2020 Influencer Marketing Report

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Over the past few years, there has been a significant shift in the multi-billion dollar influencer marketing industry. Yet, one of the largest shifts was seen in 2020. As schools and businesses were shut down and individuals entered isolation due to the COVID-19 pandemic, society turned to social media to carry on with daily life and seek connection. Due to both the amount of time being spent on social media by consumers and the rise of new TikTok influencers, the influencer marketing industry began to thrive – and it hasn’t slowed down since. 

In 2020, NeoReach analyzed thousands of sponsored YouTube videos through their social intelligence software in order to collect data on the platform’s top spenders, industries, and trends in influencer marketing. Through this data, the company constructed a full Social Intelligence Insights Report highlighting each of these elements. You can download the full report here.

NeoReach’s report provides a holistic view of YouTube influencer marketing in 2020 and demonstrates the many changes that have occurred in the industry. Let’s take a look at the highlights:

Top Industries

The overall metrics for YouTube influencer marketing sponsorships are extremely impressive, especially compared to those of previous years. 4,449 brands. $1.1 billion spent. 9 billion views. Each of the 4,449 brands made up 19 industries. Here are the metrics of all the industries combined:

Metrics 2020
Total IMV $1,113,295,957.30
Total Sponsored Views 8,917,647,185
Total Reach 51,467,896,940
Total Videos 31,317
Total Likes 354,394,983
Total Comments 30,326,133
Total Engagement 51,822,291,923
Average IMV $35,549
Average Sponsored Views 284,754
Average Reach 1,643,449
Average Likes 11,316
Average Comments 968
Total Brands 4,449

 

The top five industries of 2020 were Tech, Gaming, Food/Drink, Beauty, and Fashion. NeoReach focuses mainly on Tech, Gaming, and Food/Drink. Those three industries are consistently the top brands in influencer marketing and continue to be pioneers for other brands in the industry as a whole. Now, let’s look at the data for each of the top three industries:

  1. Tech

The Tech industry is the number one highest spending industry in YouTube influencer marketing. Through nearly 7.4k videos, the Tech industry reached an IMV of $336 million with a reach of 17 billion. Here’s a breakdown of the metrics:

Metrics 2020
Total Videos 7,396
Total IMV $366,370,788.14
Total Reach 16,979,935,900
Total Views 2,853,794,683
Total Likes 122,303,247
Total Comments 10,509,311
Like to Dislike Ratio 61.69
Average IMV $49,536.34
Average Reach 2,295,827
Average Views 385,857
Average Comments 1,421
Average Likes 16,546

 

Top Spenders in the Tech Industry:

  • Honey
  • ExpressVPN
  • NordVPN
  • Raycon
  • Squarespace

Top Influencers in the Tech Industry:

  • PewDiePie
  • MrBeast6000
  • TheEllenShow
  • SSSniperWolf
  • CollinsKey
  1. Gaming

The Gaming industry is the second highest spending industry in YouTube influencer marketing. Through over 5.6k videos, they reached a total IMV of $193 million and a reach of over 10 billion. Check out the metrics below:

Metrics 2020
Total Videos 5,659
Total IMV $193,128,686.00
Total Reach 10,005,615,960
Total Views 1,558,664,875
Total Likes 60,890,058
Total Comments 5,030,292
Like to Dislike Ratio 56.47
Average IMV $34,127.71
Average Reach 1,768,089
Average Views 275,431
Average Comments 889
Average Likes 10,760

 

Top Spenders in the Gaming Industry:

  • Epic Games
  • Raid Shadow Legends
  • Ubisoft
  • Arkade Blaster
  • Monster Legends

Top Influencers in the Gaming Industry:

  • PDK Films
  • Dude Perfect
  • MegaToadStonie
  1. Food/Drink

The Food/Drink Industry is the third highest spending industry in YouTube influencer marketing. Through almost 3k videos, they reached an IMV of $130 million and a reach of over 8 billion. Let’s take a look at the metrics:

Metrics 2020
Total Videos 2,897
Total IMV $130,258,455.00
Total Reach 8,143,878,510
Total Views 1,014,767,386
Total Likes 43,611,458
Total Comments 3,643,738
Like to Dislike Ratio 69.27
Average IMV $44,963.22
Average Reach 2,811,142
Average Views 350,282
Average Comments 1,258
Average Likes 15,054

