Coming Soon to a Mickey D Near You


Higa smiles as she samples "Fish McDippers," a new deep-fried
fish dish, that McDonald’s Corp.’s Japanese unit McDonald’s Holdings Co. plans
to unveil at stores nationwide March 8, at its outlet in Tokyo Monday, March
1, 2004.

Similar to Chicken McNuggets, the Japanese company plans to add the
fish menu to its mainline menu in a bid to build on the momentum of stronger
sales of burgers amid consumer concerns about meat products, such as beef and
chicken, following the discovery of mad cow disease and the spread of bird
flu in Japan.

/Chiaki Tsukumo)



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