content
-
Without aligning incentives, we can’t kill fake news or save journalism
It’s time to move past the toxic and destructive business called adtech: surveillance-based advertising. Adtech is the Agent Smith of digital advertising: a rogue programmatic approach to digital advertising that rationalizes tracking people like marked animals. Today adtech is the main business model for nearly all of online publishing, including nearly all the news sites reporting endlessly and ironically on how… Continue reading
-
How True Advertising Can Save Journalism From Drowning in a Sea of Content
Journalism is in a world of hurt because it has been marginalized by a new business model that requires maximizing “content” instead. That model is called adtech. We can see adtech’s effects in The New York Times’ In New Jersey, Only a Few Media Watchdogs Are Left, by David Chen. His prime example is the Newark… Continue reading