 

Top Spenders in the Food/Drink Industry

  • Bang Energy
  • Reese’s
  • G Fuel
  • Hello Fresh
  • Dr. Pepper

 

Top Influencer in the Food/Drink Industry

  • PewDiePie
  • Dude Perfect
  • HoomanTvOfficial

Top Spenders

Out of thousands of brands, ten stood out the most – receiving over 3 billion views and investing $368 million combined in influencer marketing on YouTube. These are YouTube’s top ten spenders of 2020:

Brand Number of Videos Number of Influencers Total Views
Honey 234 151 866,385,800
Bang Energy 748 35 446,680,146
ExpressVPN 999 113 364,295,695
NordVPN 341 153 293,408,601
Epic Games 600 170 304,270,946
Skillshare 1,132 497 215,916,830
Ridge Wallet 1,009 271 201,139,304
Raycon 293 156 209,484,792
Audible 484 153 154,937,801
Squarespace 685 139 134,941,520

 

Honey, the top spending brand of 2020, invested $62.7 million in influencer marketing. The majority of their sponsored videos were integrated videos where an influencer would promote the brand within their video for a certain amount of time. In these promotions, the influencers typically intend to increase brand awareness or to encourage followers to click the link their in bio to use the platform. The top sponsored video of 2020 was a video by YouTuber MrBeast sponsored by Honey. The video had an IMV of over $5 million, a reach of over 40 million, more than 40 million views, and over 2 million likes 

Each of the top spenders also increased their social media following and developed a stronger online presence. ExpressVPN rose the most, with an increase of 209%. Here’s a breakdown:

Although the influencer marketing industry is rising more than ever before, we can expect to see its popularity continue to grow as our society becomes increasingly reliant on social media and the internet. Through NeoReach’s report and the astonishing success of the industry, it is clear that influencer marketing will be prominent for years to come.

A Twisted Mind: The Brilliant Graphic Motifs of M.C. Escher

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From impossible scales to tessellations made of birds, M.C. Escher created a graphical lexicon of distortions, interconnected geometric patterns and mathematical concepts. Dense, articulated, and structured based on complex principles, his work appears decorative and fanciful, juggling between optical illusions and the limits of sensory perception. For the scientifically inclined, Escher is a puzzle. For those experimenting with psychedlics, he was the pioneer of far-out art.  But to all of us his art is instantly recognizable.  And is there anyone not captivated by it?

 

Born in the Netherlands at the dawn of the 20th century, Escher initially did works on the natural environment, regularly exhibiting his first works in the Netherlands and obtaining good feedback also internationally. But it was in the 1920s on the occasion of a visit to the Alhambra palace in Spain, that he discovered his true calling. While he was intent on making sketches reproducing the motifs of the Moorish architecture of the palace, Escher was captivated by the interdependence of the forms placed side by side or placed one inside of the other. 

 

Making mainly lithographs and wood engravings, Escher went on to explore the relationships between forms, figures, and space with almost obsessive dedication. He was fond of bizarre viewpoints, multiple perspectives, the transition from two-dimensional to three-dimensional illusion, and was fascinated by mathematical puzzles such as the Moebius strip, a ring that writhes upon itself in an apparently physically impossible manner. Observing his works means entering Escher’s brilliant mind, where a floor becomes a ceiling, fish take flight and become birds, reptile drawings come to life and crawl off the page. In Escher’s mind there are ideas with nothing to do with graphic art, thoughts that cannot be expressed in words, typical mental images, intelligible to others only through the visual image.

“I consider my job the most beautiful of all and also the ugliest,” he often said.

The official site for all things Escher is at https://mcescher.com/.  The Carl Kruse Art Blog also has an expose of the artist here.

Why Internet Privacy Matters in 2021

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If you’re using the internet for anything, you’re at risk of cyberattacks. Why? Your data is visible to other web users and amongst these users are malicious third-parties who can use it against you.

When a third-party intercepts your data, they can use it for identity theft, financial fraud, doxing, etc.  That’s why you must pay attention to internet privacy discussions, suggestions and also adopt reliable online security practices.

