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I’ve been wanting to fly on the Boeing 787 “Dreamliner” ever since I missed a chance to go on an inaugural junket aboard one before Boeing began delivery to the airlines. But I finally got my chance, three days ago, aboard United Flight 935 from London to Los Angeles.

Some context: United is my default airline by virtue of having flown 1.5 million miles with them, which has earned me some status. Specifically, I get on shorter lines, don’t get charged for bags, and have some choice about where I sit, which defaults to Economy Plus: the section of Economy that features a bit more leg room and is typically located which is behind business/first, now called Polaris.

I should add that I actually like United, and have had few of the bad experiences people tend to associate with big old airlines. And plenty of good ones. And not all the news about United is bad. For example, wider economy seats coming in refurbed 767s.

So. How about the 787?

It’s a nice plane in many ways, which Boeing explains here. Maybe the best in the air today.

But, hate to say, my experience with it was less than ideal.

The first problem is that, according to SeatGuru, the whole Economy Plus section is over the wing on both the airline’s configurations: 787/8 and 787/9. This means there is little or no view of the ground out the window. That view is one of the main attractions of window seats and why I love flying. See all these photos were taken out the windows of planes? Nearly all the planes I shot those from were United’s, and I have kindly tagged them #United as well. (See

To be fair, all of United’s widebody planes (747,767, 777, 787) put most of Economy Plus over the wing. But in most cases a row or two is in front of the wing or behind it. Not, alas, on the new 787s.

So I booked a seat in the economy section. Fortunately, I don’t have long femurs, so leg room usually isn’t an issue for me. In fact, I like sitting in the back of plane, farther the better. That way as little of the wing as possible intrudes on the view. And the legroom actually wasn’t bad on this plane anyway, so that’s one plus.

The seat I chose was 37L, a window seat in a row that gave me 3 seats to myself, because the flight turned out to be less than full. This is another reason to book seats in the back. They’re the least likely seats to be filled on a less-than-full flight. (But be sure to check with SeatGuru, which warn me away from rows which have missing windows. Most planes do have some of those.)

My second problem turns out to be one of the 787’s biggest selling points: electronically dimmable windows:

It’s a clever system that eliminates the window shade, an ancient feature that actually gives the individual a simple manual control over the view, and of light coming in.

My problem isn’t with the windows themselves, which are relatively large (but with more added view toward the sky than the ground). My problem is with a loss of individual control, and an apparent preference by the crew for the equivalent of no windows at all.

So, for example, on this flight the crew turned all the windows dark just before the fjords and glaciers of Greenland’s coast came into view. They announced that this was so people could sleep or watch their screens without glare. But this flight wasn’t a red-eye. The plane left at roughly 2pm from London and arrived in Los Angeles at around 5pm, with daylight all the way. Yes, it would be the middle of the night (UK time) on arrival, but that was another six hours in the future, and the scene was amazing:

So I turned my window up to clear (which happens so slowly you wonder if it’s working at first), and a flight attendant came over. Here’s the dialog, as best I recall it:

“Sir, you need to darken your window.”

“I got a window seat so I could see outside.”

“But other people are trying to sleep or watch their screens.”

“I’ll darken it later. Right now I want to see Greenland. Have you seen this? It’s spectacular.”

“Please be aware of the other passengers, sir.”

In fact I was.

There were two empty seats in my row.The window seat wasn’t occupied in the row in front of me. (An older woman seemed to be sleeping in the middle seat.) And the only other passenger in sight was a guy reading in an otherwise empty middle row across the aisle from me. I was also talking geography with the people behind me, who were watching Greenland scroll by through my aft window (their row, 38, had no window) saying “Holy shit! Look at that! Look at THAT!” over and over. And with good reason. A United pilot once announced to a plane I was on that Greenland is the most spectacular thing one can see from a passenger jet.

So I really didn’t need to dim my window for others. But I felt like I was getting busted for some infraction of flight etiquette that made no sense, given that the 787, more than other planes was supposed to be about the joy of flying. (Louis CK enlarges on this kind of aviation irony with his “Everything is a amazing and nobody’s happy” bit. If you’re in a hurry, start about 2 minutes in.)

My final problem is also with the windows: they block GPS signals, I suppose as a secondary effect of the dimmable thing. This meant I couldn’t record the trip on my little Garmin pocket GPS, which I’ve been using for many years to keep track of where I’ve been, and to geo-locate photos.

So I’ll go out of my way to avoid United’s 787s from now on. They’re great planes, but not for me.

Nothing challenges our understanding of infrastructure better than a crisis, and we have a big one now in Houston. We do with every giant storm, of course. New York is still recovering from Sandy and New Orleans from Katrina. Reforms and adaptations always follow, as civilization learns from experience.

Look at aviation, for example. Houston is the 4th largest city in the U.S. and George Bush International Airport (aka IAH) is a major hub for United Airlines. For the last few days traffic there has been sphinctered down to emergency flights alone. You can see how this looks on FlightAware’s Miserymap:

Go there and click on the blue play button to see how flight cancellations have played over time, and how the flood in Houston has affected Dallas as well. Click on the airport’s donut to see what routes are most affected. Frequent fliers like myself rely on tools like this one, made possible by a collection of digital technologies working over the Internet.

The airport itself is on Houston’s north side, and not flooded. Its main problem instead has been people. Countless workers have been unable to come in because they’re trapped in the flood, busy helping neighbors or barely starting to deal with lives of their own and others that have been inconvenienced, ruined or in sudden need of large repair.

Aviation just one of modern civilization’s infrastructures. Roads are another. Early in the flood, when cars were first stranded on roads, Google Maps, which gets its traffic information from cell phones, showed grids of solid red lines on the city’s flooded streets. Now those same streets are blank, because the cell phones have departed and the cars aren’t moving.

The cell phone system itself, however, has been one of the stars in the Houston drama. Harvey shows progress on emergency communications since Katrina, says a Wired headline from yesterday. Only 4% of the areas cells were knocked out.

Right now the flood waters are at their record heights, or even rising. Learnings about extant infrastructures have already commenced, and will accumulate as the city drains and dries. It should help to have a deeper understanding of what infrastructure really is, and what it’s doing where it is, than we have so far.

