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Twofiringadtech days ago, the New York Times said AT&T and Johnson & Johnson were pulling their ads from YouTube, concerned that “Google is not doing enough to prevent brands from appearing next to offensive material, like hate speech.” Yesterday, Business Insider said “more than 250” advertisers were bailing as well. These reports came on the heels of one Guardian story that said Audi, HSBC, Lloyds, McDonald’s, L’Oréal, Sainsbury’s, Argos, the BBC and Sky were doing the same in the U.K., and another Guardian story that said O2, Royal Mail and Vodaphone were joining the boycott as well.

Agencies placing those ads on YouTube are shocked, shocked! that ads for these fine brands are showing up next to “extremist material,” and therefore sponsoring it. They blame Google, and so does most of the press coverage as well. So far, anyway.

Here’s what almost nobody reporting on this debacle is saying: Brands think they’re placing ads in media, while the systems they hire chase eyeballs. Put another way, brands think they’re buying online advertising while they’re really buying adtech. Since adtech systems are automated and biased toward finding the cheapest ways to hit eyeballs with ads, some ads show up on unsavory sites, just like the eyeballs do.

Folks, this is the way adtech was designed to work. And that’s why expecting adtech to fix itself is a losing bet. Advertisers are the ones to fix it, and they can do it by firing adtech and its agents and going back to sponsoring reputable broadcasters and publishers. Simple as that. If they want to do “interest-based” advertising, they should do it to people who have opted into it, consciously and expressly. So if L’Oreal wants to get a conversation going with customers of Lancôme, Giorgio Armani or The Body Shop, they should do it by those customers’ grace, not because the robots they’ve hired guess those customers might be interested, based on surveillance-gathered personal data.

What Shoshana Zuboff calls “surveillance capitalism” is going to be illegal a year from now in the EU anyway, thanks to the General Data Protection Regulation, aka GDPR.

Ad choices, the “Interactive” advertising industry’s system that claims to “give you control” over “how information about your interests is used for relevant advertising” (after you click on one of these little symbols on the corner of an ad: adchoicesthing) is nothing more than way to opt out of surveillance—and far from all of it. If there is a real market on the receiving end for “interest based advertising,” let’s have a standard system that puts full control in the hands of individuals, and speaks through open code and protocols to any and all publishers and broadcasters. Anything less will just be another top-down industry gloss on adtech.

The marketing world and media covering it both need to face the fact that adtech only looks like advertising, and that to continue calling it advertising is pure misdirection.

Adtech looks like advertising because, as I explain in Separating Advertising’s Wheat and Chaff, “Madison Avenue fell asleep, direct response marketing ate its brain, and it woke up as an alien replica of itself.”

This whole problem wouldn’t exist if the alien replica wasn’t chasing spied-on eyeballs, and if advertisers still sponsored desirable media the old-fashioned way.

It’s adtech that spies on people and violates their privacy. It’s adtech that’s full of fraud and a vector for malware. It’s adtech that incentivizes publications to prioritize “content generation” over journalism. It’s adtech that gives fake news a business model, because the fake is easier to produce than the real, and pays just as well.

Real advertising never did any of those things, because it was never personal. It was aimed at populations selected by the media they choose to watch, listen to or read. To reach those people, you buy space or time on those media. You sponsor those media because those media also have brand value.

You can’t sponsor media through adtech because adtech isn’t built for that. On the contrary, adtech is built to undermine the brand value of all the media it uses, because it only cares about eyeballs. It also does approximately squat to create or raise the value of the brands it promotes. Can you name one brand produced by adtech? And how many $billions or $trillions have been spent on adtech so far?

Brands will be far better served by sponsoring media they (and their non-brain-stolen agencies) know, like and trust. That’s what produced brands in the first place, what still what makes brands familiar to whole populations, and what still sponsors worthy publications and the journalism they contain.

An open question is if agencies can be programmatic online without spying on people. Because spying is where the problem lies. That’s why Do Not Track became a thing, and why ad blocking hockey-sticked when the adtech industry and publishers together gave the middle finger to people’s polite request not to be tracked. These were legitimate market reactions to abuses to customers by companies spying on them.

Adtech’s rationalizations are all around putting the “right message in front of the right people at the right time,” and aiming those messages with spyware-harvested Big Data. Both of those are direct marketing purposes, not those of brand advertising.

So yeah, it makes sense for Google and Facebook to make sure sponsored content is “brand safe.” But that won’t solve the real problem, which is adtech.

It also won’t be easy for the big platforms to fix their adtech systems. Consider, for example, the egg that was splattered on Mark Zuckerberg’s face by Facebook’s own adtech when he posted his insistence that “99% of what people see is authentic” and “only a very small amount is fake news and hoaxes,” and fraudulent ads ran right next to his post. Medium’s Ev Williams also experienced the same kind of adtech-aimed fakery.

It’s the agencies’ job to show that programmatic advertising can sponsor the best content the old fashioned way. And it’s the advertisers’ job to fire adtech in the meantime.

P.S.: I need a better image than the one I came up with at the top. Instead of making the Ad Choices thingie look like it’s being fired, I made it look like a burning bush. So it’s just a placeholder for now.

