Blogging as a Business

Making Money with Weblogs

Jeff Jarvis
Saturday, April 17, 2004


Jeff’s site, Buzz Machine

[aside: SR shared a great comic about making money from blogs a little while ago.]

Advertising on Blogs

Blog Ads

Ads on blogs could reach $20-$30,000/month on popular blogs.

Google Adsense: cut and paste the code and let the money come in. Some bloggers see $100-200/month with about 2300 visits a day.

Some have applied and been rejected because they don’t have enough content. Another blogger said Google thought his blog was a corporate Web site.

The Weblogs Inc model combines trade blogs with appropriate sponsors.

RSS advertising: downloads vs. reading the site/site visits, a Web site for newspapers in Western Massachusetts has begun offering Weblogs to community members. Audience and momentum keep building.

Local blogs might be able to get local advertising.

Amazon affiliate deals work for one of the bloggers in the room.

One of the problems with getting advertising on blogs is advertisers often want to know lots of statistical data about blog visitors. Right now, there aren’t standardized stats in the blogosphere. It’s difficult to measure site visitors, readers, and feed subscribers, let alone know demographics about site visitors. How would things like buzz and trackback work into statistics?

Perhaps a reader survey could shed light on demographics.

How do ads change your readership/credibility? The audience must know what’s been paid for and what isn’t.

Blog cards at Gaping Void are another option.

Someone could sell research reports via a blog. It might also be possible to convince blog readers to pay for a subscription.

One of the bloggers proposes using blogs for knowledge management in corporations.

It could also be possible to get clients from a weblog. (Some librarians discussed this idea in the Librarianesque Session.)

There might be grant money for blogging.

Bloggers could sell premium content, premium subscriptions–only subscribers can post or comment.

Jeff proposed organizing a trade show or conference to talk about blogging as a business in depth. He also talked about starting a professional association for bloggers.

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