Netscape makes is at Microsoft’s expense. And Netscape won’t bleed to death if Microsoft produces a worthy browser. The Web as we know it won’t be the same in six weeks, much less six months or six years. As a “breed of life,” it is original, crazy and already immense. It is not like anything. To describe it with cheap-shot war and sports metaphors is worse than wrong — it is bad journalism.

A week after this experience, I went back to Microsoft site and found its whole Internet Strategy directory much more Netscape-friendly and nicely organized. Every presentation is there, including all the slides. Though the slides are in PowerPoint 4.0 for Windows, my Mac is able to view them with the Mac version of the program. [Back to *]

George Gilder’s Forbes ASAP article archives are at his Telecosm site.

Dave Winer’s provocative “rants” come out every few days, and accumulate at his DaveNet site. Check out “The User’s Software Company,” which inspired this essay.


One might look back on this and say “Yeah, but Microsoft still killed Netscape.” I don’t think so. Netscape had many advantages, including one it tried too late to save the company — but not too late to save the browser and keep it competititve: open-sourcing the Mozilla code. Five years after I wrote the above, I wrote a piece in Linux Journal describing Netscape’s mistakes:

For a year or two, Netscape looked like it could do no wrong. It was a Miata being chased down a mountain road by a tractor trailer. As long as it moved fast and looked ahead, there was no problem with the truck behind. But at some point, Netscape got fixated on the rear-view mirror. That’s where they were looking when they drove off the cliff.

Why did they do that?

  1. They forgot where they came from: the hacker community that had for years been developing the Net as a free and open place—one hospitable to business, but not constrained by anybody’s business agenda. The browser was born free, like Apache, Sendmail and other developments that framed the Net’s infrastructure. The decision to charge for the browser—especially while still offering it for free—put Netscape in a terminal business from the start.
  2. They got caught up in transient market’s fashions, which were all about leveraging pre-Web business models into an environment that wouldn’t support them. Mostly, they changed the browser from a tool of Demand (browsing) to an instrument of Supply. They added channels during the “push” craze. They portalized their web site. They turned the location bar into a search term window for a separate domain directory, to be populated by the identities of companies that paid to be put there (a major insult to the user’s intentions). Worst of all, they bloated the browser from a compact, single-purpose tool to an immense contraption that eventually included authoring software, a newsgroup reader, a conferencing system and an e-mail client—all of which were done better by stand-alone applications.
  3. They became arrogant and presumptuous about their advantages. At one point, Marc Andreessen said an OS was “just a device driver”.
  4. Their engineering went to hell. By the time Netscape was sold (at top dollar) to AOL, the dirty secret was that its browser code was a big kluge and had been for a long time. Jamie Zawinski (one of the company’s first and best-known engineers) put it bluntly: “Netscape was shipping garbage, and shipping it late.” Not exactly competitive.
  5. They lost touch with their first and best market: those customers who had actually paid for that damn browser.

So, back to the original question. What have we learned, now that IE is still around, and most of its competitors are either open source or based on open source code? Here’s a quick list:

  1. The browser was never a product in the sense that it’s something that can be charged and paid for as a scarce good. It wanted to be open source in the first place.
  2. The war metaphor is distracting and misleading, even when it’s appropriate.
  3. No browser is even close to perfect, and none will ever be.

Feel free to add more of your own, here or on Quora. (I’m very curious to see how Quora evolves.)

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This week the Bay Area loses two of its radio landmarks. On 102.1fm, , which has been broadcasting classical music since 1946, will be replaced by a simulcast of (“K-FOX”), a classic rock station in San Jose. And on 90.3 fm, KUSF, which has been one of the most active and community-involved free-form college radio stations in history, has gone silent. When the signal on 90.3 comes back on the air, it will carry the KDFC call letters and classical music programming. Meanwhile the old KUSF will continue in some form online. The new KDFC will also broadcast on 89.9, which is the former home of , a station licensed to .

This graphic, combined from three coverage maps at Radio-Locator.com, shows the before-and-after situation. One red line is KDFC’s old primary coverage area on 102.1. The other two are its new primary coverage areas on 90.3 and 89.9:

(More about signals below at *)

Since the 90.3 signal is tiny, and the 89.9 signal is far away, KDFC will be losing a great deal of coverage. Neither of the new signals serves the Peninsula, the South Bay or the East Bay beyond Berkely and Oakland. KUSF needs to start over online. On the FM band, it’s dead.

What happened was a three-way deal between , the and the . Entercom is the one of the largest owners of broadcast properties in the country, and an aggressive buyer of broadcast properties. So is USC, which has expanded its classical network from in Los Angeles to five stations spread from Morro Bay to Palm Springs. USF, like many universities, held a broadcast license that had monetary value on the open market while producing no income for the university itself.

According to Radio Ink and other sources, here’s how the deal went down:

  1. USF sold the 90.3 frequency to USC for $3.8 million.
  2. USC also bought KNDL for $2.8 million.
  3. Entercom, which owns KDFC, bought KUFX from the Clear Channel Aloha Trust, and will simulcast KUFX (still as “K-FOX”) over KDFC’s old 102.1 facility. Entercom will also give KDFC’s call letters and record collection to “A new San Francisco-based nonprofit.”

