Motorola’s Motofone for emerging markets


While the Motofone, announced by Motorola back in July 2006, is scheduled for the 4Q 2006, there has been a lot of buzz and press on the device.  At 9mm thin, it is Motorola’s thinnest device year.  Interestingly, CEO Zander has claimed that the price of the device will be around $35.  Some interesting points on the device:

1) It’s EPD display from E Ink – the innovative, yet risky (and unproven) technology claims to have power saving characteristics, thin profile and high contrast – all important for those outdoors in emerging markets

2) Longer battery life

3) Basic device with stylish thin design

4) Easy Iconic display

How is Motorola going to make $$’s with such a low price point thru such a thin device (thin is certainly hard to do inexpensively)?  Can this be the hit in the emerging market, similar to how the RAZR was for the highend market for Motorola?  With 50 million RAZRs sold since 2004 and its new “iconic design” devices emerging every year, Motorola might have another hit on it’s hands… time will tell.


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