The cycle is now complete. More proof that I was wrong. It was noteworthy when NBC and The New York Times and The Daily Show each made significant content available online for free, believing that advertising was a more profitable way to exploit online distribution than subscription fees or pay-per-view. Now it looks like the granddaddy of all paid sites, The Wall Street Journal will do the same. The Journal was among the earliest major newspapers to embrace the online subscription model and also among those most strongly committed to it. Apparently soon-to-be owner Rupert Murdoch views the future differently.