The press releases:

While it’s nice that KDFC has stayed alive, its move to much weaker signals is a far bigger loss for Bay Area classical music listeners than losses suffered by listeners when New York’s WQXR and Boston’s WCRB made similar moves. WQXR stayed on the air with a smaller signal from the same antenna, and WCRB moved to a same-size transmitter a couple dozen miles from the center of town, but most listeners could still get the stations. KDFC’s new facilities only cover a fraction of the population reached by the old signal. Essentially the new station covers San Francisco, and that’s it. More about coverage below*.

KDFC’s listenership is not small. The raw numbers are actually outstanding. According to Radio-Info.com (which leverages Arbitron), KDFC had 632,000 listeners in the most recent ratings period (December 2010), a notch above news-talk leader KGO (624,100). KDFC’s 3.2 average quarter hour (AQH) share was tied for #8 in the market, one notch above “sports giant” KNBR, which scored a 2.8. (KGO was #1 overall for most of the last six decades, and KNBR is an AM powerhouse that covers at least half of California by day and the whole West at night.) In fact, KDFC had better overall numbers than any other Entercom station in the Bay Area.

The problem for Entercom was the format. It’s hard to sell advertising for classical music stations, which have less inventory to offer (sports, news and popular music stations carry many more minutes of advertising per hour), and serve an older audience as well.

Judging from the KDFC statement on its website The Classical Public Radio Network () will hold the license, even though it closed down a few years ago, sort of. It also says,

The new KDFC has already begun to look for new signals to offer reception in the South Bay and the entire Bay Area for our around-the-clock classical programming.

We are happy to let you know Dianne Nicolini, Hoyt Smith, Rik Malone, and Ray White will continue as your on-air hosts, and KDFC’s partnerships with the Bay Area arts and culture community will continue to grow and thrive.

KDFC is the last major commercial classical station in America to make the transition to public radio. This move ensures that classical radio is sustainable for our community into the future. Since 1947, Bay Area classical fans have shown their passionate support for KDFC. Now more than ever, we’re grateful for that support as we begin the new era of Classical KDFC. Comments can be made to  comments at myclassical.org, or by phoning 415-546-8710. If you’d like to send a check as a Founder for the Future of KDFC, please send a check to:

The Classical Public Radio Network, 201 Third Street, 12th floor, San Francisco, CA 94103.

It’s signed by Bill Leuth, Vice President, KDFC. Bill and the other names he mentions are Bay Area classical radio institutions as well.

As for KUSF, maybe going online will be a form of liberation. As signals go, 90.3 barely covered San Francisco. The Internet covers the world. And Internet radio is growing fast. Aribitron now includes online streams in its ratings, which it wouldn’t do that if those streams were not signifiant. In San Francisco, KNBR’s stream had more than 50,000 listeners in November. In Los Angeles, KROQ’s stream had 67,900 listeners in December. Many more people every day are listening to radio on phones and other portable devices. Even Howard Stern, when he renewed with Sirius in December, said the future of satellite listening isn’t over satellite — it’s over the Internet. (Which Jeff Jarvis and I both told him, back when he was still making up his mind. Latelr Howard kindly gave a hat tip to Jeff on the air.)

And hey, KDFC can benefit from the same thing.

Here’s more from The Bay Citizen and the San Francisco Chronicle. And a rescue mission report at SF Weekly… And here’s the audio from a KQED Forum program on the matter. It says that KUSF is slated to become “an online-only training station for students.] Here’s a San Francisco Chronicle story on a gathering at USF at which “almost 500 backers” of KUSF came to confront Stephen A. Privett, the University President. The part that matters:

Privett said he made the decision because the station, dominated by outside volunteers, “was of minimal benefit to my students.”

“This was not a crass business decision about dollars,” Privett said. “This was about ensuring our programs involve our students. … Our primary mission is to our students, it is not to the community at large.”

Privett said some of the $3.75 million would be used to fund the student-led online station, with the rest going to other unspecified educational projects.

Well, “student-led” suggests that the community might still be involved.

For frequent updates follow @KUSF. and at SaveKUSF on Facebook. Feelings are not weak on this matter. KUSF is much loved by its community.

On January 20, I put up a new post suggesting that the KUSF community go for 87.7fm. I think it’s available.

It also amazes me (it’s still January 20) that this post and the next one have not yet received a single comment. Meanwhile my earlier post about Flickr now has 86 comments, and even the highly arcane Geology by Plane has 6. Could it be that the total number of people who care just isn’t that large? Not saying this is a bad thing, just that it’s an isolated one. So far 3,384 people say they like SaveKUSF on Facebook. But liking and doing are way different. As I suggest here, the best bet for doing isn’t trying to make a university turn down $3.8 million for something they clearly wish to unload. It’s to start something new.

* Signal stuff, for the technical:

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