Rock Animation Unexpected Hit

Brothers Matt and Mike Chapman tried to make it big in
indie rock, and failed. So the brothers turned to Flash animation and
created a Web site, www.homestarrunner.com, that is a 180-degree turn
from the world of indie rock

Its influences are not the Velvet Underground, Big Star and the Stooges
but "Peanuts" cartoons, Japanese anime and Atari video games.
But Matt, 26, and Mike, 29, have
unexpectedly found themselves embraced by the musicians they admire.
The site, started in January 2000, is visited by some 300,000 people
every week.

from
the New York Times