The Longest Now


Women hefting weight: a global physical meme of strength and focus
Saturday November 02nd 2013, 4:09 pm
Filed under: gustatory,international

I ran across a random development conference today. It included a classic photo of a woman in a wrap carrying a load on her head. This was being used to represent the “members of the local community” in Bali, in political discourse about the use of their land. Even the little thumbnail image used in diagrams to represent community vs. industry showed men wearing typical clothing and women wearing typical clothing… and carrying 15kg.

The same thing happens in images from across Africa, where women more often than men are the ones carrying heavy loads to and fro; at least on their heads (rather than on motorbikes or other vehicles). This strikes me as a meme reflective of strength and work ethic, though so omnipresent it is simply taken as a fact of life and not worth remarking on. I wonder what other such memes are out there.

    HT: Studie Rede via: IEEE Actionable Data Book

Aside: I mistakenly began to write something here about ‘development porn’. A concept worth discussing but riddled with untruth… and not behind this meme, which is widely present in media in all cultures, not just in the eye of ‘international development’.

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