I say that because infrastructure is still new as a concept. As a word, infrastructure has only been in common use since the 1960s:

In The Etymology of Infrastructure and the Infrastructure of the InternetStephen Lewis writes,

Infrastructure indeed entered the English language as a loan word from French in which it had been a railroad engineering term.  A 1927 edition of the Oxford indeed mentioned the word in the context of “… the tunnels, bridges, culverts, and ‘infrastructure work’ of the French railroads.”  After World War II, “infrastructure” reemerged as in-house jargon within NATO, this time referring to fixed installations necessary for the operations of armed forces and to capital investments considered necessary to secure the security of Europe…

Within my own memory the use of the word “infrastructure” had spilled into the contexts of urban management and regions national development and into the private sector… used to refer to those massive capital investments (water, subways, roads, bridges, tunnels, schools, hospitals, etc.) necessary to city’s economy and the lives of its inhabitants and businesses enterprises but too massive and too critical to be conceived, implemented, and run at a profit or to be trusted to the private sector…

In recent years, in the United States at least, infrastructure is a word widely used but an aspect of economic life and social cohesion known more by its collapse and abandonment and raffling off to the private sector than by its implementation, well-functioning, and expansion.

As Steve also mentions in that piece, he and I are among the relatively small number of people (at least compared to those occupying the familiar academic disciplines) who have paid close attention to the topic for some time.

The top dog in this pack (at least for me) is Brett Frischmann, the Villanova Law professor whose book Infrastructure: The Social Value of Shared Resources (Oxford, 2013) anchors the small and still young canon of work on the topic. Writes Brett,

Infrastructure resources entail long term commitments with deep consequences for the public. Infrastructures are a prerequisite for economic and social development. Infrastructures shape complex systems of human activity, including economic, cultural, and political systems. That is, infrastructures affect the behaviour of individuals, firms, households, and other organizations by providing and shaping the available opportunities of these actors to participate in these systems and to interact with each other.

The emphasis is mine, because I am curious about how shaping works. Specifically, How does infrastructure shape all those things—and each of us as well?

Here is a good example of people being shaped, in this case by mobile phones:

I shot that photo on my own phone in a New York subway a few months ago. As you see, everybody in that car is fully preoccupied with their personal rectangle. These people are not the same as they were ten or even five years ago. Nor are the “firms, households and other organizations” in which they participate. Nor is the subway itself, now that all four major mobile phone carriers cover every station in the city. At good speeds too:

We don’t know if Marshall McLuhan said “we shape our tools and then our tools shape us,” but it was clearly one of his core teachings (In fact the line comes from Father John Culkin, SJ, a Professor of Communication at Fordham and a colleague of McLuhan’s. Whether or not Culkin got it from McLuhan we’ll never know.) As aphorisms go, it’s a close relative to the subtitle of McLuhan’s magnum opus, Understanding Media: the Extensions of Man (Berkeley, 1964, 1994, 2003). The two are compressed into his most quoted line, “the medium is the message,” which says that every medium changes us while also extending us.

In The Medium is the Massage: an Inventory of Effects (Gingko, 1967, 2001), McLuhan explains it this way: “All media work us over completely. They are so pervasive… that they leave no part of us untouched unaffected, unaltered… Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.”

Specifically, “All media are extensions of some human faculty—psychic or physical. The wheel is an extension of the foot.The book is an extension of the eye. Clothing, an extension of the skin. Electric curcuitry, an extension of the central nervous system. Media, by altering the environment, evoke in us unique ratios of sense perceptins. The extension of any once sense alters the way we think and act—the way we perceive the world. When these things change, men change.”

He also wasn’t just talking communications media. He was talking about everything we make, which in turn make us. As Eric McLuhan (Marshall’s son and collaborator) explains in Laws of Media: The New Science (Toronto, 1988), “media” meant “everything man[kind] makes and does, every procedure, every style, every artefact, every poem, song, painting, gimmick, gadget, theory—every product of human effort.”

Chief among the laws Marshall and Eric minted is the tetrad of media effects. (A tetrad is a group of four.) It says every medium, every technology, has effects that refract in four dimensions that also affect each other. Here’s a graphic representation of them:

They apply these laws heuristically, through questions:

  1. What does a medium enhance?
  2. What does it obsolesce?
  3. What does it retrieve that had been obsolesced earlier?
  4. What does it reverse or flip into when pushed to its extreme (for example, by becoming ubiquitous)?

Questions are required because there can be many different effects, and many different answers. All can change. All can be argued. All can work us over.

One workover happened right here, with this blog. In fact, feeling worked over was one of the reasons I dug back into McLuhan, who I had been ignoring for decades.

Here’s the workover…

In the heyday of blogging, back in the early ’00s, this blog’s predecessor (at had about 20,000 subscribers to its RSS feed, and readers that numbered in up to dozens of thousand per day. Now it gets dozens. On a good day, maybe hundreds. What happened?

In two words, social media. When I put that in the middle of the tetrad, four answers that jumped to mind:

In the ENHANCED corner, Social media surely makes everyone more social, in the purely convivial sense of the word. Suddenly we have hundreds or thousands of “friends” (Facebook, Swarm, Instagram), “followers” (Twitter) and “contacts” (Linkedin). Never mind that we know few of their birthdays, parents names or other stuff we used to care about. We’re social with them now.

Blogging clearly got OBSOLESCED, but—far more importantly—so did the rest of journalism. And I say this as a journalist who once made a living at the profession and now, like everybody else who once did the same, now make squat. What used to be business of journalism is now the business of “content production,” because that’s what social media and its publishing co-dependents get paid by advertising robots to produce in the world. What’s more, anybody can now participate. Look at that subway car photo above. Any one of those people, or all of them, are journalists now. They write and post in journals of various kinds on social media. Some of what they produce is news, if you want to call it that. But hell, news itself is worked over completely. (More about that in a minute.)

We’ve RETRIEVED gossip, which journalism, the academy and the legal profession had obsolesced (by saying, essentially, “we’re in charge of truth and facts”). In Sapiens: A Brief History of Humankind (Harper, 2015), Yuval Noah Harari says gossip was essential for our survival as hunter-gatherers: “Social cooperation is our key for survival and reproduction. It is not enough for individual men and women to know the whereabouts of lions and bisons.. It’s much more important for them to know who in their band hates whom, who is sleeping with whom, who is honest and who is a cheat.” And now we can do that with anybody and everybody, across the vast yet spaceless nowhere we call the Internet, and to hell with the old formalisms of journalism, education and law.

And social media has also clearly REVERSED us into tribes, especially in the news we produce and consume, much of it to wage verbal war with each other. Or worse. For a view of how that works, check out The Wall Street Journal‘s Red Feed / Blue Feed site, which shows the completely opposed (and hostile) views of the world that Facebook injects into the news feeds of people its algorithms consider “very liberal” or “very conservative.”

Is social media infrastructure? I suppose so. The mobile phone network certainly is. And right now we’re glad to have it, because Houston, the fourth largest city in the U.S., is suffering perhaps the worst natural disaster in the country’s history, and the cell phone system is holding up remarkably well, so far. Countless lives are being saved by it, and it will certainly remain the most essential communication system as the city recovers and rebuilds.

