Don’t know whether “we” earned it, but ethicalEsq and haikuEsq are taking a few days off (to visit a favorite niece and nephew*).
If you need some reading material during the hiatus, let us know what you think of InterAct‘s white paper “Branding the Law Firm,” which looks quite interesting, but (to be honest) not interesting enough to warrant postponing a little Spring Break. According to The Virtual Chase, “The 8-page paper talks about the advantages of branding, trends in law firm branding, how the legal environment affects branding, the practical application of branding and creating a brand.”
Don’t forget to read it with the open-minded skepticism we cherish at this weblog. Our recent posting Brand LEX should get you in the mood.
[No, that’s not their grandfather, it’s their dad, my twin brother, Arthur. Yes, the kids are cuter and smarter than their uncle and father (but not than their Mommy).]