Do you know that cybercriminals are not the only people to be scared of online? The Government and different companies are also after your data for many reasons. While the authorities mostly track people to control them, the companies do it to confuse and distract them with useless suggestions (the ads).

So, before conducting any activity online, you need to understand the dangers lurking on the internet and how to protect yourself against them. You must adopt effective measures to hide your digital trails. If you can do that, you’ll save yourself from cybercriminals, Government spies, and ambitious digital marketers.

In this article, I’ll give you insights on what internet privacy means, the online threats to avoid, and the measures to adopt. We’ll also discover how one unknowingly contributes to exposing their own data to malicious third parties.

What is Internet Privacy

Internet privacy or online privacy is the level of privacy you deserve as a human being on the internet. It covers the online security that an internet user is entitled to regarding his/her personal information and financial data.

Internet privacy is not limited to what you share, store, or display. It also covers your digital trail or behavior on different websites. Without privacy measures in place, every internet user will be subjected to digital harassment and abuse.

The need for internet privacy has become a topmost concern for both big and small internet users. Even with all the measures in place to protect users, desperate third-parties still find loopholes to compromise them. This is why many privacy savvy individuals take extra measures to protect themselves online.

Online Privacy Issues Everyone Faces Every day

If you ever turned to sites like PrivacySavvy and EFF that advocate privacy being online security resource centers, you would know there is danger everywhere when connected to the internet.

Internet users have been facing these issues for some time already, but they’ll probably escalate as the years go by. Let’s uncover them:

Online tracking

Almost every website you visit has cookies and wants you to accept them. These cookies are tracking codes that monitor what you do on the internet for digital profiling. With the data they collect, website owners and digital advertisers create your profile and use it to send targeted ads to you no matter what you’re doing online.

Identity theft

One of the reasons cybercriminals target internet users is to collect their personal information through any means possible. Once they get yours, they can use it to steal your identity and do what they want with your life.

An identity thief can empty your bank accounts in a short time, harass your contacts and even commit a crime in your stance. It’s a terrible experience, and that’s why you must not give them an entrance into your digital life.

Government surveillance

Many governments worldwide are culprits of this issue. According to them, they spy on their citizens to reduce crime by helping law enforcement agencies do their jobs.

Some countries like the UK have made mass surveillance and digital monitoring a legal practice. Others are doing it even illegally and denying it.

Unfortunately, even the telecommunication companies and internet service providers are now required by law to keep your records for one year. All this is to ensure that the government can use them for investigations.

How Internet Users Contribute to These Privacy Issues

Many internet users expose themselves to the internet. Here are the four ways you may be doing that unknowingly.

Opening attachments and downloading files without caution

Cybercriminals and malicious third-parties infiltrate your digital life using malware and viruses. The simplest ways they achieve this is through attachments and downloadable files. Many people fall victim to them because they don’t confirm every attachment or file sources that enter their emails or messages.

Using one credential across multiple platforms

Don’t be shocked. Many people use one username and password on all their digital accounts. If you’re doing that, you’re opening yourself up to hackers. We understand such practices make things easier but it compromises your internet privacy. Instead, invest in a password manager.

Not logging out of Websites

Don’t give hackers enough time to steal your online credentials. Many people have the habit of leaving their accounts open even once they are done with using them.

Their reason may be to easily access the accounts whenever they need to instead of having to write credentials again. Once you make it a routine, a hacker can easily gather everything about you in a few seconds.

Ignoring the term and conditions of online services

It’s only the privacy savvy individuals that can spend time reading the T&C of websites they use. Many people don’t have time for that, and it’s not good. Sometimes you’ll unknowingly click “Agree” for someone to gather your data and use it for what they like.

10 Internet Privacy Measures to Adopt this Year

If you want to secure your privacy online, take the following measures

Get the best anti-virus and activate a firewall

If you’re not using any anti-virus program on your devices, now is a good time to get one. It will protect your devices against Trojans, ransomware, spyware, viruses, and other malware. Also, if you activate a firewall, you can say goodbye to unwanted traffic from cybercriminals.

Secure your browser

If you didn’t know, your internet privacy could be compromised through the web browsers you use. Web browsers have loopholes that cybercriminals can exploit to get to you.

So, if you don’t want it to happen, secure your browser by taking precautions against the loopholes. For instance, you should be mindful of the add-on and extensions you enable, flash player, pop-ups, cookies, etc. Some of these things introduce malware through your browser.