 

highmountainI’ve long thought that the most consequential thing I’ve ever done was write a newspaper editorial that helped stop development atop the highest wooded hilltop overlooking the New York metro. The hill is called High Mountain, and it is now home to the High Mountain Park Preserve in Wayne, New Jersey. That’s it above, highlighted by a rectangle on a shot I took from a passenger plane on approach to LaGuardia in 2008.

The year was 1970, and I was a 23-year-old reporter for a suburban daily called Wayne Today (which may still exist). One day, while at the police station picking up copies of the previous day’s reports, I found a detailed plan to develop the top of High Mountain, and decided to pay the place a visit. So I took a fun hike through thick woods and a din of screaming cicadas (Brood X, I gather—the same one that inspired Bob Dylan’s “Day of the Locust”) to a rocky clearing at the crest, and immediately decided the mountain was a much better place for a park than for the office building specified in the plan.

As it happened there was also a need for an editorial soon after that, and Jerry Fuchs, who usually wrote our editorials, wasn’t available. So I came off the bench and wrote this:

wayne-today-editorial

That was a draft proof of the piece.* I ran across it today while cleaning old papers from a file cabinet in my garage. I doubt anybody has the final printed piece, and I’m amazed that the proof exists.

I left for another paper after that, and didn’t keep up with Wayne news, beyond hearing that my editorial derailed the development plan. No doubt activists of various kinds were behind the eventual preservation of the mountain. But it’s nice to know that there is some small proof that I had something to do with that.

*Additional history: Wayne Today published in those days using old-fashioned letterpress techniques. Type was set in lead by skilled operators on Linotype machines. Each line was a “slug,” and every written piece was a pile of slugs arranged in a frame, inked with a roller and then proofed by another roller that printed on blank paper. That’s what we marked up (as you see above) for the Linotype operators, who would create replacement slugs, give them to the page composers in layout, who could read upside down and backwards as they arranged everything in what was called a forme. The layout guys (they were all guys) then embossed each page into a damp papier-mâché sheet, which would serve as a mold for the half-cylinder of hot lead that would eventually do the printing. So the whole process went like this: reporter->Linotype operator->editor->Linotype operator->page composer->stereotype operator->printer. Ancestors of robotics eventually replaced all of it. And now in the U.S., exemplars of big-J journalism (New York Times, Washington Post) are tarred by the President as “fake news,” and millions believe it. My, how times change.

More High Mountain links:

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adtech-content-journalism

Journalism is in a world of hurt because it has been marginalized by a new business model that requires maximizing “content” instead. That model is called adtech.

We can see adtech’s effects in The New York TimesIn New Jersey, Only a Few Media Watchdogs Are Left, by David Chen. His prime example is the Newark Star-Ledger, “which almost halved its newsroom eight years ago,” and “has mutated into a digital media company requiring most reporters to reach an ever-increasing quota of page views as part of their compensation.”

That quota is to attract adtech placements.

While adtech is called advertising and looks like advertising, it’s actually a breed of direct marketing, which is a cousin of spam and descended from what we still call junk mail.

Like junk mail, adtech is driven by data, intrusively personal, looking for success in tiny-percentage responses, and oblivious to harms it causes, which include wanton and unwelcome surveillance, annoying the shit out of people and filling the world with crap.

But adtech is far worse, because it also funds hyper-partisan news flows, including vast rivers of fake news, much of it from pop-up publishers that are as fake as the clickbait they maxiize. Without adtech, fake news would be marginalized to the digital equivalent of supermarket tabloids.

Here’s one way to tell the difference between real advertising and adtech:

  • Real advertising wants to be in a publication because it values the publication’s journalism and readership.
  • Adtech wants to push ads at readers anywhere it can find them.

Here’s one way to tell the difference between journalism and content:

  • Journalism has ethics.
  • Content has volume.

Another:

  • Journalism is supported by advertising and subscriptions.
  • Content is supported by adtech.

Companies advertising in the old publishing world were flattered to appear in publications like the Star-Ledger. They were also considered sponsors of those publications.

Companies advertising in the new publishing world are drunk on digital and want to maximize the “big data” they acquire. And there are thousands of bartenders to help with that.

As I wrote in Separating Advertising’s Wheat and Chaff, in the new publishing world “Madison Avenue fell asleep, direct response marketing ate its brain, and it woke up as an alien replica of itself.”

That’s also why, to operate in publishing’s new alien-built economy, journalists need to meet that “ever-increasing quota of page views.” Better to “generate content” than to do the best journalism we can, the proposition goes. It’s still a losing one.

See, adtech doesn’t care about journalism, because its economy incentives maximizing the sum of content in the world, so it has as many places as possible to chase followed eyeballs with ads. Case in point, from @WaltMossberg:

About a week after our launch, I was seated at a dinner next to a major advertising executive. He complimented me on our new site’s quality and on that of a predecessor site we had created and run, AllThingsD.com. I asked him if that meant he’d be placing ads on our fledgling site. He said yes, he’d do that for a little while. And then, after the cookies he placed on Recode helped him to track our desirable audience around the web, his agency would begin removing the ads and placing them on cheaper sites our readers also happened to visit. In other words, our quality journalism was, to him, nothing more than a lead generator for target-rich readers, and would ultimately benefit sites that might care less about quality.

If Recode insisted on real ads, rather than coming to depend on surveillance-based adtech, its advertisers would have valued the publication, and not just the eyeballs of its readers, wherever it could find them.

