Acid reflux and heartburn: Going beyond reflux diet books

An interesting thing happens if you go to Amazon and search for “acid reflux” in the books section. Twelve of the 13 titles on the first page of Amazon’s organic search results are about acid reflux diets. They include everything from Acid Reflux Diet and Cookbook For Dummies to Dropping Acid: The Reflux Diet Cookbook & Cure. The 13th title is not explicitly about acid reflux diets, but rather covers homeopathic treatments (“Natural Alternatives to Nexium, Maalox, Tagamet, Prilosec & Other Acid Blockers: What to Use to Relieve Acid Reflux, Heartburn, and Gastric Ailments“).

Amazingly, there are no books on that first page of search results that talk about modern medical treatments that tens or even hundreds of millions of people across the globe seek out every year. With the release of Acid Reflux & Heartburn In 30 Minutes: A guide to acid reflux, heartburn, and GERD for patients and families earlier this month, my publishing company hopes to change this state of affairs, by giving readers an authoritative yet easy-to-understand source of information about reflux, heartburn, and gastroesophageal reflux disease (GERD).

The author is none other than my father, J. Thomas Lamont, M.D., a gastroenterologist and Harvard Medical School professor who wrote a similar book about Clostridium difficile (an infectuous disease commonly known as C. diff) five years ago. That book has since helped thousands of people, and currently has an average rating of 4.5 out of 5 stars on Amazon, with dozens of reviews describing how the book helped inform and reassure (Examples: “It gave me a lot of information to better enable me to ask the right questions to my doctor” or “nice to find by an experienced MD amid all the gut health hype on the Internet”). Reflux is even more widespread than C. diff, and is another area that he specializes in.

After I noticed that most acid reflux books in the books marketplace deal with diets as opposed to causes and treatments, I agreed that an IN 30 MINUTES book about acid reflux made sense. He submitted a first draft last April, and less than one year later, Acid Reflux & Heartburn In 30 Minutes was ready.

Early reviews have been positive. One reader said:

I wish this had been published years ago. Dr. Lamont has done an outstanding job of refining the tedious medical terminology down to a layman’s level. This is one of the primary advantages of this publication – plain English discussions about GERD and heartburn (HB) in general.

One area that we really tried to get right were illustrations that show the stomach and esophagus, what happens when GERD strikes, and how certain treatments (including surgeries to treat severe reflux) can be applied. I worked closely with the author and an experienced graphic designer, who made some really helpful diagrams, such as this one, showing how reflux occurs:

How reflux occurs, excerpted from Acid Reflux & Heartburn In 30 Minutes. See also our acid reflux FAQ

One thing that’s important to stress: This acid reflux book is not a DIY medical guide. Certain tests and treatments require professional evaluation and medicines available only by prescription, so the information in the book is provided to help patients understand what their doctors are recommending and why.

To learn more about the book, check out the companion website, which also includes an acid reflux FAQ as well as a glossary of acid reflux terms.

 

 

 

 

Pros and cons of traditional book distributors

Getting books onto bookshelves with traditional book distributors

Amazon has been disrupting the book industry for more than two decades. Sometimes the public hears the complaints as disputes boil into the open, but much of the restructuring of the industry is taking place quietly, without much public angst. In the post, I will discuss one of the casualties of the new world order for publishing, book distributors.

Distributors are an unseen force in many industries. They are responsible for bringing products to retailers. In the grocery and liquor industries, distributors are the companies whose trucks pull up to the loading dock in the back early in the morning to drop off a wide variety of goods that shop managers have ordered. In the book industry, distributors are the companies that arrange for certain titles to be available in Barnes & Noble, airport bookstores, and independent bookstores. Other services are available, too – there’s a good overview from the Independent Book Publishers Association (IBPA) titled “Working with Distributors.”

It’s important to note that distributors don’t represent everybody. They choose which producers they want to include in their catalogs, and take a cut from any sales that occur. They also demand exclusivity – if you sign a deal with a distributor, that’s the only outlet for your product in a particular geographic area. Obviously, if you have a distributor, you can get onto shelves in retail outlets, which increases your chance for retail sales. If you don’t have traditional distribution, you’re probably out of luck, unless you can work out a deal on your own with a shop or chain of stores.

In the book industry, distributors used to wield a great amount of power. Nearly every publisher had a book traditional distribution deal, or had a sales force to sell directly to the big book retailers. Amazon pulled the rug out from under that model, allowing publishers to offer books for sale directly to consumers. Retailers were hurt, and distributors were decimated. The book distributors who are left are now far more picky about the publishers they work with.