Update your software regularly

If you don’t want to compromise your digital privacy, always update every software you use whenever the updates become available

If you feel that you may not remember to do it, automate the updates by using Software Updater Tools such as Coonectwise Automate, SolarWinds Patch Manager, Syxsense Manage, etc.

Pay attention to privacy settings of services and apps

Many of the platforms you use, such as Facebook, Google, etc., give you options to manage your privacy. You can decide on the types of ads you see on Facebook or even disable ad personalization on Google.

Why not explore these options to protect yourself? At least you can eliminate or limit the tracking of your activities when using the platforms.

Secure your connection with HTTPS or SSL

Make sure that your connection on any website is secured with HTTPS or SSL. Many websites don’t have these security measures that encrypt user’s data against cybercriminals. Whenever you notice that your connection is not secure, as Google will always warn you, avoid that website.

Without SSL, you’ll be exposing your data to malicious third-parties. Imagine what will happen if the site happens to be a shopping site where you’ll expose your credit card details. So, always be on the lookout for unsecured websites.

Manage time to always delete cookies

Don’t leave cookies on your browsers. Many people only remember to clear them when their speed is slow or whenever they feel like it.

If you want to protect your internet privacy, don’t forget to delete them after each browsing session. Instead of failing, automate the process by configuring your web browser to do it.

Password-protect your files before sharing them online

Make sure that you encrypt your files with strong passwords before sharing them online. You can password protect your PDF file, zip files, or even normal Word files. If you do that, you can be sure that the recipient will be the only viewer. Even if hackers intercept it, they can’t open or use it.

Encrypt your connection before file backup

Many people save their files on the cloud to avoid losing them and also download the same when they need it. But you can compromise your privacy if you don’t encrypt your connection before doing that.

In case a cybercriminal intercepts your unencrypted internet connection, he/she can view the data in any of the processes. So if possible, use AES 256-bit encryption to protect your connection before uploading or downloading files from online storage services.

Use reputable services for online communications

There’re many online communication apps available in this era. Unfortunately, many of them are not adequately secured against cybercriminals. So, if you want always to stay safe, invest in an additional security layer and use secure messaging and email apps only.

Use a VPN

The importance of using the internet through a VPN network cannot be overemphasized. A robust VPN service will protect your traffic and also mask your IP address with the IP address of its servers. With a strong VPN network, you can access every content, change your location, stream anonymously, and hide from spies.

But no matter what, don’t rely on the free services because they may expose you unnecessarily to cybercriminals.

Wrapping it up

Using the internet without protecting your privacy is very dangerous. You may not know it but, someone can easily create your profile accurately by picking the crumbs of information you share on different platforms. With all your data in their hand, cybercriminals can rearrange your existence in any way they want. That’s why internet privacy is a trendy topic online.

So, if you don’t want to be a victim of any sort of malicious attack, join the league of internet privacy enthusiasts today. Don’t do anything that exposes you or your information online, and follow the suggestions I listed above on how to protect yourself online.

Escape Room Atlanta

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There comes a time when you want to entertain your friends or family members while you are on a vacation or a party. In this case an escape room Atlanta is a sort of an event which everyone would love to enjoy and be a part of to spend their time while in Atlanta. It offers a bunch of things and variety of happenings that everyone who would join the escape room Atlanta will be having the time of his or her lives there. But for that you need to understand first that hat basically are these.

What is Escape Room Atlanta?

This basically combines the actual need to solve the puzzles with a time escape and being together. These rooms are designed I the form of a challenge but the results come in with a variety of fun experience. If a person has never had a best room experience then the escape rooms Atlanta are a great deal. The most fun part of this room is that people can actually try a variety of stuff and they can try interestingly different ways to solve the puzzles together.

Here comes a choice also that a person can choose to work together or they can also split the room escape into sort of some small groups. The most important thing that makes the escape room puzzle fun is that these are timed so this thing makes them more of an exciting thing to do and sometimes you often get an hour to solve on puzzle.