Walt concludes,

It’s no easy task to either make money online as a publisher or to advertise your product in a world where attention is so fleeting and divided. But the current system of ad-supported web content isn’t working for readers and viewers. It needs to be reset.

The ad business is too brain-snatched to do that reset alone. It needs help from readers and brave publishers willing to stop participating in the adtech game.

As I explain in How customers can debug business with one line of code (hashtag: #NoStalking), each of us can come to publishers with a simple term that says “Just show me ads not based on tracking me.” In other words, “Give us real advertising. We can live with that.”

#NoStalking is not only in the works at Customer Commons, but saying yes to it will be an ideal move by companies wishing to obey the General Data Protection Regulation (aka GDPR), which will start punishing stalking severely, starting in 2018.

While the GDPR will blow up adtech as we’ve known it, #NoStalking will save real advertising, and the best of ad-supported publishing along with it, because it will bring economic incentives back into alignment with journalism. We had that in the old ad-and-subscription supported world of offline journalism, and we can get it back in the new world of online journalism. As I explain in Why #NoStalking is a good deal for publishers,

Individuals issuing the offer get guilt-free use of the goods they come to the publisher for, and the publisher gets to stay in business — and improve that business by running advertising that is actually valued by its recipients.

So, if you want to save journalism, the best of publishing and civil discourse that depends on both, bring back real advertising and cure the cancer of adtech.

For more help with that, go back and read Don Marti’s Targeting failure: legit sites lose, intermediaries win. You might also visit the Adblock War Series at my blog.

Two bonus links:

  1. Don Marti‘s What The Verge can do to help save web advertising
  2. Ethan Zuckerman’s It’s Journalism’s Job to Save Civics.

The original version of this post was published in Medium on 23 January 2017. This is an experiment in publishing first in Medium and second here. We’ll see how it goes.

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amsterdam-streetImagine you’re on a busy city street where everybody who disagrees with you disappears.

We have that city now. It’s called media—especially the social kind.

You can see how this works on Wall Street Journal‘s Blue Feed, Red Feed page. Here’s a screen shot of the feed for “Hillary Clinton” (one among eight polarized topics):

blue-red-wsj

Both invisible to the other.

We didn’t have that in the old print and broadcast worlds, and still don’t, where they persist. (For example, on news stands, or when you hit SCAN on a car radio.)

But we have it in digital media.

Here’s another difference: a lot of the stuff that gets shared is outright fake. There’s a lot of concern about that right now:

fakenews

Why? Well, there’s a business in it. More eyeballs, more advertising, more money, for more eyeballs for more advertising. And so on.

Those ads are aimed by tracking beacons planted in your phones and browsers, feeding data about your interests, likes and dislikes to robot brains that work as hard as they can to know you and keep feeding you more stuff that stokes your prejudices. Fake or not, what you’ll see is stuff you are likely to share with others who do the same. This business that pays for this is called “adtech,” also known as “interest based” or “interactive” advertising. But those are euphemisms. Its science is all about stalking. They can plausibly deny it’s personal. But it is.

The “social” idea is “markets as conversations” (a personal nightmare for me, gotta say). The business idea is to drag as many eyeballs as possible across ads that are aimed by the same kinds of creepy systems. The latter funds the former.

Rather than unpack that, I’ll leave that up to the rest of ya’ll, with a few links:

 

I want all the help I can get unpacking this, because I’m writing about it in a longer form than I’m indulging in here. Thanks.

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Ingeyes Google Has Quietly Dropped Ban on Personally Identifiable Web Tracking, @JuliaAngwin and @ProPublica unpack what the subhead says well already: “Google is the latest tech company to drop the longstanding wall between anonymous online ad tracking and user’s names.”

So here’s a message from humanity to Google and all the other spy organizations in the surveillance economy: Tracking is no less an invasion of privacy in apps and browsers than it is in homes, cars, purses, pants and wallets.

That’s because our apps and browsers, like the devices on which we use them, are personal and private. Simple as that. (HT to @Apple for digging that fact.)

To help the online advertising business understand what ought to be obvious (but isn’t yet), let’s clear up some misconceptions:

  1. Tracking people without their clear and conscious permission is wrong. (Meaning The Castle Doctrine should apply online no less than it does in the physical world.)
  2. Assuming that using a browser or an app constitutes some kind of “deal” to allow tracking is wrong. (Meaning implied consent is not the real thing. See The Tradeoff Fallacy: How Marketers Are Misrepresenting American Consumers and Opening Them Up to Exploitation, by Joseph Turow, Ph.D. and the Annenberg School for Communication at the University of Pennsylvania.)
  3. Claiming that advertising funds the “free” Internet is wrong. (The Net has been free for the duration. Had it been left up to the billing companies of the world, we never would have had it, and they never would have made their $trillions on it. More at New Clues.)

What’s right is civilization, which relies on manners. Advertisers, their agencies and publishers haven’t learned manners yet.

But they will.

At the very least, regulations will force companies harvesting personal data to obey those they harvest it from, with fines for not obeying. Toward that end, Europe’s General Data Protection Regulation already has compliance offices at large corporations shaking in their boots, for good reason: “a fine up to 20,000,000 EUR, or in the case of an undertaking, up to 4% of the total worldwide annual turnover of the preceding financial year, whichever is higher (Article 83, Paragraph 5 & 6).” Those come into force in 2018. Stay tuned.