Do you need a distributor for your books?

At one time, I thought I needed a traditional book distribution deal for my company. This was not only to get access to new retail markets, it also seemed like a mark of industry respectability, which is important to growing companies. I did the dance with several distributors, but they didn’t work out. One bailed when it decided it didn’t like the way I managed ebook ISBNs. I pulled out of another offer when I realized the terms wouldn’t work out unless each title sold thousands of copies (many do, but some don’t). A third company completely ignored some of my requests for information, and just shoved a contract in front of my face to sign.

Ultimately, as I thought things through, it became clear to me that I didn’t need book distributors as much as I thought. It wasn’t just the cut they demanded, or the less-than-ideal business relationship. Other factors included:

  1. Once I went with a distributor, I would no longer consider readers to be my customers — it would be the distributor and their clients, the bookstore managers and buying teams.
  2. Distributors demanded a cut of ebook sales, even though they added no value to working with Amazon or other channels.
  3. There were also changes I would be forced to make to accommodate book distributors. My IBPA board colleague Leslie Browning outlines some of them here, including the necessity to have ARCs (advance review copies) ready at least six months before the publication date.

I don’t have a distributor now, and I don’t see it as holding back my business. In fact, I had the best year ever for my company last year, thanks to strong sales via Amazon and other online channels.

It would certainly be great to have my company’s books show up in big-box retailers or airport gift shops or B&N, but the sacrifices I would have to make dealing with book distributors — not to mention dealing with retailers returns — lessen the attraction of traditional book distribution.

 

 

 

 

A brief history of iPhone apps

iPhone appsIn prehistoric times, before Steve Jobs revealed the iPhone, primitive mobile phones and Palm Pilots ruled the earth. These devices came with simple games, utilities, and other small computer programs called applications (or “apps” for short). It was also possible to buy additional apps, which were usually sold by the wireless carrier or offered by the device manufacturer.

But after the iPhone was launched in 2007, followed by the iPod touch in 2008, the iPad in 2010, and the Apple Watch in 2015, Apple took apps to a whole new level. The company made it possible for independent computer programmers to create powerful apps for use with the touch screen interface and sell them for any price (or give them away for free). Consumers could quickly download the apps from Apple’s App Store.

The result was an explosion of apps. Besides the obvious (games, expense trackers, mobile newspapers, Facebook, etc.) a torrent of niche apps that anyone can download is available. They include:

  • Shopping apps for retail stores and e-commerce companies.
  • Social apps such as Facebook, and dating apps such as Tinder.
  • Games, from arcade classics to puzzle apps.
  • News apps that show articles and videos from local and international news organizations.
  • Banking apps that let users scan checks and make deposits, without ever visiting the bank or mailing a check to a processing office.
  • Streaming music and video.
  • Sports apps for professional teams and fantasy leagues.
  • Workout apps for custom routines and tracking.
  • Calculators, scanners, expense trackers, and other utilities.

There are now hundreds of thousands of apps that are actively maintained by the programmers or companies that created them.

Pre-installed Apple apps

A new iPhone comes with more than 20 preinstalled apps that were developed by Apple. They include:

  • App Store. Download paid and free apps.
  • Calculator. In landscape mode, it switches to a scientific calculator.
  • A simple calendar app that lets you set appointments and alerts. This can be synced with your Google, Yahoo, and Outlook calendars in the Settings app.
  • Camera. This app takes photos and videos, and allows simple editing of videos.
  • Clock.  This app shows the time zones of your choosing. Alarm and stopwatch functions can be activated in the app or via Siri.
  • Contacts. This app organizes your contacts, including phone numbers and email addresses. It can be synced with Microsoft Exchange/Outlook accounts and Gmail.
  • FaceTime. Live video chat with other iPhone/iPad/iPod touch users.
  • Health. The app gathers health-related data from the iPhone, connected apps, and connected devices including the Apple Watch and various third-party fitness trackers.
  • Mail. This powerful email program can handle personal and corporate email.
  • Apple’s Maps app looks great, and is integrated with Siri. An alternative is the Google Maps app.
  • Messages. A texting app that is integrated with your phone number and contact list.
  • News. This app lets you select favorite news sources and topics, which are then presented to you in a clean list of headlines and photos.
  • Notes. Take simple text notes with this app, using the virtual keyboard or Dictation.
  • Photos. View photographs, videos, and screen captures taken with your iPhone.
  • Safari, Apple’s mobile Web browser. An alternative is the Chrome app.
  • Settings. Manage hardware and software settings.
  • Apple Wallet. This app works with apps from airlines, hotels, retailers, and other companies to display and process coupons, boarding passes, and vouchers. Wallet is also used to change Apple Pay settings.
  • A no-frills Weather app that automatically shows the local weather if you are connected to a Wi-Fi or carrier network.

