[Important UPDATES below]
I just looked at Facebook’s privacy settings to remind myself how to opt out of the Beacon feature for the article I am writing about social marketing. Amidst the redesign and snappy new home page, it appears the tab I described earlier this month is now gone. Has Facebook quietly pulled the plug on Beacon? And if so, is Facebook Connect effectively its replacement?
UPDATE: The Inside Facebook blog noticed the same thing and asked the same question last week. And one of the commenters there noted that the old Facebook pages, in the old layout, are still available at different URLs than the new ones (here is the old Beacon page). It strengthens my suspicion that Facebook is using the site redesign to try to put Beacon down the corporate memory hole.
UPDATE 2: Aha! They moved the Beacon opt-out to the Privacy>Applications page. That’s why I (and others) couldn’t find it. But as Michael Zimmer reports, be very careful how you click that radio button!