direct marketing
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Without aligning incentives, we can’t kill fake news or save journalism
It’s time to move past the toxic and destructive business called adtech: surveillance-based advertising. Adtech is the Agent Smith of digital advertising: a rogue programmatic approach to digital advertising that rationalizes tracking people like marked animals. Today adtech is the main business model for nearly all of online publishing, including nearly all the news sites reporting endlessly and ironically on how… Continue reading