Companies harvesting personal data also shouldn’t be surprised to find themselves re-classified as fiduciaries, no less responsible than accountants, brokers and doctors for confidentiality on behalf of the people they collect data from. (Thank you, professors Balkin and Zittrain, for that legal and rhetorical hack. Brilliant, and well done. Or begun.)

The only way to fully fix publishing, advertising and surveillance-corrupted business in general is to equip individuals with terms they can assert in dealing with others online — and to do it at scale. Meaning we need terms that work the same way across all the companies we deal with. That’s why Customer Commons and Kantara are working on exactly those terms. For starters. And these will be our terms — not separate and different ones that live at each company we deal with. Those aren’t working now, and never will work, because they can’t. And they can’t because when you have to deal with as many different terms as there are parties supplying them, the problem becomes unmanageable, and you get screwed. That’s why —

There’s a new sheriff on the Net, and it’s the individual. Who isn’t a “user,” by the way. Or a “consumer.” With new terms of our own, we’re the first party. The companies we deal with are second parties. Meaning that they are the users, and the consumers, of our legal “content.” And they’ll like it too, because we actually want to do good business with good companies, and are glad to make deals that work for both parties. Those include expressions of true loyalty, rather than the coerced kind we get from every “loyalty” card we carry in our purses and wallets.

When we are the first parties, we also get scale. Imagine changing your terms, your contact info, or your last name, for every company you deal with — and doing that in one move. That can only happen when you are the first party.

So here’s a call to action.

If you want to help blow up the surveillance economy by helping develop much better ways for demand and supply to deal with each other, show up next week at the Computer History Museum for VRM Day and the Internet Identity Workshop, where there are plenty of people already on the case.

Then follow the work that comes out of both — as if your life depends on it. Because it does.

And so does the economy that will grow atop true privacy online and the freedoms it supports. Both are a helluva lot more leveraged than the ill-gotten data gains harvested by the Lumascape doing unwelcome surveillance.

Bonus links:

  1. All the great research Julia Angwin & Pro Publica have been doing on a problem that data harvesting companies have been causing and can’t fix alone, even with government help. That’s why we’re doing the work I just described.
  2. What Facebook Knows About You Can Matter Offline, an OnPoint podcast featuring Julia, Cathy O’Neill and Ashkan Soltani.
  3. Everything by Shoshana Zuboff. From her home page: “’I’ve dedicated this part of my life to understanding and conceptualizing the transition to an information civilization. Will we be the masters of information, or will we be its slaves? There’s a lot of work to be done, if we are to build bridges to the kind of future that we can call “home.” My new book on this subject, Master or Slave? The Fight for the Soul of Our Information Civilization, will be published by Public Affairs in the U.S. and Eichborn in Germany in 2017.” Can’t wait.
  4. Don Marti’s good thinking and work with Aloodo and other fine hacks.

shackles

Who Owns the Mobile Experience? is a report by Unlockd on mobile advertising in the U.K. To clarify the way toward an answer, the report adds, “mobile operators or advertisers?”

The correct answer is neither. Nobody’s experience is “owned” by somebody else.

True, somebody else may cause a person’s experience to happen. But causing isn’t the same as owning.

We own our selves. That includes our experiences.

This is an essential distinction. For lack of it, both mobile operators and advertisers are delusional about their customers and consumers. (That’s an important distinction too. Operators have customers. Advertisers have consumers. Customers pay, consumers may or may not. That the former also qualifies as the latter does not mean the distinction should not be made. Sellers are far more accountable to customers than advertisers are to consumers.)

It’s interesting that Unlockd’s survey shows almost identically high levels of delusion by advertisers and operators…

  • 85% of advertisers and 82% of operators “think the mobile ad experience is positive for end users”
  • 3% of advertisers and 1% of operators admit “it could be negative”
  • Of the 85% of advertisers who think the experience is positive, 50% “believe it’s because products advertised are relevant to the end user”
  • “the reasons for this opinion is driven from the belief that users are served detail around products that are relevant to them.”

… while:

  • 47% of consumers think “the mobile phone ad experience (for them) is positive”
  • 39% of consumers “think ads are irrelevant
  • 36% blame “poor or irritating format”
  • 40% “believe the volume of ads served to them are a main reason for the negative experience”

It’s amazing but not surprising to me that mobile operators apparently consider their business to be advertising more than connectivity. This mindset is also betrayed by AT&T charging a premium for privacy and Comcast wanting to do the same. (Advertising today, especially online, does not come with privacy. Quite the opposite, in fact. A great deal of it is based on tracking people. Shoshana Zuboff calls this surveillance capitalism.)

Years ago, when I consulted BT, JP Rangaswami (@jobsworth), then BT’s Chief Scientist, told me phone companies’ core competency was billing, not communications. Since those operators clearly wish to be in the “content” business now, and to make money the same way print and broadcast did for more than a century, it makes sense that they imagine themselves now to be one-way conduits for ad-fortified content, and not just a way people and things (including the ones called products and companies) can connect to each other.

