Earlier this week, my second ebook was published in the Kindle Store and as a paid PDF download (see inset cover). The book explains how to use Google Drive, a very powerful online software suite that includes word processing, spreadsheets, a presentation tool, and online storage. It’s kind of like Google Docs for Dummies … but not quite!
If you visit the product page, you’ll see that the price point is higher than my first book, a Dropbox guide. There are a few reasons for this:
- The new title is about 1/3 longer, and more comprehensive.
- It reaches to a more business-focused audience, as the Google Drive suite contains two programs that are seldom used by home users: Spreadsheets (which has similar functionality to Microsoft Excel) and Presentations (which is a bare-bones PowerPoint clone with some neat online functionality thrown in). (Update: Google has since renamed these programs Sheets and Slides, respectively.)
- I want to test the response rate to higher-priced ebooks.
I want to see how high-value affiliate offers work. I’m currently allocating 56% of the $17.99 cover price to affiliates enrolled in my hosting company’s affiliate program. This translates to $10 per affiliate, compared to under $3 per affiliate for theDropbox manual affiliate program. (Update: I killed the affiliate program. Too much room for abuse as the incentives aren’t aligned with what I want to promote … quality!)
Experimental mode for ebooks
As you can see, I am in experimental mode when it comes to design, pricing, length, and other aspects. The prices and affiliate program percentages will likely change as I figure out what works, and what doesn’t.
In the meantime, stay tuned for book #3! I have also started to consider other topics, ranging from Excel to LinkedIn and even other technical topics. I won’t be the only author, though … the best way to achieve scale is to find other talented authors who know these technologies and have existing audiences through blogs or other writing arrangements.
