Institutional Dynamics of Internet Studies as Revealed by Coffee Mugs

October 16th, 2009 by Christian

The University of Illinois [InfoStructure] (left):  Proletarian.  The standard shape — one size fits all.  Midwestern earnestness.  Plain fonts.  “I (heart) INFO” = funny, but in an over-eager sort of way.  Obvious.  Hardworking.

Oxford Internet Institute (center):  Effete. European. But stylish handle.  “We are near France but not French.” Our coffee is smaller but stronger.  So what if you have to squint to read the writing — it’s worth it.

Harvard’s Berkman Center (right):  Stylish, rounded, large.  Says: “We in the Ivy League can afford more coffee.”  Real intellectuals wear black.  (But… trying too hard?)

One Response to “Institutional Dynamics of Internet Studies as Revealed by Coffee Mugs”

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