Neuromarketing

I just came in contact today with a new field of marketing, called Neuromarketing. In this field the reactions of the human brain on marketing methods is observed and marketers try to find out which method works best. It is quite interesting to see how people react to different marketing approaches and sometimes it is even totally absurd that people choose a product althought they definitely know that a different product is better or tastes better, but they just choose it because of marketing tricks.
Anyway I think I will go deeper into this sometime. If you want to read some interesting articles about Neuromarketing, here are two good sites:
The first one is in German: www.marktforschung-mit-neuromarketing.de
and the second one in English: neuromarketing.blogs.com

2 Comments

  1. Neuromarketing

    June 6, 2007 @ 8:34 pm

    1

    Allow me to also suggest http://www.neurosciencemarketing.com/blog/ – I hope neuromarketing isn’t about tricking customers, but rather about better understanding their needs and desires.

    Roger

  2. Harry

    March 18, 2008 @ 1:03 am

    2

    Thanks for the link I will surly read it.
    Good toknow that you are in deep interest in neuromarketing. just try to explain it briefly to the cusomers which will help you a lot.
    Thanks

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