Watching Google AdWords: The Mysterious Mechanization of Meaning in the Google Brain


Google’s AdWords system serves ads alongside about a quarter of all web traffic. In the process of serving those ads, Google actively processes the user browsing data in order to target its advertising, making AdWords one of the world’s most extensive processors of personal data. Hal Roberts presents on how Google’s use of the AdWords data seeds a network of grey surveillance that may not have direct effects on the individual surveillance subjects but does have important effects on our modes of creating and consuming content online.

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  1. SearchCap: The Day In Search, January 6, 2009

    January 6, 2009 @ 5:59 pm


    […] Watching Google AdWords: The Mysterious Mechanization of Meaning in the Google Brain, MediaBerkman […]

  2. Norbert Mayer-Wittmann

    January 6, 2009 @ 7:03 pm


    Why did you prefer to use the fictional examples “Big Brother” and/or the “curious individual / rare cases” to the “actual” case of Nazi Germany or similar totalitarian states?

    And why did you seem to sidestep that comparisons of Google with the SS or KGB (that were posed during the Q&A)? Perhaps you could reiterate whether this comparison is valid or invalid (and why)?

  3. - Blog - Cablogrammi di Massimo Russo » Blog Archive » La crisi degli old-media: tutto il mondo è paese

    January 10, 2009 @ 8:52 am


    […] Non credo Google abbia alcun interesse alla sopravvivenza dei giornali. Anzi, trovo il dibattito sollevato da questo pezzo di Fortune un po’ insensato, visto l’approccio totalizzante – se non totalitario, che la società di Mountain View ha alla realtà (e per capire a cosa mi riferisco si può – ad esempio – ascoltare questo). […]

  4. adwords manifesto

    March 2, 2009 @ 1:53 am


    The Google brain is growing. it may pop..

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