And the people bowed and prayed to the neon God they made

How does a crass, commercial outdoor advertisement morph
into an inspirational local landmark and
then further evolve into an improtant art installation.  Well, check
out the CITGO sign in Kenmore Square, Boston (around the corner from
Fenway Park and Boston University.)

According to Sam
Allis in today’s Boston Globe, "since 1965, when it
acquired its current look, the sign has been distinguished for its simple
elegance and mesmerizing kinetics. As installation art, it is surpassed
only by the sinewy grace of the Zakim Bridge."

Now, however, the sign needs help. "The CITGO sign looks like hell.
The Boston landmark atop a building owned by Boston University appears
to
have been in a dogfight. The view from the Fenway Park side of the sign
— the only one that matters — reveals big holes in the blue of the "G" and "O."  Read
the fix in the Globe.