Meanwhile, however, it also makes sense to refract the mobile phone through the tetrad. I did that right after I shot the photo above, in this blog post. In it I said smartphones—

  • Enhance conversation
  • Obsolesce mass media (print, radio, TV, cinema, whatever)
  • Retrieve personal agency (the ability to act with effect in the world)
  • Reverse into isolation (also into lost privacy through exposure to surveillance and exploitation)

In the same graphic, it looks like this:

But why listen to me when the McLuhans were on the case almost three decades ago? This is from Gregory Sandstrom‘s “Laws of media—The four effects: A Mcluhan contribution to social epistemology” (SERCC, November 11, 2012)—

The REVERSES items might be off, the but others are right on. (Whoa: cameras!)

The problem here, however, is the tendency we have to get caught up in effects. While those are all interesting, the McLuhans want us to look below those, to causes. This is hard because effects are figures, and causes are grounds: the contexts from which figures arise. From Marshall and Eric McLuhan’s Media and Formal Cause (Neopoesis, 2011): “Novelty becomes cliché through use. And constant use creates a new hidden environment while simultaneously pushing the old invisible ground into prominence, as a new figure, clearly visible for the first time. Every innovation scraps its immediate predecessor and retrieves still older figures; it causes floods of antiquities or nostalgic art forms and stimulates the search for ‘museum pieces’.”

We see this illustrated by Isabelle Adams in her paper “What Would McLuhan Say about the Smartphone? Applying McLuhan’s Tetrad to the Smartphone” (Glocality, 2106):


Laws of Media again: “The motor car retrieved the countryside, scrapped the inner core of the city, and created suburban megalopolis. Invention is the mother of necessities, old and new.”

We tend to see it the other way around, with necessity mothering invention. It should help to learn from the McLuhans that most of what we think we need is what we invent in order to need it.

Beyond clothing, shelter and tools made of sticks and stones, all the artifacts that fill civilized life are ones most of us didn’t know we needed until some maker in our midst invented them.

And some tools—extensions of our bodies—don’t become necessities until somebody invents a new way to use them. Palm, Nokia and Blackberry all made smart phones a decade before the iPhone and the Android. Was it those two operating systems that made them everybody suddenly want one? No, apps were the inventions that mothered mass necessity for mobile phones, just like it was websites the made us need graphical browsers, which made us need personal computers connected by the Internet.

All those things are effects that the McLuhans want us to look beneath. But they don’t want us to look for the obvious causes of the this-made-that-happen kind. In Media and Formal Cause, Eric McLuhan writes:

Formal causality kicks in whenever “coming events cast their shadows before them.” Formal cause is still, in our time, hugely mysterious. The literate mind finds it is too paradoxical and irrational. It deals with environmental processes and it works outside of time. The effects—those long shadows—arrive first; the causes take a while longer.

Formal cause was one of four listed first by Aristotle:

  • Material—what something is made of.
  • Efficient—how one thing acts on another, causing change.
  • Formal—what makes the thing form a coherent whole.
  • Final—the purpose to which a thing is put.

In Understanding Media, Marshall McLuhan writes, “Any technology gradually creates a totally new human environment”, adding:

Environments are not passive wrappings but active processes….The railway did not introduce movement or transportation or wheel or road into society, but it accelerated and enlarged the scale of previous human functions, creating totally new kinds of cities and new kinds of work and leisure.

Thus railways were a formal cause that scaled up new kinds of cities, work and leisure.  “People don’t want to know the cause of anything”, Marshall said (and Eric quotes, in Media and Formal Cause). “They do not want to know why radio caused Hitler and Gandhi alike. They do not want to know that print caused anything whatever. As users of these media, they wish merely to get inside, hoping perhaps to add another layer to their environment….”

In Media and Formal Cause, Eric also sources Jane Jacobs:

Current theory in many fields—economics, history, anthropology—assumes that cities are built upon a rural economic base. If my observations and reasoning are correct, the reverse is true: that rural economies, including agricultural work, are directly built upon city economies and city work….Rural production is literally the creation of city consumption. That is to say, city economics invent the things that are to become city imports from the rural world.

Which brings us back to Houston. What forms will it cause as we repair it?

(I’m still not done, but need to get to my next appointment. Stay tuned.)



Who Owns the Internet? — What Big Tech’s Monopoly Powers Mean for our Culture is Elizabeth Kolbert‘s review in The New Yorker of several books, one of which I’ve read: Jonathan Taplin’s Move Fast and Break Things—How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy.

The main takeaway for me, to both Elizabeth’s piece and Jon’s book, is making clear that Google and Facebook are at the heart of today’s personal data extraction industry, and that this industry defines (as well as supports) much of our lives online.

Our data, and data about us, is the crude that Facebook and Google extract, refine and sell to advertisers. This by itself would not be a Bad Thing if it were done with our clearly expressed (rather than merely implied) permission, and if we had our own valves to control personal data flows with scale across all the companies we deal with, rather than countless different valves, many worthless, buried in the settings pages of the Web’s personal data extraction systems, as well as in all the extractive mobile apps of the world.

It’s natural to look for policy solutions to the problems Jon and others visit in the books Elizabeth reviews. And there are some good regulations around already. Most notably, the GDPR in Europe has energized countless developers (some listed here) to start providing tools individuals (no longer just “consumers” or “users”) can employ to control personal data flows into the world, and how that data might be used. Even if surveillance marketers find ways around the GDPR (which some will), advertisers themselves are starting to realize that tracking people like animals only fails outright, but that the human beings who constitute the actual marketplace have mounted the biggest boycott in world history against it.

But I also worry because I consider both Facebook and Google epiphenomenal. Large and all-powerful though they may be today, they are (like all tech companies, especially ones whose B2B customers and B2C consumers are different populations—commercial broadcasters, for example) shallow and temporary effects rather than deep and enduring causes.

I say this as an inveterate participant in Silicon Valley who can name many long-gone companies that once occupied Google’s and Facebook’s locations there—and I am sure many more will occupy the same spaces in a fullness of time that will surely include at least one Next Big Thing that obsolesces advertising as we know it today online. Such as, for example, discovering that we don’t need advertising at all.

Even the biggest personal data extraction companies are also not utilities on the scale or even the importance of power and water distribution (which we need to live), or the extraction industries behind either. Nor have these companies yet benefitted from the corrective influence of fully empowered individuals and societies: voices that can be heard directly, consciously and personally, rather than mere data flows observed by machines.

That direct influence will be far more helpful than anything they’re learning now just by following our shadows and sniffing our exhaust, mostly against our wishes. (To grok how little we like being spied on, read The Tradeoff Fallacy: How Marketers are Misrepresenting American Consumers and Opening Them Up to Exploiitation, a report by Joseph Turow, Michael Hennessy and Nora Draper of the Annenberg School for Communication at the University of Pennsylvania.)