Superior alternatives to many of these apps (including Calculator and Weather) can be found in the Apple App Store.

(This post was excerpted from an IN 30 MINUTES guide that I wrote.)

Lean Media: Out next month!

Five years ago on this blog, I wrote a post titled A proposal for a Lean Media Framework: Input and iteration required. Having heard Eric Ries’ talk about Lean Startup, I wondered whether some of these ideas could be applied to media works, such as a film, video game, website, or music. Little did I know that this conceptual nugget would grow to something much larger. I wrote:

I believe there is an opportunity to build a new Lean framework that is specific to media ventures — a Lean “mod” for media, if you will. The goal of building a Lean Media Framework is to help startups and established companies build innovative products, platforms, and business models that have a higher chance of success and can contribute to new models of creation, distribution, and consumption.

I saw the opportunity, looked for examples from across the world of media, and listened to you, my audience. I then developed a framework, and tested it out on some of the media projects I am engaged in.

Lean Media frameworkBut it needed to be more than a series of blog posts. The result is Lean Media: How to focus creativity, streamline production, and create media that audiences love. The book comes out September 12, and I’m hoping that it can serve as a model for creators and media ventures which are interested in streamlining their operations and making media that truly resonates with audiences.

The book itself was developed using Lean Media principles. In addition to feedback to blog posts here and elsewhere, I had a test pod of readers who read the entire manuscript and offered generalized and specific feedback. I also sought feedback on the cover design from people on Facebook and the Kboards discussion forum — this input steered me away from what I personally thought was best, to concepts that had a broader appeal to people who create media.

The book has already received an endorsement from Automattic’s John Maeda, but over the coming months what I will really be looking for is reactions from readers — not only to validate the ideas and spread the word about Lean Media, but also to provide input to evolve the Lean Media framework further.

If you are a creator of media destined for public audiences, consider how the Lean Media framework might help. It’s easy to try on a couple of pilot projects (for instance, designing an album cover or for an online article) and then if it works, to scale it higher.

Thanks for your support!

 

Using paper forms for family genealogy

Last month, my company launched Genealogy Basics In 30 Minutes: The quick guide to creating a family tree, building connections with relatives, and discovering the stories of your ancestors. Professional genealogist Shannon Combs-Bennett wrote the book, which explains basic concepts of interest to anyone researching family origins. As you might expect, the book has sections about family trees, interviewing tips, genetic genealogy, and different type of source records. As an amateur genealogist myself, I expected Shannon to delve into these issues when I read the manuscript. However, I did not expect the topic of using genealogy forms to track research to come up, except perhaps in passing. Instead, it took up the better part of Chapter 4, “Tracking and sharing your research.” Here is how she introduced the topic:

“Tracking includes everything from creating good source citations to outputting data to a chart or tree. Along with preserving research (which we will cover in Chapter 5), it’s one of my least favorite tasks. After the initial excitement of making easy discoveries, it’s so frustrating to deal with tracking and filing and storing all of the information and papers you have found.

On the other hand, charts and other summary documents are a great way to share findings to family members. When you bring a complete pedigree chart to a family reunion, it will attract attention and prompt lots of questions. Be sure to bring copies to give away!”

Part of the reason I was not expecting to see such a deep examination of tracking research using genealogy forms relates to the fact that I use genealogy software to track my own research. The software lets me generate family group sheets, pedigree charts, and other pre-filled forms from my computer.

Not everyone uses family tree software for research, though. They prefer paper, and use blank genealogy forms to enter names, dates, and other information. In addition, as Shannon noted in the book, computers have drawbacks, including the risk of a crash or some other disaster that wipes out the data. Paper genealogy forms provide some reassurance on this front. They also do not require a power outlet!

Shannon and I discussed providing some free resources on the companion website to Genealogy Basics In 30 Minutes. Besides blog posts and tips, I have created a free genealogy forms starter kit that contains two forms:

  1. A free five-generation pedigree chart
  2. A free genealogy research log

free genealogy formsThe pedigree chart contains fields for recording birth, death, and marriage information, and goes back to great-great-grandparents (all 16 of them!). Names are numbered for easy cross-referencing. The research log can help genealogists track websites, books, and other sources used to research specific ancestors.