The FCC and other regulators need to bear this in mind as they look at what operators are doing to the Internet. I mean, it’s good and necessary for regulators to care about neutrality and privacy of Internet services, but a category error is being made if regulators fail to recognize that the operators want to be “content distributors” on the models of commercial broadcasting (funded by advertising) and the post office (funded by junk mail, which is the legacy model of today’s personalized direct response advertising  online).

I also have to question how consumers were asked by this survey about their mobile ad experiences. Let me see a show of hands: how many here consider their mobile phone ad experience “positive?” Keep your hands down if you are associated in any way with advertising, phone companies or publishing. When I ask this question, or one like it (e.g. “Who here wants to see ads on their phone?”) in talks I give, the number of raised hands is usually zero. If it’s not, the few parties with raised hands offer qualified responses, such as, “I’d like to see coupons when I’m in a store using a shopping app.”

Another delusion of advertisers and operators is that all ads should be relevant. They don’t need to be. In fact, the most valuable ads are not targeted personally, but across populations, so large populations can become familiar with advertised products and services.

It’s a simple fact that branding wouldn’t exist without massive quantities of ads being shown to people for whom the ads are irrelevant. Few of us would know the brands of Procter & Gamble, Unilever, L’Oreal, Coca-Cola, Nestlé, General Motors, Volkswagen, Mars or McDonald’s (the current top ten brand advertisers worldwide) if not for the massive amounts of money those companies spend advertising to people who will never buy their products but will damn sure known those products’ names. (Don Marti explains this well.)

A hard fact that the advertising industry needs to face is that there is very little appetite for ads on the receiving end. People put up with it on TV and radio, and in print, but for the most part they don’t like it. (The notable exceptions are print ads in fashion magazines and other high-quality publications. And classifieds.)

Appetites for ads, and all forms of content, should be consumers’ own. This means consumers need to be able to specify the kind of advertising they’re looking for, if any.

Even then, the far more valuable signal coming from consumers is (or will be) an actual desire for certain products and services. In marketing lingo, these signals are qualified leads. In VRM lingo, these signals  are intentcasts. With intentcasting, the customers do the advertising, and are in full control of the process. And they are no longer mere consumers (which Jerry Michalski calls “gullets with wallets and eyeballs”).

It helps that there are dozens of companies in this business already.

So it would be far more leveraged for operators to work with those companies than with advertising systems so disconnected from reality that they’ve caused hundreds of millions of people to block ads on their mobile devices — and are in such deep denial of the market’s clear messages that they deny the legitimacy of a clear personal choice, misdirecting attention toward the makers of ad blocking tools, and away from what’s actually happening: people asserting power over their own lives and private spaces (e.g. their browsers) online.

If companies actually believe in free markets, they need to believe in free customers. Those are people who, at the very least, are in charge of their own experiences in the networked world.

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For some reason, many or most of the images in this blog don’t load in some browsers. Same goes for the ProjectVRM blog as well. This is new, and I don’t know exactly why it’s happening.

So far, I gather it happens only when the URL is https and not http.

Okay, here’s an experiment. I’ll add an image here in the WordPress (4.4.2) composing window, and center it in the process, all in Visual mode. Here goes:

cheddar3

Now I’ll hit “Publish,” and see what we get.

When the URL starts with https, it fails to show in—

  • Firefox ((46.0.1)
  • Chrome (50.0.2661.102)
  • Brave (0.9.6)

But it does show in—

  • Opera (12.16)
  • Safari (9.1).

Now I’ll go back and edit the HTML for the image in Text mode, taking out class=”aligncenter size-full wp-image-10370 from between the img and src attributes, and bracket the whole image with the <center> and </center> tags. Here goes:

cheddar3

Hmm… The <center> tags don’t work, and I see why when I look at the HTML in Text mode: WordPress removes them. That’s new. Thus another old-school HTML tag gets sidelined. 🙁

Okay, I’ll try again to center it, this by time by taking out class=”aligncenter size-full wp-image-10370 in Text mode, and clicking on the centering icon in Visual mode. When I check back in Text mode, I see WordPress has put class=”aligncenter” between img and src. I suppose that attribute is understood by WordPress’ (or the theme’s) CSS while the old <center> tags are not. Am I wrong about that?

Now I’ll hit the update button, rendering this—

cheddar3

—and check back with the browsers.

Okay, it works with all of them now, whether the URL starts with https or http.

So the apparent culprit, at least by this experiment, is centering with anything other than class=”aligncenter”, which seems to require inserting a centered image Visual mode, editing out size-full wp-image-whatever (note: whatever is a number that’s different for every image I put in a post) in Text mode, and then going back and centering it in Visual mode, which puts class=”aligncenter” in place of what I edited out in text mode. Fun.

Here’s another interesting (and annoying) thing. When I’m editing in the composing window, the url is https. But when I “view post” after publishing or updating, I get the http version of the blog, where I can’t see what doesn’t load in the https version. But when anybody comes to the blog by way of an external link, such as a search engine or Twitter, they see the https version, where the graphics won’t load if I haven’t fixed them manually in the manner described above.

So https is clearly breaking old things, but I’m not sure if it’s https doing it, something in the way WordPress works, or something in the theme I’m using. (In WordPress it’s hard — at least for me — to know where WordPress ends and the theme begins.)

