MediaBerkman

Book Talk: John Palfrey on Intellectual Property Strategy

November 22nd, 2011

Most entrepreneurs, corporate managers and nonprofit administrators leave intellectual property issues to the legal department, unaware that an organization’s intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams.

John Palfrey — Henry N. Ess Professor of Law and Vice Dean for Library and Information Resources at Harvard Law School — discusses his new book, Intellectual Property Strategy (MIT Press), which argues for strategies that go beyond the traditional highly restrictive “sword and shield” approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy — especially in an era of changing attitudes about media.

He is joined by a variety of guests, including Jonathan Zittrain, Lawrence Lessig, Phil Malone, Terry Fisher, and Eric von Hippel, and demonstrates an iPad app based on the book that offers interactive media features with leaders in the IP field.

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More info on this event here

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