MediaBerkman

Alice Marwick on Celebrity, Publicity and Self-Branding in Web 2.0

March 29th, 2011

In the mid-2000s, journalists and businesspeople heralded “Web 2.0” technologies such as YouTube, Twitter, and Facebook as signs of a new participatory era that would democratize journalism, entertainment, and politics. But user status and popularity has become a primary use of social media, maintaining hierarchy rather than diminishing it. In this talk Alice Marwick — a postdoctoral researcher in social media at Microsoft Research New England and a research affiliate at the Berkman Center — examines interactions between social media and social life in the San Francisco “tech scene” to show that Web 2.0 has become a key aspect of social hierarchy in technologically mediated communities.

Click Above for Video
…or download the OGG video format!

Be Sociable, Share!

• 
• 

Entry Filed under: Berkman Luncheon Series,video