But it’s also good for something else, which Shannon mentions in the book: Redundant searches for information, which typically result from unorganized late-night searches on Ancestry.com. If you don’t track what you are doing, you very may well end up revisiting sites or searching for the same information over and over again. The genealogy research log helps avoid redundant searches.

Besides the free genealogy forms, I am also making available a bundle of blank forms that goes far beyond the pedigree chart and research log. The Genealogy Forms Library includes eight forms in all, ranging from a cemetery record to a photo inventory tracker. The digital edition includes 13 .pdf and .xlsx spreadsheets, but I am also preparing a printed bundle which will include multiple copies of the forms printed on archival quality paper.

UPDATE July 2018: Since this post was written in October 2016, my company has created other genealogy forms, including a kit that brings genealogy for kids!

Strategies for frequent posting to business & tech blogs

Readers of the Ipso Facto blog may not be aware that my writing appears in many other blog locations. In addition to two active personal blogs (one of which has been running since 2004), my old Harvard Extension blog (2005-2008), various employer and school-related blogs from 2005-2012 (Computerworld, The Industry Standard, MIT, and my first startup), and a 2007 guest-blogging gig on a site dedicated to virtual worlds, I have been very active on my current company’s blog. But there is a lot more blogging activity on the individual product sites for books like Twitter In 30 Minutes and the recently released book about the iPhone 6 and 6S. It’s hard, but I have developed a strategy for frequent posting on the blogs. It helps give the books a higher online profile, and in the case of several of the books, the posts prompt feedback from readers which I can use for follow-up editions of the books.

Here is a sample of recent posts:

How is it possible for me to write so many blog posts? There are several answers. First, I am an extremely prolific writer. In 10 years I have written well over 1,000 blog posts across all blogs. More than 450 posts appear on my old Harvard blog alone, and a few others are above 200 posts. I am just one of those people who likes to write, and when I get the urge I have to sit down in front of my keyboard and get it out there, as I did yesterday morning on Ipso Facto with my blog post about the Fessenden School and St. George’s.

Second, for the book blogs, I have started to excerpt sections from the manuscripts. It’s a great way to showcase the quality of the books while getting some additional online attention. I am also using draft chapters from my forthcoming Lean Media book to get feedback which I can use to improve the manuscript.

Simpsons blog post example from Lean Media In 30 Minutes

I have also begun to leverage other types of content — chiefly videos — upon which to base blog posts. This is especially true of the books about browser-based software, which are easy to screencast. I have created scores of short YouTube videos on topics such as how to do something in Twitter or Excel or LinkedIn. It’s not hard to take the embed code from one of the videos, put it on the blog, write up a summary or additional instructions, and then post it.

Crowdsourcing book design vs. using experienced professional book designers

Earlier this year, I started a project to redesign the In 30 Minutes book series. There were several reasons for this, including:

  1. Dropbox GuideThe existing design, while eye-catching and effective, was beginning to look a little dated.
  2. There were some issues around placement of template elements, such as the large clock taking up too much space to fit in a long subtitle (see the inset sample).
  3. A desire to have a new, more modern look in preparation for expanding distribution of the series to retail and other outlets.

Every publisher knows that relaunching or redesigning a publication is a big deal. That’s true for books as well as websites, magazines, pamphlets, and other types of media that have a visual identity. Oftentimes there are restrictions or requirements associated with the redesign that require special attention, such as wanting to preserve a color scheme or design element. Think of the Apple logo, which has undergone several iterations over the past 40 years. For much of the time, the apple symbol has remained constant even while the colors and depth have changed.

For my books, the existing designer declined to take on the job — it would take a lot of effort, and as a full-time graphic designer with a well-known magazine publisher he did not have the bandwidth to devote to the project on nights and weekends.

So I tried using a design crowdsourcing service called 99designs. The idea is the customer pays a flat fee for a design template, and then designers all over the world compete by submitting bids. Here are some of my observations about choosing 99designs from last May:

The concept is not without controversy, and many experienced designers don’t participate — it goes against their beliefs about the client/designer relationship, the prize doesn’t come close to their standard rates, and there’s a real chance they may not win. But it opens some doors for younger designers, as well as designers from other countries who otherwise would have a tough time recruiting clients outside of their regions.

