Photos: Boston

January 28, 2009 | Comments Off on Photos: Boston

Boston Public Library

Article Summary: “Get Inside the Lives of Your Customers” by Seybold

January 24, 2009 | Comments Off on Article Summary: “Get Inside the Lives of Your Customers” by Seybold

This is a summary I have written for Seybold’s article “Get Inside the Lives of Your Customers”, originally as part of my Harvard Innovation and Business Transformation class assignment. Companies often focus narrowly on fine-tuning their products and overlook the contexts which a customer does business (“The Customer Scenario”). Internet can provide customized information and […]

Article Summary: “How Venture Capital Works” by Zider, Bob

January 10, 2009 | Comments Off on Article Summary: “How Venture Capital Works” by Zider, Bob

This is a summary I have written for Zider’s article “How Venture Capital Works”, originally as part of my Harvard Innovation and Business Transformation class assignment. Venture capitalists buy a stake in an entrepreneur’s idea, invest in the balance sheet and infrastructure until the business grows large enough to be sold to a corporation or […]

Violated Trust: The Oprah Case

January 5, 2009 | Comments Off on Violated Trust: The Oprah Case

As a product endorser, the one thing that you don’t want to see is the product you’re recommending turns out to be a scam. It is safe to say that everyone in the self help business wants to get an endorsement from Oprah, any books that get included in the Oprah book club can easily […]