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The
much anticipated main attraction at last Thursday’s
meeting of the Berkman
denizens whom the lovely Norma Yvonne refers to
as "our cult" was a guest appearance by Boston City Council
member John Tobin,
an earnest, dyed-in-the-wool old-school political animal. He
opened by telling us of growing up in a neighborhood where every other
person was an elected official and the other half were unsuccessful political
candidates.
He was convincing in a smarmy, student council sort of way. One got
the impression that he really liked getting out among his constituents
and finding out what their concerns are, in an attempt to do something
about them, within the system and its limitations. He found his way to
the Blogger’s Cabal thanks to inveterate group member and poster boy for
Video Blogging, Steve Garfield.
Turns out Tobin had the good fortune to run into Steve outside an ice
cream parlor
in Jamaica Plain, part of his City Council district. After introducing himself,
Steve went into his heartfelt spiel about how a good blog can transform an
idea, or a project, or a politician, making them accessible and understandable
to a whole new segment of the population.
Turns out Tobin also had the good sense to listen to Steve, and eventually
hire him to set up and maintain a blog, prominently featuring Steve’s
prodigious video blogging talent.
Early results are mixed. The site
itself is clean and well designed.
It features useful information for constituents as well as promoting
the activities of Mr. Tobin himself. Steve’s videos are, as usual, professional
and inventive, and show Mr. Tobin in some off-the-record and behind-the-scenes
moments to do convey a sense if intimacy and personal connection. There
are also intriguing links to an initiative Mr. Tobin is involved with
to bring city-wide Wi-fi connectivity to Boston. For this alone he deserves
support.
(The Dowbrigade will have a separate post on this topic at some point
this weekend, and will backlink to this when we do.)
However, if Mr. Tobin expected unqualified kudos for courageously entering
the blogging arena, he came to the wrong place.
The most important thing we personally noticed absent from his blog, and it’s
parent
site,
is any trace of Mr. Tobin’s own personal voice.
As we pointed out at the meeting, since the media frenzy of last fall’s
presidential election, every Tom Dick and Harriet
of an elected official, and scads of wannabees, have established blogs. Almost
without exception, they simply went out and hired a blogger or other techno-weenie
or drafted a teenaged relative to actually write the damn thing.
We told Mr. Tobin on Thursday that if he wanted a "real" blog, one that
would connect with our constituents, he needed to invest
something of himself, and take the time to write regularly, not
delegate or dictate. And not just stale PR pap, we want
real insights into who he is, what it is like to be a Boston City Councilor,
the pressures he is under, the difficulty of the decisions he has to make, how
he goes about balancing legal, political and moral priorities. Like all bloggers,
letting his readers, in this case his constituents, get to know him as a person.
Scary stuff.
What we didn’t say, but fervently believe, is that any authentic, worthwhile
blogging involves some real element of risk. It can’t be faked, or copied,
or mailed in. The blogging audience is highly discriminating. Anything
that is ghost-written, that is boilerplate, that is safe and bland, will
wither
on the blogging
vine. Any
good blogging, maybe any good writing, involves taking real personal risks,
exposing
at least a part of the soul. Blogging is not for sissies, or hypocrites. On
the other hand, it
is
hard
to
convince a politician to take risks, especially with anything related to their
public
image. Real blogging for pols is not an easy sell.
We know. We have tried. Since well before the elections last year one
of the ongoing group goals among the Berman
bloggers was to offer, entice, facilitate
and
support
politicians
who wanted to blog. As far as we can tell, Steve recruiting John was
the first real fruit this effort has borne. We personally have tried
to convince three pols (2 sitting and one candidate), to take the plunge.
After we
gave our impassioned rant on the impact and potential of the new media
movement, we noticed little besides the normal crude, cunning calculus
as they processed the stereotypical calculation – how could this help
me?
The only way to do it is to convince them of the truth – that the political
landscape has changed, is changing, and that the old recipes won’t work
anymore. For decades, centuries, politicians survived by maintaining very
separate public and private personalities. Outside of a handful of personal
aides and regular contacts, no one in the country actually saw the elected
officials, other than at highly staged campaign rallies at election time.
Before the invention of television, and the rise of mass media, no one
knew what their leaders even looked like, much less how they acted, walked,
ruminated, relaxed, ate, reacted to attack, behaved when sick, on little
sleep, or when surprised or angry. Before CSPAN and paparazzi and TV
"news" magazines and doggedly persistent blogs, a politician was wise
to present a public persona markedly different than the private man.
But today that is a flawed and doomed strategy. The public has
too much access. The coverage in constant, intuitive, all consuming.
The result is that people perceive the underlying falseness of the dual-persona
approach, and as a result distrust all politicians. The political class
can no longer get away with this deep duplicity as a way of life. People
are on to them. Of course, the insult and indignation they feel is thus
far unfocused, because as of today there are no alternatives.
The closest we have seen was the instructional case of the daring Dr.
Dean, who really seemed to be speaking from the heart and letting us
all in on what he really thought. And we all know how savagely
he was eviscerated by the mainstream media when they realized that he
really
did believe all that stuff and the eventual result, should he have been
elected, would have been the loss of their monopoly on the American consciousness.
The younger generation especially, and as usual, have highly developed
bullshit detectors these days. The old politics will not fly in
a world where anyone who cares can follow a candidate or politician virtually
24/7. The
new politics demands a new breed of politician – less consumed, more
transparent, more wysiwyg.
Perhaps, rather than getting politicians to
blog, it is time for bloggers to enter politics.
Eventually, someone will create a tidal wave in the new media of sufficient
magnitude and depth to withstand and overwhelm the evisceration that
derailed the Dean train. When such a figure emerges, the Dowbrigade,
and we suspect
millions
of others, stand ready to go to the mattresses when the the shit hits
the fan. But you’ve gotta know somebody pretty good, pretty intimately,
to get to that level of commitment. A lot better than we’ve ever gotten
to know anybody over our TV set.
Here are the notes
from the meeting, and here is Steve’s
Video of it |