Our influence will be most corrective when all personal data extraction companies become what lawyers call second parties. That’s when they agree to our terms as first partiesThese terms are in development today at Customer Commons, Kantara and elsewhere. They will prevail once they get deployed in our browsers and apps, and companies start agreeing (which they will in many cases because doing so gives them instant GDPR compliance, which is required by next May, with severe fines for noncompliance).

Meanwhile new government policies that see us only as passive victims will risk protecting yesterday from last Thursday with regulations that last decades or longer. So let’s hold off on that until we have terms of our own, start performing as first parties (on an Internet designed to support exactly that), and the GDPR takes full effect. (Not that more consumer-protecting federal regulation is going to happen in the U.S. anyway under the current administration: all the flow is in the other direction.)

By the way, I believe nobody “owns” the Internet, any more than anybody owns gravity or sunlight. For more on why, see Cluetrain’s New Clues, which David Weinberger and I put up 1.5 years ago.


If you shoot photos with an iOS device (iPhone or iPad), you’re kinda trapped in Apple’s photography silos: the Camera and Photos apps on your device, and the Photos app on your computer. (At least on a Mac… I dunno what the choices are for Windows, but I’m sure they’re no less silo’d. For Linux you’ll need an Android device, which is off-topic here.)

Now, if you’re serious about photography with an iThing, you’ll want to organize and improve your photos in a more sophisticated and less silo’d app than—especially if you want to have the EXIF data that says, for example, exactly when and where a photo was shot:


This tells me I shot the photo at 4:54 in the afternoon in Unterschleißheim, München: at Kuppinger Cole’s EIC (European Identity and Cloud) Conference, not long after I gave a keynote there. (Here’s video proof of that.) Here I was experimenting with shooting the inside of a glass with my phone.

If you copy a photo by dragging it out of Photos, you lose the EXIF data: all you’ll have is an image that appears to have been created anew when you dragged it over.

So, to pull photos off your iOS device with the EXIF data intact, you have two choices.

One is to use Image Capture, which will import them directly to whatever directory you like. (If it works, which it doesn’t always do. At least for me.)

The other is to use Photos. Your Mac and iOS device are defaulted to use Photos, so you’re kinda stuck there unless you intervene with Image Capture or change a bunch of prefs.

Anyway, I’ve found just two ways to get original shots out of the Photos app, and want to share those in case one or more of ya’ll also want your iShot photos with all the metadata included.

First way…

Find the library of photos (in Pictures/PhotosLibrary…), then expose its “package contents” (by right- or control-clicking on that library), and then copy the photos out of the directory there, which (credit to Apple) is organized by date (/Masters/YYYY/MM/DD). With iPhoto and older versions of Photos this was the only choice.

Second way…

“Export Unmodified Originals…” under Export in Photos’ File menu. There is no keyboard command for this. (The other choice in that menu is to “Export [some number of] Photos.” This has a 3-character keyboard command, but does nothing different than just dragging the photos out of Photos to wherever, stripped of their EXIF metadata.)

When you do the second thing — choosing “unmodified originals” (which should just be called “originals”) — you encounter this dialog here:


I’m a fairly technical guy, but this is opaque as shit. (FWIW, here’s the poop on IPTC as XMP.)

What should come first here is the dialog that actually follows this one if you just click on “Export”: a choice of where you want to put the photos. (If the dialog above comes up at all, it should be after you select the destination for exported photos.)

While we’re at it, Apple has another value-subtract in the latest Photos (Version 1.0.1 (215.65.0) in my case): no obvious way to automatically delete photos from the iOS device after they’re imported. In prior versions there was a little checkbox for that. Now that’s gone. Far as I can tell, the only way to get rid of photos on my iPhone is to go into the Photos app there, select what I want to kill, and delete them there. Not handy.

Back in Image Capture, it is possible to delete photos automatically. But you have to dig a bit for it. Here’s how: when you click on the name of your device you’ll see a little panel in bottom left corner the window that looks like this:


It defaults to Photos, with “Delete after import” un-clicked. (I clicked on mine.) Then, if you click on the pop-down thing, you get this:


I choose Image Capture. In fact I hadn’t heard about until now. When I look for it, I find something called (not Autoimporter). Look at that link to find what it does. Looks good, but also pretty complicated.

Anyway, that’s where you at least have the option to delete after importing. Unfortunately it doesn’t work. At least for me. Everything I import doesn’t get deleted from the phone.

But maybe this much is helpful to some of the rest of ya’ll in any case.



My loyalty to Peet’s Coffee is absolute. I have loved Peet’s since it was a single store in Berkeley. I told my wife in 2001 that I wouldn’t move anywhere outside the Bay Area unless there was a Peet’s nearby. That pre-qualified Santa Barbara, where we live now. When we travel to where Peets has retail stores, we buy bags of our favorite beans (which tend to be one of the above) to take to our New York apartment, because there are no Peets stores near there. When we’re in New York and not traveling, we look for stores that sell bags of one of the bean bags above.

Since our car died and we haven’t replaced it yet, we have also taken to ordering beans through Peet’s website. Alas, we’re done with that now. Here’s why:


I ordered those beans (Garuda and New Guinea) two Thursdays ago, June 16, at 7:45am. A couple days after I ordered the beans, I checked my account online to see where the shipment stood, and the site said the beans would be shipped on Monday, June 19. According to the email I got yesterday (a section of which I show above), the beans didn’t ship until the following Wednesday, June 21. Now the estimated delivery is next Wednesday, June 28.

While this isn’t a big deal, it’s still annoying because we just ran out of our last batch of beans here and we’ll be gone when that shipment arrives. Subscribing (which Peet’s e-commerce system would rather we do) also won’t work for us because we travel too much and don’t settle in any one place for very long. True, that’s not Peet’s problem, and I’m a sample of one. But I’ve experienced enough e-commerce to know that Peet’s shipping thing isn’t working very well.

And maybe it can’t. I don’t know. Here’s what I mean…

Way back in the late ’90s I was having lunch in San Francisco with Jamie Zawinski, whose work as a programmer is behind many of the graces we take for granted in the online world. (He’s a helluva writer too.) At one point he said something like “Somebody should figure out what Amazon does, bottle it, and sell it to every other retailer doing e-commerce.” And here we are, nearly two decades later, in a world where the one e-commerce company everybody knows will do what it says is still Amazon. (I’ll spare you my much worse tale of woe getting new air conditioners bought and shipped from Home Depot.)

So that’s a problem on the service side.

Now let’s talk marketing. A while back, Peet’s came out with an app that lets you check in at its stores for rewards when you buy something there. You do that this way at the cash register:

  1. Find the app on your phone.
  2. Click on Check In, so a QR code materializes on your phone’s screen.
  3. Aim the QR code at a gizmo by the cash register that can read the QR code.
  4. Hope it works.

