VRM
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Is the online advertising bubble finally starting to pop?
I started calling online advertising a bubble in 2008. I made “The Advertising Bubble” a chapter in The Intention Economy in 2012. I’ve been unpacking what I figure ought to be obvious (but isn’t) in 52 posts and articles (so far) in the Adblock War Series. This will be the 53rd. And it ain’t happened yet. But, now… Continue reading
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An invitation to settle matters with @Forbes, @Wired and other publishers
[Update: 29 June 2016 — Forbes has backed off, but Wired hasn’t yet. So the invitation stands. So does a path forward.] A few days ago, I followed this link at Digg to Forbes, where I was met by the message above. Problem is, I don’t have an ad blocker installed. I have tracking protection.… Continue reading
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TV Viewers to Madison Avenue: Please quit driving drunk on digital
Today AdAge gives us Clinton and Sanders Using Addressable Advertising in New York Market: Precision Targeting Is Especially Relevant in NYC, Say Political Media Observers, by @LowBrowKate. Here’s how it works: In order to aim addressable TV spots to those voters, the campaigns provide a list of the individual voters they want to target to… Continue reading
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A (so far) suckless printer at a good price
In my last post I said all printers suck — at least in my experience. YMMV, as they say. The most recent suckage at our place was produced by a Brother laser printer and an Epson ink-jet that co-died while I was elsewhere (coincidentally dealing with an Epson printer that refused to print anything from… Continue reading
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Speeding on the Subway
At the uptown end of the 59th Street/Columbus Circle subway platform there hangs from the ceiling a box with three disks on fat stalks, connected by thick black cables that run to something unseen in the downtown direction. Knowing a few things about radio and how it works, I saw that and thought, Hmm… That… Continue reading
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Rethinking John Wanamaker
This is an improved edit of a post I made to a list I’m on. Rather than let it scroll off to oblivion, I decided to put it here as well. The other parties are in italics. I’m in plain text. If you work in advertising or marketing, kill yourself – Bill Hicks Brilliant bit.… Continue reading
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Can somebody fix this subwoofer?
So I’ve got this Onix x-sub subwoofer that doesn’t work. It’s the bass side of a Sonos ZP-100 system driving a pair of Cambridge Soundworks Newton MC300 speakers in our living room. Together the system sounds great. (Consistent with Tom Andry‘s review, which influenced my purchase back in ’06.) The little green light in the back went… Continue reading
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At last, Cluetrain’s time has come
While The Cluetrain Manifesto is best known for its 95 theses (especially its first, “Markets are conversations”), the clue that matters most is this one, which runs above the whole list: we are not seats or eyeballs or end users or consumers. we are human beings and our reach exceeds your grasp. deal with it. That was… Continue reading
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Talking customer power and VRM
I’ll be on a webinar this morning talking with folks about The Intention Economy and the Rise in Customer Power. That link goes to my recent post about it on the blog of Modria, the VRM company hosting the event. It’s at 9:30am Pacific time. Read more about it and register to attend here. There… Continue reading
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The Adblock War Series
Here is a list of pieces I’ve written on what has come to be known as the “adblock wars.” That term applies most to #22 (written August of ’15) those that follow. But the whole series works as a coherent whole that might make a good book if a publisher is interested. Why online advertising sucks,… Continue reading
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How adtech, not ad blocking, breaks the social contract
Advocates of adtech—tracking-based advertising—are lately claiming that ad blocking is breaking the social contract. This is self-serving and delusional bullshit. Let me explain why. In my browser, when I visit a page, I am requesting that page. I am not requesting stuff other than that page itself. This is what the hypertext protocol (http) provides. (Protocols are… Continue reading
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Debugging adtech assumptions
In this post I respond in detail to assertions made in a pair of pro-adtech pieces: Advertiser’s Mandate In The Age Of Ad Blocking: Blend In, by Pat LaPointe in MediaPost; and Welcome to hell: Apple vs Google vs Facebook and the slow death of the web, by Nilay Patel in The Verge. First, Pat LaPointe—… Continue reading
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If marketing listened to markets, they’d hear what ad blocking is telling them
What follows is my comment (the first one!) under Confusion Reigns as Apple Puts the Spotlight on Mobile Ad Blocking, in AdAge. I’ve added some links. Marketers should be looking at what the market wants, and why. The market is customers, and they are speaking to marketers today by making ad blockers the most popular… Continue reading
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What’s up with @TMobile in North Carolina?
Check this out: I took that screen shot at the excellent Oakleaf restaurant in Pittsboro, NC a few days ago. Note the zero bars (or dots) of telephone service, and the very respectable (tested!) data service. To confirm what the hollow dots said, I tried to make a call. Didn’t work. This seems to be… Continue reading
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Apple’s content blocking is chemo for the cancer of adtech
The tide of popular sentiment is turning against tracking-based advertising — and Apple knows it. That’s why they’re enabling “content blocking” in iOS 9 (the new mobile operating system that will soon go in your iPhone and iPad). Says Apple, “Content Blocking* gives your extensions a fast and efficient way to block cookies, images, resources,… Continue reading
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What’s the best way customer love can help a brand?
In “Cool Influencers With Big Followings Get Picky About Their Endorsements,” Sydney Ember of the NY Times writes, The more brands that use influencers for marketing campaigns on social platforms like YouTube, Twitter and Instagram, the less impact each influencer has. At the same time, many influencers, who once jumped at the opportunity to endorse… Continue reading