Dave Winer has written about how https breaks old sites, and here we can see it happening on a new one as well. WordPress, or at least the version provided for https://blogs.harvard.edu bloggers, may be buggy, or behind the times with the way it marks up images. But that’s a guess.

I sure hope there is some way to gang-edit all my posts going back to 2007. If not, I’ll just have to hope readers will know to take the s out of https and re-load the page. Which, of course, nearly all of them won’t.

It doesn’t help that all the browser makers now obscure the protocol, so you can’t see whether a site is http or https, unless you copy and paste it. They only show what comes after the // in the URL. This is a very unhelpful dumbing-down “feature.”

Brave is different. The location bar isn’t there unless you mouse over it. Then you see the whole URL, including the protocol to the left of the //. But if you don’t do that, you just see a little padlock (meaning https, I gather), then (with this post) “blogs.harvard.edu | Doc Searls Weblog • Help: why don’t images load in https?” I can see why they do that, but it’s confusing.

By the way, I probably give the impression of being a highly technical guy. I’m not. The only code I know is Morse. The only HTML I know is vintage. I’m lost with <span> and <div> and wp-image-whatever, don’t hack CSS or PHP, and don’t understand why <em> is now preferable to <i> if you want to italicize something. (Fill me in if you like.)

So, technical folks, please tell us wtf is going on here (or give us your best guess), and point to simple and global ways of fixing it.

Thanks.

[Later…]

Some answer links, mostly from the comments below:

That last one, which is cited in two comments, says this:

Chris Cree who experienced the same problem discovered that the WP_SITEURL and WP_HOME constants in the wp-config.php file were configured to structure URLs with http instead of https. Cree suggests users check their settings to see which URL type is configured. If both the WordPress address and Site URLs don’t show https, it’s likely causing issues with responsive images in WordPress 4.4.

Two things here:

  1. I can’t see where in Settings the URL type is mentioned, much less configurable. But Settings has a load of categories and choices within categories, so I may be missing it.
  2. I wonder what will happen to old posts I edited to make images responsive. (Some background on that. “Responsive design,” an idea that seems to have started here in 2010, has since led to many permutations of complications in code that’s mostly hidden from people like me, who just want to write something on a blog or a Web page. We all seem to have forgotted that it was us for whom Tim Berners-Lee designed HTML in the first place.) My “responsive” hack went like this: a) I would place the image in Visual mode; b) go into Text mode; and c) carve out the stuff between img and src and add new attributes for width and height. Those would usually be something like width=”50%” and height=”image”. This was an orthodox thing to do in HTML 4.01, but not in HTML 5. Browsers seem tolerant of this approach, so far, at least for pages viewed with the the http protocol. I’ve checked old posts that have images marked up that way, and it’s not a problem. Yet. (Newer browser versions may not be so tolerant.) Nearly all images, however, fail to load in Firefox, Chrome and Brave when viewed through https.

So the main question remaining are:

  1. Is this something I can correct globally with a hack in my own blogs?
  2. If so, is the hack within the theme, the CSS, the PHP, or what?
  3. If not, is it something the übergeeks at Harvard blogs can fix?
  4. If it’s not something they can fix, is my only choice to go back and change every image from the blogs’ beginnings (or just live with the breakage)?
  5. If that’s required, what’s to keep some new change in HTML 5, or WordPress, or the next “best practice” from breaking everything that came before all over again?

Thanks again for all your help, folks. Much appreciated. (And please keep it coming. I’m sure I’m not alone with this problem.)

1-e10zgDdxrcJgNcp9Njr4GQ

I started calling online advertising a bubble in 2008.

I made “The Advertising Bubble” a chapter in The Intention Economy in 2012.

I’ve been unpacking what I figure ought to be obvious (but isn’t) in 52 posts and articles (so far) in the Adblock War Series. This will be the 53rd.

And it ain’t happened yet.

But, now comes this, from Kalkis Research:

kalkis-on-google

Some charts:

googlecpc

adblocking

change-in-advertising-vs-sales

costofadspace

And here is their downbeat conclusion:

We are living through the latest stages of the online advertising bubble, as available high-quality ad space is shrinking, leading to a decline ad space quality, and a decline of ad efficiency. Awareness for fraud is growing, and soon, clients will cut their online ad spending, and demand higher accountability. This will destroy the high-margin market of automated reselling worthless ad space, and will force advertisers to focus only on prime publishers, with expensive ad space.

This is a re-run of the online advertising crash of the early 2000s, when the proliferation of banners and pop- ups destroyed any value these ads had (and led people to install pop-up killers, just like with ad blockers today)…

We estimate that the online advertising market has been artificially inflated since the end of 2013, and is much more mature than its pundits are claiming. 90% of Google’s revenues come from advertising. We expect Alphabet’s share price to go down by 75%…

A larger number of companies will be impacted, as a growing number of third-party tech giants are involved in the advertising play (Oracle, Amazon, Salesforce), and we expect the whole tech sector to be hard hit by the unwinding of the bubble…

Currently, January 2018 Alphabet puts with a strike of $400 are trading at around $8, for a 20x return should our scenario materialize.

There are other signs. For example, a falling ping-pong table index:

pingpongtable

GroupM, the “world’s largest media investment group,” also just published Interaction 2016, which is also bearish on adtech:

Advertisers and the entities that place their ads have always sought relevance and engagement; the consumer has chosen to set a higher bar. Advertisers and the buyers of media have a further responsibility.