I’ve done this a lot, or at least tried to. Here are just some of the problems with it, all of which I offer both to help Peet’s and to dissuade companies everywhere from bothering with the same system:

  1. It doesn’t work at every Peet’s location. This is annoying to customers who break out their phone, bring up the app, get ready to check in, and then get told “It’s not here yet.”
  2. Workers at the stores don’t like it—either because it’s one more step in the ordering process or because, again, “it’s not here yet.” Some employees put a nice face on, but you can tell many employees consider it an unnecessary pain in the ass.
  3. The customer needs to check in at exactly the right point in the purchase, or it doesn’t count. Or at least that’s been my experience a time or two. Whatever the deal is, the narrow check-in time window risks bumming out both the customer and the person behind the counter.
  4. The customer reviews are bad, with good reason. On the app’s page in iTunes Preview it says, “Current Version: 17 Ratings (1.5 stars) All Versions: 94 Ratings (2 stars).” The only published 4-star review reads, “They are a little vague on the rewards system – do I get a point per visit, or a point per drink? Also not a very rewarding system, esp when compared to starbucks or non chains I know of. However, I’ve had no problems with the app malfunctioning, so although I dislike the system it’s not the apps fault.”
  5. It sometimes doesn’t work. I mean, bzzzt: no soap. Or worse, works poorly. For example, when I opened the app just now, it said “Hi, Peetnik” and told me I have 0/15 reward points, meaning I’ve checked in zero times. Then, when I clicked on the “>”, it said “15 more & your next cup’s on us.” Finally, when I fiddled with the app a bit, it woke up and told me “4 points until your next reward.”

Here’s the thing: None of this stuff is necessary. Worse, it’s pure overhead, a value-subtract from the start. And Peet’s is one of the all-too-rare retailers that doesn’t need this kind of crap at all. It has already earned, and keeps, the loyalty of its customers. It just needs to keep doing a better job of making better coffee.

In The Intention Economy I tell the story of Trader Joe’s, another retailer that does a good job of earning and keeping its customers’ loyalty. You know how they do that? With approximately no marketing at all. “We don’t do gimmicks,” Doug Rauch, the retired President of Trader Joe’s told me. No loyalty cards. No promotional pricing. No discounts for “members.” (In fact they have no discounts at all. Just straightforward prices for everything.) Almost no advertising. Nothing that smacks of coercion. And customers love them.

My recommendation to Peet’s on the service side is to ship as fast and well as Amazon, or to stop trying and let Amazon handle the whole thing. Amazon already carries a variety of Peet’s beans and other coffee products. Either way, there is no excuse for taking almost two weeks to deliver an order of beans.

On the marketing side, I suggest dropping the app and the gizmos at the stores. Save the operational costs and reduce the cognitive overhead for both personnel and customers. Personal data gathered through apps is also a toxic asset for every company—and don’t let any marketers tell you otherwise. Like Trader Joe’s, Peet’s doesn’t need the data. Make the best coffee and provide the best service at the stores, and you’ll get and keep the best customers. Simple as that.

You’re in the coffee game, Peet’s. Keep winning that way. For everything that isn’t doing what you’ve always done best, less is more.


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Take a look at this chart:

CryptoCurrency Market Capitalizations


As Neo said, Whoa.

To help me get my head fully around all that’s going on behind that surge, or mania, or whatever it is, I’ve composed a lexicon-in-process that I’m publishing here so I can find it again. Here goes:::

Bitcoin. “A cryptocurrency and a digital payment system invented by an unknown programmer, or a group of programmers, under the name Satoshi Nakamoto. It was released as open-source software in 2009. The system is peer-to-peer, and transactions take place between users directly, without an intermediary. These transactions are verified by network nodes and recorded in a public distributed ledger called a blockchain. Since the system works without a central repository or single administrator, bitcoin is called the first decentralized digital currency.” (Wikipedia.)

Cryptocurrency. “A digital asset designed to work as a medium of exchange using cryptography to secure the transactions and to control the creation of additional units of the currency. Cryptocurrencies are a subset of alternative currencies, or specifically of digital currencies. Bitcoin became the first decentralized cryptocurrency in 2009. Since then, numerous cryptocurrencies have been created. These are frequently called altcoins, as a blend of bitcoin alternative. Bitcoin and its derivatives use decentralized control as opposed to centralized electronic money/centralized banking systems. The decentralized control is related to the use of bitcoin’s blockchain transaction database in the role of a distributed ledger.” (Wikipedia.)

“A cryptocurrency system is a network that utilizes cryptography to secure transactions in a verifiable database that cannot be changed without being noticed.” (Tim Swanson, in Consensus-as-a-service: a brief report on the emergence of permissioned, distributed ledger systems.)

Distributed ledger. Also called a shared ledger, it is “a consensus of replicated, shared, and synchronized digital data geographically spread across multiple sites, countries, or institutions.” (Wikipedia, citing a report by the UK Government Chief Scientific Adviser: Distributed Ledger Technology: beyond block chain.) A distributed ledger requires a peer-to-peer network and consensus algorithms to ensure replication across nodes. The ledger is sometimes also called a distributed database. Tim Swanson adds that a distributed ledger system is “a network that fits into a new platform category. It typically utilizes cryptocurrency-inspired technology and perhaps even part of the Bitcoin or Ethereum network itself, to verify or store votes (e.g., hashes). While some of the platforms use tokens, they are intended more as receipts and not necessarily as commodities or currencies in and of themselves.”

Blockchain.”A peer-to-peer distributed ledger forged by consensus, combined with a system for ‘smart contracts’ and other assistive technologies. Together these can be used to build a new generation of transactional applications that establishes trust, accountability and transparency at their core, while streamlining business processes and legal constraints.” (Hyperledger.)

“To use conventional banking as an analogy, the blockchain is like a full history of banking transactions. Bitcoin transactions are entered chronologically in a blockchain just the way bank transactions are. Blocks, meanwhile, are like individual bank statements. Based on the Bitcoin protocol, the blockchain database is shared by all nodes participating in a system. The full copy of the blockchain has records of every Bitcoin transaction ever executed. It can thus provide insight about facts like how much value belonged a particular address at any point in the past. The ever-growing size of the blockchain is considered by some to be a problem due to issues like storage and synchronization. On an average, every 10 minutes, a new block is appended to the block chain through mining.” (Investopedia.)

“Think of it as an operating system for marketplaces, data-sharing networks, micro-currencies, and decentralized digital communities. It has the potential to vastly reduce the cost and complexity of getting things done in the real world.” (Hyperledger.)

