Interview with the founder of Bonzer’s electric car service

Earlier this month I met Ivan Li Huang, a fellow graduate of the MIT Sloan Fellows program, at a continuing education class at Sloan. We chatted, and I found out that after graduating from the program a few years after me, Ivan had subsequently founded a fascinating venture: Bonzer, a car-sharing service based in Kendall Square.

The timing was fortuitous. Ivan had just completed several bureaucratic steps, including getting approval from the Massachusetts Department of Transportation to drive Bonzer’s small electric cars on local streets. The cars were ready for a demonstration, and I was there at the Cambridge Innovation Center a few days ago when Ivan and his team let testers take the cars for a spin around the block. I have video interview with Bonzer’s founder below.

I also took a few pictures of Bonzer’s fleet, which currently consists of cars manufactured by Zhejiang Rayttle, a Chinese company. They are electric cars, with a range of 60 miles and a maximum legal speed of 25 MPH on local roads. Believe it or not, the cars actually have 3 seats, although the two people in the back will have a tight fit if they are big. Here are some photos of Bonzer’s fleet:

Bonzer founder and MIT Sloan Fellows graduate Ivan Li Huang in his car
Bonzer founder and MIT Sloan Fellows graduate Ivan Li Huang in one of the cars.
One of the many passersby who stopped to look at Bonzer's cars
One of the many passersby who stopped to look at Bonzer’s fleet
Bonzer driver's view. Basic but standard controls.
Bonzer driver’s view. Basic but standard controls.

Bonzer car front Bonzer car Rayttle img_3694

The cars got a lot of looks, with some people even stopping to take a picture or selfie. And no wonder: They not only look cool, but they also small enough to fit sideways into a parking spot. Three Bonzer cars could fit into the space occupied by a standard car!

Ivan hopes to start a one-way car-rental service, kind of like Hubway for cars, in Cambridge in the next few months. Here’s an interview with Bonzer’s founder in which he discusses the cars and the business model. You can also see one of the cars driving at about the halfway point of the video:

 

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