brands
-
Reputation vs. Branding
Branding has jumped the shark. The meme is stale. Worn out. Post-peak. If branding were a show on Fox, it would be cancelled next week. I can witness this trend by watching links going to three posts I made last month: Brands are Boring, Brands are Bull and The Unbearable Lightness of Branding The latest… Continue reading
-
The Unbearable Lightness of Branding
Lots of trackbacks (or pingbacks) are spam, and I don’t approve them for the comments section. But some pass the first sniff test, and some are interesting enough to warrant a reply. That’s what happened with the post “To be (a brand) or not to be (a brand)”, at a blog called Daily Breaking News… Continue reading