David Wertime on Using the Social Web to Gauge Grassroots Sentiment in China [AUDIO]

January 22nd, 2013

In what ways is the Chinese Internet a better source for grassroots Chinese sentiment than traditional quotes and sources? In what ways is it worse? More broadly, what best practices can and should journalists use when mining social media for sentiment?

David Wertime—co-founder and co-editor of Tea Leaf Nation, an English-language online magazine that synthesizes and analyzes Chinese social media—discusses how his team analyzes Chinese language social media to discern trends in grassroots sentiment.

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