Permissionless system. “A permissionless system [or ledger] is one in which identity of participants is either pseudonymous or even anonymous. Bitcoin was originally designed with permissionless parameters although as of this writing many of the on-ramps and off-ramps for Bitcoin are increasingly permission-based. (Tim Swanson.)

Permissioned system. “A permissioned system -[or ledger] is one in which identity for users is whitelisted (or blacklisted) through some type of KYB or KYC procedure; it is the common method of managing identity in traditional finance.” (Tim Swanson)

Mining. “The process by which transactions are verified and added to the public ledger, known as the blockchain. (It is) also the means through which new bitcoin are released. Anyone with access to the Internet and suitable hardware can participate in mining. The mining process involves compiling recent transactions into blocks and trying to solve a computationally difficult puzzle. The participant who first solves the puzzle gets to place the next block on the block chain and claim the rewards. The rewards, which incentivize mining, are both the transaction fees associated with the transactions compiled in the block as well as newly released bitcoin.” (Investopedia.)

Ethereum. “An open-source, public, blockchain-based distributed computing platform featuring smart contract (scripting) functionality, which facilitates online contractual agreements. It provides a decentralized Turing-complete virtual machine, the Ethereum Virtual Machine (EVM), which can execute scripts using an international network of public nodes. Ethereum also provides a cryptocurrency token called “ether”, which can be transferred between accounts and used to compensate participant nodes for computations performed. Gas, an internal transaction pricing mechanism, is used to mitigate spam and allocate resources on the network. Ethereum was proposed in late 2013 by Vitalik Buterin, a cryptocurrency researcher and programmer. Development was funded by an online crowdsale during July–August 2014. The system went live on 30 July 2015, with 11.9 million coins “premined” for the crowdsale… In 2016 Ethereum was forked into two blockchains, as a result of the collapse of The DAO project. The two chains have different numbers of users, and the minority fork was renamed to Ethereum Classic.” (Wikipedia.)

Decentralized Autonomous Organization. This is “an organization that is run through rules encoded as computer programs called smart contracts. A DAO’s financial transaction record and program rules are maintained on a blockchain… The precise legal status of this type of business organization is unclear. The best-known example was The DAO, a DAO for venture capital funding, which was launched with $150 million in crowdfunding in June 2016 and was immediately hacked and drained of US$50 million in cryptocurrency… This approach eliminates the need to involve a bilaterally accepted trusted third party in a financial transaction, thus simplifying the sequence. The costs of a blockchain enabled transaction and of making available the associated data may be substantially lessened by the elimination of both the trusted third party and of the need for repetitious recording of contract exchanges in different records: for example, the blockchain data could in principle, if regulatory structures permitted, replace public documents such as deeds and titles. In theory, a blockchain approach allows multiple cloud computing users to enter a loosely coupled peer-to-peer smart contract collaboration.(Wikipedia)

Initial Coin Offering. “A means of crowdfunding the release of a new cryptocurrency. Generally, tokens for the new cryptocurrency are sold to raise money for technical development before the cryptocurrency is released. Unlike an initial public offering (IPO), acquisition of the tokens does not grant ownership in the company developing the new cryptocurrency. And unlike an IPO, there is little or no government regulation of an ICO.” (Chris Skinner.)

“In an ICO campaign, a percentage of the cryptocurrency is sold to early backers of the project in exchange for legal tender or other cryptocurrencies, but usually for Bitcoin…During the ICO campaign, enthusiasts and supporters of the firm’s initiative buy some of the distributed cryptocoins with fiat or virtual currency. These coins are referred to as tokens and are similar to shares of a company sold to investors in an Initial Public Offering (IPO) transaction.” (Investopedia.)

Tokens. “In the blockchain world, a token is a tiny fraction of a cryptocurrency (bitcoin, ether, etc) that has a value usually less than 1/1000th of a cent, so the value is essentially nothing, but it can still go onto the blockchain…This sliver of currency can carry code that represents value in the real world — the ownership of a diamond, a plot of land, a dollar, a share of stock, another cryptocurrency, etc. Tokens represent ownership of the underlying asset and can be traded freely. One way to understand it is that you can trade physical gold, which is expensive and difficult to move around, or you can just trade tokens that represent gold. In most cases, it makes more sense to trade the token than the asset. Tokens can always be redeemed for their underlying asset, though that can often be a difficult and expensive process. Though technically they could be redeemed, many tokens are designed never to be redeemed but traded forever. On the other hand, a ticket is a token that is designed to be redeemed and may or may not be trade-able” (TokenFactory.)

“Tokens in the ethereum ecosystem can represent any fungible tradable good: coins, loyalty points, gold certificates, IOUs, in game items, etc. Since all tokens implement some basic features in a standard way, this also means that your token will be instantly compatible with the ethereum wallet and any other client or contract that uses the same standards. (

“The most important takehome is that tokens are not equity, but are more similar to paid API keys. Nevertheless, they may represent a >1000X improvement in the time-to-liquidity and a >100X improvement in the size of the buyer base relative to traditional means for US technology financing — like a Kickstarter on steroids.” (Thoughts on Tokens, by Balaji S. Srinivasan.)

“A blockchain token is a digital token created on a blockchain as part of a decentralized software protocol. There are many different types of blockchain tokens, each with varying characteristics and uses. Some blockchain tokens, like Bitcoin, function as a digital currency. Others can represent a right to tangible assets like gold or real estate. Blockchain tokens can also be used in new protocols and networks to create distributed applications. These tokens are sometimes also referred to as App Coins or Protocol Tokens. These types of tokens represent the next phase of innovation in blockchain technology, and the potential for new types of business models that are decentralized – for example, cloud computing without Amazon, social networks without Facebook, or online marketplaces without eBay. However, there are a number of difficult legal questions surrounding blockchain tokens. For example, some tokens, depending on their features, may be subject to US federal or state securities laws. This would mean, among other things, that it is illegal to offer them for sale to US residents except by registration or exemption. Similar rules apply in many other countries. (A Securities Law Framework for Blockchain Tokens.)

In fact tokens go back. All the way.

In Before Writing Volume I: From Counting to Cuneiform, Denise Schmandt-Besserat writes, “Tokens can be traced to the Neolithic period starting about 8000 B.C. They evolved following the needs of the economy, at first keeping track of the products of farming…The substitution of signs for tokens was the first step toward writing.” (For a compression of her vast scholarship on the matter, read Tokens: their Significance for the Origin of Counting and Writing.

I sense that we are now at a threshold no less pregnant with possibilities than we were when ancestors in Mesopotamia rolled clay into shapes, made marks on them and invented t-commerce.

And here is a running list of sources I’ve visited, so far:

You’re welcome.