I liked it because it gives me the chance to see ideas from lots of different designers, and moves fast — the contest can wrap up in about a week. So I decided to give it a shot.

There were a lot of submissions and ideas from the designers participating in the contest. I eventually chose a winner … but decided not to use the design. It was good, but it was missing depth. It also did not seem so flexible for books with longer titles or subtitles.

Friends in the publishing industry were helpful in giving feedback and also recommending some professional designers. I eventually chose TLC Graphics and have been very happy with the results. You can see the new look in the design for one of the first books that will carry it, iPhone 6 & iPhone 6S In 30 Minutes:

iPhone 6 and iPhone 6S BookThere are other color combinations in the works as well:

Four new book cover designsThe old covers are gradually being switched out. For some books, the interiors are being completely revised, including LinkedIn In 30 Minutes. I hope to have the entire process done by spring 2016.

In summary, while I am glad I tried a crowdsourced service and the price was reasonable, for the series designs a dedicated professional book designer has worked for me each time I have updated the look and feel of the books (first in 2012, and now in 2015). Besides looking better, I feel that the designs also had the necessary flexibility required for this type of series.

I am happy to discuss my experience with 99designs and working with professional designers in the comments section below.

 

 

 

 

 

Creating a special Google Docs resource for educators

Google Docs resource for educatorsWhen Google Drive and Docs In 30 Minutes was first introduced more than two years ago, almost immediately I noticed an interesting trend in the traffic logs to the product website. Lots of visitors were coming from schools and school districts all over the country. Then, I started getting huge bulk orders for the books from my two print distributors, CreateSpace and LSI. Emails from some teachers confirmed that their schools had ordered the books as K-12 teacher training for Google Drive for Education. In this post, I am going to discuss the creation of several new products intended to serve teachers, curriculum managers, school administrators, and educational IT professionals who are interested in providing a Google Drive/Google Docs training resource for their schools.

First off, I would like to note that Google Drive and Docs In 30 Minutes is not only about Google Drive and Google Docs. It covers the other programs in the suite, including Google Sheets, Google Slides, Google Forms, and Google Drawings, as well as collaboration and other features. It is the top-selling In 30 Minutes guide, and I just released a revised and expanded 2nd edition.

That said, Google Docs for students is the top draw for K-12 educators. Primary school students are not likely to need spreadsheets or presentation software. In many school districts, starting in 3rd or 4th grade, students begin to practice typing and composition. Google Docs provides an excellent platform to practice, and its collaborative nature also allows teachers to check progress and make comments. For teachers who are new to Google Docs and are using the educators’ version of Google Drive, a book that’s like Google Docs for Dummies (but much shorter) provides an excellent starting point.

A request for a special Google Docs resource for educators

My first thought was to create bulk ordering options for educators at a steep discount. That was easy enough to do. But then I got an interesting request from a teacher:

I also want to know if your would be willing to offer a license for people to have access to it at our school. You see, there are about 150 people learning about Google drive. Maybe 30 of them are English speakers. The school might consider getting a license for people to view the .PDF, but individuals probably won’t want to shell out $4.99 since they see it as something that the school is making them do.

This was an interesting thought. How about offering an affordable license that any teacher or staff member could access on their computers, tablets, or Kindle? I put together a simple license, priced it attractively, and let it fly. The teacher recommended it to his school, and then I started getting other sales.

This month, to coincide with the release of the 2nd edition of Google Drive & Docs In 30 Minutes, I updated the license to include two versions: A single-edition license as well as an educational license subscription, which will provide regular updates to the text of the books as well as extra materials such as videos. You can see the descriptions and prices on the dedicated Google Drive & Docs In 30 Minutes page for education.

 

 

 

 

 

How the C. diff book is doing, 18 months after launch

C diff guideIn mid-2013, my publishing company released its first medical-related title, C. Diff In 30 Minutes: A Guide to Clostridium Difficile for Patients and Families. Publishing a C. diff book for patients and their caregivers was a risky proposition. At the time, there was only one other similar title available on Amazon, which didn’t appear to be selling very well, judging by the the publicly available sales data that Amazon displays.

But we had a few things going for us: A well-respected international C. diff expert, Dr. J. Thomas Lamont, was the author of the book. We used an easy-to-understand structure that featured practical information as well as case studies based on the author’s extensive experience with patients. I created a solid website with lots of resources for browsers, including a simple guide to what is C. diff, a list of C. diff symptoms and a resource describing basic C. diff disinfectants and procedures for healthcare workers and patients.

