publishing
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How adtech, not ad blocking, breaks the social contract
Advocates of adtech—tracking-based advertising—are lately claiming that ad blocking is breaking the social contract. This is self-serving and delusional bullshit. Let me explain why. In my browser, when I visit a page, I am requesting that page. I am not requesting stuff other than that page itself. This is what the hypertext protocol (http) provides. (Protocols are… Continue reading
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Debugging adtech assumptions
In this post I respond in detail to assertions made in a pair of pro-adtech pieces: Advertiser’s Mandate In The Age Of Ad Blocking: Blend In, by Pat LaPointe in MediaPost; and Welcome to hell: Apple vs Google vs Facebook and the slow death of the web, by Nilay Patel in The Verge. First, Pat LaPointe—… Continue reading