e-G.ads
Google ads are a horror and a menace. Why can’t they allow people to choose only “educational” or “environmental” or “oil-related” ads? What if you don’t want your competitor’s ads showing up on your site? You should be able to display links that are useful to both readers and site-owners, while showing discretion and attentiveness to the purpose of a given page. Lazy ad-matching is alright for the 90% of people who don’t care, but the 10% have a lot of devoted fans… for a reason. Enough time has passed since this idea broke out of its gates; it should be suitable for polite company by now.