I also priced C. Diff In 30 Minutes competitively. It was hard to justify the same cover price as the competing title, which was much longer and had several reader reviews in mid-2013. On the other hand, C. Diff In 30 Minutes wasn’t some Kindle freebie. It contained expert information that can help patients understand and cope with a little-known but devastating gastrointestinal infection. I priced the ebook at less than $10, and the paperback under $15 (which was often discounted).

The result? The guide has been a steady seller almost since launch. With almost no promotion beyond a few hundred dollars in Adwords, the book has sold nearly 1,000 copies, generates a nice revenue stream for the author and my publishing company, and has gotten consistently high reviews from real customers (to date, almost all reviews have been 5-star reviews). Here are some samples:

KS:

“When I learned in 2013 that I had c.diff, I found this little book to be a lifesaver!!! Many doctors don’t know what to tell patients regarding the best ways to treat c.diff, but from guidance in this book, it was a slow process, but I was able to fully recover in roughly 6 months. The book is WELL WORTH its nominal cost!”

Linda:

“This has been the best information yet. I am a former c diff patient. My mother is currently hospitalized with it. We now know what to do for her and how to protect others over the next few months.”

Publishing other types of health books?

The second reviewer also noted that she was glad we had published books “other than computer books.” This naturally made me wonder: What other health/medical titles could we publish? These require a certain degree of expertise and/or deep experience. Unfortunately, doctors are hard to recruit for these projects, mainly because they are so busy (as you may have guessed, C. Diff In 30 Minutes is written by a relative, and he’s too busy to do another one). I had another potential writer with expertise in Alzheimer’s, but he backed out later when he made a cross-country move.

As for C. Diff In 30 Minutes, I hope to expand distribution to hospitals, nursing homes, and healthcare workers. We may also have to release an update in the next few years to cover fecal transplants, which have really taken off since 2013.

Releasing the second edition of my Dropbox guide

A few months ago, the second edition of Dropbox In 30 Minutes was published. It’s one of our most popular guides in the In 30 Minutes series. In fact, some people mistakenly confuse it with Dropbox For Dummies. This post will get into the thinking behind the second edition of the guide, from content to production to marketing.

Dropbox on a mobile device

Dropbox In 30 Minutes was the first guide published in the In 30 Minutes series. Released in the summer of 2012, it quickly began to sell in channels such as Amazon and Apple’s iTunes store. The paperback edition, released in the fall of 2012, also was a hit. The first edition was downloaded or purchased as a paperback thousands of times over an 18 month period. It currently is listed as one of the top Software Utility guides on Amazon.com.

Not long after making the title available, I recognized a problem: Certain information tended to quickly become outdated. While the core concept of Dropbox — software that helps you sync files between computers and mobile devices — has remained the same, specific aspects of the software have shifted. For instance, the Dropbox logo has had several noticeable tweaks in the past few years. Of a more practical concern for readers, the interface for mobile devices — iPhones, iPads, Android phones, etc. — has been completely overhauled. The desktop program for Windows PCs and Macs has also changed, albeit in a more restrained manner (for instance, right-clicking on a file brings up different options for sharing or manipulating the file in question).

For a while, I made incremental tweaks to the text of the guide and simply updated the content files for the ebook and paperback editions. But then I became aware of two additional issues that needed to be addressed:

  • The “publish date” for the guide, which was listed on the product pages on Amazon, Barnes & Noble, Apple and Bowker’s ISBN database began to look old. For fiction books, “2012” is considered “new”, but in the world of how-to manuals for popular software programs, a two-year-old title starts to look a little long in the tooth.
  • Older versions of the paperback guide were being resold on Amazon. I don’t blame readers for doing this, but the problem is a reader in early 2014 purchasing a used edition from July 2012 would be getting a fair amount of outdated information. This resulted in understandable frustration.

The second edition of the Dropbox book hits the market

Because of this, I decided to issue a Dropbox In 30 Minutes, Second Edition. I hired a review editor to go through the original guide and flag bits which needed to be rewritten and have new screenshots. I also redid the annotated screenshots of the Dropbox mobile application, and added new sections relating to Camera Uploads, security, Dropbox for Business, and more. I’ll continue to do small tweaks as conditions warrant, but I already have my eye on Dropbox In 30 Minutes, 3rd Edition!

If you are interested in downloading or purchasing a copy of the guide, please see the options on this page.