To improve it, that is.

crysalisIn The Adpocalypse: What it MeansVlogbrother Hank Green issues a humorous lament on the impending demise of online advertising. Please devote the next 3:54 of your life to watching that video, so you catch all his points and I don’t need to repeat them here.

Got them? Good.

All of Hank’s points are well-argued and make complete sense. They are also valid mostly inside the bowels of the Google beast where his video work has thrived for the duration, as well as inside the broadcast model that Google sort-of emulates. (That’s the one where “content creators” and “brands” live in some kind of partly-real and partly-imagined symbiosis.)

While I like and respect what the brothers are trying to do commercially inside Google’s belly, I also expect them, and countless other “content creators” will get partly or completely expelled after Google finishes digesting that market, and obeys its appetite for lucrative new markets that obsolesce its current one.

We can see that appetite at work now that Google Contributor screams agreement with ad blockers (which Google is also joining) and their half-billion human operators that advertising has negative value. This is at odds with the business model that has long sustained both YouTube and “content creators” who make money there.

So it now appears that being a B2B creature that sells eyeballs to advertisers is Google’s larval stage, and that Google intends to emerge from its chrysalis as a B2C creature that sells content directly to human customers. (And stays hedged with search advertising, which is really more about query-based notifications than advertising, and doesn’t require unwelcome surveillance that will get whacked by the GDPR anyway a year from now.) 

Google will do this two ways: 1) through Contributor (an “ad removal pass” you buy) and 2) through subscriptions to YouTube TV (a $35/month cable TV replacement) and/or YouTube Red ($9.99/month for “uninterrupted music, ad-free videos, and more”).

Contributor is a way for Google to raise its share of the adtech duopoly it comprises with Facebook. The two paid video offerings are ways for Google to maximize its wedge of a subscription pie also sliced up by Apple, Amazon, Netflix, HBO, ShowTime, all the ISPs and every publication you can name—and to do that before we all hit Peak Subscription. (Which I’m sure most of us can see coming. I haven’t written about it yet, but I have touched hard on it here and here.)

I hope the Vlogbrothers make money from YouTube Red once they’re behind that paywall. Or that they can sell their inventory outside all the silos, like some other creators do. Maybe they’ll luck out if EmanciPay or some other new and open customer-based way of paying for creative goods works out. Whether or not that happens, one or more of the new blockchain/distributed ledger/token systems will provide countless new ways that stuff will get offered and paid for in the world’s markets. Brave Payments is already pioneering in that space. (Get the Brave browser and give it a try.)

It helps to recognize that the larger context (in fact the largest one) is the Internet, not the Web (which sits on top of the Net), and not apps (which are all basically on loan from their makers and the distribution systems of Apple and Google). The Internet cannot be contained in, or reduced to, the feudal castles of Facebook and Google, which mostly live on the Web. Those are all provisional and temporary. Money made by and within them is an evanescent grace.

All the Net does is connect end points and pass data between them through any available path. This locates us on a second world alongside the physical one, where the distance between everything it connects rounds to zero. This is new to human experience and at least as transformative as language, writing, printing and electricity—and no less essential than any of those, meaning it isn’t going to go away, no matter how well the ISPs, governments and corporate giants succeed in gobbling up and spinctering business and populations inside their digestive tracts.

The Net is any-to-any, by any means, by design of its base protocols. This opens countless possibilities we have barely begun to explore, much less build out. It is also an experience for humanity that is not going to get un-experienced if some other base protocols replace the ones we have now.

I am convinced that we will find new ways in our connected environment to pay for goods and services, and to signal each other much more securely, efficiently and effectively than we do now. I am also convinced we will do all that in a two-party way rather than in the three-party ways that require platforms and bureaucracies. If this sounds like anarchy, well, maybe: yeah. I dunno. We already have something like that in many disrupted industries. (Some wise stuff got written about this by David Graeber in The Utopia of Rules.)

Not a day goes by that my mind isn’t blown by the new things happening that have not yet cohered into an ecosystem but still look like they can create and sustain many forms of economic and social life, new and old. I haven’t seen anything like this in tech since the late ’90s. And if that sounds like another bubble starting to form, yes it is. You see it clearly in the ICO market right now. (Look at what’s lined up so far. Wholly shit.)

But this one is bigger. It’s also going to bring down everybody whose business is guesswork filled with fraud and malware.

If you’re betting on which giants survive, hold Amazon and Apple. Short those other two.

away2remember2manytabsFor today’s entries, I’m noting which linked pieces require you to turn off tracking protection, meaning tracking is required by those publishers. I’m also annotating entries with hashtags and organizing sections into bulleted lists.

#AdBlocking and #Advertising




Nobody is going to own podcasting.990_large By that I mean nobody is going to trap it in a silo. Apple tried, first with its podcasting feature in iTunes, and again with its Podcasts app. Others have tried as well. None of them have succeeded, or will ever succeed, for the same reason nobody has ever owned the human voice, or ever will. (Other, of course, than their own.)

Because podcasting is about the human voice. It’s humans talking to humans: voices to ears and voices to voices—because listeners can talk too. They can speak back. And forward. Lots of ways.

Podcasting is one way for markets to have conversations; but the podcast market itself can’t be bought or controlled, because it’s not a market. Or an “industry.” Instead, like the Web, email and other graces of open protocols on the open Internet, podcasting is all-the-way deep.

Deep like, say, language. And, like language, it’s NEA: Nobody owns it, Everybody can use it and Anybody can improve it. That means anybody and everybody can do wherever they want with it. It’s theirs—and nobody’s—for the taking.

This is one of the many conclusions (some of them provisional) I reached after two days at The Unplugged Soul: Conference on the Podcast at Columbia’s Tow Center for Digital Journalism, which I live-tweeted through Little Pork Chop and live-blogged through at

Both of those are tools created by Dave Winer, alpha dad of blogging, podcasting and syndicating. Dave was half the guests on Friday evening’s opening panel. The other half was Christopher Lydon, whose own podcast, Radio Open Source, was born out of his creative partnership with Dave in the early chapters of podcasting’s Genesis, in 2003, when both were at Harvard’s Berkman (now Berkman Klein) Center.

One way you can tell nobody owns podcasting is that 1.5 decades have passed since 2003 and there are still no dominant or silo’d tools either for listening to podcasts or for making them.

On the listening side, there is no equivalent of, say, the browser. There are many very different ways to get podcasts, and all of them are wildly different as well. Remarkably (or perhaps not), the BigCo leaders aren’t leading. Instead they’re looking brain-dead.

The biggest example is Apple, which demonstrates its tin head through its confusing (and sales-pressure-intensive) iTunes app on computers and its Podcasts app, defaulted on the world’s billion iPhones. That app’s latest version is sadly and stupidly rigged to favor streaming from the cloud over playing already-downloaded podcasts, meaning you can no longer listen easily when you’re offline, such as when you’re on a plane. By making that change, Apple treated a feature of podcasting as a bug. Also dumb: a new UI element—a little set of vertical bars indicating audio activity—that seems to mean both live playing and downloading. Or perhaps neither. I almost don’t want to know at this point, since I have come to hate the app so much.

