[Later, on 1 October 2009… This matter has been resolved. The charge for going over has been dropped, the service restored and good will along with it. Thanks to both @sprintcares and the chat person at My Sprint.]
So I just got a “courtesy call” from Sprint, a company I’ve been talking up for a couple years because I’ve had nothing but positive experience with my Sprint EvDO data card.
Well, that’s over. The call was to inform me that I’d gone over the 5Gb monthly usage limit for my data card, to the tune of 10,241,704.22kb, for which I was to be charged $500, on top of my $59.99 (plus $1.24 tax) monthly charge.
I didn’t know about the 5Gb limit. (In fact, I believed Sprint had an unlimited data plan, which is one reason I used them.) Kent German in CNET explains why in Sprint to limit data usaga on Everything plans. He begins,
When is unlimited not unlimited? Apparently when it comes from Sprint. Though the carrier has been very active about touting its new “simply everything” plan, which includes unlimited mobile Internet and messaging, it plans to place a cap on monthly data usage next month. Sprint will limit its simply everything customers to 5GB of data usage per month, plus 300MB per month for off-network data roaming.
A Sprint representative told BetaNews that the cap is needed to ensure a great customer experience.
O ya. By “great” they must mean bill size. Kent continues,
“The use of voice and data roaming by a small minority of customers is generating a disproportionately large level of operating expense for the company,” the representative said. “This limit is well within the range of what a typical customer would normally use each month.”…
BetaNews said Sprint began notifying customers in monthly bills that were mailed this week. The change will go into effect 30 days after customers receive the note. Also, the carrier said it will call customers next month to make sure they’re aware of the changes.
Well, I don’t read my bills. They go to my bookkeeper, who pays them and tosses whatever BS comes along inside the envelopes. I also don’t have a Sprint phone, or phone number. Maybe that’s why I never got that call.
Why did I go over? Possibly because I had little or no reliable landline (cable) Internet connectivity at my house in Santa Barbara for weeks after I got back there in June. I wrote about that here, here, here, here and here. So I used my Sprint datacard a lot. In fact it was something of a life-saver.
Earth to Sprint: that “small minority of customers” is the future of your company. You should invest in them, and in your relationships with them.
The Sprint person on the “courtesy call” knocked $350 off the bill. That was because she was ready to “work” with me on the matter. I asked her how she arrived at that number. She said she couldn’t say.
I hope they work zero in to their future calculations. Because that’s what they’re getting from me as soon as I find a better deal elsewhere.
I’m not sure how to price the good will they’ve lost. In fact, I’m not sure that has a price.