Until now, we have assumed almost all data are worth having. But however much he gathers, no advertiser commands complete, continuous data. This creates a risk that the advertiser’s left hand may not know what his right hand is doing. A customer who has already made a purchase may be bombarded with redundant repeat ads wherever he roams: what we might call the phenomenon of “repetitive irrelevance.” Even worse, several advertisers may be sharing the same data and using performance-oriented media, multiplying the “repetitive irrelevance.” Tracking and targeting intended to make advertising welcome makes it a nuisance. It is dysfunctional. The advertiser damages his reputation and pays to do so.

This brief analysis suggests that a partial solution to adblocking is a combination of design, technology, common sense and the ability to establish the point, across channels and vendors, at which the application of a particular data point becomes the poison of marketing rather than the antidote to ineffectiveness.

The emphasis is mine. (Hey, I know boldface tends to get read and blockquotes don’t.)

There are other signs. Last May Business Insider said The ad tech sector looks an awful lot like a bubble that just popped. In June, The Wall Street Journal said adtech investment dollars are running dry. “These companies are struggling to even get meetings,” they said. In December Ad Exchanger called 2015 a “reality check” year for adtech.

Clearly the end isn’t near for Facebook or Google. Tony Haile, founding CEO of Chartbeat — and to me the reigning king of adtech moneyball — compares Facebook to the Sun, and everybody else to planets and other debris orbiting around it. One pull-quote: “It is Facebook that curates and distributes. It owns the relationship with the user, and decides what content the user sees and how many see it.” Meanwhile Google, which places a huge percentage of online ads (for itself and countless others), is said by Digiday to be exploring an “acceptable ads” policy obviously modeled on the one launched by Adblock Plus. And while ad fraud has been bad, AdAge reports that it’s down, dramatically: “analytics firm Integral Ad Science found a 20.9% decrease in both overall and programmatic ad fraud last quarter compared to the fourth quarter of 2015.”

Still, I’ve been told by one (big) adtech exec that his business is “a walking zombie” and that he’s looking toward “the next paradigm.” One of the biggest online advertisers told me late last year that they yanked $100 million/year out of adtech and put it into traditional advertising for one simple reason: “It didn’t work.” I have a sense that they are not alone.

Got any more examples? I want us to get as clear a picture as we can of the adtech edifice as it starts crumbling to the ground. Or not. Yet.

(Later…) Okay we have some:

Tags: , ,

[Update: 29 June 2016 — Forbes has backed off, but Wired hasn’t yet. So the invitation stands. So does a path forward.]

tracking-forbes

A few days ago, I followed this link at Digg to Forbes, where I was met by the message above.

Problem is, I don’t have an ad blocker installed. I have tracking protection. Three kinds, in fact. (Let me explain: my work requires experimenting with many different privacy protection tools. It just happens that right now I have these three working in Firefox, my default browser.) Here is what Ghostery sees:

ghostery-on-forbes

Here is what Disconnect sees:

disconnect-on-forbes

And here is what Privacy Badger sees:

privacybadger-on-forbes

So I’m guessing what blocked the ad was one of the two red sliders in Privacy Badger. I slid the b.scorecardresearch.com one to yellow and it seemed to load the desired page without a problem, but I don’t know if Forbes would have let me though anyway or not . I dunno how to tell what did what.

Then today I ran into the same thing at Wired, looking for some of my own words there. Here’s the roadblock Wired put in my path:

wired-vs-ad-blockers

Again, I’m not blocking ads. I’m just trying to block tracking. I also just checked, and Disconnect, Ghostery and Privacy Badger are each doing nothing, far as I can tell, to block anything on Wired. They’re all green-lighting everything. That means they’ve already whitelisted it. Yet Wired thinks I’m blocking ads.

As it happens I‘ve been a Wired subscriber for the duration. But, when I log in (by clicking on the link above), it takes me to a billing page. There it wants to charge me $3.99 every four weeks, which comes to about $52 a year, on top of what I’m already paying for the print publication, which (I would hope) ought to give me access to the same thing online. Very confusing.

Thing is, I don’t mind ads. I even like some of them. Back in the last millennium, I was a partner in Hodskins Simone & Searls, one of Silicon Valley’s top advertising agencies.

And, like most readers, I want publishers to make money.

But I also believe publishers don’t need to do that by tracking me in ways I neither like nor approve. They can give me ads on their pages that are perfectly safe, just like the ads that have funded print magazines for the duration. Those were always respectful of people’s privacy, and don’t rely on a herd of third parties following people around while they go about their lives. They were also more valuable, because they sent clear creative and economic signals, both uncompromised by suspicions of surveillance and other forms of bad acting.

Here is what Joshua Bernstein (@JoshuaBernstein), sourcing Wired‘s Mark McClusky (@markmcc), reported in Bloomberg about what the magazine is trying to do here:

More than 1 in 5 people who visit Wired Magazine’s website use ad-blocking software. Starting in the next few weeks, the magazine will give those readers a choice: stop blocking ads, pay to look at a version of the site that is unsullied by advertisements, or go away…

Wired plans to charge $3.99 for four weeks of ad-free access to its website. In many places where ads appear, the site will simply feature more articles, said Mark McClusky, the magazine’s head of product and business development. The portion of his readership that uses ad blockers are likely to be receptive to a discussion about their responsibility to support the businesses they rely on for information online, McClusky said.