Other tools by smaller developers (e.g. Overcast) do retain the already-downloaded feature, but work in different ways from other tools. Which is cool to me, because that way no one player dominates.

On the production side there are also dozens of tools and services. As a wannabe podcaster (whose existing output is limited so far to three podcasts in twelve years), I have found none that make producing a podcast as easy as it is to write a blog or an email. (When that happens, watch out.)

So here’s a brief compilation of my gatherings, so far, in no order of importance, from the conference.

  • Podcasting needs an unconference like IIW (the next of which happens the first week of May in Silicon Valley): one devoted to conversation and forward movement of the whole field, and not to showcasing panels, keynotes or sponsoring vendors. One advantage of unconferences is that they’re all about what are side conversations at standard keynote-and-panel conferences. An example from my notes: Good side conversations. One is with Sovana Bailey McLain (@solartsnyc), whose podcast is also a radio show, State of the Arts. And she has a blog too. The station she’s on is WBAI, which has gone through (says Wikipedia) turmoil and change for many decades. An unconference will also foster something many people at the conference said they wanted: more ways to collaborate.
  • Now is a good time to start selling off over-the-air radio signals. Again from my notes… So I have an idea. It’s one WBAI won’t like, but it’s a good one: Sell the broadcast license, keep everything else. WBAI’s signal on 99.5fm is a commercial one, because it’s on the commercial part of the FM band. This NY Times report says an equivalent station (WQXR when it was on 96.3fm) was worth $45 million in 2009. I’m guessing that WBAI’s licence would bring about half that because listening is moving to Net-connected rectangles, and the competition is every other ‘cast in the world. Even the “station” convention is antique. On the Net there are streams and files:stuff that’s live and stuff that’s not. From everywhere. WBAI (or its parent, the Pacifica Foundation), should sell the license while the market is still there, and use the money to fund development and production of independent streams and podcasts, in many new ways.  Keep calling the convening tent WBAI, but operate outside the constraints of limited signal range and FCC rules.
  • Compared to #podcasting, the conventions of radio are extremely limiting. You don’t need a license to podcast. You aren’t left out of the finite number of radio channels and confined geographies. You aren’t constrained by FCC anti-“profanity” rules limiting freedom of speech—or any FCC rules at all. In other words, you can say what the fuck you please, however you want to say it. You’re free of the tyranny of the clock, of signposting, of the need for breaks, and other broadcast conventions. All that said, podcasting can, and does, improve radio as well. This was a great point made on stage by the @kitchensisters.
  • Podcasting conventionally copyrighted music is still impossible. On the plus side, there is no license-issuing or controlling entity to do a deal with the recording industry to allow music on podcasts, because there is nothing close to a podcasting monopoly. (Apple could probably make such a deal if it wanted to, but it hasn’t, and probably won’t.) On the minus side, you need to “clear rights” for every piece of music you play that isn’t “podsafe.” That includes nearly all the music you already know. But then, back on the plus side, this means podcasting is nearly all spoken word. In the past I thought this was a curse. Now I think it’s a grace.
  • Today’s podcasting conventions are provisional and temporary. A number of times during the conference I observed that the sound coming from the stage was one normalized by This American Life and its descendants. In consonance with that, somebody put up a slide of a tweet by @emilybell:podcast genres : 1. Men going on about things. 2. Whispery crime 3.Millennials talking over each other 4. Should be 20 minutes shorter. We can, and will, do better. And other.
  • Maybe podcasting is the best way we have to start working out our problems with race, gender, politics and bad habits of culture that make us unhappy and thwart progress of all kinds. I say that because 1) the best podcasting I know deals with these things directly and far more constructively than anything I have witnessed in other media, and 2) no bigfoot controls it.
  • Archiving is an issue. I don’t know what a “popup archive” is, but it got mentioned more than once.
  • Podcasting has no business model. It’s like the Internet, email and the Web that way. You make money because of it, not with it. If you want to. Since it can be so cheap to do (in terms of both time and money), you don’t have to make money at it if you don’t want to.

I’ll think of more as I go over more of my notes. Meanwhile, please also dig Dave’s take-aways from the same conference.


highmountainI’ve long thought that the most consequential thing I’ve ever done was write a newspaper editorial that helped stop development atop the highest wooded hilltop overlooking the New York metro. The hill is called High Mountain, and it is now home to the High Mountain Park Preserve in Wayne, New Jersey. That’s it above, highlighted by a rectangle on a shot I took from a passenger plane on approach to LaGuardia in 2008.

The year was 1970, and I was a 23-year-old reporter for a suburban daily called Wayne Today (which may still exist). One day, while at the police station picking up copies of the previous day’s reports, I found a detailed plan to develop the top of High Mountain, and decided to pay the place a visit. So I took a fun hike through thick woods and a din of screaming cicadas (Brood X, I gather—the same one that inspired Bob Dylan’s “Day of the Locust”) to a rocky clearing at the crest, and immediately decided the mountain was a much better place for a park than for the office building specified in the plan.

As it happened there was also a need for an editorial soon after that, and Jerry Fuchs, who usually wrote our editorials, wasn’t available. So I came off the bench and wrote this:


That was a draft proof of the piece.* I ran across it today while cleaning old papers from a file cabinet in my garage. I doubt anybody has the final printed piece, and I’m amazed that the proof exists.

I left for another paper after that, and didn’t keep up with Wayne news, beyond hearing that my editorial derailed the development plan. No doubt activists of various kinds were behind the eventual preservation of the mountain. But it’s nice to know that there is some small proof that I had something to do with that.

*Additional history: Wayne Today published in those days using old-fashioned letterpress techniques. Type was set in lead by skilled operators on Linotype machines. Each line was a “slug,” and every written piece was a pile of slugs arranged in a frame, inked with a roller and then proofed by another roller that printed on blank paper. That’s what we marked up (as you see above) for the Linotype operators, who would create replacement slugs, give them to the page composers in layout, who could read upside down and backwards as they arranged everything in what was called a forme. The layout guys (they were all guys) then embossed each page into a damp papier-mâché sheet, which would serve as a mold for the half-cylinder of hot lead that would eventually do the printing. So the whole process went like this: reporter->Linotype operator->editor->Linotype operator->page composer->stereotype operator->printer. Ancestors of robotics eventually replaced all of it. And now in the U.S., exemplars of big-J journalism (New York Times, Washington Post) are tarred by the President as “fake news,” and millions believe it. My, how times change.

More High Mountain links:


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