The Longest Now

As Wikimedia has grown as a movement from a website and cool idea to a family of sites and a network of national and international non-profits, we have developed many ways to engage partners and the media, raise funds, and make large-scale decisions.  National chapters have become significant non-profits in their own right, and collaboration between chapters and the global Foundation has become more intricate.  For instance, chapters today run and support international events, offer scholarships and grants to community members, raise significant funds directly through the annual sitenotices, and run branding initiatives — including the global campaign for “Wikipedia as World Heritage Site” organized recently by Wikimedia Deutschland.

In 2009, during Wikimedia’s strategic planning process for the coming five years, a task force focused on movement roles was set up.  Its task was to research how individual contributors, Chapters, and the Foundation currently interact, and how they should ideally work together, and how this happened in other global organizations.  This was the most abstract part of optimizing operations, which included discussions of how we  guarantee financial sustainability, build partnerships and infrastructure, and influence public  perception and policy.

This group tackled questions of how the different parts of the movement develop strategy, make decisions across the movement, and communicate with one another.  A few initial recommendations were made, but these issues required more detailed discussion.^[1] So a Board working group was created to continue the work.

This group chose to focus for its first year on the roles of formal organizations in the movement — the WMF and its Committees, Chapters, and other structured groups that should have similar formal recognition.  We tabled the equally complex issue of the roles of individual contributors, wiki projects, and other informal groups to a separate discussion.

The result of this work will be a set of recommendations to the movement as a whole – expressed in a movement charter that all formal parts of the movement can endorse, to the WMF, and to chapters.  The project and its recommendations are being developed on the Meta-wiki.  All are welcome to participate in the working group and discussions (or simply browse our meeting notes).   By Wikimania this year, the group aims to have recommendations on new models for organizations that the WMF should recognize (Associations and Partner Organizations),  on movement standards for transparency and auditing, and more.

I will post a series of updates about the project over the coming weeks, leading up to in-person discussions at Wikimania.  If you have questions about the project or any of its targets, suggestions about important issues we aren’t yet considering, &c – please let me know on my talk page.

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Some things are too good to mako up: The prison-blogging project La Voz Del Mako, “un espacio libre para los reclusos” at Centro Penitenciario de Albolote in Spain, apparently began life as a newspaper of the same name a dozen years ago. The current director of the prison said, in setting up the blog, “I wanted to open more than prison.” It’s not quite Between the Bars, but it looks like an interesting cloistered-community-wide effort.

Wikimedia had a terribly successful fundraising campaign ths year, with a team of stats-loving traffic and feedback analysts learning a lot about our reading audience and how to connect with them. There was diverse support for the idea of running some banners to promote donating time and expertise and edits as well as money, and some general-purpose “discover Wikimedia” banners were run the first week of January, but this was soon overtaken by preparations for the (wickedly fun) 10th anniversary celebrations.

We should do more of this. The idea of inviting people more explicitly to edit, and running campaigns dedicated to this, is more fundamental to the nature of Wikipedia than fundraising itself. We should be thinking about all year round, spending as much time and effort campaigning for meaningful content contributions as we have for funds.

What would that look like? Here is one idea: WikiProjects could be encouraged to write copy for their own banners, from a hook to a detailed call for what they need. These would be run for a % of new visitors proportional to the project’s capacity to absorb new contributors. A few generic projects would be geared up for a larger influx of editors, and established editors would be asked to help work with those newbies (and to set up comfort zones where they can find and help one another).

The generic projects would ramp up slowly; with one month’s newbies helping welcome those who came the next month. Some new policies regarding working with newbies would need to be proposed on the major wikis, possibly with a group like the original Fire Brigade dedicated to helping the ambassadors and welcomers with the extra load. And the specific WikiProjects could continue to draw in as many new editors as they want, and could try out different messages to attract just the right sort of reader (including efforts at targetting specific kinds of readers).

What do you think? How would you reach out to readers if you could change the way the site looks? (What ever happened to the idea of highlighting the “edit this page” tab?) Over 1% of people who saw the best fundraising messages clicked through them — imagine what we could do if we showed all of those people that they could really edit.