What to expect from a Mystery Room Atlanta

The mystery room allows you to play the games more like an adventure and makes you feel like you are a hero. In this you first have to choose a destined path  then you need to discover the secret and at the end make it out of the themed areas which is inside of the large escape rooms. This feels like a video game which makes you feel like a star while you are working together to solve the issues. It seems more like a video game at that time. There are a number of different and interesting escape rooms in Atlanta which are actually appealing and worth giving your time.

The escape room offers you to actually be in an apocalyptic city which seems more like an abandoned hospital and also being locked in a secret government lab which hides a mysterious dark secret which no one else knows. The fun never ends here! It is a mixture of fantasy and fun appealing thing.

Variety of escape games Atlanta

There is a number of varieties of the Escape games Atlanta. These are given as follows:

  • Adventure Escape Room
  • Occult Mystery Escape Room
  • Detective Escape Room
  • Secret Science Escape Room
  • Zombie Apocalypse Escape Room
  • Military Themed Escape Room
  • Escape room for kids

All of these offer a variety of fun and interesting experiences which are worth a lifetime experience such as if you love solving mysteries the detective escape room is the thing for you. Just like that different people have different choices and these bunch of escape rooms have a great deal ahead of them.

 

Why should you choose Escape Room Atlanta

A question arises that why should a person choose or select the escape room Atlanta and there are many different escape rooms Atlanta. You will not find a greater variety of Atlanta in one place.  The Paranoia Quest is the thing which makes it more interesting that why should you prefer choosing escape rooms Atlanta. There is always a number of entertainments waiting for you at the Paranoia quest whether it is an adventurous, scary or mysterious plain fun.

Booking an Escape Room Atlanta   

Here is the thing you cannot directly book an escape room Atlanta online. Firstly, you have to reserve a spot using our website. An online calendar is available which makes it easy for the date and the time. So it you are planning to host a party, any sort of event or you just want to spent a quality time and have fun with your family or friends the escape room’s entertainment has no other match. Many special events are also hosted there.

The Best Websites to Check Reviews About Pay Per Head

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One of the most important decisions any private bookmaker needs to make involves pay per head bookie services. In today’s highly automated sports betting industry, it has become next to impossible to run and manage an independent bookie business without the help of a quality bookie services provider.

Commonly referred to as pay per head or price per head providers, a private bookie can contract everything needed to fully automate a bookmaking operation and run it completely online. A weekly per head fee is charged for each active betting customer.

For example, if you currently have a 10-player base, you could run your bookie business online for around $100 per week.

The big dilemma at hand is finding a quality pay per head bookie services provider that can add value to one of your biggest business costs. This is the type of decision that you will want to get right the first time.

Fortunately, there are a handful of industry-related websites that have taken the time to produce in-depth and unbiased reviews for many of today’s most popular pay per head sites. These reviews cover the most important aspects of pay per head services when it comes to running and managing a successful bookie business online.

The overall industry has become overcrowded in recent years due to the growing popularity of sports betting in general. The ability to streamline your search through the use of the best websites for pay per head reviews can be a very productive part of performing you own due diligence.

Industry Reviews

A great source of information for pay per head sites covering a more technical aspect of the bookie business is TechTimes.com. This site does a great job at digging a bit deeper into the nuts and bolts of a pay per head site’s internal operating system as well as its software solutions package.

Both of these aspects are vitally important to the overall reliability, safety and security of any pay per head site. Scoring high grades in a TechTimes.com review is a testament to the PPH services on the list.

Competitive Peer Reviews

3 of the biggest pay per head review sites in the private bookie industry are:

1.Techtimes
2. PremierPerHead
3.Scoresandstats

Each are considered industry pioneers since they were first launched in Costa Rica around the same time the first offshore sportsbooks launched their online betting sites.

They are also referred to as industry innovators since they each have developed value-added features that are vital to leveling the competitive playing field against the big commercial online sportsbooks.

While you cannot go wrong with either of these pay per head providers to help run your bookie business, they also offer an unbiased and comprehensive review of their closest competitors.

As true industry advocates, both RealBookies.com and PremierPerHead.com do an excellent job in providing a direct comparison of what they offer verse many of the other top-rated pay per head sites in today’s marketplace.

Head-to-Head PPH Comparison

One of the up and coming pay per head providers is 247PPH.com. This is another top-rated PPH service with a wealth of industry experience. It has been helping bookie agents run and manage successful operations since 2005.

