When PR people worry about ethics, you know you have a problem*
Scary must-read column by Michael Bush from this morning’s Ad Age email reports that “19% of the 252 chief marketing officers and marketing directors surveyed said their organizations had bought advertising in return for a news story” and quotes the CEO of the company that did the study saying “I’m not saying it’s a huge … Continue reading When PR people worry about ethics, you know you have a problem*
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