Fwd: Important is a chain email, in the style of the old ones we used to get that would promise seven years of good luck if you forwarded, or to murder you in your bed if you didn’t. The gimmick of this one is that each person, instead of simply forwarding the email, must add their own text to it. Each text is generated using a Markov chain generator. Any input text of sufficient size is fed into the generator, which then uses probability to create some exciting gibberish “in the style” of the input text. In the context of the email chain, these wildly different stories produce bizarre juxtapositions and phrases that the original authors never intended. The email is an ongoing story, to which each recipient must add.