As a highlighted section on its homepage, you can click the Compare tab to see how 247PPH.com stacks up against the competition. When you add it all up, this site’s list of features and benefits is rather impressive.

How to get YouTube Views?

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Are you a YouTuber? It doesn’t matter if you are not. Because this article will let you know about buying YouTube views for your channel.

 

You are definitely familiar with YouTube earning. YouTube have some laws and rules according to which people run their channel. People create a channel of different content on YouTube as YouTube is the fine way to earn money and it’s reachable to everyone. But the earning depends on your channel views. Sometimes people have to wait for a long time to get views up to target views given by YouTube, after that the earning starts. It also depends on your video editing, channel name, and content. Different and unique content will attract people more quickly.

 

Channel needs hard-work on it. But some people cannot do it and they buy some views to reach the target views set by YouTube law to start online YouTube earning.

You can Buy views easily through methods. All YouTube work is done through Social Media Marketing (SMM) Panel. Basically, YouTube channels promote here. Through some fake accounts, YouTube channel gets the followers, likes, complete watch time and YouTube views.

 

How to Buy YouTube Views?

A YouTuber must go to go2top panel to buy some views. It’s the top website in the list. It’s a very well-designed site with many services and rates along with it. The services depend on YouTuber that which type of service he wants for the channel. For example, the rate for the 1000 views to buy is $100.

 

There are more panels to Buy Views but the website selection depends on YouTuber.

Basically, there are different services of views such as Facebook followers, Instagram followers etc. at different prices. Some prices are high but some are very cheap to buy. Once a YouTuber go to the YouTube video views section, there will be the services of YouTube views with different rates of high or cheap. Every view has mentioned its rate or speed of per day. For example, 100 Youtube views are of $3 with 50 to 100K speed per day.

 

These all are guaranteed views with watch time on which YouTuber have to spend more money. Buying views for Youtube Channel is more important if you are not getting properly any views per day. Because earning starts when your channel Youtube views go up to the target Youtube Views number.

 

Don’t worry it’s legal.

If you buy youtube views for your channel then nothing to worry, it’s not the illegal work. A YouTuber must have to take care of YouTube laws or terms and conditions. Otherwise, your videos will not be deleted or removed from the Youtube or your channel will not be stopped after buying views. Because you buy views not getting it from another non-official way.

But bot views don’t count in the viewers by Youtube because they are not suggested in the search engine as they are not made by similar YouTuber. So, if your view is auto-start then it will not be count in the views.

MaxDiff Analysis: Uncover important Attributes.

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Have you ever needed to measure people’s preferences or attitudes? Have you ever had to prioritize dozens of items, actions or policies for your organization? Whether you work in the private sector, government health care economics, and psychology or marketing insights.

 

It’s a simple yet powerful technique known as best for scaling or MaxDiff could be just what you need in your toolbox. 

 

It is used to analyze the preferences for various things. It’s very necessary to expose the attributes. MaxDiff analyzes the different scaling and it is recommended as an excellent scaling level.

 

You can use the MaxDiff when there is a need to recognize the preference. It analyzes the attributes for the coming venture. MaxDiff analyze process has more budget and the organization targets the strongest people. Then the attributes are compared between each other than the preference recognized. 

 

For example, the developer utilized the other matrix rather than using of MaxDiff. After that, there is no requirement to rank the features important completely. So, there is no need to expand the budget. If you want to survey MaxDiff then you have to make the question list where you can include more attributes or features to analyze.

 

In MaxDiff you can display more sets of twenty. But the more you show, the more features must be compared against each other. 

 

But you must know the required sets, attributes and responses during the survey. There is a MaxDiff calculator that displays the total attributes, no. of attributes per set and displaying every attribute. From it, you will know the mentioned elements. For a MaxDiff related question, you must gather the 100 reactions. If 200 reactions come then it’s possible to get better data from whole data.

 

The almost 100 reactions are required if you want to outcomes data mining in terms of gender. Then you can see the response easily.

 

When the MaxDiff survey question results out, you will see the different analyses effect displaying in. You will get the data table with every feature and percentage. The data table including features depends on the score. It makes the buyer’s decision power more strong by researching the most primary attributes. MaxDiff organizations held the survey to know about the most important features and the different attributes. So it’s necessary to do MaxDiff Analyses.

