Article Summary: “Just in time strategy” by Bryan

December 2, 2008 | Comments Off on Article Summary: “Just in time strategy” by Bryan

This is a summary I have written for Bryan’s article “Just in time strategy”, originally as part of my Harvard Innovation and Business Transformation class assignment.

Corporate strategy can be viewed as a portfolio of initiatives. Companies can earn high returns relative to the risk taken by adopting the “portfolio of initiatives” approach, and only compete in where they have the advantage of familiarity. By staging an initiative, a company can use the passage of time to acquire familiarity of a subject and limit the downward risk until the value proposition is clearer. To make this approach work, companies must be willing to make midcourse corrections, stage their investments, be highly involved in management and rigorously monitor the projects.


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