There are legitimate reasons that people use ad blockers, according to McClusky, like a desire to speed up web browsing or not wanting to be tracked online. But Wired has bills to pay. “I think people are ready to have that conversation in a straightforward way,” he said.

This post is part of that conversation. So is what I’ve been writing over the last eight years on what we’ve recently come to call the “adblock war.”

The reason this is a “war,” and it’s impossible for publishers on their own to make peace, is that the only solutions that can scale are the individual reader’s. Ad blockers and tracking protection in browsers all work for the individual, giving everybody scale. Roadblocks and tollbooths like Forbes’ and Wired’s piss readers off, drive them away, or both. Worse, every one of them is different, which is kind of an anti-scale way of doing things.

At this early stage, however, none of the solutions that scale for individuals also work in ways that are friendly to publishers. (Nor do what the browser makers are doing on their own—each differently, which is also anti-scale.)

So we need to take another step, again from the individual’s side, this time with an olive branch.

And that’s what we’ll do at VRM Day (25 April) and IIW(26–28 April), both at the Computer History Museum in Silicon Valley. I invite Forbes, Wired, and all publishers, advertisers, agencies, browser makers and other parties interested in peace to come join us there.

On the table is an easy solution: simple publisher-friendly preference a reader can assert and a publisher can agree to. It says, “Just show me ads not based on tracking me” — or words to that effect, which we’ll work out. (Update: we’ve dubbed this the #NoStalking offer.)

This term will be standard and enabled by code on both the client and server side. The standard and code will live at Customer Commons, which is built for that purpose, on the Creative Commons mode, which has worked well for many years. (And, like ProjectVRM, was hatched at the Berkman Center.) Some of the code already exists. We’ll start writing the rest at IIW next week.

Both VRM Day and IIW are unconferences. No keynotes, no panels, no sponsor exhibits. Everything happens at breakouts, all of which are topics chosen and led by participants. VRM Day is for presenting and planning the work we’ll be doing over the next three days at IIW. We do two IIWs per year, and this is our 22nd. I don’t know any gathering that is more leveraged for getting stuff done. Register here.

For more background on the peace we can forge together, see here and here.

 

drunk-driving

Today AdAge gives us Clinton and Sanders Using Addressable Advertising in New York Market: Precision Targeting Is Especially Relevant in NYC, Say Political Media Observers, by @LowBrowKate. Here’s how it works:

In order to aim addressable TV spots to those voters, the campaigns provide a list of the individual voters they want to target to Cablevision or satellite providers DirecTV and Dish. That list is matched against each provider’s customer database and ads are served to the matching households. Because voter data includes actual names and addresses, the same information the TV providers have for billing purposes, they readily can match up the lists.

Speaking as a Dish Network customer—and as a sovereign human being—I don’t want to be an “addressable target” of any advertising—and I already feel betrayed.

I don’t care what measurable results “addressable” or “precision” targeting gets for those who practice it. The result that matters is that I’m pissed to know that my provider has sold me out to advertisers putting crosshairs on me and my family. Same goes for other viewers who get creeped out when they see that an ad on TV is just for them and not for everybody watching the show.

It should be obvious by now that people hate being tracked like animals and shot with digital blow-guns by advertisers. The feedback has been loud and clear.

First the market responded with Do Not Track, which the ad industry mocked and ignored. Then the market installed ad blockers and tracking protection in numbers massive enough to comprise the largest boycott in human history. (More than 200 million doing ad blocking alone, by last June.) Again, the industry didn’t listen, and instead went to war with its own consumers and mocked the their choice as a “fad.”

Here is a fact: people value their privacy, safety and time infinitely more than whatever they might get from commercial messages packed around the content they actually demand.

Here is another: anonymity is a form of privacy. One of the graces of watching TV is being anonymous, as both a private individual and part of a crowd.

Advertising respected both those facts before it got body-snatched by direct marketing. Now is the time to respect the difference again, and separate the wheat of respectful advertising from the chaff of disrespectful “addressable targeting” and other junk mail methods that were alien to Madison Avenue before it got drunk on “digital.”

Make no mistake: addressable targeting is disrespectful to both its targets and the very media respectful advertising has supported for the duration. For a gut-check on that, ask if anybody wants it. Make it opt-in. Don’t just take advantage of whatever data collection has been done, surely without express permission from individual customers.

Here is another fact the industry needs to face: people have tools for safeguarding their privacy now, and they’ll get more, whether the industry likes it or not. In fact, the more precisely advertising invades and violates people’s personal spaces, the faster people will acquire the protections they need.

What’s at stake now for the industry is the survival of whatever remains of advertising’s value as a contribution to business and culture. The only reason the industry can’t see that fact, which ought to be obvious, is that it’s driving drunk on digital kool-aid.

Time to sober up.

Bonus reading: Bob Hoffman, Don Marti, Jason Kint, Dave Carroll, yours truly.

Bonus opportunity to participate in moving from blocking all advertising to welcoming the respectful kind: VRM Day and IIW, the week after next, at the Computer History Museum in Silicon Valley.

The original draft of this post was my comment under the AdAge piece.

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