Radio Berkman 181: The Management (Rethinking Music VII)

April 25th, 2011

Listen: or download | …also in Ogg

In our last episode we talked about how artists can feel besieged from all sides. Fans, promoters, labels — when you’re talented and famous everyone wants a piece of you.

Today’s guest is one of the most important people in a musician’s life. He’s the guy that keeps the vultures at bay, and makes sure the artists can focus on their music. He is The Manager.

Michael McDonald is the founder of the boutique artist management company Mick Management, home to artists like Brett Dennen and Ray LaMontagne.

One of Michael’s most popular artists, John Mayer, has gone from a small-time musician with a street team to a multi-platinum artist with an amazing fan interaction on twitter. John Mayer later abandoned Twitter (and nearly 4 million followers) when he decided it was too limiting.

Michael talked with us about how artists experiment with promotion and social media (sometimes with mixed results), and how managers help deal with the demands placed on artists.

Listen up! Comment on the show! Tweet us! And check out the reference section after the jump for links to our guests and more.

Reference Section
More about the upcoming Rethink Music conference!
Follow our Rethinking Music series

Creative Commons music courtesy of MorganTJ and Scott Altham

April 25-27, the Berklee College of Music and MIDEM, in association with the Berkman Center, are hosting the Rethink Music Conference, bringing together artists, industry representatives, policymakers, educators, and innovators to discuss this very issue: the future of creative works, their distribution, and the laws that regulate them.

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1 Comment Add your own

  • 1. On The Download&hellip  |  April 25th, 2011 at 6:51 pm

    Rethink Music: Where to watch, read, listen, and follow along at home…


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