 

The analyzation process is of some steps that the analyzer need to follow. The analyzer has to consider the features that are needed to be tested in the MaxDiff analysis. Now secondly, the design made to survey the MaxDiff tasks. After that, the results collect and the results analyzed then. After analyzing process, the final report made of prioritized data.

 

So, MaxDiff process uncovers the important data by comparing the increased data from the whole data to make the decision power more strong of the buyers in the market. Analyzer just has to complete the steps mentioned above for the better data. Hope so, this article adds some into your knowledge related to MaxDiff Analysis.

7 PLACES TO SEE ON A NILE CRUISE

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One of the longest rivers on the planet and as old as the Earth itself, the Nile was the lifeblood of Ancient Egypt, the development of which depended strictly on its proximity to this monumental stream.

 

1- Luxor

Built on the ashes of ancient Thebes, Luxor houses the homonymous museum, which houses some of the most important artifacts from the legendary city. Official starting point of most Nile cruises and served by an important international airport, it is a town with a tourist vocation.

It owes its fame to the surrounding area, scattered with very important archaeological sites, including the Valley of the Kings, the Temple of Luxor and the Temple of Karnak.

 

2- The Valley of the Kings

Along the western edge of the city of Luxor, 3km from the bank of the Nile, stands the scenic Valley of the Kings. For nearly 500 years it was chosen as the honorary burial place of the ancient rulers of Egypt. Located in the shadow of the El-Qurn peak, the necropolis includes more than sixty tombs.

 

It has survived the centuries, the floods, the smugglers and more recently the heavy consequences of mass tourism. Yet it perfectly preserves its solemnity and it is difficult to remain immune to the power of its charm from a very distant past.

 

3- Aswan

Once the guardian city of Ancient Egypt of which it represented the southern border, Aswan is today a lively city animated by tourist and commercial traffic. Here the rush of the Nile is dampened by the first natural cataract and slows its course, placidly enveloping small villages, imposing black granite rocks and islets covered with palm trees.

 

4- Temple of Philae

The ancient Egyptians considered the island of Philae a sacred place, since it was the burial of Osiris. Here arose one of the most beautiful and articulated temple complexes in all of Egypt: a succession of pillars, anti-courtyards and courtyards leads to the hypostyle hall and subsequently to the sanctuary, the heart of the whole building.

In the 1960s, like many other monuments, the Temple of Philae was literally dismantled and moved piece by piece to the nearby island of Agilkia to prevent it from being submerged by the rising water level of the Nile caused by the construction of the Aswan dam.

 

5- Abu Simbel

You are in front of one of the emblems of Egypt, so much so that you will seem to know it even though you have never been there before. The temple complex of Abu Simbel , built by Ramses II to demonstrate the greatness of his power to the Nubians and to commemorate the victory in the battle of Qadesh , was excavated directly into the mountainside and consists of two main temples: the Greater Temple , with the famous four twenty meters high statues depicting Ramses II, and the Minor Temple , dedicated to Hator, goddess of fertility, with whom Nefertari, wife of Ramses II, was associated.

The construction of the great Assan dam greatly affected the water level of the Nile and jeopardized the survival of many archaeological sites facing the shores of Lake Nasser. To save it from disappearing, the temple complex was dissected into hundreds of blocks and completely moved to the area where it is now located.

 

6- Edfu

Small town on the west bank of the Nile, in the past it was Behedet , the capital of one of the nomòi of Ancient Egypt. Center known for tourism, for the trade of its famous pottery and for sugar cane, it owes its fame above all to the presence of legendary temple complexes.

 

7 – Temple of Horus

This temple dedicated to the god Horus is one of the best-preserved archaeological sites, a source of important historical evidence relating to the cult of the god, the religious rituals related to it and the Ptolemaic dynasty.

If you are patient enough to be able to overcome the crowded bazaar and the hordes of street vendors, you can admire the two large statues of Horus in black granite, to be then introduced to the main pylon, inspired by the most ancient pharaonic architectures and decorated with very dense bas-reliefs depicting the pharaoh defeating his enemies in the presence of Horus and Hator.

The extraordinary state of conservation and the grandeur of the structures will make your visit a real journey through time among the most ancient mysteries of Egypt.

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