So you’re afraid of Big Brother? Well, you’re looking in the wrong place…
Big Brother, the confabulist antagonist of George Orwell’s 1984, can’t be found in the Bush Administration. Much as the Left hates (at least somewhat justifiably) the Ashcroft gulag and the Rumsfeld poetry machine, the real danger probably does not come from agents of the government. Rather than the control of how we speak, think, receive information, and act coming from a centralized authority with the power to imprison and forcibly deprive us of our liberties (and I’m not sure whether I shouldn’t put that last term in quotes), we will probably give them up willingly in the pursuit of consumer goods and material power.
I first starting thinking about this after watching Bowling for Columbine with BF. (He was thinking pretty intently about it also.) Michael Moore conducts a semi-social science experiment to try to figure out what the differences between Canada and the U.S. are in terms of the attitude toward guns. Part of the difference lies in the approach to fear in each country. We (U.S.) seem to be a more fearful society. Our news is full of it, our entertainment builds on it, and our politics thrives upon it. And Marilyn Manson (of all people) seems to hit it right on the head when he notes that what this seems to result in is the consumption of ever more and more stuff. We buy to palliate our fears, relieve our tensions, pick up our moods, and make ourselves “better.” (I know I have engaged in “retail therapy”, and I’d be willing to bet that you have too.)
This is not a profound point. Plenty of religious thinkers and holy people have noted that fear is one of the mechanisms that drives acquisition and that happiness cannot be found there. Marx also made the point quite stunningly. When Jesus Christ and the Buddha and Karl Marx all agree on something, you know that you’ve got a problem…. (Thanks, Dixie Chicks! *wink*)
But there is more than truth in it — we don’t buy to live and satisfy our needs. We live to buy. Why else would every town in America need a Super Wal-Mart AND a Super Target? Even if the catchment area is only a few thousand people….
And in the resulting orientation to consumables, we become easily impressed by the demands of everyone out there willing to sell us stuff. Feeling low? Buy a new pair of shoes! Feeling ugly? We’ve got a new facial cleanser for you! Feeling scared? Buy a new super lock for your front door! Feeling threatened? Buy a weapon and turn the threat back on others! Feeling insignificant? Buy time on the news by doing something outlandish! Feeling? Buy something to revalidate that you ARE a person! Pretty soon we just buy because we buy, and it is at that point that we can be told to do almost anything.
The new Big Brother will not come from the government. He won’t even be a single person. He’ll be driven by market research, focus groups, and ad campaigns. He’ll be diffuse and collectively created. No one will be him or control him, because he will only exist as an aggregation of all of us. He will be the human tendency of group think, given sinews and a place to stand. He will be driven by our desire for security and self-validation, for happiness and community. We’ll surrender ourselves to him, because we will be afraid of not doing such, and we won’t know what else to do. We will buy and fill our outsides because we can’t face our insides. Rather than being one with everything, we’ll work to possess one of everything.
This isn’t an anti-corporate screed or some diatribe against capitalism — rather it’s my acknowledgement that our social system, like all human inventions, contains both the potential for great benefit and great harm. And I think we’re tipping in balance to the latter.
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