Earlier this year, Amazon patented a shooting set-up.
The key to the patent being accepted seems to be that the set-up is said to produce perfect product photos that include a slight drop-shadow and need no post-processing. Not a simple task.
Some say Amazon patented the set-up preemptively, to avoid future challenges to its workflow. Many think it is unenforceable, as any slight change evades infringement. Others think it a waste of patent office time and money.
As photographers and artists, should we care about it? Can we learn from it?
Looks like they have some sort of industrial project in mind. Since I seriously doubt if they can tell, or care, what lighting setups I use, they are probably making a pre-emptive move against competitors like Google.
It does feel somewhat silly, like my deciding to patent the color Burnt Umber, and filing suit against anyone else who uses it…